Denmark Passenger Car Sales : 2026 (Jan-July)

Registrations were up 5% in July and up 12% YTD. The 2025 share figure below is for a full year.

Toyota increased its market share by 93%! In the process, it has moved up from 7th to 1st. The bZ4X was the driving force behind it, with some help from C-HR and the new Urban Cruiser. 

Data source: Mobility Denmark. 

There were a few losers. Volkswagen took the brunt of Toyota's upsurge, down 38%. Audi and Cupra also found themselves falling back. Xpeng is the leading Chinese brand, not a usual situation. MG is also popular and was up 40% With incentives, electric cars do very well. 

Czechia Passenger Car Sales : 2026 (Jan-July)

Registrations for July were down 3% and YTD up 5%. Local brand Škoda and its parent company Volkswagen both had substantial gains. The next six suffered accordingly to varying degrees. Overall, there were many moving up or down in a dramatic fashion. 

Previously, I kept camper vans in the data but this time weeded them out. This is in keeping with what is done elsewhere. The 2025 share below is for the complete year.

Data source: SDA. Photo source: Škoda (Enyaq) & VW (Polo).

Ireland Passenger Car Sales : 2026 (Jan-July)

Registrations were up 9% in July and up 5% YTD. The 2025 share figure below is for a full year. The number of brands here hasn't exploded like it has in other places. A few Chinese brands have arrived and maybe more will come. 

Toyota is still top with a slight shrinkage of market share. Hyundai would love to replace the Big T at #1, a position it has never held, but that may be a bridge too far. Oh, and never forget your giraffe.

Data source: SIMI, Photo: Toyota (Corolla Tourer) & Škoda (Kodiaq).