Mazda Global Deliveries : 2025-26 (Q1-Q3)

Deliveries were down 10% for the first quarter, the fourth consecutive quarter of decrease. However, Q2 & Q3 were each up 1%, bringing the YTD figure back to -3%. With the proliferation of Chinese brands aggressively seeking customers, it's hardly surprising. 

The positive is that 2026 is gaining momentum. September deliveries were up 11%, for example. On that basis, 2026 should yield an increase. 

As for regions, all bar Europe were down. China is now barely of any relevance, such has been the decline there. With 'Others' making up a third of the volume, adding some more regional breakdowns would be helpful. 

Data & photo source: Mazda.

Suzuki Sales : 2024-26 (Q1-Q3)

Most legacy brands are finding life difficult as hordes of Chinese brands join the fray. Is Suzuki coping well or feeling the pinch like so many others? 

Sales are up 9% to Q3 of the year to 2.73 million units. In 2021, they were up 13% / 2020 +7% / 2023 +4% / 2024 +6% / 2025 +1%. The +9% figure for 2026 is a surprisingly positive upturn after a few years of declining increases. 

The secret is having two large markets that are thus far unaffected by a Chinese influx. They are India, which accounts for 59% of total sales, and Japan, 20%. 

That's nearly 4 out of 5 sales in two countries. Is that a good thing or a risky position ot be in?

One could reason that such a reliance on just two markets could leave Suzuki exposed, but if so, then it won't be happening soon. The Indian car buyer strongly supports Suzuki and in Japan, the unique Kei car segment is unlikely to be seriously challenged and where Suzuki sells most of its cars. 

That said, BYD and Chery are introducing EV Kei cars to Japan but unless the EV take up increases greatly, it will have little impact. Currently, EV Kei cars make up just over 1% of total sales but with obvious growth potential. 

Data & photo source: Suzuki. (Fronx & Ignis).

NZ Lower Volume Brands (Mainstream - China) : 2026 (Jan-Sep)

With so many brands from China, some will succeed but is there room for all of them? If legacy brands leave, then maybe. 

Dongfeng arrived during 2025 and is rapidly increasing its sales. This is BAIC's first year and already well established. 

Omoda came to these shores in 2024 and has slipped back in 2026. GWM's Ora started well, slumped and is now resurrecting itself with the 05 SUV.  

GAC's Aion brand is new in 2026 as is Forthing. LDV started selling passenger cars in 2026, but light commercials have always been its main thrust. 

Data source: NZTA. Photos: Donfeng (Box) & BAIC (X55).