28 July 2019

Mercury USA Sales : 1980's

The 1980 US Mercury Capri, complete with Bond girl

This period could not have started worse, with sales collapsing by one third. It's hard to see how that could happen. Various factors contributed but that someone with more knowledge of that may wish to leave a message to clarify The question now is could the problem be turned around?

The Grand Marquis became a distinct model, replacing the Marquis, which in turn went down a size to replace the Cougar, which in turn was downsized and took over from the Monarch. All of that had the effect of lifting sales.

The medium sized Zephyr was replaced by the Topaz in 1984 and the Mercury Lynx did like wise with the Bobcat in 1980/81, the Lynx being a European Ford Escort and more popular than the car it replaced. The Capri was on the way out.

LN7: One totally new model was this, a 3-door sporty hatch model which didn't last long nor sell in huge numbers. I guess it was a halo car.

The good thing was Mercury brand sales had really taken off again after the 1980 disaster.

Model 1984 1983 1982 1981 1980
Grand Marquis 143,594 96,659 77,348
Cougar/Monarch 120,964 87,933 56,438 75,456 83,567
Marquis 103,722 65,184 10,645 53,145 52,644
Topaz/Zephyr 73,454 53,379 42,363 50,603 87,032
Lynx/Bobcat 67,725 78,876 95,959 94,978 45,017
Capri 17,739 22,708 31,280 47,151 62,592
LN7
4,694 13,107 18,217
Total US Sales 527,198 409,433 327,140 339,550 330,852

It was a case of steady as she goes for these five years with sales dropping slightly. The Sable name replaced the Marquis and the Mazda 323/Protege sourced Tracer model came in for the Escort based Lynx. The first Tracer model had poor sales as a new model usually lifts sales. The Capri finally was put to bed.

Model 1989 1988 1987 1986 1985
Grand Marquis 111,575 114,385 116,482 123,096 135,202
Sable/Marquis 110,962 119,218 104,518 108,773 90,274
Cougar 99,673 100,961 110,722 114,270 119,225
Topaz 85,732 92,723 63,200 67,499 73,098
Tracer/Lynx 57,966 58,921 68,938 65,497 85,871
Capri


12,647 15,389
Total US Sales 465,908 486,208 463,860 491,782 519,059

Summary:
Mercury was doing OK but couldn't afford to slip further back in sales if it was to remain a viable brand worth retaining.

For the 70's coverage in this series, simply click here.
For the 90's coverage in this series, simply click here.

1984 Mercury Lynx

26 July 2019

Oldsmobile USA Sales : 1980's

The Firenza was a perfect fit for tennis

Oldsmobile had a very strong early 80's as sales past the million mark for four consecutive years, starting with 1983. Three models were in the 250-300k region, which gave a nice spread of sales. The compact hatchback Starfire was retired with a belated replacement coming in the form of the Firenza. Things were looking good.

Model 1984 1983 1982 1981 1980
Cutlass Supreme 302,087 331,179 281,120 266,070 258,789
Eighty Eight 258,293 228,770 180,839 158,662 147,997
Cutl Ciera/Cutlass 242,209 191,720 113,367 190,834 210,784
Ninety Eight 100,419 119,528 89,223 84,583 73,464
Firenza/Starfire 62,456 44,753 28,282
5,334
Cutl Calais/Omega 48,984 49,818 72,392 109,981 87,262
Toronado 41,605 41,791 34,362 38,609 37,051
Total US Sales 1,056,053 1,007,559 799,585 848,739 820,681

The only model change was the Firenza was put out to pasture and in came the Silhouette mini van to have a crack at that potentially lucrative segment. The middle 80's were strong but sales started falling and by 1989, they came down to 600,000 units. Every model was down on the 1985 figure.

Was the gap narrowing between mainstream and premium brands making Oldsmobile's position between the two less relevant? Model differentiation between divisions was becoming increasingly blurred. In the short term a profitable move, but for Oldsmobile it diluted its raison d'ĂȘtre.

Model 1989 1988 1987 1986 1985
Cutlass Ciera 190,720 237,386 244,607 329,930 333,585
Eighty Eight 138,357 158,205 168,853 261,260 188,128
Cutlass Supreme 99,898 116,179 92,779 191,937 217,504
Cutlass Calais 95,254 106,117 101,861 116,018 122,810
Ninety Eight 65,671 73,348 72,001 109,370 122,421
Tornado 10,125 14,887 16,667 16,762 32,093
Silhouette 2,122



Firenza
9,148 17,626 34,113 49,580
Total US Sales 602,147 715,270 714,394 1,059,390 1,066,121

Summary: Suddenly things were not looking so bright for Oldsmobile. What could GM do to address the fall in popularity? Were there now too many brands competing too closely to justify this brands continued existence? The 90's would be crucial.

The Silhouette was a change in direction

To view the 1970's, simply click here. For the 1990's just click here.

25 July 2019

Jaguar i-Pace Sales 2019 (by nation - progressive)


The i-Pace is gathering pace as cars reach their customers around the world. I am unsure of the production ceiling, I have heard 20,000 pa but I'm thinking it has to be more than that. Anyway, here are some nations that are selling them and that I have data for. If anyone can add to the list, please contact me either by a comment or rdc1234@gmail.com. I would like to be a collaborative effort if possible.

I will update the list during the year.The 2018 totals are first, then comes the 2019 total followed by monthly sales. No, the Netherlands isn't a typo. It really did roar in 2018 but a change of incentives flattened sales. More countries have been added for 2019, bringing the total to 33 nations listed below.

Monthly average sales are well under 2,000 so far. With demand still strong, it would appear that battery supply is the main constraint. I have heard that Jaguar is already switching to another supplier although with demand outstripping supply, for the time being volume will be constrained.

Data is compiled from many sources so it would be nice to compare it with official Jaguar data, if such were possible. In light of that, the figures are indicative only. A full 2018 is compared with the first six months of 2019. Last updated 17.08.19




J-Jn

# Nation 2018 2019

1 Norway 1,081 2,101

2 UK 841 1,904

3 USA 393 1,309

4 Germany 191 441

5 Belgium 116 301

6 Switzerland 63 288

7 France 130 263

8 Portugal 23 242

9 Canada 41 209

10 Austria 64 143

11 Sweden 78 125

12 Netherlands 3,495 111

12 Italy 88 111

14 Spain 66 110

15 Australia 39 82

16 Russia 16 80

17 Finland 12 67

18 Denmark 12 61

19 Turkey 38 53

20 New Zealand 2 49

21 Poland 16 43

22 Korea 0 40

23 RSA 4 35

24 Iceland 0 32

25 Czech Republic 13 31

26 Ireland 3 30

27 Brazil 0 22

28 Israel 0 19

29 Mexico 2 12

29 Singapore 0 12

31 Greece 0 11

32 Romania 0 10

33 Slovakia 0 7

34 Estonia 1 4

35 Slovenia 0 3


Others 65 716

Total 6,893 9,077