Toyota/Lexus Regional Sales/Production : 2026 (H1)

Toyota/Lexus sales for 2026 reached 5 million in H1. I also do Lexus separately but it's included here. North America and Asia (less Japan) both around the 1.45 million mark. Add Japan to them and Toyota is very much a North America and Asia marque, with over three quarters of deliveries. 

Production is slightly lower at 4.86 million units. Things change here. Japan makes over twice as many cars in Japan as it sells there. With most Asian markets tariff protected, sales and production closely align. The rest of the world are net importers. 

Data & photos: Toyota (RAV4 & Prius). 

Lexus Regional Sales : 2025-26 (H1)

Lexus deliveries are down 9% YOY, to 394,000. The USA is closing in on half of the total. China was reported separately but now is combined with Asia. Japan is reported separately but if added to Asia, would pass 35% share. The Middle East is well down but could be due to the destablised situation in that region. 

Data & photo: Toyota/Lexus (ES).

Nissan Global Deliveries : 2024-26 (H1)

Deliveries: They were -1% in 2024, -4% in 2005 and for H1 2026 -7%. That means just over two years of quarterly decreases but none of them large. 

Production: They have been -9% in 2024, -6% in 2025 and -8% in H1 2026. As deliveries are consistently higher than production, Renault and Mitsubishi produce some of their vehicles.

Data & Photo source: Nissan (Leaf, Juke EV & Qashqai).

Regional Production: The U.S. and Japan are the largest producers for Nissan in H1, 2026. Mexico has dropped to 19% of the total and China 17%. The U.K. is up to 10%. 78% of the total manufacturing is made outside of Japan. 

Regional Sales: They are down 7% with 86% outside of Japan. North America accounted for 44% of the total deliveries. China is down to 16% and while Europe is up to 11%, that surely has potential for improvement.