Canada Premium Brand Comparison : 2017-19

After years of solid growth, the premium sector hits a speed bump and retreats 4.7%. The German big three all lost some market share, while most smaller selling marques made up a little ground on them. The spread of sales is better than many markets, reflecting an open minded view that all these brands have something to offer.

In the chart, the Total row shows percentage change for the % column, but market share for the rest of the numbers in that column.

Years			Brand	2019		2018		2017
17	18	19	Total	248,644	-4.7	260,965	5.4	247,535	9.7
1	1	1	Mercedes	45,828	18.4	49,413	18.9	51,930	21.0
2	2	2	BMW Group	43,204	17.4	45,978	17.6	45,613	18.4
			BMW	37,226	15.0	39,033	15.0	38,562	15.6
			MINI	5,978	2.4	6,945	2.7	7,051	2.8
3	3	3	Audi	33,531	13.5	36,908	14.1	36,007	14.5
4	4	4	Lexus	25,540	10.3	24,111	9.2	24,765	10.0
5	5	5	Acura	19,294	7.8	20,337	7.8	20,300	8.2
6	7	6	JLR	14,023	5.6	14,545	5.6	13,765	5.6
			Land Rover	10,287	4.1	10,196	3.9	9,145	3.7
			Jaguar	3,736	1.5	4,349	1.7	4,620	1.9
7	9	7	Cadillac	13,517	5.4	11,867	4.5	13,330	5.4
12	6	8	Tesla	12,900	5.2	15,300	5.9	3,050	1.2
8	8	9	Infiniti	10,974	4.4	12,581	4.8	12,433	5.0
11	10	10	Volvo	10,155	4.1	9,217	3.5	7,102	2.9
10	12	11	Lincoln	8,724	3.5	8,197	3.1	8,107	3.3
9	11	12	Porsche	8,097	3.3	8,904	3.4	8,249	3.3
15	13	13	Genesis	1,525	0.6	1,441	0.6	525	0.2
14	14	14	Alfa Romeo	747	0.3	1,402	0.5	1,113	0.4
13	15	15	Maserati	585	0.2	764	0.3	1,246	0.5

For the 2016-18 period, simply click here.
For the 2010-16 mega comparison, simply click here.
Data source: www.goodcarbadcar.net

Switzerland Passenger Car Sales : 2019

The average registrations over the past past ten years is identical to the 2019 year. Things don't change much here from year to year. There was a 3.9% increase for the year but for this market that was almost a seismic shift.

The top six brands are either German or owned by them, not something that surprises. Škoda looks like it will pass BMW in 2020 and SEAT is consistently improving its ranking. Opel is falling out of favour and a top ten place may be soon beyond it. Below, yellow represents a sales drop, pale blue is an increase in registrations but a loss of share and geen is all good.

	16	17	18	19	Brand	2019	%	+/-
	1	1	1	1	VW	34,445	11.1%	5%
	3	2	2	2	Mercedes	26,730	8.6%	4%
	2	3	3	3	BMW	24,873	8.0%	2%
	4	5	4	4	Škoda	24,103	7.7%	26%
	5	4	5	5	Audi	18,703	6.0%	2%
	12	9	9	6	SEAT	14,377	4.6%	25%
	8	7	6	7	Ford	14,150	4.5%	-7%
	6	8	7	8	Renault	11,718	3.8%	-8%
	10	11	11	9	Toyota	11,054	3.5%	16%
	7	6	8	10	Opel	9,851	3.2%	-17%
	18	17	15	11	Volvo	8,858	2.8%	9%
	13	13	14	12	Hyundai	8,687	2.8%	6%
	9	12	10	13	Peugeot	8,619	2.8%	-11%
	16	15	16	14	Suzuki	8,426	2.7%	10%
	14	10	12	15	Fiat	8,387	2.7%	-9%
	17	14	13	16	Dacia	7,995	2.6%	-4%
	11	16	18	17	Mazda	6,537	2.1%	5%
	15	18	17	18	Citroën	6,073	1.9%	-5%
	30	30	31	19	Tesla	6,061	1.9%	314%
	27	25	20	20	Chrysler	5,560	1.8%	9%
	22	20	19	21	MINI	4,934	1.6%	-14%
	19	19	22	22	Nissan	4,855	1.6%	3%
	20	24	21	23	Kia	4,512	1.4%	-8%
	26	28	24	24	Mitsubishi	4,307	1.4%	-5%
	23	22	26	25	Honda	4,062	1.3%	10%
	21	21	23	26	Subaru	4,023	1.3%	-14%
	25	26	25	27	Land Rover	3,985	1.3%	5%
	24	23	28	28	Porsche	3,860	1.2%	8%
	31	27	27	29	Alfa Romeo	2,883	0.9%	-20%
	29	31	30	30	Jaguar	2,220	0.7%	13%
	28	29	29	31	smart	1,738	0.6%	-14%
	34	34	34	32	Lexus	936	0.3%	28%
	33	33	32	33	SsangYong	791	0.3%	2%
	32	35	33	34	DS	555	0.2%	-26%
	37	36	36	35	GM US	529	0.2%	10%
	38	37	37	36	Ferrari	415	0.1%	11%
	35	32	35	37	Maserati	376	0.1%	-37%
	39	39	38	38	Bentley	231	0.1%	5%
	41	41	41	39	Lamborghini	224	0.1%	57%
	-	-	40	40	Alpine	183	0.1%	25%
	40	40	39	41	Aston Martin	180	0.1%	9%
	36	38	42	42	Infiniti	126	0.0%	-2%
	43	43	43	43	Mclaren	86		-14%
	42	41	44	44	Lotus	64		-4%
	45	44	45	45	Rolls Royce	62		41%
	47	47	47	46	Morgan	25		47%
	46	45	46	47	Caterham	17		-26%
	49	49	49	48	Bugatti	12		71%
					Others	68
					Total	311,466		4%

Data source: Auto Schweiz.