DR Euro Sales (By Model) : 2007-2019

The DR 5

DR cars are made in Macchia d'Isernia in Italy, which seems strange as it is a tiny place. Mind you the volumes aren't very large. The idea is to take mainly Chery sourced models, add some modifications and assemble in Italy. What the expected volume of cars was I don't know but below we can see what they delivered.

2007-09. The first three years, the cars were sold without a dealer network, but were presented at supermarkets and shopping centres. In this time, three models were released, the 5, 1 and 3. The 5 was a small SUV which was based on the Chery Tiggo 3. The 1 was based on the Chery QQ but it was actually taken from the Riich M1, Riich being a Chery brand.

	Model / Year	2009	2008	2007
	5	2,421	1,953	21
	1	31
	3	2
	Total	2,454	1,953	21

2010-14. The 5 and 1 models were in play and two others were added. The 2 was a Chery A1 supermini and CityCross . Sales peaked in 2010, then started to fall away presumably because its distribution model wasn't that effective.

	Model / Year	2014	2013	2012	2011	2010
	CityCross	212	32
	5	109	214	351	721	1,728
	1	21	188	195	1,892	3,154
	2	20	35	169	343	95
	Total	150	437	715	2,956	4,977

2015-19. The CityCross is a Riich M1 estate car which is lifted in height to be a crossover and Zero a Chery QQ3 mini car. The company moved into a dealership arrangement and new models were introduced. The 3 is a Chery Tiggo  compact SUV, the 4 a JAC S3 a slightly larger crossover and the 5 a Chery Tiggo 5 SUV.

	Model / Year	2019	2018	2017	2016	2015
	Zero	1,135	178	169	288	192
	3	734	237
	4	722	502
	6	673	341
	5	598	216	245	198	167
	CityCross		2	5	27	89
	Total	3,862	1,476	419	513	448

The brand entered the Spanish market in 2019 I noticed, with modest sales of 88 cars. Will it enter more markets? MG has a more sophisticated range and they are expanding into Europe. I'm picking DR will be more suited to southern Europe.

For others in the series, simply click on a brand name below.

Alfa Romeo - Fiat Part 1 - Honda - Infiniti - Lancia - Land Rover - Mazda - Nissan -
Opel/Vauxhall - Peugeot Part 1 - Renault Part 1 - SEAT