26 May 2022

Mitsubishi Model Sales Japan : 2020-21


Mitsubishi has some overseas markets it does very well in but in a domestic market with many brands, it doesn't do well at all. The only good thing is that sales were up 12.8% but the total was down 3.5%. That's an increase of share going up from 1.6 to 1.9%. 

In the chart below the model data is from a different source than the total figure. This year the difference was more than usual, 882 units. It's only 1.3% of the 69,000 registrations and we can still see a clear picture. 

The Kei range is the two eKs and the Town box. Half of its domestic sales are Kei category. As for models supplied by others, the Delica D2 and Town Box come from Suzuki. 

The top two selling models are both eK, the eK Space (top picture) a crossover MPV (17,900 sales) and the eK hatchback (above - 16,200 sales). They are both shared with Nissan but made by Mitsubishi. The D5 MPV (left) accounted for nearly 15,000 registrations.  

24 May 2022

Mazda Model Sales Japan : 2020-21

Mazda is a small company for a mainstream brand. A recent alliance with Toyota is and will be an enormous help with technical assistance saving substantial financial outlays for new technologies. Going a bit more upmarket is a direction it is also pursuing.   

As for registrations at home, they are spread over several models which is always a sound position in any business. About 150,000 sales p.a. is where Mazda is at presently. With the local market trending downward, that's well short of its best years but understandably so. 

The Mazda2 compact hatchback (top picture) recorded 25,000 sales, The CX-5 SUV (above) 22,500 and the CX-30 crossover (left) 19,000. The CX-8 and Mazda3 both exceeded 16,000 units. Mazda sold 5,400 MX-5 roadsters.

Kei cars make up just 17% of Mazda's volume. To save on development costs they are all sourced from Suzuki. The Flair Wagon MPV (Spacia), Flair Crossover SUV (Hustler), Flair hatchback (Wagon R) pictured left and Scrum minivan (Every Wagon).

22 May 2022

Lexus Model Sales Japan : 2020-21

Toyota is such a revered name in Japan that for years Lexus models overseas were sold domestically as Toyotas. From 2005, the Lexus marque was introduced locally. It currently sells around 50,000 p.a. The RX crossover, IS small(ish) car and UX crossover are the strongest selling models all sell around the 10,000 mark. The RX has a sibling in the form of the Toyota Harrier and for the LX SUV the Land Cruiser.

The elegant RX (top picture) sold 10,800, down 3,500. The new IS (right) recorded 10,400 registrations and was up a whopping 8,500 units. The UX (pictured below) was just behind it with 9,800 sales, down by 500. 

I assume Toyota would have liked Lexus to be selling at a higher level in its home market. However, it's the only domestic premium marque with neither Infiniti nor Acura brands used here. 

20 May 2022

Honda Model Sales Japan : 2020-21

Honda tends to keep to itself rather than pursue relationships with other companies. While other brands in Japan quite frequently cooperate with model sharing, Honda isn't involved in any that I am aware of. 

With Kei sales around the third mark, Honda takes about 50% of its sales from this category. It doesn't have that many Kei models either, yellow below shows which ones. They are based around the N range, Box, WGN and ONE. Over a quarter of a million Honda Kei cars found new buyers.

It's hard to categorise some of these cars due to their unorthodox shapes. The N-BOX MPV (top) sold 189,000, Freed crossover (above) 70,000 and  Fit hatchback (right) 58,000 registrations. Two others were 50,000 plus.

18 May 2022

Daihatsu Model Sales Japan : 2020-21

Daihatsu makes small and very reliable cars, an area where profit is not easily attained. It was a global brand but in the 2005-15 period it was gradually withdrawn from markets until it remained in just some selected Asian markets where the brand was strong. That's where it is positioned now. It was the fourth most popular brand in Japan in 2021. 

In Japan, the Kei car class is sustained with incentives to keep sales around a third of total registrations. Some brands are more involved with that section of the market than others. Daihatsu's registrations relied on this segment for 91% of its total figure in 2021. Below, yellow highlights Kei cars and green non-Kei models. 

The Tanto minivan (left) was the best selling model with 117,000 units, down 13,000 in rounded numbers. The Taft SUV styled vehicle (top picture) accounted for 62,000 sales, up nearly 20,000. The Move Canbus minivan (above) and Mira e:S hatchback car both got close to 60,000 registrations. Overall a very solid range, not too dependent on one or two for volume. 


Not included in the figures above are cars supplied to other makes. Toyota in particular takes models and to a lesser extent Subaru. More detail will be available when those brands are covered.

14 May 2022

Mauritius Sales : 2022 (Jan-Mar)


Registrations for the first three months of 2022 were -+55% on the corresponding period of 2021. March was up 240%, off a very poor 2021 equivalent. The 'Diff' figure compares three months of this year with the total 2021 share. 

