When GM closed its Chevrolet brand and then sold off Opel/Vauxhall, Europe was now finished for The General. Well technically not because GM is coming back, selling e-bikes named Ariv from early to the middle of 2019. I suppose that doesn't count.
Now under the PSA umbrella, the dual named brand must prove itself to a new owner. Early signs are good, with loss turned quickly into profit. Sales have also held up well in Europe, the only region it really offers its products.
Total sales were down 7% in 2018, the same as 2017. Traditional larger volume models are down, while two new ones are doing well. It's all part of a redirection that the brand needs to follow. The Karl/Viva will be discontinued by the end of 2019.
Data source: PSA.
Now that PSA is using its dividing of regions globally, we can see the limited reach of Opel/Vauxhall. With 97% of the total in Europe, there is ample scope for widening the company's reach if that is PSA's goal. A limited amount of its products go to GM but that isn't counted here.
|-||4||S E Asia||581||1.0%||n/a|
|-||-||India & Pac||0||0.0%||n/a|
Summary: The company has an important role in the PSA Group. It has design expertise, production plants and a reputation that can all add something to the group as a whole. Managing that to make full use of its potential is the task ahead.