Opel/Vauxhall Global Model Sales : 2018

When GM closed its Chevrolet brand and then sold off Opel/Vauxhall, Europe was now finished for The General. Well technically not because GM is coming back, selling e-bikes named Ariv from early to the middle of 2019. I suppose that doesn't count.

Now under the PSA umbrella, the dual named brand must prove itself to a new owner. Early signs are good, with loss turned quickly into profit. Sales have also held up well in Europe, the only region it really offers its products.

Total sales were down 7% in 2018, the same as 2017. Traditional larger volume models are down, while two new ones are doing well. It's all part of a redirection that the brand needs to follow. The Karl/Viva will be discontinued by the end of 2019.

	17	18	Model	2018	Share	+/-
	1	1	Corsa	235,639	22.7%	-5%
	2	2	Astra	181,661	17.5%	-24%
	3	3	Mokka	118,487	11.4%	-34%
	5	4	Crossland	102,424	9.9%	63%
	10	5	Grandland	79,976	7.7%	159%
	4	6	Insignia	71,341	6.9%	-19%
	6	7	Vivaro	64,543	6.2%	6%
	7	8	Karl/Viva	48,201	4.6%	-1%
	8	9	Adam	45,600	4.4%	-5%
	9	10	Zafira	30,324	2.9%	-32%
	12	11	Combo	28,269	2.7%	46%
	11	12	Movano	24,504	2.4%	20%
	13	13	Meriva	2,519	0.2%	-86%
	15	14	Ampera-E	2,406	0.2%	-14%
	14	15	Cascada	1,974	0.2%	-45%
	16	16	Antara	126	0.0%	-2%
	-	17	Monaro	63	0.0%	n/a
			Total	1,038,057		-7%

Data source: PSA.

Now that PSA is using its dividing of regions globally, we can see the limited reach of Opel/Vauxhall. With 97% of the total in Europe, there is ample scope for widening the company's reach if that is PSA's goal. A limited amount of its products go to GM but that isn't counted here.

	17	18	Model	2018	Share	+/-
	-	1	Europe	1,004,197	96.7%	n/a
	-	2	M E/Africa	31,989	3.1%	n/a
	-	3	Latin Am	1,110	1.0%	n/a
	-	4	S E Asia	581	1.0%	n/a
	-	5	Eurasia	180	0.0%	n/a
	-	-	India & Pac	0	0.0%	n/a
			Total	1,038,057		-7%

Summary: The company has an important role in the PSA Group. It has design expertise, production plants and a reputation that can all add something to the group as a whole. Managing that to make full use of its potential is the task ahead.

Sweden Premium Sales Comparison : 2016-18

Wow, talk about supporting your own! In Sweden they take it to a whole new level. Half of all premium cars are Volvos, a rate consistently maintained over the past three years. Even with the total falling 6.7% in 2018, its share was protected. BMW and Mercedes are solid but unable to seriously challenge the local hero.

Audi meanwhile has been falling consistently. Further down, JLR has fallen below 1% of premium sales which is very poor. Alfa Romeo has been moving up nicely, although from a small starting point.

Years			Brands	2018	%	2017	%	2016	%
16	17	18	Total	136,803	-6.7	146,639	3.5	141,687	6.2
1	1	1	Volvo	69,943	51.1	75,506	51.5	71,238	50.3
2	2	2	BMW Group	23,229	17.0	24,481	16.7	24,914	17.6
			BMW	19,978	14.6	21,419	14.6	22,146	15.6
			Mini	3,251	2.4	3,062	2.1	2,768	2.0
4	4	3	Mercedes	19,134	14.0	19,634	13.4	16,983	12.0
3	3	4	Audi	17,466	12.8	20,619	14.1	22,662	16.0
7	5	5	Porsche	1,833	1.3	1,550	1.1	1,335	0.9
5	6	6	Lexus	1,585	1.2	1,544	1.1	1,644	1.2
6	7	7	JLR	1,278	0.9	1,420	1.0	1,459	1.0
			Land Rover	654	0.5	1,058	0.7	907	0.6
			Jaguar	624	0.5	362	0.2	552	0.4
8	8	8	Tesla	1,220	0.9	1,283	0.9	1,125	0.8
9	9	9	Alfa Romeo	980	0.7	489	0.3	208	0.1
11	11	10	Cadillac	104	0.1	44	0.0	56	0.0
10	10	11	Maserati	31	0.0	69	0.0	63	0.0

Serbia Car/LCV Sales : 2018

This was the best year since 2011 with a 6% increase for 2018. It's a challenge to get data for this nation of the Balkan region but finally here it is. Green shows market gain and Škoda certainly managed that, taking back the top spot with authority. Fiat too did well, but not by enough to retain its top ranking.

Yellow is increase but with a reduced slice of the pie with Toyota notably in that category. Blue is down and Ford Excelled in that regard. The Blue Oval brand is working on improved profitability in Europe and that is probably the reason.

	15	16	17	18	Brand	2018	%	+/-
	1	1	2	1	Škoda	5,047	16.4%	41%
	2	2	1	2	Fiat	4,384	14.3%	12%
	3	3	3	3	VW	2,580	8.4%	-3%
	8	4	4	4	Renault	2,223	7.2%	7%
	7	7	7	5	Dacia	1,903	6.2%	9%
	6	5	6	6	Opel	1,722	5.6%	-2%
	5	8	5	7	Ford	1,497	4.9%	-19%
	9	10	8	8	Toyota	1,351	4.4%	6%
	12	9	9	9	Hyundai	1,084	3.5%	-9%
	?	15	10	10	Mercedes	1,034	3.4%	-10%
	14	16	12	11	Citroën	897	2.9%	-1%
	11	13	11	12	Audi	852	2.8%	-6%
	18	14	13	13	Peugeot	812	2.6%	8%
	16	18	16	14	Nissan	740	2.4%	19%
	10	12	14	15	Kia	681	2.2%	2%
	15	17	15	16	BMW	668	2.2%	4%
	13	19	18	17	Mazda	509	1.7%	8%
	30	-	21	18	Lada	436	1.4%	40%
	17	20	17	19	Suzuki	429	1.4%	-9%
	21	24	19	20	Land Rover	314	1.0%	-24%
	-	-	20	21	Iveco	246	0.8%	-30%
	20	22	23	22	Chrysler	227	0.7%	11%
	19	21	22	23	Honda	217	0.7%	5%
	23	25	24	24	Volvo	206	0.7%	13%
	28	23	25	25	Seat	152	0.5%	28%
	23	26	27	26	Porsche	86	0.3%	10%
	26	27	26	27	Alfa Romeo	78	0.3%	-27%
	22	28	28	28	Mitsubishi	59	0.2%	-14%
	25	29	29	29	MINI	57	0.2%	-15%
	-	32	32	29	Jaguar	57	0.2%	73%
	-	-	31	31	smart	39	0.1%	5%
	28	31	33	32	Subaru	37	0.1%	23%
	-	11	34	33	GAZ	28	0.1%	12%
	-	-	30	34	Isuzu	22	0.1%	-45%
	-	-	41	35	Ssangyong	16	0.1%	n/a
	31	33	35	36	Infiniti	11		-31%
					Other	29	0.1%
					Total	30,730		6%

Data source: Vrelegume.