As a marque that goes head to head with Ferrari, it has to have a point of difference to be relevant. For me, it's a more flamboyant, ostentatious style that defines it and gives that unique appeal. It's not something I'd ever go for but some do.
Production dropped 16% in 2020 and lifted 15% in 2021 so a nice turn around although not quite up to the record 2019 year. The Urus SUV accounts for two thirds of production. The flagship sports car the Aventador is down to under 8%.
Regional deliveries are put under Audi's figures by the VW Group. Lamborghini independently reported 3,250 sales in EMEA (Europe, Middle East, Africa), 2,915 in the Americas and 2,240 in the Asia/Pacific region.
Data source: VW Group.