Kia Deliveries : 2022-26 (H1)

Kia is the smaller volume brand compared to Hyundai but it still sells in large numbers. An excessively protected home market helps. So how have recent years gone, when broken into quarters?

2022: It was up 5% to 2.9 million. The EV6 crossover arrived, the fifth generation Sportage SUV and Niro small SUV.  Plenty of activity there. 

2023: Volume was up 6% to nearly 3.1 million units. 

The EV9 debuted as an electric seven seat SUV. 

2024: Global sales were the same as last year. The EV5 electric medium sized SUV was introduced. The Seltos comapct SUV had a major mid life update.

2025: A modest 2% increase to 3.135 million deliveries. The new K4 passenger car arrived, the Tasman pick up truck and EV3 compact crossover likewise. 

2026: The PV5 passenger and commercial van was introduced. Sales so far are up 3% YOY. 

Summary: Kia is a very consistent performer. It seems to be riding the increased competition well. The question is can it continue to do so? 

Data source: Kia. Photos: Sportage & K4.

Australia China PC/LCV Brands: 2025-26 (H1)

In 2026, Chinese brand penetration was 20.4% and for H1 2026 27.3%. The majority of cars arriving in Australia are manufactured in China, some for legacy brands. 

The big brand in Australia is Toyota and has been number one for 23 consecutive years, since 2003.  It has had supply issues but extra shipments are being arranged to minimize wait times. This has allowed rival brands like BYD to gain significant gains in the meantime. 

BYD is making sure supply isn't an issue for them and is closing in on a brand that looked to have a permanent seat at the top of the charts. It's currently in second place. GWM (Haval, Tank, Ora & GWM Ute), Chery and MG are all strong brands here with others ready to join them. 

Data source: FCAI, Car Expert.
Photo sources: Zeekr Australia (X) & BYD Australia (Denza B8).

Maserati Global Sales: 2023-26 (H1)

With the marque going up market, it was inevitable that deliveries would fall in the transition period. As we see from 2023 to the halfway point of 2026, volume has been falling dramatically. The 2026 37% drop is a YOY comparison. 

For the 2012-25 article, simply click here.