Audi Brand Global Deliveries : 2025-26 (Q1-Q3)

After a 2025 where deliveries were down 3%, 2026 has accelerated that trend. Q3 was down 20%, which was a severe hit on volume. Nine month comparison has Audi -11%

Audi has cut the small A1 and Q2 models, with the A3 now the introductory model. It is heading upmarket but that will inevitably reduce delivery numbers but hopefully increase margins to compensate.  

Data & photo source: Audi (A5 & Q5).

Regions: What may surprise is North America. As we see below, the US is down 16%. US tariffs must have had an effect and with no manufacturing there, Audi has been left exposed. To a some extent, the end of electric car subsidies would also add to the reduction in units sold.

China simply isn't a market foreign brands can rely on and that continued with a 24% drop in deliveries, which is hardly surprising. Europe and Germany are a bright light, currently responsible for half of total deliveries. 

Segments: This odd data breakdown from Audi is a departure from all models being listed. It does at least show that the larger models are the ones that are mainly pulling down sales. 

Bentley Global Deliveries: 2026 (Q1-Q3)

Bentley global deliveries have consistently been down this year, clearly a policy move. The focus is more toward bespoke, individualised cars. That doesn't look good on paper but accountants may even crack a smile when they peruse the balance sheet.

Deliveries are down 17% for the Q1-Q3 comparison. As mentioned, part of a policy shift. 

Data source: Audi.

Bentley has completed 80 years of manufacturing in Cheshire, England in 2026. This coincides with a new paint shop and work done to prepare the factory for Bentley's upcoming electric vehicle lineup. 

The new EV is named the Torcal and categorised as an urban SUV. They will start being delivered in 2027. Named after El Torcal de Antequera, a dramatic limestone nature reserve in Andalusia, Spain. 

Lamborghini Global Deliveries: 2026 (Q1-Q3)

Lamborghini global deliveries were down 12% in Q1 but improved thereafter. It's now just down 2% on a nine month comparison. Unfortunately, that is all the information I have. If there were regional or model details, we could have more of an understanding. 

Lamborghini has canceled its planned Lanzador crossover EV. The company has decided that customer demand for a such a vehicle is all but nonexistent. Plug-in hybrids and internal combustion engines are, for now at least, the only cars planned.  

Summary: Overall, deliveries are holding up well. Any increase in the luxury arena at present is hard to come by.

Data source: Audi.