24 June 2020

DR Euro Sales (By Model) : 2007-2019

The DR 5

DR cars are made in Macchia d'Isernia in Italy, which seems strange as it is a tiny place. Mind you the volumes aren't very large. The idea is to take mainly Chery sourced models, add some modifications and assemble in Italy. What the expected volume of cars was I don't know but below we can see what they delivered.

2007-09. The first three years, the cars were sold without a dealer network, but were presented at supermarkets and shopping centres. In this time, three models were released, the 5, 1 and 3. The 5 was a small SUV which was based on the Chery Tiggo 3. The 1 was based on the Chery QQ but it was actually taken from the Riich M1, Riich being a Chery brand.


Model / Year 2009 2008 2007


5 2,421 1,953 21


1 31




3 2




Total 2,454 1,953 21


2010-14. The 5 and 1 models were in play and two others were added. The 2 was a Chery A1 supermini and CityCross . Sales peaked in 2010, then started to fall away presumably because its distribution model wasn't that effective.


Model / Year 2014 2013 2012 2011 2010

CityCross 212 32



5 109 214 351 721 1,728

1 21 188 195 1,892 3,154

2 20 35 169 343 95

Total 150 437 715 2,956 4,977

2015-19. The CityCross is a Riich M1 estate car which is lifted in height to be a crossover and Zero a Chery QQ3 mini car. The company moved into a dealership arrangement and new models were introduced. The 3 is a Chery Tiggo  compact SUV, the 4 a JAC S3 a slightly larger crossover and the 5 a Chery Tiggo 5 SUV.


Model / Year 2019 2018 2017 2016 2015

Zero 1,135 178 169 288 192

3 734 237



4 722 502



6 673 341



5 598 216 245 198 167

CityCross
2 5 27 89

Total 3,862 1,476 419 513 448

The brand entered the Spanish market in 2019 I noticed, with modest sales of 88 cars. Will it enter more markets? MG has a more sophisticated range and they are expanding into Europe. I'm picking DR will be more suited to southern Europe.

For others in the series, simply click on a brand name below.

Alfa Romeo - Fiat Part 1 - Honda - Infiniti - Lancia - Land Rover - Mazda - Nissan -
Opel/Vauxhall - Peugeot Part 1 - Renault Part 1 - SEAT

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