15 September 2019

Lincoln USA Sales : 2000-2009

The Aviator flew in and out fairly quickly

Premium car sales were booming in the US so local brand Lincoln was well placed to take full advantage of that. You would have thought so and the year 2000 was promising with Lincoln outselling Cadillac! Unfortunately for Ford, that was a one hit wonder.

2001-2004:

From 2001, sales fell away as one competitor after another went past them. By 2005, it was the eight best selling premium marque. The Continental ended while the Blackwood premium Pickup was a spectacular flop and was quickly withdrawn. The medium sized Aviator SUV was introduced with modest success. Meanwhile the Town Car and LS were losing sales, with the Navigator holding rather well.

Model 2004 2003 2002 2001 2000
Town Car 51,908 56,566 59,312 66,859 81,399
Navigator 36,398 38,742 30,613 31,759 37,923
LS 27,066 33,581 39,775 39,787 51,039
MKX/Aviator 23,644 29,517 1,856

Continental
280 15,435 20,392 22,648
Blackwood
153 3,066 137
Total US Sales 139,016 158,839 150,057 158,934 193,009

2005-2009:

Sales held up better for the next few years and the Aviator replacement (MKX) helped in that regard. The MKZ took over from the LS in the mid-sized sector and became the largest selling model. The MKS was a belated replacement for the Continental but sales were muted. The failed Blackwood was replaced by the LT pickup truck and it fared better than its predecessor. The large MKT SUV arrived in 2009.

However, some models were on life support as far as sales were concerned and then the crash that hit all car brands badly arrived. Sales then dropped below the 100,000 mark to their lowest point since 1976. Mind you, back then there were just two models. Sowhat was the future of this brand?

Model 2009 2008 2007 2006 2005
MKZ/LS 22,081 30,117 34,363 41,911 24,094
MKX/Aviator 21,433 29,076 37,953 2,570 15,873
MKS 17,174 12,982


Town Car 11,375 15,653 26,739 39,295 47,122
Navigator 8,057 14,836 24,050 23,947 25,844
MKT 2,580



LT 147 4,631 8,382 12,753 10,274
Total US Sales 82,847 107,295 131,487 120,476 123,207

The MKS had unspectacular sales

For the 1985-99 period, simply click here.

13 September 2019

Cadillac USA Sales : 1990-99

1999 Deville model. Could it see off Lexus and Mercedes?

For the previous five years, sales in the US had fallen from 300,000 to 267,000. Could the slide be arrested from 1990? Competition was mounting from Germany and Japan so any laziness or lack of focus would be exposed.

1990-94: The Deville was the critical model at this stage. A new generation of the model in 1994 did little for sales though. A new Seville and Eldorado in 1992 did improve sales for each car but small the numbers were not that helpful.

The Fleetwood separated from the Deville in 1992, it retaining the size of the previous Deville. The briugham was discontinued in 1992 and the ill-conceived Allanté was also phased out. The hoped for sales revival hadn't materialised.

Model 1994 1993 1992 1991 1990
Deville 124,804 115,870 127,766 146,636 168,832
Seville 37,868 35,280 41,152 26,688 33,228
Eldorado 24,837 22,982 27,527 15,304 22,832
Fleetwood 22,197 27,253 7,504

Allanté 959 2,655 2,314 2,643 3,407
Brougham 21 119 7,913 22,017 29,869
Total US Sales 210,686 204,159 214,176 213,288 258,168

1995-99: Despite new models, sales were stable but not really going well. The Fleetwood went and in came a rebadged Opel Omega listed below as the Catera. Also, the Escalade large SUV was introduced and sales were reasonably good. 

Unfortunately for Cadillac, Mercedes-Benz and Lexus outsold it in 1999, 1998 being the last year the marque was top dog in the US in terms of sales volume. 

Model 1999 1998 1997 1996 1995
Deville 90,755 102,022 104,743 103,730 106,581
Seville 33,532 39,009 29,837 33,809 37,025
Escalade 23,897 5,192


Eldorado 15,255 15,765 20,609 20,964 23,200
Catera 15,068 25,333 25,411 1,676
Fleetwood
22 2,024 10,200 13,698
Total US Sales 178,507 187,343 182,624 170,379 180,504

For the 1980-89 period, just click here.

11 September 2019

Lincoln USA Sales : 1985-1999

The Lincoln marque is Ford's answer to GM's Cadillac. Chrysler also had the Imperial brand but that ended in 1975 so the contest was down to two as far as US companies went. Sales grew strongly through the 1980's and ended in a 200,000 sales high.

1985-1989:

Town Car: It was introduced in 1981 and became a stand alone model rather than a trim option for the Continental. It was a good move as it sold strongly.

Continental: By this time, this model had been downsized to give a broader coverage to the range. Until 1987, it was the 7th generation and then became the 8th incarnation.

Mark VII: This was a luxury coupe introduced in 1983 and lasted until 1992.  Sales weren't huge but that reflected its specialist body style.

Model 1989 1988 1987 1986 1985
Town Car 119,254 121,674 126,009 133,175 117,606
Continental 56,441 47,424 27,119 23,780 19,853
Mark VII 24,620 22,526 12,909 20,629 27,679
Total US Sales 200,315 191,624 166,037 177,584 165,138

The 1988 Continental

1990-1994:

In 1990, over 230,000 sales were achieved, a record that stands right down to today. That wasn't sustained but overall it was a positive situation for Lincoln. It wasn't that far behind Cadillac as the second best selling premium marque in the US.

The new model Town Car that was released in 1990 proved extremely popular. The Continental went from 1988 to 1994 and sales fell as it aged. The Mark VIII came in 1993 and it improved its sales remarkably, although not a big selling model.

Model 1994 1993 1992 1991 1990
Town Car 120,191 110,046 115,075 116,900 148,689
Continental 32,145 31,746 38,458 52,450 62,732
Mark VII/VIII 26,830 31,852 8,115 9,351 20,239
Total US Sales 179,166 173,644 161,648 178,701 231,660

1995-1999:

For the 1998 model, the Town Car went for a more rounded shape. Sadly sales barely fluctuated as you would expect with a new model. The Mark VIII soldiered on until 1999, when it was replaced by the LS sedan. It was only a replacement in category size but not body style. A new Continental model came out in 1995 and sales took a bit of a spike as a result. 

The Navigator was a large SUV that took Lincoln into new territory and it sold in reasonable numbers. It was necessary as in 1999, Lincoln was bumped out of second place by both Mercedes-Benz and Lexus. The imported premium marques were increasing sales speedily.  

Model 1999 1998 1997 1996 1995
Town Car 84,629 97,547 92,297 93,598 92,673
Navigator 39,250 43,859 26,831

LS/Mark VIII 26,368 10,505 16,023 15,859 17,433
Continental 26,246 35,210 31,220 32,019 40,708
Total US Sales 176,493 187,121 166,371 141,476 150,814

The 1998 Town Car

For the 2000-09 period, just click here.