BMW Brand Global Deliveries : 2025-2026 (Q1)

After mananging a very smsall 1% decrease last year, Q1 2026 is down 6%. BMW is expecting 2026 deliveries to match last years and that is quite possible. China remains challenging and I would assume the most difficult region to predict. 

Data & photo source: BMW Group.

Regions: This data includes MINI, so that reduces the decrease to -3.5%. Europe is holding up well but elsewhere is consistently down. China is still an important market but is steadily shrinking.

Mercedes-Benz Vans Global Deliveries : 2025-2026 (Q1)

Mercedes-Benz Vans is a very important part of the company. It's unusual for a premium marque to also have a commercial vehicle (CV) wing but it works.

CV's sold the same number as they did in Q1 last year, but PC vans were down 19%. 

That equates to a 3% drop overall. Europe has 71% of total sales and is stable in terms of volume. North America and particularly Asia have fallen quite dramatically. 

Electric van deliveries came to 6,132, up 29%. So onw would assume this is an area M-B would prioritise. 

Data & photos source: Mercedes-Benz (Sprinter & Vito).

Mercedes-Benz Cars Global Deliveries : 2025-2026 (Q1)

After a 9% fall in 2025, 2026 kicks off with a 6% downturn. Not unexpected as it seems to be the norm for the industry, even at the premium end. 

Mercedes-Benz divides it's sales into three categories, Core, Entry and Top End, all of which lost ground evenly.

Data & photo source: Mercedes-Benz

Regions: Traditionally strong regions of Europe and North Amercia are doing well. The fly in the ointment is Asia, China is still an important market, but is less so with each passing year. The Rest was also down (11%) but accounts for just 4% of global deliveries.

Electric: Counting full electric and hybrid cars, 81,337 deliveries were made in Q1. That is just shy of 20%, which is lower than I expected. 

They matched the overall marque's 6% reduction in units delivered. Incentives being pared back in various places is affecting their success.