14 August 2020

Škoda Euro Sales (By Model) : 2000-2019

The new Škoda Fabia (c. 2000)

Škoda started making cars in 1905 so a long history in car manufacturing. In 1991, VW took a share and during the next few years increased its investment. This gave the company a new lease of life and sales volume began to improve, albeit rather slowly. Fast forward to this century and we can see the investment started to pay off.

2000-04. The Fabia replaced the Felicia and a facelift in 2004 really kicked things along. Another key factor in growth came with the second generation Octavia, also in 2004. Finally the large Superb added some class to the brand with its introduction in 2002. In a few short years, sales jumped markedly from 225,000 to over 400,000 and its European market share moved up from 1.5% to 2.6%.


Model / Year 2004 2003 2002 2001 2000

Fabia/Felicia 235,605 140,667 137,974 147,925 120,671

Octavia 157,100 99,866 101,072 104,837 103,906

Superb 19,074 15,121 10,567


Others 286 0 70 57 72

Total 412,065 255,654 249,683 252,819 224,649

% Europe 2.6 1.7 1.7 1.7 1.5

2005-09. The growth continued at a more measured pace, with market share going past the 3% mark. The quirky Roomster MPV was added in this period, but didn't sell in the numbers that would have been hoped for, despite its practical features. Otherwise, it was going well, with the Yeti small SUV arriving in 2009.


Model / Year 2009 2008 2007 2006 2005

Fabia 217,003 201,101 196,478 213,493 207,924

Octavia 178,297 178,539 194,047 203,390 188,127

Roomster 41,347 43,595 55,974 13,575

Superb 28,029 19,155 14,065 14,028 17,273

Yeti 9,529




Others 47 3 0 20 15

Total 474,252 442,393 460,564 444,506 413,339

% Europe 3.3 3.1 3.0 3.0 2.7

2010-14. The range blossomed as new models were broadening the range. The Yeti and Rapid medium car both succeeded while the city car Citigo experienced more muted sales than its larger siblings. The half million point was passed and market share was up to 4.5%. Could it be maintained?


Model / Year 2014 2013 2012 2011 2010

Octavia 201,441 165,333 171,140 179,123 169,964

Fabia 115,541 125,889 139,239 162,923 153,562

Rapid 74,700 39,110 2,904

Yeti 63,861 57,704 60,237 54,711 45,006

Superb 45,488 42,463 50,330 53,796 47,603

Citigo 40,455 44,447 27,578 428

Roomster 25,939 27,432 31,340 29,397 25,747

Others 0 0 0 11 28

Total 567,425 502,378 482,768 480,389 441,910

% Europe 4.5 4.1 3.9 3.6 3.4

2015-19. One area the VW Group was slow to address was the burgeoning SUV segment. Success in cars may have caused some apathy there but this was now to be redressed. While the poor selling Roomster meandered along, the Karoq replaced the Yeti SUV and the mid-sized Kodiaq SUV was added. The Kamiq arrived in 2019 too, slotting under the Karoq.

European registrations moved passed the 750,000 and market share closed in on 5%. Arriving late to the SUV party wasn't helpful and the next move up to another level of market share will be a challenging assignment. Progress will also be tested with all the upheavals that the industry is facing.


Model / Year 2019 2018 2017 2016 2015

Octavia 223,416 222,365 231,191 255,105 214,153

Fabia 157,892 171,971 180,836 197,625 159,360

Yeti/Karoq 105,345 82,471 51,321 67,414 65,704

Kodiaq 90,810 66,179 53,967 1,329

Superb 69,215 75,921 82,325 96,972 50,301

Scala/Rapid 65,849 64,962 67,938 76,784 65,553

Citigo 31,344 37,977 35,805 41,720 38,465

Kamiq 12,622




Roomster


89 14,893

Others 450 794 261 102 53

Total 756,943 722,640 703,644 737,140 608,482

% Europe 4.8 4.7 4.5 4.4 4.3

Picture source: Netcarshow.

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Hyundai Part 1 -
Infiniti - Jaguar - Kia - Lancia - Land Rover - Mazda -
Mitsubishi - Nissan - Opel/Vauxhall - Peugeot Part 1 -
Renault Part 1 - Saab - SEAT - Subaru - Volvo

The Škoda Kodiaq is proving popular

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