Lada Global Sales (By Model) : 2019 (Jan-Jun)

The Xray SUV looks decent enough

For the first six months of the year, Lada sold 200,000 cars. That's well short of many years gone by but it's been a process of consolidation and revitalisation which has been working. It is almost wholly a Russian brand with few exports. Should that change?

The focus of the data below is on which models have improved their contribution and which ones haven't. The 2019 share is for six months while the 2018 is the full year. Blue is increased share, yellow the opposite.

The sub-compact Granta model took 35% of all sales and went into first place, ahead of the compact Vesta. The Granta replaced the Kalina and the Vesta the Priora. The Largus compact MPV, 4x4 jeep (formerly the Niva) and Xray compact SUV make up the numbers.

In answer to the question should Lada be present in more markets I have to say probably not. It's a budget brand similar to Dacia and it already has that market covered very well. They are also not quite up to Dacia standard either, although they would sell at a sharp price one would imagine. However, it may not get the opportunity to expand beyond its present limited reach.

	18	19	Model	2019	% '19	% '18
	2	1	Granta	69,743	35.0%	28.7%
	1	2	Vesta	64,224	32.2%	29.9%
	3	3	Largus	27,905	14.0%	14.7%
	4	4	4x4	20,181	10.1%	10.8%
	5	5	Xray	16,456	8.3%	9.4%
	9	6	Kalina	94	0.0%	0.3%
	7	7	Priora	4	0.0%	2.3%
	8	8	110	1	0.0%	0.5%
	6	-	1117	-		3.1%
			Misc	554	0.3%	0.2%
			Total	199,162

Data source: Renault Group.

Dacia Global Sales (By Model) : 2019 (Jan-Jun)

Over 70% of all sales reside with the top two models. That said, there are only five. Nearly 400,000 found homes in the first half of 2019, not a bad effort for a Euro brand selling budget models to a sophisticated market. I like the idea of this sort of car, many cars today are too complicated.

The focus of the data below is on which models have improved their contribution and which ones haven't. The 2019 share is for six months while the 2018 is the full year. Blue is increased share, yellow the opposite.

It is only sold in Europe so the term Global in the title is not technically true. This is because when these cars are sold in emerging markets outside its home continent, they are classified as Renault models. I wonder why it hasn't been offered in places like New Zealand as a brand in its own right. I see an opportunity missed.

	18	19	Model	2019	% '19	% '18
	1	1	Sandero	151,184	38.3%	39.8%
	2	2	Duster	133,648	33.8%	30.9%
	3	3	Dokker	48,888	12.4%	12.9%
	4	4	Logan	42,909	10.9%	11.2%
	5	5	Lodgy	18,397	4.7%	5.1%
			Misc	51	0.0%	0.0%
			Total	395,077

Data source: Renault Group.

Renault Brand Global Sales (By Model) : 2019 (Jan-Jun)

For the first six months of the year, Renault brand's worldwide passenger car and light commercial vehicle sales were just over 1.2 million. The focus of the data below is on which models have improved their contribution and which ones haven't. The 2019 share is for six months while the 2018 is the full year. Blue is increased share, yellow the opposite.

The new Clio model small car (series 5) is doing well, with just over a fifth of all sales. The Mégane, Captur and Quid also improved their contribution to the Renault cause. The main casualties seem to be models taken from Dacia and sold outside of Europe with a Renault logo.

One trend is the swing to Europe, with sales the same as last year. Other regions are all down slightly except China, which is down 24% and the Middle East suffered as well, due to sales being halted in Iran.

	18	19	Model	2019	% '19	% '18
	1	1	Clio	250,974	20.4%	17.8%
	2	2	Mégane	139,169	11.3%	11.3%
	3	3	Captur	130,968	10.7%	9.5%
	6	4	Kwid	90,522	7.4%	6.7%
	7	5	Kangoo	67,635	5.5%	5.7%
	9	6	Kadjar	66,859	5.4%	5.3%
	8	7	Duster	66,161	5.4%	5.4%
	5	8	Sandero	64,952	5.3%	7.4%
	4	9	Logan	64,682	5.3%	7.7%
	10	10	Master	62,602	5.1%	4.7%
	11	11	Trafic	52,080	4.2%	3.9%
	12	12	Twingo	46,037	3.7%	3.6%
	13	13	Kaptur	35,670	2.9%	2.8%
	15	14	Zoe	25,686	2.1%	1.6%
	16	15	Oroch	18,110	1.5%	1.5%
	14	16	Koleos	17,920	1.5%	2.7%
	17	17	Talisman	9,438	0.8%	0.9%
	18	18	Dokker	9,242	0.8%	0.7%
	19	19	Espace	5,922	0.5%	0.5%
	-	20	Maxity	1,460	0.1%	n/a
	22	21	Twizy	1,183	0.1%	0.1%
	20	22	Alaskan	871	0.1%	0.1%
	23	23	Lodgy	491	0.0%	0.1%
	21	24	Fluence	84	0.0%	0.1%
			Other	940	0.1%	0.1%
			Total	1,229,658

Data source: Renault Group.