22 January 2020

Canada Premium Brand Comparison : 2017-19


After years of solid growth, the premium sector hits a speed bump and retreats 4.7%. The German big three all lost some market share, while most smaller selling marques made up a little ground on them. The spread of sales is better than many markets, reflecting an open minded view that all these brands have something to offer.

In the chart, the Total row shows percentage change for the % column, but market share for the rest of the numbers in that column.

Years Brand 2019 2018 2017
17 18 19 Total 248,644 -4.7 260,965 5.4 247,535 9.7
1 1 1 Mercedes 45,828 18.4 49,413 18.9 51,930 21.0
2 2 2 BMW Group 43,204 17.4 45,978 17.6 45,613 18.4

BMW 37,226 15.0 39,033 15.0 38,562 15.6
MINI 5,978 2.4 6,945 2.7 7,051 2.8
3 3 3 Audi 33,531 13.5 36,908 14.1 36,007 14.5
4 4 4 Lexus 25,540 10.3 24,111 9.2 24,765 10.0
5 5 5 Acura 19,294 7.8 20,337 7.8 20,300 8.2
6 7 6 JLR 14,023 5.6 14,545 5.6 13,765 5.6

Land Rover 10,287 4.1 10,196 3.9 9,145 3.7
Jaguar 3,736 1.5 4,349 1.7 4,620 1.9
7 9 7 Cadillac 13,517 5.4 11,867 4.5 13,330 5.4
12 6 8 Tesla 12,900 5.2 15,300 5.9 3,050 1.2
8 8 9 Infiniti 10,974 4.4 12,581 4.8 12,433 5.0
11 10 10 Volvo 10,155 4.1 9,217 3.5 7,102 2.9
10 12 11 Lincoln 8,724 3.5 8,197 3.1 8,107 3.3
9 11 12 Porsche 8,097 3.3 8,904 3.4 8,249 3.3
15 13 13 Genesis 1,525 0.6 1,441 0.6 525 0.2
14 14 14 Alfa Romeo 747 0.3 1,402 0.5 1,113 0.4
13 15 15 Maserati 585 0.2 764 0.3 1,246 0.5

For the 2016-18 period, simply click here.
For the 2010-16 mega comparison, simply click here.
Data source: www.goodcarbadcar.net

21 January 2020

Switzerland Passenger Car Sales : 2019


The average registrations over the past past ten years is identical to the 2019 year. Things don't change much here from year to year. There was a 3.9% increase for the year but for this market that was almost a seismic shift.

The top six brands are either German or owned by them, not something that surprises. Škoda looks like it will pass BMW in 2020 and SEAT is consistently improving its ranking. Opel is falling out of favour and a top ten place may be soon beyond it. Below, yellow represents a sales drop, pale blue is an increase in registrations but a loss of share and geen is all good.


16 17 18 19 Brand 2019 % +/-

1 1 1 1 VW 34,445 11.1% 5%

3 2 2 2 Mercedes 26,730 8.6% 4%

2 3 3 3 BMW 24,873 8.0% 2%

4 5 4 4 Škoda 24,103 7.7% 26%

5 4 5 5 Audi 18,703 6.0% 2%

12 9 9 6 SEAT 14,377 4.6% 25%

8 7 6 7 Ford 14,150 4.5% -7%

6 8 7 8 Renault 11,718 3.8% -8%

10 11 11 9 Toyota 11,054 3.5% 16%

7 6 8 10 Opel 9,851 3.2% -17%

18 17 15 11 Volvo 8,858 2.8% 9%

13 13 14 12 Hyundai 8,687 2.8% 6%

9 12 10 13 Peugeot 8,619 2.8% -11%

16 15 16 14 Suzuki 8,426 2.7% 10%

14 10 12 15 Fiat 8,387 2.7% -9%

17 14 13 16 Dacia 7,995 2.6% -4%

11 16 18 17 Mazda 6,537 2.1% 5%

15 18 17 18 Citroën 6,073 1.9% -5%

30 30 31 19 Tesla 6,061 1.9% 314%

27 25 20 20 Chrysler 5,560 1.8% 9%

22 20 19 21 MINI 4,934 1.6% -14%

19 19 22 22 Nissan 4,855 1.6% 3%

20 24 21 23 Kia 4,512 1.4% -8%

26 28 24 24 Mitsubishi 4,307 1.4% -5%

23 22 26 25 Honda 4,062 1.3% 10%

21 21 23 26 Subaru 4,023 1.3% -14%

25 26 25 27 Land Rover 3,985 1.3% 5%

24 23 28 28 Porsche 3,860 1.2% 8%

31 27 27 29 Alfa Romeo 2,883 0.9% -20%

29 31 30 30 Jaguar 2,220 0.7% 13%

28 29 29 31 smart 1,738 0.6% -14%

34 34 34 32 Lexus 936 0.3% 28%

33 33 32 33 SsangYong 791 0.3% 2%

32 35 33 34 DS 555 0.2% -26%

37 36 36 35 GM US 529 0.2% 10%

38 37 37 36 Ferrari 415 0.1% 11%

35 32 35 37 Maserati 376 0.1% -37%

39 39 38 38 Bentley 231 0.1% 5%

41 41 41 39 Lamborghini 224 0.1% 57%

- - 40 40 Alpine 183 0.1% 25%

40 40 39 41 Aston Martin 180 0.1% 9%

36 38 42 42 Infiniti 126 0.0% -2%

43 43 43 43 Mclaren 86
-14%

42 41 44 44 Lotus 64
-4%

45 44 45 45 Rolls Royce 62
41%

47 47 47 46 Morgan 25
47%

46 45 46 47 Caterham 17
-26%

49 49 49 48 Bugatti 12
71%


Others 68

Total 311,466
4%









Data source: Auto Schweiz.