Toyota Model Europe Region Sales : 2024-25

Toyota brand deliveries were up 1.3% in 2025. In many of the smaller markets they are the top selling brand. Reliability, resale value and leading hybrid technology all count in Toyota's favour. 

They also want to promote a sporty image and the arrival of the GR Corolla in Europe for 2026 should help that cause. They already have a strong rally racing reputation.

Toyota included both passenger cars and light commercial vehicles in their data. 

The ProAce name denotes vans from Stellantis. Some have seats and are classified as passenger vehicles. 

The small Yaris and Yaris Cross are very popular in Europe. Add the city Aygo crossover and small is big for the brand in this region. 

The Corolla Hatch and Tourer (wagon) are not combined with the sedan. The former is designed to be sporty while the latter is more conservative. 

Data source: Toyota Europe.

Photos: Corolla GR (above) & Aygo (below).

Lexus Model Euro Sales : 2024-25

The marque is synonymous with outstanding reliability and durability, leading to sound resale value. Is that enough to win over the European premium car buyer?

Of the 882,231 global sales Lexus made in 2025, Europe comprised 85,075 of them.Put another way, just under 10%. 

With Europe accounting for something like 15% of world passenger car sales, Lexus could do better in the region.

The X in the model name represents crossover or SUV and they dominate sales figures (plus the RZ SUV for zero emission). 

The LBX and the NX are the main models, taking 62% of the sales for the marque between them. 

Globally, Lexus sales were up about 3.5% but in Europe down by the same amount. Germany has much to do with that, being the largest market and not one lexus does at all well in.

Established loyalty to European premium marques works against Lexus, lesser brand recogition and not always meeting the needs of the Euro premium buyer.

Lexus ticks many boxes for me. The problem I have is that I have never driven one or even sat in one. Maybe many premium buyers in the region are like me in that regard.

Data source: Toyota. Photo source: Lexus (RZ top & LX below). 

Nissan/Infiniti Model Euro Sales : 2024-25

Sales were down 3% for the two brands Nissan uses in Europe, so nothing to speak of. Infiniti was pulled from Europe some years back but a few are still being sold.

The Qashqai and Juke models do the heavy lifting and combined accounted for 73% of sales. 

The Leaf will be returning in 2026 and that will help things along. It slots nicely under the larger Ariya.

Nissan plans to have virtually all of its sales in the region for either electric or hybrid vehicles by the end of 2026.    

Data & photo source: Nissan.