Audi Global Deliveries : 2024-25

Audi has been cutting back on volume for a few years now. 1.895 million in 2023, 1.671 million in 2024 and 1.624 million by the end of 2025. 

As we can see to the right, there have been decreases for seven consecutive quarters. 2023 was all quarterly increases. 

Then in Q4 2025 a 3% gain. Deliveries were down 3% for the year. We will have to see if the volume reductions have finished or not. 

Regions: 'Others' are up 7% and Europe managed a 1% uplift but China was off 5% and and North America -16%. China did better than I expected and the USA worse.  

Models: For the 2025 calendar year, Audi has stopped reporting deliveries by model. Instead, they have gone for an almost useless three segment style. Often cut backs in detail come when things aren't going so well. 

Data & photo source: Audi.

Lamborghini Global Deliveries : 2024-25

Things are going well for Lamborghini. Up 10% in 2023, up 6% in 2024. Down so far in 2025 by 3% but in the current climate a good result. 

Looking to the chart to the right, we see the last two years in quarters. The only negative would be the trend downward over the last two quarters. 

The light at the end of the tunnel was that Q4 2024 wasn't that strong and Q4 2025 beat that by 15%. That left the total up by 1%. 

Models: Urus deliveries were 7,808 (+38%), Revuelto was 2,096 (+48%) and the Huracán 843 (-77%). The Urus contributed 73% of the total. The Temerario is replacing the Huracán in 2026. 

Regions: Europe has moved up to 12% of total deliveries. The US and China are both down but with China not being a major market for the marque saved Lamborghini going into negative territory.

I've never really understood the popularity Lamborghini. Clearly, many see it differently. It certainly has a uniqueness of overstated styling although the new Temerario (photo below) looks more conservative. 

Data source: Audi. Photo source: Lamborghini.

Operating income dropped to €768 million from €835 million in 2024, representing a fall of 24% profitability. Lamborghini said it was impacted by US tariffs, negative exchange rate fluctuations, and EV strategy adjustments. Hopefully, 2026 will have less disruptions but already that looks unlikely. 

Bentley Global Deliveries : 2024-25

Bentley cars have always been and still are known as high-performance, luxury vehicles that are well-crafted, powerful but still retaining a classic elegance. I should have a job at Bentley's media centre. 

After years of exceptional growth, the last couple of years have seen reduced volumes. The heights they reached were probably not sustainable and the current levels are.

After nine consecutive quarters of a reduced number of deliveries, Q3 2025 saw a healthy 24% increase on what was an admittedly poor Q3 2024. Q4 was down 11% and for the complete year -5%. Bentley ended up with an operating profit of €216 million. All things the car industry is facing, it was a good result. 

Bentley does anticipate a sales increase due to the release of redesigned, high-performance hybrid models of the Continental GT and Flying Spur. However, the current and future focus is on "value over volume".

Models: Continental GT deliveries were 4,567 (+22%), the Bentayga was 3,628 (-17%) and the Flying Spur 1,936 (-24%). The Continental GT contributed 45% of the total, the Bentayga 36% and the Flying Spur 19%. 

Regions: The big improver here was Europe, up from 25% to 30% of total deliveries. The USA is slightly down and now below Europe in terms of volume importance. China is off by nearly a quarter and 'Others' are -10%. 

Data source: Audi. Photo source: Bentley.