Fiat is a mainstream brand fighting in an area where competition is high and profits are a challenge, especially in Europe. In its home market, Fiat takes slightly more than 20% share. That's a good result although whether that is achieved with reasonable margins I don't know.
The tiny Panda is the big volume model, then comes the 500 variants and the compact Tipo. The Punto is on the way out and the rest are small in volume. Fiat specialise in small models and a larger car would be a welcome edition to the range, although in Italy it wouldn't be a big seller. Perhaps a collaboration such as the 124 Spider could be useful.
The figures below include the Abarth range.
|% of total||20.4%||21.1%||20.9%||20.7%||21.2%||20.8%|