Portugal Passenger Car Sales : 2026 (Jan-July)

Registrations were up 3% in July and up 10% YTD. Peugeot can't quite crack the 10% share mark. It's unusual to have no manufacturer exceeding 10%. Mercedes-Benz is surprisingly high and now second. Dacia has gone up a ranking despite a slump in volume. Renault's fall is the reason.

A plethora of Chinese brands have arrived and they are enjoying the largest increases. The question is, can that be sustained? For now, they're making hay. 

Data source: ACAP. Photos: Citroën C3 Aircross & MG S9.

Spain Passenger Car Sales : 2026 (Jan-July)

Registrations were up 4% in July and 6% YTD. Toyota became the best selling brand in 2022 and has remained there since. The 2025 share below is for the complete year. Volkswagen is holding onto second place from local brand SEAT. 

The last time a brand achieved double digit market share was Renault in 2005 (11.5%). So while in Spain no brand really dominates with a large market share, Toyota does have a strong lead in 2026. Sales are well spread among the brands below the leader.

The best selling models are the Dacia Sandero (21,732), SEAT Ibiza (18,307), Toyota Corolla (15,357), Toyota C-HR (14,686) and the Peugeot 208 (14,593). 

Data source: ANFAC. Photo: SEAT Arona, Ebro S400.

Alpine Brand Deliveries: 2025-26 (H1)

Renault has resurrected the Alpine brand designed to lift Renault's image as sporty and fun. It seems to be working. From the A110 coupé, the A290 electric hot hatch to the new A390 electric crossover. 

Q1 deliveries were up 70% on 2025 YOY. It's on a roll as it expands the range. Alpine has avoided the outright two seater convertible sports car that is currently not particularly in favour. That said, the A110 is a two seater sports car but with a hard top which makes it a coupé. Does that make a difference? Not sure it does. 

Data & photo source: Renault Group (A290 & A390 shown).