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The car industry from my perspective
13 July 2026
USA Electric Vehicle Sales: 2023-2026 (H1)
12 July 2026
Brazil PC/LCV Sales : 2026 (Jan-Jun)
Registrations were up 28% in June and 20% YTD. That's quite an increase considering the size of the numbers involved. Various sources need to be accessed to put the list below and none quite match the each other.
Legacy brands are feeling the heat from a wave of Chinese entrants. Most have lost share while most Chinese brands ahve gained ground. To be a large player, there needs to be local assembly to avoid tariffs and they are doing just that.
Fiat is still top, ahead of Volkswagen and GM. VW easily sold more cars than Fiat, but the latter is very dominant in LCVs so is top overall. As this data includes light commercial vehicles, that lessens the impact of what legacy brands are losing. They still have a strong presence in that area.
Data sources: Mainly Anfavea, Fenebrave.
Photo source: Fiat Brazil (Fastback) & VW Brazil (Tiguan).
11 July 2026
Uruguay Passenger Car Sales : 2026 (Jan-Jun)
Registrations were up 28% YTD with 26,790 cars and SUVs delivered. Chinese brands are taking over and that's not unexpected. Value pricing is tempting everywhere.
BYD has taken the top spot for the second year. It replaced Chevrolet in 2025 when it doubled its sales while Chevrolet slipped by 17%. Things are settling down now. Total volume is up 28% and BYD had a 12% increase in market share, so still going well.
Volkswagen and Hyundai are both well down as is Renault. Geely and Dongfeng are not far off replacing them. That's a trend that happening right down the list.
Photos: Chevrolet Uruguay (Onix & Tracker).
