12 August 2020

Saab Euro Sales (By Model) : 2000-2015


The first Saab car was released in 1949 by Saab AB, an aerospace company. That was the 92, an aerodynamic shaped car as you would expect from a brand run by an aircraft company. We all know that Saab is no more but while it was around, Europe and North America were its main markets.

GM took a 50% share of the company in 1989 and in the year 2000 decided to take the remaining percentage. The data below starts form that point. How did things go under GM's control?

2000-04. Two models were the staple of the company, a medium sized 900 that became the 9-3 and the larger 9000 / 9-5. Both sold reasonably well through this period, with its home market Sweden taking a third of European sales. However, a range of just two cars is too limited in today's world.

Model / Year 2004 2003 2002 2001 2000
9-3 / 900 52,378 44,177 37,462 40,159 44,317
9-5 / 9000 28,743 29,885 35,179 34,179 35,511
Others 37 36 29 31 30
Total 81,158 74,098 72,670 74,369 79,858

2005-09. To widen the range, the 9-7 SUV was introduced and sold in some European markets but in minimal numbers. A 9-2 model (Subaru Impreza) was sold in North America. Neither were successful and GM decided to rid itself of Saab. The sales figures for the 9-7 from 2008 to 2020 are estimates on my part.

Model / Year 2009 2008 2007 2006 2005
9-3 21,385 52,135 64,343 63,160 58,400
9-5 5,097 12,576 19,234 26,066 23,144
9-7 70 135 244 513 2
Others 77 6 5 16 18
Total 26,559 64,852 83,826 89,755 81,564

2010-14. A Netherlands based company (Spyker) bought Saab but about a year later financial problems brought production to a halt. Efforts since to revive the brand in Europe have come to nothing. The NEVs brand was used briefly.

Model / Year 2014 2013 2012 2011 2010
9-3 272 78 1,109 10,137 15,793
9-5
45 319 3,244 5,605
9-7



60
Others 0 23 0 0 5
Total 272 146 1,428 13,381 21,463

2015. Just 137 NEVs were sold. Looking back on the company, I'm not sure why GM bought Saab and what it expected from the brand. Saab needed plenty of money to expand its range and also ensure it retained its unique character. Badge-engineering models is cost effective but needs to be done carefully. It was not handled well at all.

I would be interested in what others have to add to this subject. Please leave a comment below.

Picture source: Netcarshow.

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Hyundai Part 1 - Infiniti - Kia -
Lancia - Land Rover - Mazda - Mitsubishi - Nissan - Opel/Vauxhall -
Peugeot Part 1 - Renault Part 1 - Subaru - SEAT

Hyundai Euro (Model) Sales : 2000-2019 (Part 2)

The iX35 SUV taking on the twisty stuff

If you recall, sales were stagnant until a spurt in 2009 took the share to 2.4%. So how did things progress from the previous decade. Would the impetus from '09 be maintained? Well, it went very well as we shall see.

2010-14. Things quickly moved to 3.5% by 2012. The iX35 (Tucson) was selling very well as was the i20 (Getz replacement). From that point sales were over the 400,000 point but Hyundai's share was now leveling off. Climbing up from here would be a challenge...


Model / Year 2014 2013 2012 2011 2010

iX35 93,501 88,573 87,250 71,785 51,443

i20/Getz 83,499 81,231 74,644 68,564 65,263

i30 81,522 98,637 95,499 98,577 111,155

i10 80,977 61,419 66,507 72,199 89,171

ix20 37,454 39,910 44,526 46,466 3,958

i40/Sonata 25,043 29,651 35,184 9,158 1,722

Santa Fe 13,437 10,559 10,940 13,291 13,311

Elantra 1,131 1,415 2,008 875

H-1 935 1,191 2,946 2,714 2,557

Veloster 810 2,884 6,231 3,007

Genesis 258
972 1,637 120

iX55

728 1,305 1,624

Matrix



2,212

Accent



1,800

Coupe



225

Others 39 364 119 543 191

Total 418,606 415,834 427,554 390,121 344,752

% Europe 3.3 3.4 3.5 2.9 2.6

2015-19. ...and so it proved. Registrations soon moved over the half million units but share was increasingly difficult to make much headway with. The Kona has made a difference and without that model, things would have regressed. The Ioniq too has been doing well but with less volume than the former. Getting to 4% will be a tough ask but one the company will not be daunted by.


Model / Year 2019 2018 2017 2016 2015

Tucson/iX35 139,879 139,594 153,122 161,636 120,358

Kona 107,857 67,236 7,075


i20 85,161 92,290 102,482 100,589 90,476

i10 79,246 83,886 90,993 86,601 86,047

i30 78,006 78,769 76,142 84,255 89,477

Ioniq 31,984 31,920 22,030 4,006

iX20 18,904 22,927 32,030 38,122 35,408

Santa Fe 8,896 8,328 11,740 16,195 14,433

i40 2,885 8,914 15,171 21,079 25,005

i800 1,863 1,216 2,676 2,467 907

Elantra 1,780 2,009 2,721 1,910 1,086

H-1 622 464



Nexo 336 89



Starex 132




Veloster

141 223 377

Genesis

138 228

Others 223 212 163 112 46

Total 557,774 537,854 516,486 517,333 463,848

% Europe 3.6 3.5 3.3 3.3 3.3

Picture source: Netcarshow.
For others in the series, please click on the brand name below.

Alfa Romeo - DR MotorsFiat Part 1Honda - Hyundai Part 1 - Infiniti - Kia -
Lancia - Land RoverMazda - Mitsubishi - Nissan - Opel/Vauxhall -
Peugeot Part 1Renault Part 1 - Saab - SEAT - Subaru