Hyundai Model Euro Sales : 2024-25

Hyundai maintained its position in Europe with 420,000 deliveries. Despite some sharp movements within the model range, the total was stable.

The medium sized Tucson SUV is the leading model, followed by the compact Kona crossover. The i10and i20 Hatchbacks round out the main sellers. Combined, they make up three quarters of the total.

The micro Inster raised hatch is an interesting addition to the range. It was originally released in late 2021 and now has made it here.

Data & photo source: Hyundai.

NZ Top 30 Premium Models : 2025

Top lists are dominated by mainstream models and premium models rarely get a look in. 

In New Zealand, premium tend to be more premium than say Europe, with more kit included as standard. Well. that's what we are told to justify charging more.

To the right we see a colour coded chart based on brand origin. We will briefly look at each. 

USA has the top model with the Tesla Model Y. Is it really premium? It is generally considered so. Two Tesla models in the top ten, the US four in total.

The Ram P/U and Chervolet Silverado are included here. With right hand drive conversion cost and reasonably high specification, they qualify.

Europe is finally in its element. Twenty two models in all. I was surprised to see the Polestar 2 second. Land Rover has three in the list, doing better than they would in the UK. Volvo got two models onto the list.

Japan has four Lexus models here, all in the top half of the chart. I view them as Toyotas with some bling which at least imbues them with a reputation of reliability.

Data source: NZTA. Photos Land Rover & MINI. 

NZ Pick Up Sales : 2024-25

Pick up vehicles are popular here, suiting the outdoor leisure lifestyle and are sought after by tradesmen. For 2025, sales were about the same as they were the year before yet with more models available. 

Japanese brands dominate, US and European brands have a few representatives and China is starting to make inroads. Some of the names may be unfamiliar for that reason. 

The Toyota Hilux (picture above) was last top in 2013 but since then it has been the Ford Ranger leading the way. Ford's sales superiority was under threat earlier in the year but normal service was  maintained. There is a new 10th generation Hilux coming so the old outgoing ninth generation surprised me by its strong sales. 

Mitsubishi, Nissan and Isuzu are always in the mix behind the top two. Mazda was also there but has pulled the plug on a relatively new pick up sourced from Isuzu. It's now in run out mode. That's another surprise.

The rest are small selling models except for one new brand that is making big waves in a short period of time. That's the hybrid BYD Shark (see pic below chart). Pick up truck owners are a loyal bunch but BYD is winning over customers quickly.

RHD conversions of US sourced trucks are gaining traction in Australia and some are coming across the Tasman Sea. RAM and Chevrolet are two that make that journey. However, Toyota has no plans to bring the Tundra over and the Ford F-150 is unconfirmed as far as I know. 

Pick ups are counted as commercial vehicles in NZ. The Toyota Land Cruiser is simply listed as such and I assume they are all pick ups. The VW Amarok had a very poor 2025 and possibly the Mahindra Pik Up is being discontinued. 

In the chart, pink represents brands associated with Asia, yellow Europe and blue USA. For Europe, the VW is sourced from Ford and the rest are Chinese with brand names originating in the UK.  

Data source: Thanks to NZTA. Photos: Toyota & BYD NZ.