Registrations were up 7.5% in February and 4.6% YTD. Toyota became the best selling brand in 2022 and has remained there since. The 9.2% market share it has in 2026 has only been bettered once, in 2024.
The last time a brand achieved double digit market share was Renault in 2005 (11.5%). So while in Spain no brand really dominates with a large market share, Toyota does have a strong lead in 2026. Sales are well spread among the brands below the leader.
Data source: ANFAC. Photo: SEAT Arona.
Registrations were down 4% in February and down 2% YTD. In February, China became the largest supplier of vehicles, deposing Japan. I can see Japan retaining its place in the months to come but in the long term China will surely become the main source.
Toyota had a sizable drop due a gap in supply of the top selling RAV4 as dealers wait for the new model to arrive in March. Chinese brands are pushing hard but Toyota is confident it will have 20% market share come December. I wouldn't bet against that.
A few brands don't report sales, so aren't listed. Mahindra gave a sales number for 2025, and based on that, I have done an estimte for 2026.
Data source: FCAI. Photo: Ford Australia.
Registrations were up 14% in February and up 10% YTD. The 2025 share figure below is for a full year. So how is Fiat doing in 2026?
It's been losing market share for decades but 2026 is witnessing a mini revival. The new Grande Panda is selling well along with the regular Panda, combined sales of 34,700 represented 86% of the Fiat total. Many other top selling brands struggled to keep up with it so far.
Data source: Unrae. Photo: Jeep (Avenger) Italy.
