Luxeed Deliveries : 2025-26 (Q1-Q3)

Luxeed is described as 'a tech-focused and performance-oriented brand' collaboration with Chery and Huawei. Production started in early 2024 after some delays. It became a full subsidiary Chery in early 2025 but with Huawei still involved in the venture. 

There have been variable delivery numbers, the reason(s) for which I cannot ascertain with certainty. Whatever they are, Q3 2026 was very strong. But is it part of a new growth spurt or just another blip?

The -52% is based on twelve months of 2025 with nine months of 2026. A nine month head to head still has deliveries down 24%. Chery needs to get Luxeed out into international markets as the market in China cannot be relied upon at present.

 Data Source: Chery Automobile. Photos Luxeed R7 & V9.

Exeed/Exlantrix Deliveries : 2025-26 (Q1-Q3)

Exeed is a premium brand and Exlantrix is an even more premium sub brand of Exeed. They are part of the Chery Group. Exeed debuted in 2019 and Exlantrix at the beginning of 2024. I don't have a breakdown between the two of them. From here, I will refer to them both as Exeed. 

I only have more recent sales data for Exeed and for that period, volume has been down. 2025 was -15% and this year with a nine month head to head comparison, down 41%. It's -57% comparing 12 with 9 months.

Exeed has been affected by a stalled domestic market, of which it is heavily reliant. Too many eggs in one basket. Its export efforts were limited and it has been exposed accordingly. But there is more to the muted sales. 

Other issues to do with software bugs and parts shortages have not helped the brand's reputation with customers. It's difficult to win over buyers but easy to lose them. 

Data Source: Chery Automobile. Photos Exeed MX & Exlantis ES.

Jetour Deliveries : 2025-26 (Q1-Q3)

Jetour was started in mid 2018 and focused on crossovers and SUVs. Its range was focused on being touring vehicles, 'Making travel better'. 

Its international sales were widespread but not aimed at mature Western markets, something likely to change. I find that initial strategy odd as it sounds eminently suited to the markets it hasn't prioritised.  

Data & photo source: Chery Automobile.
Models X70 & T2.

623,000 were delivered in 2025 and in 2026, 418,000, down 33%. Pare back last year to nine months, and they are down just 9%. A strong Q4 and it should be up on last year.