Suzuki has been improving each year and has taken its chance in the disrupted 2022 to not only take the lead but do so in a decisive fashion. Kia has been pushing exports hard but Mauritius may have been overlooked but I'd expect them to come back to some degree. 

Data source: NLTA.

05 May 2022

Toyota/Lexus Production : 2020-22 (2022 Jan-Mar)

Having to walk to work because the car's not charged.
I hate it when that happens.

Toyota manufactures cars in many places as we can see in the chart below. Managing it all must be a logistical exercise of careful planning and deliberation as to what is made where. 

Asia: Many countries in Asia 'protect' their car industries with import duty so to be there you have to make cars there. The problem is the tariffs stay in place even when the industry no longer requires it. Some still do require protection but for others, it's simply an anti-import policy. 

65% of all Toyota's are made in this region, over three quarters of which are assembled in Japan and China. Japan and Thailand are strong in exports, the rest mainly for local consumption to get around import duty.  

North America: Plants in all three Nafta nations produce cars for the company, comprising 20% of all vehicles made. 

Europe: Not as many cars made here as should be? Five countries are involved as well although one will be dropping off I'd imagine. The lack of sales in the region would inhibit that. Smaller volumes cannot justify assembly costs.

Latin America: Growing numerically as market share gains are achieved. Two countries are involved in manufacturing. 

Africa: That is South Africa and not much else. That said, things are on the up, doubling it's contribution to world manufacturing in a short space of time. 

Data source: Toyota.


04 May 2022

Toyota/Lexus Sales : 2020-22 (2022 Jan-Mar)
















The information below comes from Toyota and I could have added many other countries but stuck with what was provided. Company data is rarely if ever the same as what is available from each country. The only exception is India had been added by Toyota for 2022 and I put in rounded figures for the previous two years. 

Asia: About half of all sales are from this region. China and Japan make up over 70% of that. 

North America: The biggest market for Toyota/Lexus in the USA and the region accounted for a quarter of sales.

Europe: An area Toyota would like to be more successful in and is working on that. Its effort is being hampered by Germany. The largest market in Europe it may be but paltry sales and penetration there put it sixth in the region. 

Oceania, ME & Africa: Almost the size of Europe thanks in part to Toyota's success in the GCC region, a union of  Gulf states. Australia is also a strong market for the company.

Latin America: An area Toyota has been playing catch up and doing so effectively. Small in the overall scheme of things but Toyota is nothing if not thorough.

Data source: Toyota.

03 May 2022

Nissan/Infiniti Prod & Sales : 2020-22 (Jan-Mar)










How is Nissan doing so far this year? There is talk of Renault reducing its stake although that doesn't affect what we see below. Still, it would give Nissan more independence, something that has caused issues and some drama too.

The +/- column shows the share of total Nissan production (or sales lower chart) each region achieves. Only in the green horizontal line is the +/- figure comparing numerical increase or decrease from the previous period. 

Production: Comparing the three months of the past three years helps to establish a picture. China makes up 37% of the total with nearly 318,000 units manufactured Jan-Mar 2022. The US and Japan are each around the 15% mark. Spain has concluded its role. Others are at 13%, a shame we can't see some detail there. Japan accounts for 15% of all production and the total is -19% compared to the same period in 2021.


Sales: Again China leads but only just from North America which includes Mexico. Europe is becoming less important for the company, which has affected UK production volume. 


02 May 2022

Slovakia Sales : 2022 (Jan-Mar)










          Registrations for the first three months of 2022 were -+25% on the corresponding period of 2021. The 'Diff' figure compares three months of this year with the total 2021 share. Škoda is top and well ahead of the rest as you would expect but at a reduced level. Hyundai, Toyota and Kia follow with Toyota in particular gaining. 

01 May 2022

China Sales : 2022 (Jan-Mar)












Registrations for the first three months of 2022 were -12% on the corresponding period of 2021. The 'Diff' figure compares three months of this year with the total 2021 share. Figures are distorted by supply issues but also the fact that no imported cars are included. Most brands are unaffected but import premium ones are. At the luxury level, they miss out 100%. 

VW has been falling for a few years now but so far this year it has arrested the decline. Toyota is inexorably closing the gap between the two.   

Europe Sales : 2022 (Jan-Mar)











Registrations for the first three months of 2022 were -11% on the corresponding period of 2021. The 'Diff' figure compares three months of this year with the total 2021 share. Green means market share gain but not necessarily an increase in sales. Figures are distorted by supply issues as we all know. 

No brand was able to secure double digit share so far this year. As usual, VW leads with a clear gap to second. Toyota meanwhile is gradually improving its position with steady, incremental gains. Some of the smaller brands are doing well, green being a prominent colour further down the list.

As new brands arrive due to a push for greener cars, unusual names are popping up. The Hongqi should sell well in Italy. The German electric start up brand e-Go is not lacking in confidence. JACs are starting to hit the road too. 

Data source: JATO.