Registrations were down 49% last year, but in two months of 2026 they are up 115%! This sort of upheaval produces drastic movements and we see that here.
Škoda has returned to the top spot. It has occasionally done this before but only for a year at a time. The 22% increase in market share against a 30% drop for Toyota is striking. Will it be sustained? We can expect more of the unexpected as the year unfolds.
Data source: Transpordiamet. Photo source: Škoda (Octavia) Eesti.
Registrations for February were up 5% and YTD down 1%. Local brand Škoda and its parent company Volkswagen both had substantial gains. The next four suffered accordingly. Overall, there were many moving up or down in a dramatic fashion.
Previously, I kept camper vans in the data but this time weeded them out. This is in keeping with what is done elsewhere.
Data source: SDA. Photo source: Škoda (Enyaq).
Registrations were up 7.5% in February and 4.6% YTD. Toyota became the best selling brand in 2022 and has remained there since. The 9.2% market share it has in 2026 has only been bettered once, in 2024.
The last time a brand achieved double digit market share was Renault in 2005 (11.5%). So while in Spain no brand really dominates with a large market share, Toyota does have a strong lead in 2026. Sales are well spread among the brands below the leader.
Data source: ANFAC. Photo: SEAT Arona.
