18 August 2019

Lada Global Sales (By Model) : 2019 (Jan-Jun)

The Xray SUV looks decent enough

For the first six months of the year, Lada sold 200,000 cars. That's well short of many years gone by but it's been a process of consolidation and revitalisation which has been working. It is almost wholly a Russian brand with few exports. Should that change?

The focus of the data below is on which models have improved their contribution and which ones haven't. The 2019 share is for six months while the 2018 is the full year. Blue is increased share, yellow the opposite.

The sub-compact Granta model took 35% of all sales and went into first place, ahead of the compact Vesta. The Granta replaced the Kalina and the Vesta the Priora. The Largus compact MPV, 4x4 jeep (formerly the Niva) and Xray compact SUV make up the numbers.

In answer to the question should Lada be present in more markets I have to say probably not. It's a budget brand similar to Dacia and it already has that market covered very well. They are also not quite up to Dacia standard either, although they would sell at a sharp price one would imagine. However, it may not get the opportunity to expand beyond its present limited reach.


18 19 Model 2019 % '19 % '18

2 1 Granta 69,743 35.0% 28.7%

1 2 Vesta 64,224 32.2% 29.9%

3 3 Largus 27,905 14.0% 14.7%

4 4 4x4 20,181 10.1% 10.8%

5 5 Xray 16,456 8.3% 9.4%

9 6 Kalina 94 0.0% 0.3%

7 7 Priora 4 0.0% 2.3%

8 8 110 1 0.0% 0.5%

6 - 1117 -
3.1%


Misc 554 0.3% 0.2%


Total 199,162

Data source: Renault Group.

17 August 2019

Dacia Global Sales (By Model) : 2019 (Jan-Jun)


Over 70% of all sales reside with the top two models. That said, there are only five. Nearly 400,000 found homes in the first half of 2019, not a bad effort for a Euro brand selling budget models to a sophisticated market. I like the idea of this sort of car, many cars today are too complicated.

The focus of the data below is on which models have improved their contribution and which ones haven't. The 2019 share is for six months while the 2018 is the full year. Blue is increased share, yellow the opposite.

It is only sold in Europe so the term Global in the title is not technically true. This is because when these cars are sold in emerging markets outside its home continent, they are classified as Renault models. I wonder why it hasn't been offered in places like New Zealand as a brand in its own right. I see an opportunity missed.


18 19 Model 2019 % '19 % '18

1 1 Sandero 151,184 38.3% 39.8%

2 2 Duster 133,648 33.8% 30.9%

3 3 Dokker 48,888 12.4% 12.9%

4 4 Logan 42,909 10.9% 11.2%

5 5 Lodgy 18,397 4.7% 5.1%


Misc 51 0.0% 0.0%


Total 395,077

Data source: Renault Group.

16 August 2019

Renault Brand Global Sales (By Model) : 2019 (Jan-Jun)


For the first six months of the year, Renault brand's worldwide passenger car and light commercial vehicle sales were just over 1.2 million. The focus of the data below is on which models have improved their contribution and which ones haven't. The 2019 share is for six months while the 2018 is the full year. Blue is increased share, yellow the opposite.

The new Clio model small car (series 5) is doing well, with just over a fifth of all sales. The Mégane, Captur and Quid also improved their contribution to the Renault cause. The main casualties seem to be models taken from Dacia and sold outside of Europe with a Renault logo.

One trend is the swing to Europe, with sales the same as last year. Other regions are all down slightly except China, which is down 24% and the Middle East suffered as well, due to sales being halted in Iran.


18 19 Model 2019 % '19 % '18

1 1 Clio 250,974 20.4% 17.8%

2 2 Mégane 139,169 11.3% 11.3%

3 3 Captur 130,968 10.7% 9.5%

6 4 Kwid 90,522 7.4% 6.7%

7 5 Kangoo 67,635 5.5% 5.7%

9 6 Kadjar 66,859 5.4% 5.3%

8 7 Duster 66,161 5.4% 5.4%

5 8 Sandero 64,952 5.3% 7.4%

4 9 Logan 64,682 5.3% 7.7%

10 10 Master 62,602 5.1% 4.7%

11 11 Trafic 52,080 4.2% 3.9%

12 12 Twingo 46,037 3.7% 3.6%

13 13 Kaptur 35,670 2.9% 2.8%

15 14 Zoe 25,686 2.1% 1.6%

16 15 Oroch 18,110 1.5% 1.5%

14 16 Koleos 17,920 1.5% 2.7%

17 17 Talisman 9,438 0.8% 0.9%

18 18 Dokker 9,242 0.8% 0.7%

19 19 Espace 5,922 0.5% 0.5%

- 20 Maxity 1,460 0.1% n/a

22 21 Twizy 1,183 0.1% 0.1%

20 22 Alaskan 871 0.1% 0.1%

23 23 Lodgy 491 0.0% 0.1%

21 24 Fluence 84 0.0% 0.1%


Other 940 0.1% 0.1%


Total 1,229,658

Data source: Renault Group.