19 September 2019

Cadillac USA Sales : 2000-2009

The CTS was an important model for Cadillac

For two thirds of this decade, Cadillac was fighting hard against the premium imports that threatened to take over proceedings. Was it a flash in the pan or a sign of ongoing revitalisation?

2000-04: The Deville was still the best selling car, but with a heavily reduced majority. The CTS took over from the Catera and went well and the Escalade in various guises was proving a smart move. The SRX mid-sized SUV was introduced and the Seville was winding down and due for replacement. Meanwhile, the Eldorado - which was by now a 2-door coupé - came to an end.

With all this activity, sales were rising nicely and Cadillac was keeping pace with the growing premium sector. Could that be maintained?

Model 2004 2003 2002 2001 2000
Deville 68,195 82,076 84,729 95,354 105,694
CTS/Catera 57,218 49,407 38,220 9,764 17,290
Escalade 36,994 35,621 36,114 31,270 23,346
SRX 30,019 5,049


Escalade ESV 15,618 12,866 36

Seville 12,870 18,747 21,494 25,290 29,535
Escalade EXT 9,638 11,256 13,494 546
XLR 3,665 875


Eldorado
193 5,661 9,859 13,289
Total US Sales 234,217 216,090 199,748 172,083 189,154

The short answer to that was no. The CTS compact executive was not performing while the Deville replacement (DTS) made no impact regarding sales. All models fared poorly in fact, not helped by the share market crash in 2008-09. it was now the fourth best selling premium marque and things weren't looking good.

Model 2009 2008 2007 2006 2005
CTS 38,817 58,774 57,029 54,846 61,512
SRX 20,237 16,156 22,543 22,043 22,999
DTS/Deville 17,330 30,479 51,540 59,031 61,983
Escalade 16,873 23,947 36,654 39,017 29,876
Escalade ESV 6,588 11,054 16,370 16,170 13,502
STS/Seville 6,037 14,790 20,873 25,685 33,634
Escalade EXT 2,423 4,709 7,967 7,019 7,766
XLR 787 1,250 1,750 3,203 3,730
Total US Sales 109,092 161,159 214,726 227,014 235,002

17 September 2019

Mclaren Regional Sales : 2015-18

What a road to experience driving a Mclaren

I have put together some sales data for the increasingly popular Mclaren marque. I would have liked more detail but regions is what I have. Mclaren Automotive was formed in 2010 and started selling cars the following year. It has grown quickly since as its reputation for building fine cars has been proven.

This isn't an easy thing to do, taking on well established players that have been in the market for many years. If I was thinking of buying a super sports car, this would be my first port of call (not that I am in this financial stratosphere). They are also unique in that they don't have plans to enter the SUV segment.

Sales are now approaching 5,000 units per annum. North America is the largest market, with Europe next. The UK accounts for about half of that. The chart below shows the regional sales.

Regions 2018 % +/- 2017 % +/- 2016 % +/- 2015 %
N America 1,748 36% 42% 1,234 37% 8% 1,139 35% 106% 553 33%
Europe 1,599 33% 43% 1,115 33% 2% 1,094 33% 153% 432 26%
Asia/Pacif 843 17% 57% 538 16% -2% 550 17% 90% 290 18%
China 354 7% 141% 147 4% -36% 228 7% -3% 234 14%
Rest 285 6% -7% 306 9% 11% 275 8% 90% 145 9%
Total 4,829
45% 3,340
2% 3,286
99% 1,654

In some places everyone seems to own one!

15 September 2019

Lincoln USA Sales : 2000-2009

The Aviator flew in and out fairly quickly

Premium car sales were booming in the US so local brand Lincoln was well placed to take full advantage of that. You would have thought so and the year 2000 was promising with Lincoln outselling Cadillac! Unfortunately for Ford, that was a one hit wonder.

2001-2004:

From 2001, sales fell away as one competitor after another went past them. By 2005, it was the eight best selling premium marque. The Continental ended while the Blackwood premium Pickup was a spectacular flop and was quickly withdrawn. The medium sized Aviator SUV was introduced with modest success. Meanwhile the Town Car and LS were losing sales, with the Navigator holding rather well.

Model 2004 2003 2002 2001 2000
Town Car 51,908 56,566 59,312 66,859 81,399
Navigator 36,398 38,742 30,613 31,759 37,923
LS 27,066 33,581 39,775 39,787 51,039
MKX/Aviator 23,644 29,517 1,856

Continental
280 15,435 20,392 22,648
Blackwood
153 3,066 137
Total US Sales 139,016 158,839 150,057 158,934 193,009

2005-2009:

Sales held up better for the next few years and the Aviator replacement (MKX) helped in that regard. The MKZ took over from the LS in the mid-sized sector and became the largest selling model. The MKS was a belated replacement for the Continental but sales were muted. The failed Blackwood was replaced by the LT pickup truck and it fared better than its predecessor. The large MKT SUV arrived in 2009.

However, some models were on life support as far as sales were concerned and then the crash that hit all car brands badly arrived. Sales then dropped below the 100,000 mark to their lowest point since 1976. Mind you, back then there were just two models. Sowhat was the future of this brand?

Model 2009 2008 2007 2006 2005
MKZ/LS 22,081 30,117 34,363 41,911 24,094
MKX/Aviator 21,433 29,076 37,953 2,570 15,873
MKS 17,174 12,982


Town Car 11,375 15,653 26,739 39,295 47,122
Navigator 8,057 14,836 24,050 23,947 25,844
MKT 2,580



LT 147 4,631 8,382 12,753 10,274
Total US Sales 82,847 107,295 131,487 120,476 123,207

The MKS had unspectacular sales

For the 1985-99 period, simply click here.