Renault Brand Euro Sales (By Model) : 2000-2019 (Part 2)

The first five years of the preceding decade had gone well but not the second five. Registrations exceeding 1.5 million in the first half of the above were now just over the million mark. Could Renault arrest the slide in the second decade of the century? Time to find out.

2010-14: It soon became apparent things were amiss when total sales fell well below the million mark. One model after another was losing sales. In fairness, the whole market was down but a whole percentage point was still lost over these five years. Ranking dropped from second to fourth, not a disaster but nevertheless a new direction was needed.

The car introduced to capture a new segment for Renault

That came in the form of the Captur, a compact crossover and Renault was now competing in a growing segment. Of course, that in itself wasn't the full answer but it was a move in the right directing. Too many models weren't delivering much.

Model / Year	2014	2013	2012	2011	2010
Clio	299,380	284,704	242,384	293,397	338,277
Captur	165,181	86,131
Mégane	131,922	145,338	196,819	238,785	258,982
Scénic	115,090	112,952	131,326	160,122	185,252
Twingo	81,827	77,957	92,349	133,776	150,180
Kangoo	23,129	22,074	27,198	35,617	38,960
Laguna	16,062	17,749	29,309	49,615	49,269
Zoe	11,114	8,820
Trafic	8,338	9,696	11,697	12,301	10,569
Koleos	7,455	8,358	15,212	16,633	13,356
Espace	7,017	8,319	12,611	15,308	16,124
Fluence	4,725	6,049	9,746	12,314	14,068
Master	1,919	1,642	1,583	960	1,216
Latitude	483	576	2,017	7,024	268
Modus		5,082	30,309	48,389	50,410
Symbol		832	4,523	5,388	3,943
Wind			1,558	6,774	4,072
Others	90	376	104	28	227
Total	873,732	796,655	808,745	1,036,431	1,135,173

2015-19: Improvements were made. Some of the models doing nothing were culled and those that remained at least didn't lose volume the way they had been doing. Even better they got a 'Nissan Qashqai' medium SUV in the form of the Kadjar. Not as successful as the former but nevertheless it got into a segment it needed to be. 

The Kadjar took the brand further in the right direction

Market share grew a percentage point by 2017, before drifting back by 2019. That was still good enough for second place in Europe. The next decade will present still more challenges and I thinking Renault isn't too worried about sales volume, rather trading in a profitable way. That is surprisingly difficult in Europe. 

	Model / Year	2019	2018	2017	2016	2015
	Clio	319,136	334,822	328,739	313,931	303,030
	Captur	224,127	214,044	213,653	218,220	194,541
	Mégane	129,202	138,792	168,538	150,282	123,187
	Kadjar	110,746	101,562	113,398	128,379	49,000
	Twingo	86,861	86,967	77,810	85,135	96,254
	Scénic	77,749	92,477	104,403	81,656	110,216
	Zoe	45,736	38,230	30,592	21,299	18,494
	Talisman	15,929	19,973	32,379	34,269	1,818
	Trafic	14,570	16,874	18,004	16,798	12,701
	Koleos	12,129	19,148	13,275	155	4,680
	Kangoo	9,924	20,632	23,090	21,109	22,176
	Espace	9,570	12,036	18,426	27,460	21,372
	Master	1,763	2,157	2,207	2,217	1,820
	Fluence			173	3,360	4,472
	Laguna					7,781
	Others	67	41	55	502	195
	Total	1,057,509	1,097,755	1,144,742	1,104,772	971,737

For others in the series, click on the brand name below.

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Hyundai Part 1 - Infiniti - Jaguar -
Kia - Lancia - Land Rover - Mazda - Mitsubishi - Nissan - Opel/Vauxhall -
Peugeot Part 1 - Renault Part 1 - Saab - SEAT - Škoda - Subaru - Volvo