14 May 2021

Turkey Sales : 2021 (Jan-Apr)



Turkey is running its own race as local economic conditions dictate how sales are going. Registrations for April were +122% and +69% YTD. A good time all round then. The '+/-' column below is comparing market share variance for four months of 2021 with a full 2020. This sorts out which brands are improving their share.

Fita and Renault have both lost ground to the chasing pack of VW, Toyota and Škoda. The clear lead they enjoyed in 2020 is evaporating in 2021. The movement within the rankings is very fluid here. Maybe as the year progresses, it will settle down. 

Data source: ODD.

13 May 2021

Czech Rep Sales : 2021 (Jan-Apr)




Registrations for April were +78% and +13% YTD. The '+/-' column below is comparing market share variance for four months of 2021 with a full 2020. Local brand Škoda had a slight rise in registrations but not quite enough to maintain its share, which slipped 3%. It's still so far ahead, it isn't a big issue though.

Data source: SDA.

Romainia Sales : 2021 (Jan-Apr)


 Registrations for April were +60% but -14% YTD. Registrations held up quite well in 2020 so 2021 won't offer massive upswings here. The '+/-' column below is comparing market share variance for four months of 2021 with a full 2020.

The most obvious point of note is the enormous reduction in Dacia's share of the market (-38%). It's the lowest share I've got record of and given most other brands a real lift as they capitalise on the throttling back by the local hometown hero. I can only surmise that registrations were being aided by sharp pricing, something frowned upon by post-Ghosn management. Renault wasn't spared either.

There are other brands that have done poorly, such as Opel, Nissan, Fiat and Honda. As for winners, there are too many to mention although Toyota's moving up four placings to third is imporssive. 

Data source: DRPCIV. 

12 May 2021

Estonia Sales : 2021 (Jan-Apr)










I often use openness with statistics as a barometer for the culture that exists in a country or a company. Estonia is open whereas the other two Baltic states aren't. I don't know enough about the countries concerned to be adamant but it leaves me with the impression that Estonia is less insular. 

Registrations for April were +190% and +26% YTD. The '+/-' column below is comparing market share variance for four months of 2021 with a full 2020. The top brands generally have fared better, Renault the exception.

Toyota is enjoying its highest penetration ever, nearly one in five sales. In a market not protected in some way nor any local brand bias, a surprisingly strong position. Škoda also is in new territory with its 16.9% share. There is then a jump down to third, where the PSA duo is improving at the expense of Renault and Dacia. 

Data source: Maanteeamet.

Germany Sales : 2021 (Jan-Apr)










Registrations for April were +90% and +8% YTD. The '+/-' column below is comparing market share variance for four months of 2021 with a full 2020. VW did very well extending its lead over Mercedes-Benz. Opel had a strong start to the year, led by the Corsa. Again, Cupra is just the Formentor model. Renault and SEAT can't decide if they are 8th or 9th. 

Data source: KBA.

11 May 2021

Switzerland Sales : 2021 (Jan-Apr)

A funny place to eat your fish 'n chips











Registrations for April were +135% and +21% YTD. To find out the winners in the share stakes, the '+/-' column below is comparing market share variance for four months of 2021 with a full 2020. In that context, Mercedes-Benz did very well, gaining 27% in registrations and a 7% improvement in its share. 

Of the others, Toyota, Opel and Land Rover pushed on nicely, but Renault, Dacia and Tesla have work to do. The Cupra brand is a new one, separate from its parent SEAT. It is combined I the official data but I have separated the Formentor model and counted that model only. 

Data source: Auto Schweiz

Denmark Sales : 2021 (Jan-Apr)

Caution: Always watch where you are going

Registrations for April were +52% and +1% YTD. Looking at the data, the '+/-' column below is comparing market share variance for four months of 2021 with a full 2020. 

