
Deliveries were down 1% for H1, a good result with the way things are in the car industry. The marque's mixture of quality combined with ruggedness gives it a certain 'je ne sais quoi', not that French buyers can appreciate that now.
In 2025 Land Rover pulled out of the passenger car market in France. 11,200 LRs passenger vehicles were sold in France in 2024 with some extra sales achieved as stock was snapped up. Still, that was quite a substantial market for LR. A few commercial vehicles are still being sold there though.
It appears it's to do with larger vehicles being taxed out of the market to improve emissions. Fortunately, French brands aren't duly affected as is so often coincidentally the case with this sort of move.
The Defender leads the way with 30% of LR sales, with over 57,000 units. The Range Rover Sport exceeded 40,000 deliveries and the Range Rover passed 36,000 units. The Evoque was just shy of 24,000 deliveries. The three lesser models all slipped, the Discovery Sport down the most at -23%.
Data & photos JLR.
The UK is doing OK with 39,000 sales but I'll give it a B- as it could be better considering it's the local market. Europe is satisfactory, having lost the French market. China is in a poor way economically although a 25% drop was more than I expected. It was Land Rover's number one market as recently as 2023.
'Other' is very strong with over 34,000 units finding homes. The MENA region (Middle East/North Africa) has now been separated from 'Other' but as it is just from Q2 that it has been applied, I have kept them together. 5,600 units from that region were delivered in Q2.