|The Xray SUV looks decent enough|
For the first six months of the year, Lada sold 200,000 cars. That's well short of many years gone by but it's been a process of consolidation and revitalisation which has been working. It is almost wholly a Russian brand with few exports. Should that change?
The focus of the data below is on which models have improved their contribution and which ones haven't. The 2019 share is for six months while the 2018 is the full year. Blue is increased share, yellow the opposite.
The sub-compact Granta model took 35% of all sales and went into first place, ahead of the compact Vesta. The Granta replaced the Kalina and the Vesta the Priora. The Largus compact MPV, 4x4 jeep (formerly the Niva) and Xray compact SUV make up the numbers.
In answer to the question should Lada be present in more markets I have to say probably not. It's a budget brand similar to Dacia and it already has that market covered very well. They are also not quite up to Dacia standard either, although they would sell at a sharp price one would imagine. However, it may not get the opportunity to expand beyond its present limited reach.
|18||19||Model||2019||% '19||% '18|
Data source: Renault Group.