|The Discovery 4. Below the I, II & III models in that order|
When Discovery production started late 1989, it became the third model in the LR line up. A few years of settling in led to a growth spurt, peaking in 1995 when a record number of Discos were made. Now 25 years have passed, so I thought it appropriate to look back on the evolution of the vehicle.
Taking into account the shared year with LR3, (only counting 10,000 units for 2004), 271,026 vehicles were made.
The total production as listed is 1,069,360 units. Bear in mind that the 2013 is an estimate, albeit a fairly accurate one. Also, the chart below shows a Discovery commercial vehicle column which is largely empty. This is because while the Discovery has had a small run of CVs, I only have a few years of numbers for them. For that reason, the CV figures are not included in the total figure mentioned above.
Now to explain the chart. Under 'Disco' is production less CVs. 'Tot Prod' is all models made that are classified as private vehicles. '% Tot' represents the percentage of Discovery production compared to the 'Tot Prod' figure. The 'D CV' shows the limited Discovery CV production data I have. Finally, 'LR CV' is production of commercial vehicles, which is not included in 'Tot Prod' figure.
The Discovery model has been a popular and successful model for LR. It seems LR wants to turn the Discovery into a range like Range Rover, making the Freelander part of that. That may be to distance it from the Defender, making that the only Land Rover model, if and when a replacement comes for that. Why can't they leave well alone?
|Disco||Tot Prod||% Tot||D CV||LR CV|
All data is collected by myself and not obtained from LR. Therefore it is as accurate as I can make it, and I believe it is very close to LR official statistics, if they were available.