SEAT Euro Sales (By Model) : 2000-2019

SEAT has been owned by VW since the late 1980's and things steadily progressed from there in a positive way. It was and still is a mainly European brand, yet found success in that role. We take up the story in the year 2000, with European sales around the 400,000 mark.

2000-2004: The Ibiza/Cordóba small car range was the mainstay of the brand with slightly over half of all sales. The slightly larger León/Toledo models made up much of the balance. The Alhambra large MPV and Arosa city car rounded out the range with the Altea small MPV added in 2004.

	Model / Year	2004	2003	2002	2001	2000
	Ibiza/Cordóba	213,089	225,795	211,207	227,368	258,837
	León/Toledo	117,467	122,936	126,121	132,787	126,325
	Altea	39,992	-	-	-	-
	Alhambra	21,156	24,205	23,806	25,628	19,787
	Arosa	13,842	14,863	19,999	24,124	29,361
	Others	51	179	1,265	420	550
	Total	405,597	387,978	382,398	410,327	434,860

2005-2009: During 2004, the Toledo switched from the León to the Altea small MPV. The Arosa city car departed and the large Exeo car arrived in 2009. However, something wasn't quite right as sales were now on a downward trajectory. VW is a company that demands results and this wasn't what they would accept.

	Model / Year	2009	2008	2007	2006	2005
	Ibiza/Cordóba	183,206	172,729	173,200	183,842	184,218
	León	69,258	90,162	113,250	119,250	86,144
	Altea/Toledo	41,356	58,365	81,110	65,922	88,150
	Alhambra	6,619	11,041	14,532	15,666	15,253
	Exeo	14,971	-	-	-	-
	Arosa	-	-	-	-	1,552
	Others	23	53	14	288	144
	Total	315,433	332,350	382,106	384,968	375,461

2010-2014: This was a low point for SEAT as sales in Europe struggled to exceed 300,000 and VW made no secret of their disappointment. The Mii was a belated replacement for the Arosa, closely related to the VW Up! and Škoda Citygo being made at the same plant in Slovakia. The new Toledo was now a model in its own right, a 4-door fastback. It was closely related to the Škoda Rapid and made in the Czech Republic. Was this enough to turn SEAT's fortunes around?

	Model / Year	2014	2013	2012	2011	2010
	León	137,378	87,044	58,234	68,211	70,089
	Ibiza	113,134	110,174	122,051	159,047	154,353
	Alhambra	22,937	19,816	19,043	17,171	8,407
	Altea	18,254	22,183	27,855	37,680	42,074
	Mii	24,984	28,302	18,828	377	-
	Toledo	10,841	13,627	1,231	-	-
	Exeo	243	6,751	12,091	21,461	24,137
	Others	11	2	14	18	81
	Total	327,782	287,899	259,347	303,965	299,141

2015-2019: These new models helped but the real change came with the belated addition of SUVs/crossovers. VW was tardy in this area generally so when VW took the segment seriously, SEAT benefited greatly. Sales over this period took off and reached half a million by 2019. 

The Ateca crossover replaced the similarly sized Altea MPV. The Arona followed hard on its heels with a small SUV, then came the medium sized Tarraco SUV, sitting above both the others. This made a huge difference to SEAT sales. SEAT is back.

	Model / Year	2019	2018	2017	2016	2015
	León	137,669	142,608	146,918	148,317	141,940
	Arona	110,648	91,551	6,289	-	-
	Ibiza	98,352	101,806	119,021	123,949	118,498
	Ateca	90,291	73,173	75,126	23,066	-
	Tarraco	31,953	255	-	-	-
	Alhambra	23,804	22,774	31,775	32,188	27,357
	Mii	13,162	13,168	15,401	20,014	24,236
	Toledo	1,075	5,733	6,788	9,278	9,948
	Altea	-	-	-	127	14,935
	Others	20	21	17	37	9
	Total	506,975	451,089	401,335	356,976	336,923
	% SUV	45.9	36.6	20.3	6.5	0.0

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Hyundai Part 1 - Infiniti - Jaguar -
Kia - Lancia - Land Rover - Mazda - Mitsubishi - Nissan - Opel/Vauxhall -
Peugeot Part 1 - Renault Part 1 - Saab - Škoda - Subaru - Volvo