Land Rover Global Model Deliveries : 2025-26 (H1)

H1 2026 deliveries were down on H1 2025, down 12% YOY. Sales have been affected by a series of negative situations impacting on the company. Quoting JLR, "...Volumes impacted by US tariffs, China market challenges....in addition to production stoppages following the cyber incident". Since that quote, the onging disruptions in the Middle East could be added. 

All models were down but not by as much as they could have been. Of course, there could be still more disruptive problems to affect production and the movement of goods.   

The Defender is just about the same as last year, the Discovery Sport down the most. The latter is getting styling and tech upgrades rather than a new model being released. 

Data & photo source: JLR. (Velar & RR Sport).

If we go regional and include Jaguar's rapidly reducing contribution, then deliveries were down 14%. China and MENA (Middle East & North Africa) suffered the most. The two regions that did best (UK and Europe) in terms of limiting the sales fall are the two closest to the manufacturing plants. 

The Middle East is presumably hit by the upheavals in the region. In China, I believe locally made Land Rovers have ceased and only imported models are now being sold. Big ticket vehicles face even higher duty than mainstrean ones, which won't be helping either.  

The local distributor Chery is about to release the Freelander brand. JLR handles the design and styling, while Chery deals with the engineering, technology, and manufacturing. It's a stand alone brand, using Chery’s electric platforms. 

Jaguar Global Model Deliveries : 2025-26 (H1)

Jaguar stopped making cars in December 2024, although some were still made in China after that date. Sales have persisted because some importers built up stock so they could sell through much of 2025. 

I for one thought that by now the sales volume would sufficiently emaciated to not be worth the bother of publishing. Yet here we are with sales having enough substance to still have a story to tell in H1 2026. This chapter is about over though. 

3,229 cars were delivered in Q1 and 1,429 in Q2. What did surprise was the XF being up 12% over the corresponding period of 2025. 2,286 cars have found homes in 2026, 49% of the total. Most have been sold in China but the number involved was not provided for Q2. 

The F-Type also managed a 7% increase, a classic sports car well worth the last minute rush that seems to have occured. 

I would like to break it down by region but that isn't supplied by JLR anymore. Jaguar by region is now combined with Land Rover. 

Data & photo source: JLR (XF & F-Pace). 

SAIC Global Sales (China Production): 2009-26 (H1)

SAIC is a state owned car company with its headquarters in Shanghai. It was founded in 1955 and gained much success in joint ventures with foreign car companies VW (since 1984) and GM (1988). 

It also eventually acquired MG Rover technology without the Rover name. They instead created their own similar sounding brand, Roewe (photo above). It still runs the SAIC Motor UK Technical Centre. 

So what is covered by SAIC Motor here? Roewe (commenced 2006), MG (2007) and Rising Auto (2020 - briefly as the R brand/photo below). Sales were 90,396 in 2009 and they rose substantially since then, up to 230,020 in 2013. Then it was up and down, overall going up. 

The peak was 2023 at just under a million but then the company hit a speed bump the following year, down to 707,015. 2025 was another solid increase. 2026 is for the first half the year and deliveries are already up 49% YOY.

MG fills the value for money base brand, Roewe is considered upper mainstream and Rising Auto as a more premium electric subbrand of Roewe.