19 April 2021
With so much upheaval in 2020, it's surprising that Porsche managed to hold its decrease to just 4%. Obviously, the new Taycan helped immensely but just keeping factories running smoothly was difficult. The 718 Boxster/Cayman did very well but the Panamera was the poorest performer. I presume the Taycan may have taken some sales away from the latter.
Through these challenging times, Porsche also managed to keep its profit per unit at the same as 2020. Of course, maintaining volume helps the bottom line but only if discounting isn't used to prop the volume up. Clearly, Porsche didn't need to resort to that approach.
18 April 2021
With Bentley managing to limit its production downturn to 14% in 2020, Rolls Royce surprised a little with a 26% drop in sales. In comparison to the industry generally, that wasn't a bad result but my expectations were perhaps half of that. The good news is in the first quarter of 2021, 1,380 sales were made, up 62% on the 2020 equivalent and the best first-quarter figure in the company's history.
The Cullinan SUV made up nearly 60% of all sales in 2020 so the ultra-premium SUV is a very important segment to be participating in. The Wraith grand tourer and its companion Dawn convertible held up well but the Phantom and Ghost models less so.
It is said that Henry Royce had an instinctive desire for perfection and wished to take the best that exists and make it better. That certainly is an ethos that still drives the Rolls Royce company today.
17 April 2021
Škoda production was -24% in 2020, more than I expected. The Czech Rep was hit hard by the coronavirus so that may be the reason. SUV penetration was about the same, something I have noticed with quite a few brands. In addition, 30% production for SUVs isn't that large a figure by 2020 standards.
The Octavia (picture below) and Scala saloon car models do well for the brand. Even the unusual step taken by VW to combine the Kamiq and Karoq SUVs can't get them above third placing. The tiny Citigo is scarcely registering any volume at all but it remains in the range. The new Enaq electric SUV (pictured above) arrived during the year 2020 and achieved 900 units made.