Registrations were down 3% in July but up 2% YTD. Volkswagen is the perennial leader and even slightly improved its market share. Škoda is in second place with BMW third and losing ground this year. Mercedes-Benz and Audi are next but they have all lost market share. Hyundai risks losing its top ten place and BYD might be the brand to do that.
Data source: Auto Swiss.
Photo Zeekr (001 & 7x) Switzerland.
Registrations were up 3% in July and up 10% YTD. Peugeot can't quite crack the 10% share mark. It's unusual to have no manufacturer exceeding 10%. Mercedes-Benz is surprisingly high and now second. Dacia has gone up a ranking despite a slump in volume. Renault's fall is the reason.
A plethora of Chinese brands have arrived and they are enjoying the largest increases. The question is, can that be sustained? For now, they're making hay.
Data source: ACAP. Photos: Citroën C3 Aircross & MG S9.
Registrations were up 4% in July and 6% YTD. Toyota became the best selling brand in 2022 and has remained there since. The 2025 share below is for the complete year. Volkswagen is holding onto second place from local brand SEAT.
The last time a brand achieved double digit market share was Renault in 2005 (11.5%). So while in Spain no brand really dominates with a large market share, Toyota does have a strong lead in 2026. Sales are well spread among the brands below the leader.
The best selling models are the Dacia Sandero (21,732), SEAT Ibiza (18,307), Toyota Corolla (15,357), Toyota C-HR (14,686) and the Peugeot 208 (14,593).
Data source: ANFAC. Photo: SEAT Arona, Ebro S400.
