16 March 2020

SEAT Euro Sales (By Model) : 2000-2019


SEAT has been owned by VW since the late 1980's and things steadily progressed from there in a positive way. It was and still is a mainly European brand, yet found success in that role. We take up the story in the year 2000, with European sales around the 400,000 mark.

2000-2004:

The Ibiza/Cordóba small car range was the mainstay of the brand with slightly over half of all sales. The slightly larger León/Toledo models made up much of the balance. The Alhambra large MPV and Arosa city car rounded out the range with the Altea small MPV added in 2004.


Model / Year 2004 2003 2002 2001 2000

Ibiza/Cordóba 213,089 225,795 211,207 227,368 258,837

León/Toledo 117,467 122,936 126,121 132,787 126,325

Altea 39,992 - - - -

Alhambra 21,156 24,205 23,806 25,628 19,787

Arosa 13,842 14,863 19,999 24,124 29,361

Others 51 179 1,265 420 550

Total 405,597 387,978 382,398 410,327 434,860

2005-2009:

During 2004, the Toledo switched from the León to the Altea small MPV. The Arosa city car departed and the large Exeo car arrived in 2009. However, something wasn't quite right as sales were now on a downward trajectory. VW is a company that demands results and this wasn't what they would accept.


Model / Year 2009 2008 2007 2006 2005

Ibiza/Cordóba 183,206 172,729 173,200 183,842 184,218

León 69,258 90,162 113,250 119,250 86,144

Altea/Toledo 41,356 58,365 81,110 65,922 88,150

Alhambra 6,619 11,041 14,532 15,666 15,253

Exeo 14,971 - - - -

Arosa - - - - 1,552

Others 23 53 14 288 144

Total 315,433 332,350 382,106 384,968 375,461

2010-2014:

This was a low point for SEAT as sales in Europe struggled to exceed 300,000 and VW made no secret of their disappointment. The Mii was a belated replacement for the Arosa, closely related to the VW Up! and Škoda Citygo being made at the same plant in Slovakia. The new Toledo was now a model in its own right, a 4-door fastback. It was closely related to the Škoda Rapid and made in the Czech Republic. Was this enough to turn SEAT's fortunes around?


Model / Year 2014 2013 2012 2011 2010

León 137,378 87,044 58,234 68,211 70,089

Ibiza 113,134 110,174 122,051 159,047 154,353

Alhambra 22,937 19,816 19,043 17,171 8,407

Altea 18,254 22,183 27,855 37,680 42,074

Mii 24,984 28,302 18,828 377 -

Toledo 10,841 13,627 1,231 - -

Exeo 243 6,751 12,091 21,461 24,137

Others 11 2 14 18 81

Total 327,782 287,899 259,347 303,965 299,141

2015-2019:

These new models helped but the real change came with the belated addition of SUVs/crossovers. VW was tardy in this area generally so when VW took the segment seriously, SEAT benefited greatly. Sales over this period took off and reached half a million by 2019. 

The Ateca crossover replaced the similarly sized Altea MPV. The Arona followed hard on its heels with a small SUV, then came the medium sized Tarraco SUV, sitting above both the others. This made a huge difference to SEAT sales. SEAT is back.


Model / Year 2019 2018 2017 2016 2015

León 137,669 142,608 146,918 148,317 141,940

Arona 110,648 91,551 6,289 - -

Ibiza 98,352 101,806 119,021 123,949 118,498

Ateca 90,291 73,173 75,126 23,066 -

Tarraco 31,953 255 - - -

Alhambra 23,804 22,774 31,775 32,188 27,357

Mii 13,162 13,168 15,401 20,014 24,236

Toledo 1,075 5,733 6,788 9,278 9,948

Altea - - - 127 14,935

Others 20 21 17 37 9

Total 506,975 451,089 401,335 356,976 336,923

% SUV 45.9 36.6 20.3 6.5 0.0

For others in the series, click on the brand name below.

Alfa Romeo - Honda - Infiniti - Jaguar - Lancia - Land Rover - Mazda -Nissan -
Peugeot Part 1 - Opel/Vauxhall - Renault Part 1 

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