Estonia PC/LCV Sales : 2026 (Jan-July)

Registrations were down 49% last year, but in seven months of 2026 they are up 60%!  July was up 45%. This sort of upheaval produces drastic movements and we see that here. In the chart below, the 2025 share below is for the complete year.

Škoda occasionally gets to the top place, only for a year at a time. The last time was 2024. Toyota's 22% increase in market share is widening the gap on Škoda. Kia, Dacia, Subaru and Volvo have failed to keep up with the total market increase in sales. At least Škoda has the top model. 

Data source: Transpordiamet. Photo source: Škoda (Octavia) Eesti.

Germany Passenger Car Sales : 2026 (Jan-July)

Registrations were down 10% in July but down 5% YTD. The 2025 share figure below is for a full year. Volkswagen is where you would expect it to be in a country that supports its car industry. VW owned Škoda is doing well if it can elbow Mercedes-Benz out of the way. It's already done that to BMW. 

Toyota fell out of the top ten, with a 29% decline of market share. It needs to up its game. Chinese brands are not enjoying the success here that they are having in many other countries, but it may change. 

SEAT and Cupra sales are combined by the source, but are separated here. I don't know why they persist in doing it this way. Separation can't be done perfectly, but I've estimated what I do not know.

Other oddities is Cadillac being the only GM product listed when nearly all the sales for GM aren't for that brand. GM sold 1,300 cars here last year. Virtually all were not reported until several months later. There are other lesser examples of that too. 

Data source: KBA. Photo source: Fiat (Grande Panda) & Tesla (Model Y).

Denmark Passenger Car Sales : 2026 (Jan-July)

Registrations were up 5% in July and up 12% YTD. The 2025 share figure below is for a full year.

Toyota increased its market share by 93%! In the process, it has moved up from 7th to 1st. The bZ4X was the driving force behind it, with some help from C-HR and the new Urban Cruiser. 

Data source: Mobility Denmark. 

There were a few losers. Volkswagen took the brunt of Toyota's upsurge, down 38%. Audi and Cupra also found themselves falling back. Xpeng is the leading Chinese brand, not a usual situation. MG is also popular and was up 40% With incentives, electric cars do very well.