Norway Top 30 Passenger Car Sales : 2026 (Jan-Apr)

Norway hasn't been big on this site but a Top 30 just makes the cut. The share data below compares four months of 2025 with 2026. It's quite tumultuous for a sizable market. It's also uniquely electric, with the highest penetration of such vehicles in the world. 

Tesla is the best selling brand, ahead of Toyota and a fast falling Volkswagen. Chinese brands specialise in EVs and are making a mark although you would have to think they have plenty of desire to gain still more success. 

Data source: OFV. Photos: Tesla (3 & Y).

Volvo / Polestar Deliveries : 2025-26 Q1

Volvo had a disappointing 2025 after several years of solid increases. In trying times, 2026 has started with an 11% decrease. 

Most models are feeling the pinch with new models (XC70 and ES90) not of sufficiently large in volume to make up the shortfall. 

Data source: Volvo (ES90) & Polestar (2).

The Rest is up 6% and Europe down just 3.3%. The pain is coming from the Americas (-27.6%) and China (-17%). Volvo is seemingly not chasing volume but realigning its sales to meet market demand. 

As for Polestar, after a poor 2024, 2025 was up 34% and now 2026 is doing well enough with a 7% increase. More detail isn't available. 

The current model range of the Polestar 2 (saloon car), Polestar 3 (SUV), and Polestar 4 (SUV coupe) will be added to in due course.   

NZ Passenger Car Sales : 2026 (Jan-Apr)

Registrations for PCs were up 17% in April and 13%YTD. Toyota has had a slow start, as it often does. It is still holding 16.5% market share but that is down 28% on a full 2025. That 28% figure is exacerbated by the increase in total market sales. 

Mitsubishi is in the same boat as Toyota. The next two made hay though. Suzuki introduced the Fronx in mid 2025 and it was soon selling well, but a rear safety belt failure meant it was withdrawn from the market. This hurt the brand's sales although it is on sale again. 

BYD has raced into the top ten, with Haval there too and Chery closing in quickly on that achievement. That would be the cherry on the cake. The Haval H6 is above. Note too that the 2025 share on the chart below is for the full year.