23 January 2022

Canada Sales : 2021










Registrations were +7% for the year so a better than average result. The '+/-' column below is comparing market share variance for 2021 against 2020. Ford didn't have a great year, possibly due to supply being an issue. At least it is still at the top, unlike it's southern neighbour. US brand generally didn't do well though. 

Toyota is closing in on the #1 position and the way Ford is pulling back on passenger car sales, it's probably only a matter of when rather than if. Toyota was top in 2008 but that's the only time it has ever been in that position. Dodge seems to be a brand needing some help. I thought models within the Stelantis Group could be added or used as suitable replacements but for now, at least that possibly has been dismissed. 

There are some smaller luxury brands that also sell here but the data is usually estimated because it is not readily available. A few others are impossible to even estimate.  

22 January 2022

Brazil Top 50 Sales By Model : 2021










I colour coded the list to show where brands historically originated. It shows a broad mix without a clear leading region. Some of the models are broken down into sedan and hatch which is not a general practice. Ford has left off selling cars here and the Ka model freefell out of the list. At least Chevrolet and Jeep are keeping a US presence.

Data source: Fenebrave.

Brazil Sales : 2021










After five years of GM being the leading brand, that position has been taken over by VW in 2021. Fiat, Hyundai and Chrysler (Jeep) have all progressed well. GM's drop in volume is substantial due to various issues but has no plans to leave. Ford however ended production at the beginning of the year and registrations are reflecting that decision. 

Mercedes-Benz is ending car production but the effect on sales is yet to be fully felt. Will Audi follow suit? BMW continues with its local assembly and Land Rover is persisting with its low volume operation too. Its overall registrations grew but Jaguar not so (which fully imports). 

Registrations for December were -20% and -4% for 2021 in full. The '+/-' column below is comparing market share variance for 2021 with 2020. For the size of the market, the variety of brands isn't that wide but imports tariffs usually have that effect. 

Point of interest: Electric cars amounted to just under 2,900, up 250 units. Hybrids were just over 32,000, a much better result. Unless there are generous incentives, a satisfactory charging infrastructure and reasonably small distances to travel, then electric cars are a winner. 

Data sources: Anfavea, Abeiva.