GWM Wey Global Sales: 2022-26 (Q1-Q3)

After a strong start in its first full year of 2018, things had been challenging for the brand. 

In 2022, the lowest point ever was achieved with just 36,400 sales (down 38%). The Wey Mocha model more than halved from 28,500 units to 13,300. The line up was overcrowded, the names confusing and prices were high. What could possibly go wrong?

2023 saw a revamped design, new flagship models and emphasis on new energy vehicles all helped to improve things. Sales were up 14% to 41,600 but a long way to go. 

2024 was again an improvement, with 54,700 sales (+32%). It wasn't anything dramatic, just doing a lot of things a little bit better. 

2025 was up hugely to 102,000 (+86%). Clearly, the brand is being run much better. 

In 2026, sales for nine months are 66,600, up 5% YOY despite being down 35% on a complete 2025. Q4 2025 was a big quarter so if that can be repeated, another increase is on the cards, albeit down on recent gains. 

Exports are going to be prioritised, something Wey hasn't been big on. That may explain some of the poorer results as the Chinese market remains sluggish. So a Wey may soon be coming your way.

Data source: GWM. 
Photos: Wey V8x & Gaoshan models. 

GWM Wey Global Sales: 2017-21

Great Wall Motors introduced Wey in 2017 as an upmarket alternative to Haval. Things stated out well with sales reached 86,400 units. The models were a medium crossover (VV7 - pic above) followed later in the year by a small crossover (VV5 - pic below). 

2018 was a successful year with 139,500 deliveries and a 61% increase. While that looked good, the latter part of the year was not so buoyant. A reputation for high fuel use in a tightening market didn't go down too well.

In 2019, sales dropped 28% to 100,000. Wey's original core models experienced a massive customer exodus. 

As an example, the VV7 model sales tumbled from over 54,000 in 2018 to under 20,000 units in 2019 due to online criticism over heavy bodies leading to high fuel consumption and sluggish dual-clutch transmission shifts. 

Moving on to 2020, another 22% was shed from sales. Now down to 78,500, about half of the volume just two years prior. 

The turmoils of the year didn't affect GWM as a whole but the Wey division was not coping well. Could there be a turnaround in fortunes? Was there no way out? (Pun alert).

In 2021 it got worse. 58,400 sales (-26%). Foundation models were being replaced by ones named after coffee! Haval was slowly moving more upmarket, making Wey less relevant. The semiconductor shortage also hurt.

Did the Wey brand still have any relevance within GWM?  Find out in part two, when it arrives.

GWM's Haval Brand: 2021-2026 (Q1-Q3)

This follows on from the Haval 2013-2020 blog article, seen by clicking here.

In 2021, sales reached 770,000, up 3%. The H6 reached about 360,000 units and the brand passed the cumulative mark of 7 million late in the year. 

In 2022, an ongoing semiconductor shortage with started during 2022 was still having an impact. In addition, competition was rising in China, including a shift toward EVs. Haval wasn't as quick as it could have been in this. 

For 2023, Haval came back with a surge, a 16% increase to 715,200 sales the result. How? China was flat but as legacy brands exited Russia, Haval set up a plant there, producing in the region of 100,000 vehicles. Exports were the future for growth.

On to 2024, with a -1% fall in volume. Parent company GWM had a hike in profit, based on a policy of promoting exports, which was proving more profitable than the local market. 

2025 and sales were up to 758,600 with a +7% gain. More emphasis on PHEVs helped with this. Haval was proving very consistent in volume over this period. 

Markets like South Africa and Australia were proving sucessful hunting grounds. 19,000 and 33,000 respectively. Russia was much higher though, in the region of 174,000 units. Sales in China were 402,000. 

So 2026 is here and the 515,000 sales is 32% down on a complete 2025. It's down 2.5% YOY so 2026 could end up about the same as 2025. 

Data source: GWM.  Photos: Haval (NZ) H6GT & H7.