Albania Car Sales : 2026 (Jan-July)

Sometimes things just don't add up, yet it's true. The Albanian car market in 2026 is unprecedented in an extreme way but more on that in a moment. Most new cars sold here are not through Albanian dealers but imported through non-official channels rather than traditional local dealership networks.

Hyundai was the leading brand for 2020 and 2021, then VW took over for three years. BYD's first full year in Albania was in 2024, managing 5th place with 7% market share. 

In 2025, it rocketed to first place with 34% share and so far this year has nearly 50% of the registrations.  

It's hard to understand how that can happen in what is, by my understanding, an open market. Chinese penetration is now overwhelming and growing. Legacy car brands are for the most part getting battered. A few are doing well. 

Total sales are up 48% YTD but only 7% in July. It will be interesting to see if that was a blip or a sign that things are settling down. As the +/- column is about market share, a decrease in most cases will not mean a drop in sales. 

Data source: Dpshtrr. Photos: BYD. 

Bosnia-Herzegovina Passenger Car Sales : 2026 (Jan-July)

Registrations were up 2% YTD to 6,937. Škoda took nearly 1 in 4 of them. Toyota kept up the pace with the leader but it is miles behind. 

Renault has had a year to forget but Opel has found a new lease of life. Legacy brands still hold sway.

A large number of cars arriving in the country are used. I'm not sure how many new cars are private imports, if any. 

Data source: Proauto. Photo source: Opel Mokka & Kia Stonic

Serbia Passenger Car Sales : 2026 (Jan-July)

Registrations were up 34% in July and up 21% YTD to 23,645. Škoda secured a fifth of those, which is impressive. Toyota is only one in the top six to increase its share. BYD and Chery has pushed up into the top ten. Chinese brands are making their presence felt. 

Data source: Serbian Association of Vehicle and Parts Importers and Cube Team.

Photo source: Chery & Toyota Srbija.