
The chart below's total may vary slightly from other sources. It's accurate as far as I can ascertain. The 2025 share below is for the complete year.
Registrations are up 7% YTD. China is now the largest supplier of vehicles, deposing Japan. The speed of the transition would have caught the industry by surprise. Toyota has had a sizable drop due to supply issues but also mounting competition. Chinese brands are pushing hard but Toyota is confident it will have 20% market share come December. I wouldn't bet either way on that.
BYD is working hard to ensure a good supply, even using its own ships to achieve that objective. GWM covers different brands within the company but are combined here. Tesla sources its cars from China and along with host of Chinese entrants, they are making inroads at a rapid rate of knots.
A few brands don't report sales. I've estimated Mahindra but the figure is uncertain. Smart and Cadillac are two other brands that hold back from reporting and I haven't estimated them. Xpeng has taken over distribution of its cars and after a few months of disruption, they are back in full swing.
There has been a call from certain quarters about halting more brands arriving on the market. This is based on the pressure it is putting on dealers to make money. In times of change, changes have to be made. I assume it's about protecting the status quo rather than allowing the market place to adjust to new circumstances.
Data source: FCAI, Drive
Photo sources: Ford Australia (Ranger) & GWM Australia (Haval H6).




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