26 June 2022

Hyundai India Model Sales : 2009-2013

Hyundai started selling cars here in 1998 so got in relatively early. They almost immediately went past the 10% mark of total sales and reached 16% by 2009. So how did they go from there?

2011: 2010 started a slight slide despite the Eon mini 5-door hatchback (right) arriving in '11 and soon selling well. It seemed to take sales from the i10.  

2012/13: The Elantra's turning up did little, being the small selling model it became. A new model i10 in 2013 helped in pushing market share back up again after declining.

2014: The Xcent (left) arrived, which was an i10 with a boot which to be consistent I should have combined. The numbers were high for both of them high so I decided not to. Regardless, the Xcent's arrival lifted penetration and took Hyundai to a market share all time high in 2014. Roll on 2015.

25 June 2022

Mahindra India Model Sales : 2020-2022

Mahindra started out in the late 1940's and has grown into a large vehicle manufacturer, including passenger cars, pick ups, light and heavy commercial vehicles as well as buses. We won't get into the CV side of things. 

While car sales data from India always has that slight uncertainty about it, it's a bit more with Mahindra, perhaps because their diverse range can be tabulated in differing ways. For whatever reason, the historical data for Mahindra is too uncertain to be used. Therefore, we take it up from 2020.

The XUV700 medium sized SUV (picture above) replaced the 500 but otherwise it was business as usual. What was noticeable was the increase in share, from 5.6 to 8.1% so far in 2022. The XUV700 is leading the charge but generally the big guns are firing. The biggest selling model is the Bolero large SUV (picture below), surprisingly popular in a country where small vehicles dominate.

Toyota India Model Sales : 2014-2022 (Jan-May)

Toyota had about a 6% share in 2013 so the challenge was to at least maintain that. Was that objective achieved? Nothing much changed and keeping things the same slowly eroded market share. The Yaris arrived in 2018, replacing the Etios saloon but didn't exactly set the place alight.

After a few years of deliberation, in 2019 Toyota and Suzuki acquired shares in each other, forming an alliance and in doing so expecting to achieve mutual benefit through various collaborations. The next two models Toyota released must be part of that arrangement. 

2019: Toyota introduced the Glanza (picture above), which is a Suzuki Baleno compact 5-door hatchback. 

2020: A second Suzuki model was added in the form of the Urban Cruiser (right), sold by Suzuki as the Vitara Brezza. 

Both of the above models added useful volume but despite that, Toyota couldn't avoid a drop in market share. The Yaris proved to be a belly flop and was soon withdrawn. Toyota's share is currently below 4% (January-May 2022). So even the Big T has had to admit its current situation in India isn't where it wants to be.  

To do the first installment, please click here.