Hyundai Euro Model Sales: 2025-26 (Jan-July)

Sales in Europe show as being down by 45%, but that's against a full 2025. YOY, they were down 9.6%. The departure of the i10 in 2026 had quite an impact. 

The Tucson contributes a third of all sales, which is impressive but somewhat reliant on one model, which the loss of the i10 accentuated.

The factory in Turkey that made the i10 will be replaced by the Ionic 3 EV. I doubt it will reach the same volume but should do well in a region that is pushing EV ownership. 

Light commercial vehicles are well down and numerically rather insignificant. 

Data source: Hyundai.
Picture source: Hyundai UK (Tucson & Kona)

Hyundai Plant Deliveries : 2024-26 (H1)

Hyundai plant sales have been around just over a million units a quarter. The numbers were down 3% in 2024, down 1% in 2025 and so half way through 2026 down 5%. 

Those numbers are fairly even, but the trend is clear. The key point is why? I suspect that Hyundai wants to go more upmarket. Not hugely, but enough to improve margins and position it slightly above Kia.

The fact is that the next few years are going to be a challenge as Chinese brands up the ante. The 7% fall in Q2 2026 was the largest fall since Q1 2022, when the economy was still getting itself sorted after COVID.

Data source: Hyundai.
Above the Sonata and below the Tucson (with not very subtle stalker tendencies).

Chile Passenger Car Sales : 2026 (Jan-July)

Registrations weredown 7% in July but up 7% YTD. Suzuki's 10.5% market share is the best since 2008. It was also enough to secure the top spot. Hyundai and Kia are similar in terms of volume. Toyota is next, just 33 behind Kia, so it is really tight among those three. 

Chinese brands are popular and are still pushing hard but can they go all the way and take the top places? There is some work to do if that is the ambition.

Data source: ANAC. Photos Suzuki Fronx & Kia Soluto.