Cadillac USA Sales : 2000-2009

The CTS was an important model for Cadillac

For two thirds of this decade, Cadillac was fighting hard against the premium imports that threatened to take over proceedings. Was it a flash in the pan or a sign of ongoing revitalisation?

2000-04: The Deville was still the best selling car, but with a heavily reduced majority. The CTS took over from the Catera and went well and the Escalade in various guises was proving a smart move. The SRX mid-sized SUV was introduced and the Seville was winding down and due for replacement. Meanwhile, the Eldorado - which was by now a 2-door coupé - came to an end.

With all this activity, sales were rising nicely and Cadillac was keeping pace with the growing premium sector. Could that be maintained?

Model	2004	2003	2002	2001	2000
Deville	68,195	82,076	84,729	95,354	105,694
CTS/Catera	57,218	49,407	38,220	9,764	17,290
Escalade	36,994	35,621	36,114	31,270	23,346
SRX	30,019	5,049
Escalade ESV	15,618	12,866	36
Seville	12,870	18,747	21,494	25,290	29,535
Escalade EXT	9,638	11,256	13,494	546
XLR	3,665	875
Eldorado		193	5,661	9,859	13,289
Total US Sales	234,217	216,090	199,748	172,083	189,154

The short answer to that was no. The CTS compact executive was not performing while the Deville replacement (DTS) made no impact regarding sales. All models fared poorly in fact, not helped by the share market crash in 2008-09. it was now the fourth best selling premium marque and things weren't looking good.

Model	2009	2008	2007	2006	2005
CTS	38,817	58,774	57,029	54,846	61,512
SRX	20,237	16,156	22,543	22,043	22,999
DTS/Deville	17,330	30,479	51,540	59,031	61,983
Escalade	16,873	23,947	36,654	39,017	29,876
Escalade ESV	6,588	11,054	16,370	16,170	13,502
STS/Seville	6,037	14,790	20,873	25,685	33,634
Escalade EXT	2,423	4,709	7,967	7,019	7,766
XLR	787	1,250	1,750	3,203	3,730
Total US Sales	109,092	161,159	214,726	227,014	235,002

Mclaren Regional Sales : 2015-18

What a road to experience driving a Mclaren

I have put together some sales data for the increasingly popular Mclaren marque. I would have liked more detail but regions is what I have. Mclaren Automotive was formed in 2010 and started selling cars the following year. It has grown quickly since as its reputation for building fine cars has been proven.

This isn't an easy thing to do, taking on well established players that have been in the market for many years. If I was thinking of buying a super sports car, this would be my first port of call (not that I am in this financial stratosphere). They are also unique in that they don't have plans to enter the SUV segment.

Sales are now approaching 5,000 units per annum. North America is the largest market, with Europe next. The UK accounts for about half of that. The chart below shows the regional sales.

Regions	2018	%	+/-	2017	%	+/-	2016	%	+/-	2015	%
N America	1,748	36%	42%	1,234	37%	8%	1,139	35%	106%	553	33%
Europe	1,599	33%	43%	1,115	33%	2%	1,094	33%	153%	432	26%
Asia/Pacif	843	17%	57%	538	16%	-2%	550	17%	90%	290	18%
China	354	7%	141%	147	4%	-36%	228	7%	-3%	234	14%
Rest	285	6%	-7%	306	9%	11%	275	8%	90%	145	9%
Total	4,829		45%	3,340		2%	3,286		99%	1,654

In some places everyone seems to own one!

Lincoln USA Sales : 2000-2009

The Aviator flew in and out fairly quickly

Premium car sales were booming in the US so local brand Lincoln was well placed to take full advantage of that. You would have thought so and the year 2000 was promising with Lincoln outselling Cadillac! Unfortunately for Ford, that was a one hit wonder.

2001-2004:

From 2001, sales fell away as one competitor after another went past them. By 2005, it was the eight best selling premium marque. The Continental ended while the Blackwood premium Pickup was a spectacular flop and was quickly withdrawn. The medium sized Aviator SUV was introduced with modest success. Meanwhile the Town Car and LS were losing sales, with the Navigator holding rather well.

Model	2004	2003	2002	2001	2000
Town Car	51,908	56,566	59,312	66,859	81,399
Navigator	36,398	38,742	30,613	31,759	37,923
LS	27,066	33,581	39,775	39,787	51,039
MKX/Aviator	23,644	29,517	1,856
Continental		280	15,435	20,392	22,648
Blackwood		153	3,066	137
Total US Sales	139,016	158,839	150,057	158,934	193,009

2005-2009:

Sales held up better for the next few years and the Aviator replacement (MKX) helped in that regard. The MKZ took over from the LS in the mid-sized sector and became the largest selling model. The MKS was a belated replacement for the Continental but sales were muted. The failed Blackwood was replaced by the LT pickup truck and it fared better than its predecessor. The large MKT SUV arrived in 2009.

However, some models were on life support as far as sales were concerned and then the crash that hit all car brands badly arrived. Sales then dropped below the 100,000 mark to their lowest point since 1976. Mind you, back then there were just two models. Sowhat was the future of this brand?

Model	2009	2008	2007	2006	2005
MKZ/LS	22,081	30,117	34,363	41,911	24,094
MKX/Aviator	21,433	29,076	37,953	2,570	15,873
MKS	17,174	12,982
Town Car	11,375	15,653	26,739	39,295	47,122
Navigator	8,057	14,836	24,050	23,947	25,844
MKT	2,580
LT	147	4,631	8,382	12,753	10,274
Total US Sales	82,847	107,295	131,487	120,476	123,207

The MKS had unspectacular sales

For the 1985-99 period, simply click here.