17 September 2019

Mclaren Regional Sales : 2015-18

What a road to experience driving a Mclaren

I have put together some sales data for the increasingly popular Mclaren marque. I would have liked more detail but regions is what I have. Mclaren Automotive was formed in 2010 and started selling cars the following year. It has grown quickly since as its reputation for building fine cars has been proven.

This isn't an easy thing to do, taking on well established players that have been in the market for many years. If I was thinking of buying a super sports car, this would be my first port of call (not that I am in this financial stratosphere). They are also unique in that they don't have plans to enter the SUV segment.

Sales are now approaching 5,000 units per annum. North America is the largest market, with Europe next. The UK accounts for about half of that. The chart below shows the regional sales.

Regions 2018 % +/- 2017 % +/- 2016 % +/- 2015 %
N America 1,748 36% 42% 1,234 37% 8% 1,139 35% 106% 553 33%
Europe 1,599 33% 43% 1,115 33% 2% 1,094 33% 153% 432 26%
Asia/Pacif 843 17% 57% 538 16% -2% 550 17% 90% 290 18%
China 354 7% 141% 147 4% -36% 228 7% -3% 234 14%
Rest 285 6% -7% 306 9% 11% 275 8% 90% 145 9%
Total 4,829
45% 3,340
2% 3,286
99% 1,654

In some places everyone seems to own one!

15 September 2019

Lincoln USA Sales : 2000-2009

The Aviator flew in and out fairly quickly

Premium car sales were booming in the US so local brand Lincoln was well placed to take full advantage of that. You would have thought so and the year 2000 was promising with Lincoln outselling Cadillac! Unfortunately for Ford, that was a one hit wonder.

2001-2004:

From 2001, sales fell away as one competitor after another went past them. By 2005, it was the eight best selling premium marque. The Continental ended while the Blackwood premium Pickup was a spectacular flop and was quickly withdrawn. The medium sized Aviator SUV was introduced with modest success. Meanwhile the Town Car and LS were losing sales, with the Navigator holding rather well.

Model 2004 2003 2002 2001 2000
Town Car 51,908 56,566 59,312 66,859 81,399
Navigator 36,398 38,742 30,613 31,759 37,923
LS 27,066 33,581 39,775 39,787 51,039
MKX/Aviator 23,644 29,517 1,856

Continental
280 15,435 20,392 22,648
Blackwood
153 3,066 137
Total US Sales 139,016 158,839 150,057 158,934 193,009

2005-2009:

Sales held up better for the next few years and the Aviator replacement (MKX) helped in that regard. The MKZ took over from the LS in the mid-sized sector and became the largest selling model. The MKS was a belated replacement for the Continental but sales were muted. The failed Blackwood was replaced by the LT pickup truck and it fared better than its predecessor. The large MKT SUV arrived in 2009.

However, some models were on life support as far as sales were concerned and then the crash that hit all car brands badly arrived. Sales then dropped below the 100,000 mark to their lowest point since 1976. Mind you, back then there were just two models. Sowhat was the future of this brand?

Model 2009 2008 2007 2006 2005
MKZ/LS 22,081 30,117 34,363 41,911 24,094
MKX/Aviator 21,433 29,076 37,953 2,570 15,873
MKS 17,174 12,982


Town Car 11,375 15,653 26,739 39,295 47,122
Navigator 8,057 14,836 24,050 23,947 25,844
MKT 2,580



LT 147 4,631 8,382 12,753 10,274
Total US Sales 82,847 107,295 131,487 120,476 123,207

The MKS had unspectacular sales

For the 1985-99 period, simply click here.

13 September 2019

Cadillac USA Sales : 1990-99

1999 Deville model. Could it see off Lexus and Mercedes?

For the previous five years, sales in the US had fallen from 300,000 to 267,000. Could the slide be arrested from 1990? Competition was mounting from Germany and Japan so any laziness or lack of focus would be exposed.

1990-94: The Deville was the critical model at this stage. A new generation of the model in 1994 did little for sales though. A new Seville and Eldorado in 1992 did improve sales for each car but small the numbers were not that helpful.

The Fleetwood separated from the Deville in 1992, it retaining the size of the previous Deville. The briugham was discontinued in 1992 and the ill-conceived Allanté was also phased out. The hoped for sales revival hadn't materialised.

Model 1994 1993 1992 1991 1990
Deville 124,804 115,870 127,766 146,636 168,832
Seville 37,868 35,280 41,152 26,688 33,228
Eldorado 24,837 22,982 27,527 15,304 22,832
Fleetwood 22,197 27,253 7,504

Allanté 959 2,655 2,314 2,643 3,407
Brougham 21 119 7,913 22,017 29,869
Total US Sales 210,686 204,159 214,176 213,288 258,168

1995-99: Despite new models, sales were stable but not really going well. The Fleetwood went and in came a rebadged Opel Omega listed below as the Catera. Also, the Escalade large SUV was introduced and sales were reasonably good. 

Unfortunately for Cadillac, Mercedes-Benz and Lexus outsold it in 1999, 1998 being the last year the marque was top dog in the US in terms of sales volume. 

Model 1999 1998 1997 1996 1995
Deville 90,755 102,022 104,743 103,730 106,581
Seville 33,532 39,009 29,837 33,809 37,025
Escalade 23,897 5,192


Eldorado 15,255 15,765 20,609 20,964 23,200
Catera 15,068 25,333 25,411 1,676
Fleetwood
22 2,024 10,200 13,698
Total US Sales 178,507 187,343 182,624 170,379 180,504

For the 1980-89 period, just click here.