18 April 2019

Subaru Car Production : 2017/18 (April-March)


Subaru reports its sales from April to March, which is what this data is based on. Sales passed the one million mark for the second time in its history. Volume is based around three main model groups.

The 5th generation Impreza, XV and WRX that came out in 2016 is the best selling with over 400,000 units sold.

The 6th generation Legacy and Outback models came out in 2014 and 290,000 found homes.

The 5th generation Forester has been released but hasn't had an impact on sales listed here as yet, as these sales are up to March 2018. It still managed to amass 280,000 units sold.

The 'Mini' is actually a group of Kei cars sold in Japan. Models names the Chiffon, Dias Wagon, Justy, Pleo and Stella (all Toyota/Daihatsu models) barely pass 30,000 sales. Then comes the Levorg, a medium to large wagon that is the wagon variant of the Legacy. OEM stands for original equipment manufacturer, an ambiguous term I'm unsure the meaning of in this context.

17 18
2018 % +/-
2017 % +/-
2 1 Imprez/XV/WRX 424,412 39.8% 23% 344,187 32.3% 12%
1 2 Legacy/Outback 291,174 27.3% -15% 344,404 32.4% 15%
3 3 Forester 278,992 26.1% -6% 297,007 27.9% 9%
4 4 Mini 30,889 2.9% -5% 32,542 3.1% -3%
5 5 Levorg 25,255 2.4% -17% 30,598 2.9% -2%
6 6 BRZ 9,339 0.9% 5% 8,880 0.8% -5%
7 7 Exiga 3,498 0.3% -18% 4,284 0.4% -5%
8 8 Tribeca 1 0.0% -86% 7 0.0% -79%

OEM 2,889 0.3% 40% 2,066 0.2% 134%

Others 480 0.0% -15% 567 0.1% 13%

Total 1,066,929
0% 1,064,542
11%

It's hard to believe that the US and Canada buy so many Subaru cars. In fact close to 70% of the total. The brand is a minor player in its home market. Australia takes many more cars than the whole of Europe too. Its also not reliant on China like many companies are. Certainly a unique car manufacturer. 

17 18
2018 % +/-
2017 % +/-
1 1 North America 727,751 68.2% 1% 720,674 67.7% 14%
2 2 Japan 163,444 15.3% 3% 158,935 14.9% 9%
3 3 Australia 55,674 5.2% 13% 49,106 4.6% 10%
5 4 Rest 52,960 5.0% 16% 45,574 4.3% -12%
4 5 Europe 40,228 3.8% -13% 46,253 4.3% 11%
6 6 China 26,872 2.5% -39% 44,000 4.1% -1%

Total 1,066,929
0% 1,064,542
11%

Data source: Subaru.

World Car Awards : 2019

Awards are subjective. Even those knowledgeable in any field of human endeavour can and do often disagree. However, people love them so here are the 2019 World Car Awards:


World Urban Car: Suzuki Jimny.

This award surprised me but if interior space isn't an issue, then this will be a funky town car to own and scoot around in.



World Luxury Car: Audi A7.

Audi are known for doing nice interiors and that's going to go a long way in the luxury segment. I'm sure it's  a pleasant place to spent time in.

World Performance Car: Mclaren 720S.

A worthy winner in my opinion as this company seem to be making the best super cars. They are even refusing to build an SUV (shock, horror), keeping their focus on what the do - super sports cars.



World Green Car: Jaguar i-Pace.

Not a surprise here as it is a great car to drive and yet - depending how power is generated - is not burning fossil fuel.


World Car Design of the Year: Jaguar i-Pace.

How a small marque like Jaguar managed to put a vehicle engineered as an electric car onto the market first was a real coup. It looks like a regular car but in many people's eyes attractively styled. It also has features like air sent over the rear window, negating the need for a rear wiper.



World Car of the Year: Jaguar i-Pace.

Err, that's number three for one model. That's right, judged the best car of all. Nothing can be added except to say well done Jaguar. Sometimes fortune favours the brave.

17 April 2019

VW Production Summary & Brand Profit : 2017-18


The production figures below covers all car brands and also includes heavy vehicle brands MAN and Scania, both of which are part of the VW Group. MAN made 138,000 units and Scania 101,000. Most of the Group's production goes to Europe and Asia. All the data below requires three zeros to be added to make sense. The only exception is '€ Per Car', which is the full number.

15 16 17 18 Region 2018 % +/-
2017 % +/-
1 1 1 1 Europe/Other 4,739 43.5% 0% 4,731 43.9% 2%
2 2 2 2 Asia/Pacific 4,640 42.6% 2% 4,527 42.0% 4%
3 3 3 3 Nth America 925 8.5% -7% 992 9.2% 2%
4 4 4 4 Sth America 596 5.5% 13% 526 4.9% 25%

Total 10,900
1% 10,776
4%

Now looking at brand profit. Most of the data below requires three zeros to be added to make sense, the only exception is '€ Per Car', which is the full number. China is excluded from whats shown below, which in some cases could make some difference.

Porsche is very profitable at €16,000 per unit sold, with Bentley falling to a €28,800 per unit loss. That may be affected by China's exclusion. For that reason, it is to be taken as a guide, not absolute.

Year 2018 2017 2016
Brand Sales Mill € € Per Car Sales Mill € € Per Car Sales Mill € € Per Car
Porsche 253 4,110 16,245 248 4,003 16,141 239 3,877 16,222
Audi 1,467 4,705 3,207 1,530 5,058 3,306 1,534 4,846 3,159
VW LC 469 780 1,663 498 853 1,713 478 455 952
Škoda 957 1,377 1,439 937 1,611 1,719 814 1,197 1,471
VW Car 3,715 3,238 872 3,573 3,301 924 4,347 1,869 430
SEAT 608 254 418 595 191 321 548 153 279
Bentley 10 -288 -28,800 11 55 5,000 11 112 10,182

Data source: VW Group.