01 June 2020

Jaguar Euro Sales (By Model) : 2000-2019

The Jaguar marque exudes a feline style with the essential qualities of pace and grace that are needed to carry that off successfully. It has a solid following in Europe with its home market being the backbone of the operation in this region. How has it been doing over the past two decades?

The S-Type had style in abundance

2000-04. Registrations climbed nicely through this five year period. The retro-styled S-Type arrived in 1999 and was joined by the more conservative X-Type in 2001. Between them, they took the numbers to nearly 60,000 units in 2004. Things were looking very promising.


Model / Year 2004 2003 2002 2001 2000

X-Type 38,449 27,346 30,958 17,696

S-Type 14,058 12,283 15,161 15,871 23,864

XJ 5,073 7,058 2,870 5,002 6,187

XK/XJS 2,094 2,661 3,178 4,569 4,333

Daimler Limo
20 45 55 49

Daimler XJ

112 395 537

Others 52 3 62 17 25

Total 59,726 49,371 52,386 43,605 34,995

2005-09.
The increase experienced in the five years before were reversed for the following equivalent period. The X-Type was meandering downward with no replacement in sight. The S-Type was superceded by the XF but as saloon cars were losing out to SUVs, it didn't have that much impact.

Jaguar needed to be thinking about SUVs as I started to say on the pages of this blog, but company policy was Land Rover handled that side of the business. Why couldn't Jaguar do SUVs with a more on-road emphasis? Whoosh. At the time that was a concept that went right over JLR executive's heads.


Model / Year 2009 2008 2007 2006 2005

XF/S-Type 16,472 18,509 8,737 10,274 12,229

X-Type 8,480 12,567 15,011 21,400 28,820

XK 2,940 3,645 5,942 5,263 1,859

XJ 1,263 2,211 3,504 4,424 3,564

Daimler XJ

52 110 12

Others 75 31 8 44 91

Total 29,230 36,963 33,254 41,515 46,575

2010-14. The well executed XF was holding up well and the F-Type sports car took over that role from the XK. However, not much was happening as sales meandered along just under 30,000 per annum. The X-Type was axed but nothing replaced it and still the SUV side was being ignored.


Model / Year 2014 2013 2012 2011 2010

XF 20,644 20,278 19,069 16,555 20,130

F-Type 4,690 2,743



XJ 1,908 2,297 2,362 3,699 3,581

XK 1,580 1,410 1,810 2,444 2,729

X-Type



821

Others 40 44 67 55 42

Total 28,862 26,772 23,308 22,753 27,303

The E-Pace enjoying a mountain holiday

2015-19. Suddenly things started to happen. The XE arrived to take the place of the X-Type, the XF got a sportbrake model and not one but two SUVs! Then an electric model as well. Sales took off and the company was back on track. The issue now is maintaining that. The XJ is being reinvented, there seems no need for both the XE and XF as the saloon car market implodes. Plenty for JLR to consider.


Model / Year 2019 2018 2017 2016 2015

E-Pace 27,674 27,392 424


F-Pace 18,843 23,618 30,550 20,326

i-Pace 12,247 6,312



XE 7,918 10,986 18,935 24,563 16,636

XF 5,910 10,525 12,390 16,027 16,460

F-Type 3,429 4,223 4,547 4,569 4,589

XJ 744 1,108 1,501 1,910 1,662

XK



174

Others 116 111 130 56 50

Total 76,881 84,275 68,477 67,451 39,571

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Infiniti - Lancia - Land Rover -
Mazda - Nissan - Opel/Vauxhall - Peugeot Part 1 - Renault Part 1 - SEAT -
Subaru.

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