VW maintains its lead without a problem, although a slightly reduced margin. BMW has taken a giant leap for Munich up to 4th from 10th. Clearly no stock shortage with this company. Renault did its usual sales fall and Tesla did its usual impression of a cork in a choppy sea, all over the place. JLR is a tiny operation here yet managed to shrink that still further in a most effective manner.   

Data source: Bilimp.

10 May 2021

Belgium Sales : 2021 (Jan-Apr)











Registrations for April were +602% and + 18% YTD. To show who's able to make the most of the situation, the '+/-' column below is comparing market share variance for four months of 2021 with a full 2020. 

BMW has bumped VW aside as it took a strong lead at the top. In an even market that doesn't have any one brand exceed 10% of the total, for now at least one has. Peugeot isn't far off second place while Renault continues its policy on pulling back on volume. 

Data source: FEBIAC.

UK Sales : 2021 (Jan-Apr)








With the UK in lockdown in April 2020, registrations for April 2021 were +3,177%. For the year so far it's +16%. So who's improving their share by exceeding the 16% threshold of market gain? The '+/-' column below is comparing market share variance for four months of 2021 with a full 2020.

VW has sneaked past long-time leader Ford to take the top place in the UK, If it is maintained, then it will be a new number one brand for the country. As Ford has a global policy of pulling back on car sales, it seems only a matter of when not if. As VW is fighting to avoid compensating its UK customers for dieselgate, I see the irony in the situation. 

The three over-achieving German premium marques have all sold 40,000+ so far and all slightly improved their share. Vauxhall is holding its own, helped in no small measure to the Corsa, which is the best selling model in the UK. Land Rover has entered the top ten list, passing Nissan. With a new Qashqai this year, I'd imagine Nissan will have a strong finish to the year.  

Data source: SMMT.

09 May 2021

Finland Sales : 2021 (Jan-Apr)










Finland wasn't as affected by the sales meltdown that occurred in other countries in April 2020. Registrations for April 2021 were only +48%.. In normal circumstances, a large increase for a month but in 2021 it's considered as very low. The year-to-date figure is +7% YTD. The '+/-' column below is comparing market share variance for four months of 2021 with a full 2020.  

Toyota consolidated its lead at #1 with the Yaris, Corolla and RAV4 taking 2,3 and 4 on the best selling list for models. The Škoda Octavia came in first and Nissan Qashqai fifth. Premium marques have done well so far this year. 

Data source: Autolan Tiedotuskeskus.

Australia Sales : 2021 (Jan-Apr)



Registrations for April were 143% and + 31% YTD. Most brands had sales increases but chart below with the '+/-' column is comparing market share variance for four months of 2021 with a full 2020. It shows who is gaining in real terms. It needs to be added that sometimes stock availability can have an effect on this. 

Toyota is so well regarded here that it is unchallenged for its position at the head of the field. Mazda is comfortable in second place and Mitsubishi moved up to third. For 2021, Tesla data isn't included and Havel has now combined with Great Wall, giving it an artificial spike in ranking. 

Source: VFacts.

08 May 2021

New Zealand Sales : 2021 (Jan-Apr)


Registrations for April were +1,148% and + 62% YTD. April was a record for the month, with 8,823 sales for passenger cars. Light commercials are not included below but followed an almost identical pattern. By adding nearly 40,000 used import cars for the year so far, that's close to 80,000 passenger cars registered so far this year. As pick-up trucks are not included in the registrations below and they sell well here, that's quite a haul.

The '+/-' column below is comparing market share variance for four months of 2021 with a full 2020. Virtually all brands grew, but the green and yellow below highlight market share change. Toyota continues to remain the leading brand even without its traditional rental fleet sales. Kia is aggressively expanding and Mitsubishi is on a roll too so no room for complacency at the top anymore. 

MG has had a meteoric rise over the past three and a third years, from 46th to 12th. The Defender has been selling well for Land Rover, pushing it to not far behind the three German premium marques. Holden is selling the last of its cars, with only five sold in April. 

Data source: MIA.

