30 August 2019

Plymouth USA Sales : 1990's

Sadly it just breezed in and out fairly quickly

Plymouth's success around this time was based on the Voyager van. It was taking about half of all sales for the marque but what did that say about the rest of the range?

The Horizon wasn't replaced although its role was taken up by the Sundance and then Neon. From 1990 to 1994, sales looked OK but it all down to the Voyager and the new Neon model. What was the next strategy?

Model 1994 1993 1992 1991 1990
Voyager 211,494 211,813 201,016 173,370 171,527
Neon/Sundance 123,170 86,635 66,734 53,818 65,590
Acclaim 63,837 78,374 73,220 92,352 113,776
Laser 4,696 16,005 24,494 28,201 40,177
Colt 3,732 12,947 10,221 12,457 18,818
Colt Vista 2,378 6,175 7,057 4,860 2,666
Horizon


505 11,937
Total US Sales 409,307 411,949 382,742 365,563 424,491

Well that seems to have been wave the white flag. The Breeze replaced the Acclaim but that wasn't hugely successful and the Prowler a tiny selling car. Everything else was either deleted or falling in sales. The brand left the Canadian market in 1999 and by the end of that year, the decision was made to end Plymouth altogether.

Model 1999 1998 1997 1996 1995
Voyager 138,644 156,971 156,056 153,862 178,327
Neon 71,561 78,533 86,798 105,472 106,205
Breeze/Acclaim 52,054 59,543 72,499 64,500 6,678
Prowler 2,365 1,594 120

Colt Vista



682
Total US Sales 264,624 296,641 315,473 323,834 291,892

Sales for the year 2000 were 87,000 and 31,500 the following one. 

Summary: In the end, the brand was basically just a badge, sharing models with other divisions with no real point of difference. Brand loyalty was waning and sales were falling, so there had to be only one outcome.

To see the first in the series (the 70's), simply click here.

The lights soon went out on the Plymouth Neon

28 August 2019

Mercury USA Sales : 1990's

As you may have already guessed, the Mountaineer

Mercury started the decade slightly higher than the previous one and finished a bit lower. All that was missing was a upward sales spike in the middle. It needed some new models but would this enough for the brand name to survive?

The '90-'94 period witnessed the reintroduction of the Capri name, but this time a sports car from Australia. Then the Villager minivan arrived, a version of the Nissan Quest and manufactured in a joint venture plant in the US. Sales certainly improved in this period although only one model could manage a total above 100,000 units, the Sable.

Model 1994 1993 1992 1991 1990
Sable 113,282 120,977 116,623 100,331 96,803
Grand Marquis 96,631 85,195 94,607 94,588 101,737
Cougar 77,982 73,362 54,557 55,148 76,313
Villager 76,844 71,567 14,717

Tracer 57,266 45,754 43,127 45,602 34,494
Topaz 41,298 77,267 80,755 59,190 70,753
Capri 3,948 9,723 12,557 21,200 8,072
Total US Sales 467,251 483,845 416,943 376,059 388,172

The poorly executed and slow selling Capri was dropped and in came the Mountaineer medium SUV. However, sales remained much the same through the period form '95-'99 which must have been a disappointment.  

Model 1999 1998 1997 1996 1995
Grand Marquis 122,776 114,162 109,539 99,770 90,367
Sable 101,120 100,367 112,400 114,164 102,565
Cougar 56,831 38,216 30,516 36,015 53,387
Mountaineer 49,281 48,595 45,363 26,700
Villager 45,315 38,495 55,168 65,587 75,052
Mystique/Topaz 39,531 38,274 41,038 57,102 63,008
Tracer 23,146 33,077 43,589 47,797 51,988
Total US Sales 438,000 411,186 437,613 447,135 436,367

Summary: Mercury wasn't a disaster but neither was it proving very popular either. The next decade would be crucial if the marque hoped to continue.

For the 70's coverage in this series, simply click here.
For the 2000's, please click here.

The 1992 Sable. It does look bland

26 August 2019

Kia Global Sales (By Model) : 2019 (Jan-July)


Kia had nearly 1.6 million factory sales for the first seven months of the year. The Sportage is the most popular by some distance with 18% of the total. The small cars Rio, Cerato and Picanto come next. Production in China isn't going well and that will impact on global sales if that persists. At least Kia isn't that reliant on that market.


Rk Model 2019 % '19 Class

1 Sportage 283,501 17.9% SUV

2 K2/Rio 163,019 10.3% PC

3 K3/Cerato 161,912 10.2% PC

4 Picanto 121,540 7.7% PC

5 Sorento 118,774 7.5% SUV

6 K5/Optima 118,737 7.5% PC

7 Soul 98,661 6.2% SUV

8 Niro 79,778 5.0% SUV

9 Ceed 78,937 5.0% PC

10 Stonic 78,157 4.9% SUV

11 Carnival 66,280 4.2% MPV

12 LCV 56,519 3.6% CV

13 Pegas 39,525 2.5% PC

14 Telluride 35,289 2.2% SUV

15 K7/Cadenza 28,662 1.8% PC

16 Ray 18,518 1.2% MPV

17 Stinger 14,138 0.9% PC

18 K9 7,091 0.4% PC

19 Venga 6,577 0.4% MPV

20 K4 5,165 0.3% PC

21 Seltos 3,598 0.2% SUV

22 Mohave 2,559 0.2% SUV

23 HCV 812 0.1% CV

24 KX3 230 0.0% SUV


Total 1,587,979


Data Source: Kia Motors.

24 August 2019

Hyundai Global Sales (By Model) : 2019 (Jan-July)


Hyundai and Genesis managed 2.5 million factory sales of cars and commercial vehicles in seven months of 2019. Although a strong passenger car maker, SUVs are taking more share each year, like everywhere else.

The Tucson SUV is the best selling vehicle, ahead of the Avante (aka Elantra) with the i20 super mini. It may surprise some that the Creta (ix25) SUV comes in fourth and the new Kona already up to fifth. The Accent (Verna, Solaris) pips the Sante Fe into sixth.


Rk Model 2019 % '19 Class

1 Tucson 388,439 15.5% SUV

2 Avante 293,524 11.7% PC

3 i20 219,729 8.8% PC

4 Creta 183,380 7.3% SUV

5 Kona 174,081 6.9% SUV

6 Accent 169,750 6.8% PC

7 Sante Fe 168,625 6.7% SUV

8 LCV 123,487 4.9% CV

9 Sonata 123,005 4.9% PC

10 Grand i10 98,857 3.9% PC

11 i30 71,669 2.9% PC

12 Grandeur 60,796 2.4% PC

13 i10 57,021 2.3% PC

14 Palisade 54,234 2.2% SUV

15 Lafesta 48,250 1.9% PC

16 Santro 47,315 1.9% PC

17 Ioniq 44,650 1.8% PC

18 HCV 28,530 1.1% CV

19 Venue 28,194 1.1% SUV

20 Reina 23,897 1.0% PC

21 Mistra 20,061 0.8% PC

22 G80 19,138 0.8% PC -Gen

23 G70 17,904 0.7% PC -Gen

24 ix20 13,597 0.5% MPV

25 G90 13,451 0.5% PC -Gen

26 Velostar 9,816 0.4% PC

27 Nexo 2,380 0.1% SUV

28 i40 1,668 0.1% PC


Other EU 1,562 0.1%


Total 2,507,010


Data source: Hyundai Motors.