Indonesia Vehicle Sales : 2026 (Jan-July)

Registrations in Indonesia were down 3% in July and up 12% YTD. Toyota and subsidiary Daihatsu are not far off commanding half of the market. Chinese brands have arrived in a feeding frenzy but seem to be only partially having an impact on the better selling Japanese brands. At present, they seem to be canabalising sales off each other. 

Part of that stems from the fact that import duty enables those with large assembly plants to dominate proceedings. As the market grows, more assembly plants will open and spread the sales more evenly. 

It never ceases to amaze me how in Asia, car pictures on company websites are so bland or downright cheesy. Do people actually like them? We have here the Toyota Innova (above) and Daihatsu Sirion (below). 

Data source: Gaikindo. 

Hyundai Euro Model Sales: 2025-26 (Jan-July)

Sales in Europe show as being down by 45%, but that's against a full 2025. YOY, they were down 9.6%. The departure of the i10 in 2026 had quite an impact. 

The Tucson contributes a third of all sales, which is impressive but somewhat reliant on one model, which the loss of the i10 accentuated.

The factory in Turkey that made the i10 will be replaced by the Ionic 3 EV. I doubt it will reach the same volume but should do well in a region that is pushing EV ownership. 

Light commercial vehicles are well down and numerically rather insignificant. 

Data source: Hyundai.
Picture source: Hyundai UK (Tucson & Kona)

Hyundai Plant Deliveries : 2024-26 (H1)

Hyundai plant sales have been around just over a million units a quarter. The numbers were down 3% in 2024, down 1% in 2025 and so half way through 2026 down 5%. 

Those numbers are fairly even, but the trend is clear. The key point is why? I suspect that Hyundai wants to go more upmarket. Not hugely, but enough to improve margins and position it slightly above Kia.

The fact is that the next few years are going to be a challenge as Chinese brands up the ante. The 7% fall in Q2 2026 was the largest fall since Q1 2022, when the economy was still getting itself sorted after COVID.

Data source: Hyundai.
Above the Sonata and below the Tucson (with not very subtle stalker tendencies).