Italy Sales : 2021 (Jan-Apr)

Registrations for April were +3277% and + 68% YTD. Some of the figures are crazy. With virtually all the brands increasing in sales, it's hard to decipher what's actually going on. To add some perspective, the '+/-' column below is comparing market share variance for four months of 2021 with a full 2020.

When that system is applied, one can easily see those who are making progress increasing their slice of the pie. Fiat did so, albeit by a slender amount. VW fell back despite chalking up a +47% sales growth and Peugeot moved to third. Renault is clearly pulling back on volume, a contrasting stance to the Carlos Ghosn era. 

Data source: UNRAE.

07 May 2021

France Sales : 2021 (Jan-Apr)


Registrations in France for April were +569% and +51% YTD. Of course, with sales down a quarter in 2020, a rebound was expected but still a very positive result. The main thing now is sufficient stock to meet the demand. 

The '+/-' column below is comparing market share variance for four months of 2021 with a full 2020. With sales up so much, they nearly all had an increase but how have they fared improving their market share? That's what we learn below. Some figures will be affected by limited supply.

Peugeot has played second fiddle to Renault since whenever but it seems to have finally reached the summit of the French car market. Renault registrations are in fact up 22% but tellingly it has lost 19% of its share. If light commercials are added, then Renault performs more strongly and the gap between them and Peugeot becomes marginal but here we just look at passenger cars.

Ireland Sales : 2021 (Jan-Apr)



Over a third of the cars registered in Ireland in 2020 were done so in January. It makes that month very important for car companies. That, along with a Covid outbreak, will explain what is to follow. Registrations for April were +2,000% and + 10% YTD.  

January of 2021 had registrations down 18%, which is big considering the importance of the month. February was flat and March a 53% gain. Then the 2,000% increase in April - against a poor 2020 equivalent - only just got things into positive territory. 

The '+/-' column below is comparing market share variance for four months of 2021 with a full 2020. Therefore, some brands that show a small sales decrease would have experienced a slight increase in actual sales. 

Data source: SIMI.

06 May 2021

Sweden Sales : 2021 (Jan-Apr)



Registrations for April were just +16% and +32% YTD. That bucked the trend in many European countries. Supply issues and a change in an incentive policy put somewhat of a damper on April, creating a volatile situation in an otherwise stable market.

The '+/-' column below is comparing market share variance for four months of 2021 with a full 2020. Volvo is and will surely remain the best-selling brand here. VW had been closing in slowly year by year but for now at least, a striking reversal. 

Data source: Bilsweden.

Netherlands Sales : 2021 (Jan-Apr)











Registrations for April were +56% but -12% YTD. That seems to be a trend in many European countries. The '+/-' column below is comparing market share variance for four months of 2021 with a full 2020.

VW retained its top spot but Kia is looking menacing in second place. BMW and Škoda have both taken advantage of the situation to improve their position. Actually, most of the better-selling marques have done well so far. With supply issues still continuing, we cannot read too much into changes. It does however paint a picture of what's happening. 

 Data source: Bovag.

05 May 2021

Iceland Sales : 2021 (Jan-Apr)

Strange times indeed. The upheavals that are taking place with car sales data are unprecedented in my lifetime. In Iceland, while not as unsettled as some others, are nonetheless very much affected. Sales are +0.4% up for the four months (in other words zero increase) while April was +109%. Three months of muted sales made up for in one month. 

Yet the registration numbers were not huge but rather reflected a very quiet April 2020. In fact, historically April 2021 was not good. Still, with two low months to come, we can expect some massive increases year on year to come. 

Stock availability is being affected for various reasons so we cannot read too much into things this early in the year. The figures below reveal a markedly changed ranking compared to last year's (the '2020 Share' column is for a full year). Kia has passed longstanding leader Toyota, for now at least. VW is down but moved up due to Hyundai and Tesla faring much worse.

Data source: Samgongustofa.

