|A better car than its reception deserved.|
The premium wing of Nissan touched down in Europe for 2003. It had a battle on its hands as premium car buyers are paying that premium to get something with a reputation of quality above the mainstream car. Until a name has cachet it will sell in minuscule numbers to a few aficionados. That seems to be what has happened to Infiniti.
In 2003, there were 72 sales and the following year 295 units sold. The seed was planted and now it was time for it to take root. Then from 2005 to 2008, nothing much changed but in 2009 the new FX medium SUV arrived and gave sales a bit of a push. In fact the three main models all did well.
|Model / Year||2009||2008||2007||2006||2005|
The M executive car model was added and sales kept on gaining, albeit still a small selling marque. Name changes also occurred in this period. The new compact executive Q50 arrived and sales passed the 4,000 mark for the first time.
|Model / Year||2014||2013||2012||2011||2010|
Infiniti introduced the Q60 sports car was introduced in 2015 although never going to be a large selling model. However, it was a nice halo model to have. Then the compact Q30 and QX30 hatch models hit the showrooms in 2016 and over 13,500 Infiniti cars were sold in total.
I was thinking that Infiniti was now making some sort of impact in Europe. 2017 was down slightly but to be expected after the pent up demand for a compact model had been satisfied. Despite the relative success, all models fell sharply in 2018 and at the beginning of 2019 it was announced that the brand would be pulled from Europe later in the year. The new Q30/QX30 production would be axed completely.
|Model / Year||2018||2017||2016||2015|
It was a surprise but premium badge snobbery was proving more of a barrier than anticipated. In addition, Nissan brand sales are falling sharply in Europe too so there seems to have been a company change of policy toward Europe generally. So volume at the expense of profit margins along with modest sales combined to end Infiniti in Europe.