Peugeot Global Model Sales : 2023-24

Brands within Stellantis are data shy, perhaps it's due to the fact that they aren't doing that well. Peugeot is perhaps the strongest brand within the company and the only one seemingly sharing data. Coincidence? Possibly. 

Global sales were just under 1.1 million, down 2%. That is a good result, especially considering the Stellantis Group is badly in need of revitalising. They currently have an interim CEO while the search for a new one is underway.

Models: 14% don't make the cut in 2024, a shame. The other 86% are below, led by the compact 208 with 275,000 sales. The compact 2008 SUV comes in next with 214,000 units. The Partner van includes the Rifter passenger version and together they came in at 133,000. 

Data source: Peugeot.

Regions: Many of the Stellantis brands are regional rather and limited in their global reach. 75% of Peugeot sales are in Europe as an example. The Middle East/Africa took 11% of the volume, Latin America 8%, Asia/Pacific 3.8% and North America (read Mexico) 1.7%. 

Jaguar Sales : 2025 Q1

JLR in its infinite wisdom decided to end Jaguar sales until it is 'revitalised' as a luxury marque as opposed to a premium one. I personally felt they could have kept the F-Pace and i-Pace going through the transition period. 

It's a shame that this new direction will take Jaguar away from the existing loyal customer but I see the marque cannot straddle both. They will be hoping to woo new customers and being fully electric there seems less loyalty and more willingness to move to something new and exciting. Jaguar needs to deliver on that and from a styling point of view the teasers don't impress me. Hopefully reality is kinder.

Models: The F-Pace is still on top but currently has 35% share of Jaguar deliveries, The i-Pace has actually managed to increase by 7% and is now up to 29% of the total. The XE and XF are mainly sales in China but they too are petering out. Overall an expected 60% reduction. 

Data & photos JLR.

Regions: With the UK having an unusually high Q1 last year and now stopped supplying dealers in 2025, the 74% fall isn't surprising. North America did better than most but I'm not sure how long stock will last. I think they were trying to keep sales going longer than the UK.

The 'Other' did amazingly well, perhaps being for the most part further away from production points may have been responsible. They may have also stocked up a bit too, not wanting the extreme situation the UK went with. 

Land Rover Sales : 2025 Q1

In 2025 Land Rover pulled out of the passenger car market in France. 11,200 LRs passenger vehicles were sold in France in 2024 with some extra sales as stock was cleared. Still, that was quite a substantial market for LR. A few commercial vehicles are still being sold there though. 

It appears its to do with larger vehicles being taxed out of the market to improve emissions. Fortunately, French brands aren't duly affected as is so often coincidentally the case with this sort of move. 

Despite that loss, deliveries were up 5% for Q1. The Defender leads the way with 30% of LR sales, passing 30,000 units. The Range Rover Sport reached nearly 21,000 and the Range Rover 18,600. The Evoque was just shy of 14,000 deliveries. The three lesser models all slipped, the Velar down the most at -25%. 

Data & photos JLR.

Regions: North America remained the largest region, the majority of the deliveries to the US. With LR pausing shipments there for April due to the tariffs that will be applied, one would have to assume that Q2 will be somewhat lower. 

With the UK/US having a balanced trade and a close relationship, it's hard to fathom but I'm not into politics so must have missed something. There would have to be a good reason.

The UK is doing OK with 23,000 sales but I'll give it a B- as it could be better considering it's the local market. Europe is satisfactory, having lost the French market. China is in a poor way economically although a 24% drop was more than I expected. It was Land Rover's number one market as recently as 2023.

'Other' is very strong with over 18,000 units finding homes. That would make it the third best region if it was one, but it's not hence why it's at the bottom of the list.