19 July 2026

USA Light Vehicle Sales: 2025-26 (Jan-Jun)










US light vehicle sales are down around or slightly above the 3% mark. If the figures below are rounded, then they are educated estimates or the way they are released by the car company. Otherwise they are exact numbers per the car company. 

Toyota is gradually pulling away at the top from Ford and Chevrolet. The next four Asian brands have all increased their share. 

There are small brands like Morgan that don't report sales, although Morgan for example could be about 150 sales in H1 2026.

If you are wondering why the usual influx of new Chinese brands aren't listed, it's because they haven't arrived. As this list is compiled from each car brand's press releases, I'm glad they haven't arrived. It's a big enough job as it is without more brands.  

Data source: Car companies. 
Photos: Ford Maverick, Nissan Sentra & Tesla Y.


18 July 2026

UK China Brands: 2025-26 (H1)

Registrations of Chinese brands in the UK was 9.8% in 2025 and are currently at 15.3%. That's steady progress and will only become more so. 

European brands that have dominated the market will be watching with intense interest as the UK hasn't been resisting this influx like the EU has been.

The data below has been extracted from the complete list of brands. MG got in early in the UK and benefits from that, but they seem to be hitting a ceiling. Newer entrants are making large gains. Smart is a Chinese joint venture brand, so I view it as suitable for inclusion.

UK Passenger Car Sales : 2026 (Jan-Jun)












Registrations were up 11% in June and 9% YTD. The current top six all lost market share on 2025. Mercedes managed to climb three places despite a 1% fall due to Toyota, Nissan and Hyundai all dropping more. This Nissan's lowest ranking since 1971 when they were named Datsun. Hopefully, the second half of the year will be more successful.   

Chinese brands are making their presence felt but for now only MG has managed to enter the top ten. How far they will go is a moot point. With EVs taking 30% of registrations in June and 25% YTD, one would think Chinese brands will relish the opportunity to capitalise on that. 

Data source: SMMT. Photos: Nissan Sunderland & Omoda.