17 February 2019

Opel/Vauxhall Global Model Sales : 2018


When GM closed its Chevrolet brand and then sold off Opel/Vauxhall, Europe was now finished for The General. Well technically not because GM is coming back, selling e-bikes named Ariv from early to the middle of 2019. I suppose that doesn't count.

Now under the PSA umbrella, the dual named brand must prove itself to a new owner. Early signs are good, with loss turned quickly into profit. Sales have also held up well in Europe, the only region it really offers its products.

Total sales were down 7% in 2018, the same as 2017. Traditional larger volume models are down, while two new ones are doing well. It's all part of a redirection that the brand needs to follow. The Karl/Viva will be discontinued by the end of 2019.


17 18 Model 2018 Share +/-

1 1 Corsa 235,639 22.7% -5%

2 2 Astra 181,661 17.5% -24%

3 3 Mokka 118,487 11.4% -34%

5 4 Crossland 102,424 9.9% 63%

10 5 Grandland 79,976 7.7% 159%

4 6 Insignia 71,341 6.9% -19%

6 7 Vivaro 64,543 6.2% 6%

7 8 Karl/Viva 48,201 4.6% -1%

8 9 Adam 45,600 4.4% -5%

9 10 Zafira 30,324 2.9% -32%

12 11 Combo 28,269 2.7% 46%

11 12 Movano 24,504 2.4% 20%

13 13 Meriva 2,519 0.2% -86%

15 14 Ampera-E 2,406 0.2% -14%

14 15 Cascada 1,974 0.2% -45%

16 16 Antara 126 0.0% -2%

- 17 Monaro 63 0.0% n/a


Total 1,038,057
-7%

Data source: PSA.

Now that PSA is using its dividing of regions globally, we can see the limited reach of Opel/Vauxhall. With 97% of the total in Europe, there is ample scope for widening the company's reach if that is PSA's goal. A limited amount of its products go to GM but that isn't counted here.


17 18 Model 2018 Share +/-

- 1 Europe 1,004,197 96.7% n/a

- 2 M E/Africa 31,989 3.1% n/a

- 3 Latin Am 1,110 1.0% n/a

- 4 S E Asia 581 1.0% n/a

- 5 Eurasia 180 0.0% n/a

- - India & Pac 0 0.0% n/a


Total 1,038,057
-7%

Summary: The company has an important role in the PSA Group. It has design expertise, production plants and a reputation that can all add something to the group as a whole. Managing that to make full use of its potential is the task ahead.

16 February 2019

Sweden Premium Sales Comparison : 2016-18


Wow, talk about supporting your own! In Sweden they take it to a whole new level. Half of all premium cars are Volvos, a rate consistently maintained over the past three years. Even with the total falling 6.7% in 2018, its share was protected. BMW and Mercedes are solid but unable to seriously challenge the local hero.

Audi meanwhile has been falling consistently. Further down, JLR has fallen below 1% of premium sales which is very poor. Alfa Romeo has been moving up nicely, although from a small starting point.

Years Brands 2018 % 2017 % 2016 %
16 17 18 Total 136,803 -6.7 146,639 3.5 141,687 6.2
1 1 1 Volvo 69,943 51.1 75,506 51.5 71,238 50.3
2 2 2 BMW Group 23,229 17.0 24,481 16.7 24,914 17.6



BMW 19,978 14.6 21,419 14.6 22,146 15.6



Mini 3,251 2.4 3,062 2.1 2,768 2.0
4 4 3 Mercedes 19,134 14.0 19,634 13.4 16,983 12.0
3 3 4 Audi 17,466 12.8 20,619 14.1 22,662 16.0
7 5 5 Porsche 1,833 1.3 1,550 1.1 1,335 0.9
5 6 6 Lexus 1,585 1.2 1,544 1.1 1,644 1.2
6 7 7 JLR 1,278 0.9 1,420 1.0 1,459 1.0



Land Rover 654 0.5 1,058 0.7 907 0.6



Jaguar 624 0.5 362 0.2 552 0.4
8 8 8 Tesla 1,220 0.9 1,283 0.9 1,125 0.8
9 9 9 Alfa Romeo 980 0.7 489 0.3 208 0.1
11 11 10 Cadillac 104 0.1 44 0.0 56 0.0
10 10 11 Maserati 31 0.0 69 0.0 63 0.0

Serbia Car/LCV Sales : 2018


This was the best year since 2011 with a 6% increase for 2018. It's a challenge to get data for this nation of the Balkan region but finally here it is. Green shows market gain and Škoda certainly managed that, taking back the top spot with authority. Fiat too did well, but not by enough to retain its top ranking.

Yellow is increase but with a reduced slice of the pie with Toyota notably in that category. Blue is down and Ford Excelled in that regard. The Blue Oval brand is working on improved profitability in Europe and that is probably the reason.


15 16 17 18 Brand 2018 % +/-

1 1 2 1 Škoda 5,047 16.4% 41%

2 2 1 2 Fiat 4,384 14.3% 12%

3 3 3 3 VW 2,580 8.4% -3%

8 4 4 4 Renault 2,223 7.2% 7%

7 7 7 5 Dacia 1,903 6.2% 9%

6 5 6 6 Opel 1,722 5.6% -2%

5 8 5 7 Ford 1,497 4.9% -19%

9 10 8 8 Toyota 1,351 4.4% 6%

12 9 9 9 Hyundai 1,084 3.5% -9%

? 15 10 10 Mercedes 1,034 3.4% -10%

14 16 12 11 Citroën 897 2.9% -1%

11 13 11 12 Audi 852 2.8% -6%

18 14 13 13 Peugeot 812 2.6% 8%

16 18 16 14 Nissan 740 2.4% 19%

10 12 14 15 Kia 681 2.2% 2%

15 17 15 16 BMW 668 2.2% 4%

13 19 18 17 Mazda 509 1.7% 8%

30 - 21 18 Lada 436 1.4% 40%

17 20 17 19 Suzuki 429 1.4% -9%

21 24 19 20 Land Rover 314 1.0% -24%

- - 20 21 Iveco 246 0.8% -30%

20 22 23 22 Chrysler 227 0.7% 11%

19 21 22 23 Honda 217 0.7% 5%

23 25 24 24 Volvo 206 0.7% 13%

28 23 25 25 Seat 152 0.5% 28%

23 26 27 26 Porsche 86 0.3% 10%

26 27 26 27 Alfa Romeo 78 0.3% -27%

22 28 28 28 Mitsubishi 59 0.2% -14%

25 29 29 29 MINI 57 0.2% -15%

- 32 32 29 Jaguar 57 0.2% 73%

- - 31 31 smart 39 0.1% 5%

28 31 33 32 Subaru 37 0.1% 23%

- 11 34 33 GAZ 28 0.1% 12%

- - 30 34 Isuzu 22 0.1% -45%

- - 41 35 Ssangyong 16 0.1% n/a

31 33 35 36 Infiniti 11
-31%


Other 29 0.1%

Total 30,730
6%









Data source: Vrelegume.