Audi Brand Global Deliveries : 2025-26 (H1)

After a 2025 where deliveries were down 3%, 2026 has started with a -6% and -8% reduction in numbers. Combined -7% It's a trend for legacy brands, so not surprising. 

Audi has cut the small A1 and Q2 models, with the A3 now the introductory model. It is heading upmarket but that will inevitably reduce delivery numbers but hopefully increase margins to compensate.  

Regions: What may surprise is North America. As we see below, the US is down 17%. US tariffs must have had an effect and with no manufacturing there, Audi has been left exposed. To a some extent, the end of electric car subsidies would also add to the reduction in units sold.

China simply isn't a market foreign brands can rely on and that continued with a 19% drop in deliveries which is hardly surprising. Europe was a bright light, currently responsible for half of total deliveries. 

Segments: This odd data breakdown from Audi does at least show that the larger models are the ones pulling down sales. 

Data & photo source: Audi (A5 & Q5).

Lamborghini Global Deliveries: 2026 (H1)

Lamborghini global deliveries are down 5% YTD, down 12% in Q1 but up 3% in Q2. Unfortunately, that is all the information I have. If there was regional or model details, we could know more. 

Lamborghini has canceled its planned Lanzador crossover EV. The company has decided that customer demand for a such a vehicle is all but nonexistent. Plug-in hybrids and internal combustion engines are, for now at least, the only cars planned.  

Overall, deliveries are holding up well. Any increase in the luxury arena at present is hard to come by.

Data source: Audi.

Bentley Global Deliveries: 2026 (H1)

Bentley global deliveries are down 14% YTD, down 10% in Q1 and 17% in Q2. Unfortunately, that is all the information I have. If there was regional or model details, there could be a clarification. 

Bentley has completed 80 years of manufacturing in Cheshire, England in 2026. This coincides with a new paint shop and work done to prepare the factory for Bentley's upcoming electric vehicle lineup. 

Data source: Audi.

The new EV is named the Torcal and categorised as an urban SUV. They will start being delivered in 2027. named after El Torcal de Antequera, a dramatic limestone nature reserve in Andalusia, Spain.