Passenger car EV registrations in New Zealand are up 56%, even when comparing seven months of 2026 with a complete 2025 as we see to the right. EV market share has lifted from 7.0% in 2025 to 17.8% so far in 2026.
The +/- column shows shift in market share, not sales volume. Tesla leads the way with 2,517 sales and BYD 2,082. Neither has gained much in their share, more a case of retaining what they have.
MG/IM and Dongfeng have increased their registrations and market share. Kia is doing okay but is losing out on capitalising fully on the increase taking place.
It's interesting to note that legacy brands have almost all taken substantial hits. Chinese brands are certainly making their mark.
With effect stock levels have affected sales I can't say but it doesn't diminish the reality that Chinese brands and companies that source their EVs from there are doing very well.
Data Source: NZTA.
Photos: Dongfeng (007) & MG (4).




