
In 2026, Chinese brand penetration was 20.4% and for H1 2026 27.3%. The majority of cars arriving in Australia are manufactured in China, some for legacy brands.
BYD is making sure supply isn't an issue for them and is closing in on a brand that looked to have a permanent seat at the top of the charts. It's currently in second place. GWM (Haval, Tank, Ora & GWM Ute), Chery and MG are all strong brands here with others ready to join them.
Data source: FCAI, Car Expert.
Photo sources: Zeekr Australia (X) & BYD Australia (Denza B8).
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