VW has been the leading brand as far back as I can go and I assume the Golf has been the top selling model for most of that time.
Škoda Octavia is currently top so a change may be happening as Golf sales have been falling quite rapidly in recent years. Of course, there are eight months for that to change but for now a major shift.
Škoda has been the second most popular band here since 2017 but is finding VW a tough nut to crack. On a negative note, Opel was second as recently as 2016 but is currently 14th. Ford was third in 2018 but now lies in 11th spot.
Both SEAT (picture above) and Cupra are well supported marques here. Asian brands are not as strong but BYD (picture below) arrived during 2023 and already is making a splash with models like the Seal.
The top selling models were:
Škoda Octavia -2,723
VW Golf - 2,481
SEAT Ibiza - 2,025
BMW X1 - 1,951
Dacia Duster - 1,657
Dacia Sandero - 1,604
Škoda Fabia - 1,519
Škoda - Karoq - 1,515
Cupra Terramar - 1,498
VW Tiguan - 1,401
Toyota Yaris - 1,367
Audi Q8 - 1,229
VW Polo - 1,209
BYD Seal - 1,190
SEAT León - 1,019
Renault R5 - 1,017
Data source: Statistik Austria.