14 May 2021
Turkey is running its own race as local economic conditions dictate how sales are going. Registrations for April were +122% and +69% YTD. A good time all round then. The '+/-' column below is comparing market share variance for four months of 2021 with a full 2020. This sorts out which brands are improving their share.
Fita and Renault have both lost ground to the chasing pack of VW, Toyota and Škoda. The clear lead they enjoyed in 2020 is evaporating in 2021. The movement within the rankings is very fluid here. Maybe as the year progresses, it will settle down.
Data source: ODD.
13 May 2021
Registrations for April were +78% and +13% YTD. The '+/-' column below is comparing market share variance for four months of 2021 with a full 2020. Local brand Škoda had a slight rise in registrations but not quite enough to maintain its share, which slipped 3%. It's still so far ahead, it isn't a big issue though.
Data source: SDA.
Registrations for April were +60% but -14% YTD. Registrations held up quite well in 2020 so 2021 won't offer massive upswings here. The '+/-' column below is comparing market share variance for four months of 2021 with a full 2020.
The most obvious point of note is the enormous reduction in Dacia's share of the market (-38%). It's the lowest share I've got record of and given most other brands a real lift as they capitalise on the throttling back by the local hometown hero. I can only surmise that registrations were being aided by sharp pricing, something frowned upon by post-Ghosn management. Renault wasn't spared either.
There are other brands that have done poorly, such as Opel, Nissan, Fiat and Honda. As for winners, there are too many to mention although Toyota's moving up four placings to third is imporssive.
Data source: DRPCIV.