02 February 2024

Toyota/Lexus Sales : 2021-23










Total worldwide sales came to 10,307,400 units, up 7.7% on 2022 and making it the world's largest car manufacturer. The Toyota world is divided into five regions with the main countries within that region having their respective sales listed. Let's look at the regions.

Asia: Nearly 5 million sales and making up 48.4% of the global total. China is the second largest market for the company with 1.9 million sales and 38.2% of the region's sales. Compared to many foreign brands, it's holding up well there. Japan is next with close to 1.7 million units sold there and 33.5% of the region in terms of volume. 

North America: The next region for size is North America with 2.6 million cars finding new homes. It does have the largest market in the USA with over 2.6 million cars sold. Unsurprisingly, it has 86% of regional registrations. 

Europe: Toyota doesn't have regional weak spots as far as penetration goes but this would be the closest to it. Just over 1.1 million passenger cars sold here in what is a large area for worldwide sales. Looking at sales by country reveals why.

The largest market is Germany yet it is only the fifth biggest in terms of sales. The UK leads the way with France, Italy and Spain all ahead of it. Russia has gone, left for Chinese brands to swoop in. 

Oceania, Middle East & Africa: This disparate collection of countries got to nearly 1.1 million sales. The GCC or the alliance of six Middle East states took nearly half a million cars. Australia and South Africa came next. I slipped in New Zealand although Toyota doesn't include it in their data. 

Latin America: Nearly half a million sales in total which isn't huge but a solid effort. Toyota was a bit late establishing itself there but is making steady progress. 

Summary: An impressive list indeed. There have been some issues that have come up at the end of 2023 that won't please Toyota's hierarchy. They will be thorough in addressing them. 

Data source: Toyota Group.





01 February 2024

Toyota/Lexus Production (By Nation) : 2022-23














Global production was up 11.1% for 2023. Japan was +27%, the rest of Asia was +2.1%,  North America +9.5%, Latin America +0.9%, Europe +0.7% and Africa +34%. 

Asia (including Japan) contributed 2 in every 3 vehicles made, North America 1 in 5 and Europe 1 in 12. Japan alone made 1 in 3. China and the US are the next two largest producers. Thailand and Canada come 4th and 5th. The production country of the year goes to India which made a third of a million cars, up 170%! The UK could do with a second model.

Data source: Toyota Group.



JLR Sales By Plant : 2022-23


JLR doesn't have a large number of assembly plants yet it has more than many might expect considering its size. The data below is retail sales attributed back to the factory of origin as best as I can do so. Volume was up 27% which was really positive. 

Data source: JLR data as a basis.


Plants: Solihull c. Birmingham in the English Midlands is the largest producer of vehicles, mostly Land Rover. Nitra is in the west of Slovakia and is increasingly an important cog in the manufacturing structure of JLR. Only LR vehicles are made here. 

Changshu in China is near Shanghai and the operation is in conjunction with Chery. Just over 50,000 units were assembled there in 2023 but with the capacity to expand if need be. Halewood, c. Liverpool in the NW of England is being repurposed as a fully electric vehicle producing plant which will be disruptive to production in the short term I would imagine.

Of the others, Magna Steyr Graz makes cars under contract for Jaguar, Castle Bromwich will soon no longer be used to assemble Jaguars but will be used for body panel pressing and possibly other roles too. Finally the Brazilian plant in Itatiaia, located in the state of Rio de Janiero. It was an interesting option to assemble and the numbers are below where I thought they would be.

Summary: A broad range of plants in fairly well scattered locations is currently being used for a smaller volume car maker. The numbers were up nicely in 2023.