No one will be surprised with a sales slump. France has been in a lockdown situation since the 17th of March so a normal sales performance was impossible. That is exactly what has transpired. Total registrations were -72% in March and year to date (YTD) -34%. No wonder car plants are being idled. No brand escaped but some managed to do better than others.
Porsche somehow managed to minimise the damage to a slim -15% and is +51% YTD. Rolls Royce sold two cars in March, which was two more than last year and is up 350% YTD. With such small numbers the impossible was achieved. MINI was only down an impressive -50% for the month but at the other end of the spectrum Opel was -90% and Jaguar -89%.
So how did that affect market share? Comparing the whole of 2019 with the first three months of 2020 among the major players, the chart below shows who took a larger share of the pie (green) and who is on a diet (yellow). For example, Peugeot increased its take from 17.1% for the 2019 year, up to 20% YTD 2020.
The big three French brands have all managed to increase market share, Peugeot particularly. They achieved their best combined share of the French market since 2011. DS sales are relatively good too, up 34% YTD and share of 2% for 2020 so far.
Of the foreign brands Toyota is only -10% YTD and has improved its share by over 30% as a result. Nissan, Kia and Hyundai are also doing OK, in a difficult time.
Data source: CCFA.