Mclaren Regional Sales : 2015-18

What a road to experience driving a Mclaren

I have put together some sales data for the increasingly popular Mclaren marque. I would have liked more detail but regions is what I have. Mclaren Automotive was formed in 2010 and started selling cars the following year. It has grown quickly since as its reputation for building fine cars has been proven.

This isn't an easy thing to do, taking on well established players that have been in the market for many years. If I was thinking of buying a super sports car, this would be my first port of call (not that I am in this financial stratosphere). They are also unique in that they don't have plans to enter the SUV segment.

Sales are now approaching 5,000 units per annum. North America is the largest market, with Europe next. The UK accounts for about half of that. The chart below shows the regional sales.

Regions	2018	%	+/-	2017	%	+/-	2016	%	+/-	2015	%
N America	1,748	36%	42%	1,234	37%	8%	1,139	35%	106%	553	33%
Europe	1,599	33%	43%	1,115	33%	2%	1,094	33%	153%	432	26%
Asia/Pacif	843	17%	57%	538	16%	-2%	550	17%	90%	290	18%
China	354	7%	141%	147	4%	-36%	228	7%	-3%	234	14%
Rest	285	6%	-7%	306	9%	11%	275	8%	90%	145	9%
Total	4,829		45%	3,340		2%	3,286		99%	1,654

In some places everyone seems to own one!

Lincoln USA Sales : 2000-2009

The Aviator flew in and out fairly quickly

Premium car sales were booming in the US so local brand Lincoln was well placed to take full advantage of that. You would have thought so and the year 2000 was promising with Lincoln outselling Cadillac! Unfortunately for Ford, that was a one hit wonder.

2001-2004:

From 2001, sales fell away as one competitor after another went past them. By 2005, it was the eight best selling premium marque. The Continental ended while the Blackwood premium Pickup was a spectacular flop and was quickly withdrawn. The medium sized Aviator SUV was introduced with modest success. Meanwhile the Town Car and LS were losing sales, with the Navigator holding rather well.

Model	2004	2003	2002	2001	2000
Town Car	51,908	56,566	59,312	66,859	81,399
Navigator	36,398	38,742	30,613	31,759	37,923
LS	27,066	33,581	39,775	39,787	51,039
MKX/Aviator	23,644	29,517	1,856
Continental		280	15,435	20,392	22,648
Blackwood		153	3,066	137
Total US Sales	139,016	158,839	150,057	158,934	193,009

2005-2009:

Sales held up better for the next few years and the Aviator replacement (MKX) helped in that regard. The MKZ took over from the LS in the mid-sized sector and became the largest selling model. The MKS was a belated replacement for the Continental but sales were muted. The failed Blackwood was replaced by the LT pickup truck and it fared better than its predecessor. The large MKT SUV arrived in 2009.

However, some models were on life support as far as sales were concerned and then the crash that hit all car brands badly arrived. Sales then dropped below the 100,000 mark to their lowest point since 1976. Mind you, back then there were just two models. Sowhat was the future of this brand?

Model	2009	2008	2007	2006	2005
MKZ/LS	22,081	30,117	34,363	41,911	24,094
MKX/Aviator	21,433	29,076	37,953	2,570	15,873
MKS	17,174	12,982
Town Car	11,375	15,653	26,739	39,295	47,122
Navigator	8,057	14,836	24,050	23,947	25,844
MKT	2,580
LT	147	4,631	8,382	12,753	10,274
Total US Sales	82,847	107,295	131,487	120,476	123,207

The MKS had unspectacular sales

For the 1985-99 period, simply click here.

Cadillac USA Sales : 1990-99

1999 Deville model. Could it see off Lexus and Mercedes?

For the previous five years, sales in the US had fallen from 300,000 to 267,000. Could the slide be arrested from 1990? Competition was mounting from Germany and Japan so any laziness or lack of focus would be exposed.

1990-94: The Deville was the critical model at this stage. A new generation of the model in 1994 did little for sales though. A new Seville and Eldorado in 1992 did improve sales for each car but small the numbers were not that helpful.

The Fleetwood separated from the Deville in 1992, it retaining the size of the previous Deville. The briugham was discontinued in 1992 and the ill-conceived Allanté was also phased out. The hoped for sales revival hadn't materialised.

Model	1994	1993	1992	1991	1990
Deville	124,804	115,870	127,766	146,636	168,832
Seville	37,868	35,280	41,152	26,688	33,228
Eldorado	24,837	22,982	27,527	15,304	22,832
Fleetwood	22,197	27,253	7,504
Allanté	959	2,655	2,314	2,643	3,407
Brougham	21	119	7,913	22,017	29,869
Total US Sales	210,686	204,159	214,176	213,288	258,168

1995-99: Despite new models, sales were stable but not really going well. The Fleetwood went and in came a rebadged Opel Omega listed below as the Catera. Also, the Escalade large SUV was introduced and sales were reasonably good. 

Unfortunately for Cadillac, Mercedes-Benz and Lexus outsold it in 1999, 1998 being the last year the marque was top dog in the US in terms of sales volume. 

Model	1999	1998	1997	1996	1995
Deville	90,755	102,022	104,743	103,730	106,581
Seville	33,532	39,009	29,837	33,809	37,025
Escalade	23,897	5,192
Eldorado	15,255	15,765	20,609	20,964	23,200
Catera	15,068	25,333	25,411	1,676
Fleetwood		22	2,024	10,200	13,698
Total US Sales	178,507	187,343	182,624	170,379	180,504

For the 1980-89 period, just click here.