Registrations were up 14% in February and up 10% YTD. The 2025 share figure below is for a full year. So how is Fiat doing in 2026?
It's been losing market share for decades but 2026 is witnessing a mini revival. The new Grande Panda is selling well along with the regular Panda, combined sales of 34,700 represented 86% of the Fiat total. Many other top selling brands struggled to keep up with it so far.
Data source: Unrae. Photo: Jeep (Avenger) Italy.
Registrations were up 3% in February and up 10% YTD. The 2025 share figure below is for a full year. I did a double take when I saw the data. Did Toyota really increase its market share by 180%! It seems so. The bZ4X was the driving force behind it, with some help from the new Urban Cruiser.
There were a few losers. Volkswagen took the brunt of Toyota's upsurge. Mercedes and Audi also found themselves falling back. Xpeng is the leading Chinese brand, not the usual situation. BYD is often the most popular Sini brand, yet in Denmark it lost 22% of its market share.
Data & pie chart source: Mobility Denmark.
Registrations were up 4% in February but down 1% YTD. The 2025 share figure below is for a full year. Volkswagen is where you would expect it to be in a country that supports its car industry. VW owned Škoda is doing well to elbow out of the way Merc and BMW.
Toyota fell out of the top ten, with a 32% decline of market share. It needs to up its game. Chinese brands are not enjoying the success they are having in many other countries in Germany, but that may gradually change.
SEAT and Cupra sales are combined by the source, but are separated here. I don't know why they persist in doing it this way. Separation can't be done perfectly, with SEAT sales listed below being slightly better than they should be and Cupra the reverse.
Data source: KBA. Photo source: Fiat (Grande Panda) Germany.