28 April 2021

Samsung Model Sales : 2021 (Jan-Mar)

The Samsung brand is now confined to Korea. Sales so far this year are -37% so not a great start. The underwhelming 12,200 sales represented just 3.3% of its home market for the three months of the year, down from the 5.5% it achieved over a complete 2020. 

Only the QM6 had any success if you could call it that. The +17% shown is the improvement of its total Samsung brand share. Its year-to-date figure comparing the three months of 2020 with 2021 is -34%! I don't know what Renault's plan is for Samsung but I don't see a business case as things stand. They do make cars for the Renault Group but does that justify the Samsung brand continuing? 

27 April 2021

Lada Global Model Sales : 2021 (Jan-Mar)


Sales for the three months of 2021 are the same as 2020. As Lada relies almost entirely on the Russian market, its fate is determined by the vagaries of what happens in that. The Xray compact crossover had a nice upturn in sales and the Niva arrived.

The Niva was a Chevrolet that was made in a joint venture arrangement with AvtoVAZ but GM left the market and Renault took the Niva over during 2019. After a year of being sold as the AvtoVAZ Niva, it was then integrated into the Lada range at the beginning of 2021. 

I assume if there was genuine export potential, that would be exploited but as Dacia fills the bargain basement space most effectively so there is no point in cannibalising sales within the same company. The two brands have recently been brought under the same business unit to create and leverage synergies. Makes a lot of sense. 

26 April 2021

Volvo Global Model Sales : 2021 (Jan-Mar)











The first three months of 2021 have been good for Volvo. sales are up 41% and all models apart from the outgoing 40 Series made excellent progress. Years ago, the marque was a genuine competitor in the premium segment. It's obsession with designs featuring squares and rectangles eventually caught up with it and it became marginalised on the sales charts.

The company is now designing more rounded, pleasing shapes yet still retaining its reputation for outstanding safety. Reliability is average, which is similar to premium marques generally. Mind you, owners of such cars expect all the latest bells and whistles, and therein lies the problem. 


All regions have also done well, China in particular. Volvo is still very reliant on Europe but one would imagine that will lessen in time. 

25 April 2021

Dacia Global Model Sales : 2021 (Jan-Mar)

Many of the Dacia models are sold under the Renault brand, but the data below is for just the Dacia-labeled ones. Sales were up 10.2% for the first three months of the year. They reached 121,200 with the Sandero and Duster models taking 78% of the total. As the figures +/- represent the variance of brand share within the brand, you would have to add 10% to get actual growth. 

The new Spring electric SUV is another addition to the range of such vehicles now available. It will be at the 'budget' end of the market, one probably harder to crack - for private buyers at least - in this price-sensitive end of the spectrum. Then again sales may spring into life. 

24 April 2021

Ssangyong Global Model Sales : 2021 (Jan-Mar)


Ssangyong has always been very open with its sales figures, even when they haven't been flattering. A stance others should embrace. The problem with the company is it cannot seem to establish itself as a successful company. It doesn't help that the Hyundai Group has a stranglehold on the local market. It therefore has to rely heavily on exports and they swing like a pendulum. 

For the year 2021, worldwide sales were -23%, with only the Rexton managing to reach positive territory. The range is limited but is in segments that are increasing. Exporting an average of just 2,000 units per month this year isn't going to save the brand. 

The current majority shareholder Mahindra wants out but cannot find a buyer. The company is now under court receivership and is expected to soon release a plan to show it has a viable future. With its operating loss increasing dramatically in 2020, it's going to be a hard sell. 

23 April 2021

Renault Brand Global Model Sales : 2021 (January-March)



The figures below represent cars and LCV (light commercial vehicle) sales The focus here isn't whether sales are up or down but how models are contributing to the total. Mentioning total, that was 443,600 units which was an increase of 1.3% compared to 2020. 

The Clio is still the most popular of the range but down from 19% to 16% share. The -15% on the right of the chart reflects that reduction in its share of the total. The Mégane lost 8% so a move away from cars as is the trend generally. 

The Alpine sports car secured 423 sales, up 15% from the year earlier.