Toyota Brand Sales : 2024-26 (Q1-Q3)

The Toyota brand delivers nearly ten million vehicles a year. That's a staggering amount. Toyota's reputation for reliability is the main reason. 

Deliveries were down 2% in 2024 but up 4% in 2025. So far in 2026, the nine month comparision is down 3%. The regional chart below will clarify. 

With the pressure from China having an impact in many countries, how much that is affecting Toyota is hard to quantify. It seems less than some other brands. 

Data source: Toyota Group.
Photos: Toyota NZ.

Regions: This includes Lexus, Daihatsu and Hino (Jan-Mar). Hino is now part of a merger with Fuso, Toyota holding a 25% share of that. 

Here we see some interesting insights emerging. Toyota has suffered in China, like everyone else. Deliveries are -19% to just over 1,056,000. That took Asia down to -9.3%. The turmoil in the Middle East is also a problem, with deliveries there off 27.2%. Oceania is down 12.7%, supply issues my be a factor there. 

Africa is going well (+8.6%), as is the home market (+5.5%). Europe and North America are stable. So all up, a good result. 

Lexus Sales : 2024-26 (Q1-Q3)

Lexus is well respected premium brand, especially in North America. Sales tick along without setting the world on fire but makes steady progress. 

In 2024, deliveries were up 3% and 2025 followed that up with a 4% uptick. Would the momentum continue into 2025? It's a third down with Q4 to go and while Q4 is usually the best quarter of the year, it's seems unlikely 2025 will be matched. Year on year, Lexus is down 9%. 

The reduction is due to several smaller issues revolving around, supply issues, production and discontinuations. All up, a good result for 2026. 

Data source: Toyota Group. 
Photo source: Lexus NZ (LX & LBX).

Regions: North America has 49% of global sales. Asia (without Japan) accounts for 24%. Japan is just over 10%, so Asia is slightly better than a third of all deliveries. 

I presume the Middle East's poor performance has something to do with the conflict there. Latin America and Africa are not strong for Lexus but improving. 

Nissan Global Deliveries/Production : 2024-26 (Q1-Q3)

Deliveries: They were -1% in 2024, -4% in 2005 and up to Q3 2026 -9%. This looks like the third year of decrease. As Nissan is in a period of readjustment, nothing surprising about that. 

China is still an important market for Nissan but with deliveries down 32% YTD, not as important as it was. The large US and Mexico markets are holding up well.

Production: They have been -9% in 2024, -6% in 2025 and -12% up to Q3 2026. Deliveries are consistently higher than production because Renault and Mitsubishi produce some of their vehicles.

Data & Photo source: Nissan (Leaf, Juke EV & Qashqai).

Regional Production: The 2026 figure is just for nine months, the other two twelve. The U.S. and Japan are the largest producers for Nissan. Mexico has dropped to 20% of the total and China 15%. The U.K. is up to 10%. 77% of the total manufacturing is outside of Japan. 

Regional Sales: The 2026 figure is just for nine months, the other two twelve. Sales are down 9% with 86% outside of Japan. North America accounted for 45% of the total deliveries. China is down to 14% and while Europe is up to 11%, the latter surely has potential for improvement. Sales are good considering the slump in China.