29 May 2016

Land Rover Sales USA By Model: 2001-2015

A big country requires a big car

The USA is a key market for Land Rover. Not only in the last 15 years, over 627,000 units have been sold there, they are also larger models. While the Range Rover Sport (RRS), Range Rover and Discovery have all sold just over 160,000 each in this period, the Freelander only managed 69,000 units. It's replacement, the Discovery Sport (DS) is separated here but if added nearly 77,000 sales.

The RRS hit the ground running and has been the best selling model since 2006. 2015 was a record for the RRS as too the Range Rover. The Evoque has done well but cannot quite match those two biggest selling models. The DS will do better than the outgoing Freelander due to its larger size. The Discovery is a solid selling model, but didn't do so well for some years. It had a good 2015 however.

If you look at the 'Total' column, yellow is under 30,000, blue 30-49,000, pink 50-69,000 and green 70,000+. From that it is plain the last three years have been stellar for LR USA. A full year of DS sales should make 2016 another successful year.

Yr RR Sp R Rov Evoque Dis Sp Disco Freel Total
2001 - 5,770 - - 20,100 1,330 27,200
2002 - 8,550 - - 17,420 15,020 40,990
2003 - 12,090 - - 17,420 9,530 39,040
2004 - 13,540 - - 16,530 5,430 35,500
2005 10,440 13,430 - - 20,160 2,140 46,170
2006 18,760 12,040 - - 16,930 40 47,770
2007 16,990 12,320 - - 11,040 9,200 49,550
2008 11,680 8,150 - - 3,860 5,520 29,210
2009 11,360 7,310 - - 3,200 4,430 26,300
2010 12,350 8,750 - - 7,120 3,650 31,870
2011 15,330 9,760 2,250 - 7,980 2,780 38,100
2012 16,490 7,840 8,900 - 7,320 3,110 43,660
2013 15,980 12,220 11,400 - 7,090 3,320 50,010
2014 17,900 12,830 12,440 - 4,680 3,620 51,470
2015 21,460 17,820 14,580 7,610 9,030 80 70,580
Tot 168,740 162,420 49,570 7,610 169,880 69,200 627,420

For an earlier series, simply click on the dates: 

27 May 2016

Paraguay Sales By Brand : 2015


The Republic of Paraguay is a landlocked country in South America. Car sales fell 20% in 2015 according to the agency who disseminates such data, CADAM. Kia took the opportunity to cement its place at the top with just a 12% loss. Getting consistent, year to year statistics in depth is difficult so I have just kept it to one year's data.

Sales are spread across brands from many regions, with Chinese makes in abundance. The chart is coloured to highlight four origin categories.


15 Make 2015 %


1 Kia 5,339 21.7%
Asia

2 Toyota 3,173 12.9%


3 Hyundai 2,518 10.3%
USA

4 Chevrolet 2,389 9.7%


5 VW 1,399 5.7%
Europe

6 Fiat 1,180 4.8%


7 Nissan 1,048 4.3%
Japan

8 Suzuki 792 3.2%


9 Isuzu 785 3.2%


10 Chrysler 550 2.2%


11 Changan 543 2.2%


12 Mercedes 453 1.8%


13 Ford 438 1.8%


14 Mitsubishi 398 1.6%


15 Ssangyong 357 1.5%


16 BMW 346 1.4%


17 Audi 294 1.2%


18 Mahindra 290 1.2%


19 Renault 263 1.1%


20 Haima 232 0.9%


21 Great Wall 166 0.7%


22 Honda 154 0.6%


23 JMC 138 0.6%


24 Foton 111 0.5%


25 DFSK 99 0.4%


26 Mazda 98 0.4%


27 Porsche 77 0.3%


28 Peugeot 76 0.3%


29 JAC 72 0.3%


29 ZNA 72 0.3%


31 BYD 70 0.3%


32 Citro├źn 67 0.3%


33 Jinbei 66 0.3%


34 Chery 62 0.3%


35 Volvo 61 0.2%


35 Land Rover 61 0.2%


37 MINI 55 0.2%


38 Brilliance 39 0.2%


39 Zotye 36 0.1%


40 Higer 33 0.1%



Others 159 0.6%



Total 24,559

Land Rover Sales Australia By Model: 1999-2012


LR sales peaked 'down under' in 1999. The Discovery was on a roll, accounting for 63% of LR sales. Then occurred a slide for six years, reaching a low point in 2005. The RR Sport help start a renaissance in '06 that has seen good growth until now.


Land Rover has been climbing quickly since 2009 with 2015 a record. The Discovery is a popular model in Australia and the 4,400 sales in 1999 was a huge figure, which will not be repeated for a single model. 2012 saw the Disco knocked off its perch as the best selling vehicle of the range. However, by 2014 it was back on top.

You can see in the chart below the effect the RR Sport had on its big brother from 2005, although between the two of them sales were much better. The RR has had a revival of late, as did the Defender. The latter nearly reached 1,000 sales in 2015.

Yr Disco RR Sp Evoque Dis Sp Defend R Rov Freel Total
99 4,400 - - - 680 620 1,320 7,020
00 3,590 - - - 620 480 830 5,520
01 3,200 - - - 490 360 1,440 5,490
02 2,600 - - - 440 540 950 4,530
03 2,270 - - - 490 640 500 3,900
04 1,950 - - - 370 400 420 3,140
05 1,990 510 - - 200 250 140 3,090
06 1,850 1,150 - - 150 150 90 3,390
07 1,610 1,300 - - 140 210 450 3,710
08 1,620 1,280 - - 390 200 830 4,320
09 1,410 980 - - 380 150 890 3,810
10 1,750 1,360 - - 530 180 970 4,790
11 2,080 1,620 230 - 540 210 1,150 5,830
12 1,990 1,730 2,500 - 690 160 860 7,930
13 2,170 1,420 2,600 - 710 270 1,180 8,350
14 2,700 2,580 2,580 - 740 350 1,160 10,110
15 2,920 2,860 2,320 2,120 960 400 310 11,890
Tot 40,100 16,790 10,230 2,120 8,520 5,570 13,490 96,820

I would imagine sales growth will continue with the Discovery Sport destined to be a winner. The big story of this 17 years is the Discovery, with over 40,000 registrations.


PS. This is an updated article.