The top selling combo is the Roomy-Tank mini MPV range (pic above), with 135,000 registrations. The Tank was discontinued in 2020 and all but a few registrations for 2021 were the Roomy. They are supplied by Daihatsu (sold as the Thor) and it also goes to Subaru under the Justy name.
31 May 2022
30 May 2022
Suzuki does small very well and has made it a profitable arrangement, which isn't easy to do. The Japanese government encourages small with their Kei car class and surprise, surprise Suzuki is at the forefront of that segment.
29 May 2022
Subaru is a niche brand in most markets and that's how it is in Japan too. No model sells outstandingly but four do in reasonable numbers for a brand this size. It doesn't do much with Kei cars, just 11% of the total and it seems they are there to have just a presence in that sector.
28 May 2022
Registrations in 2021 were 369,000 including 142,700 Kei cars or 39% of the total. The Roox, Dayz and NV100 Clipper are the Kei range, the first two made are for Nissan by Mitsubishi and the NV100 by Suzuki. The Kicks model is imported from Mexico I believe, but the rest are made locally.
26 May 2022
Mitsubishi has some overseas markets it does very well in but in a domestic market with many brands, it doesn't do well at all. The only good thing is that sales were up 12.8% but the total was down 3.5%. That's an increase of share going up from 1.6 to 1.9%.
24 May 2022
Mazda is a small company for a mainstream brand. A recent alliance with Toyota is and will be an enormous help with technical assistance saving substantial financial outlays for new technologies. Going a bit more upmarket is a direction it is also pursuing.
22 May 2022
Toyota is such a revered name in Japan that for years Lexus models overseas were sold domestically as Toyotas. From 2005, the Lexus marque was introduced locally. It currently sells around 50,000 p.a. The RX crossover, IS small(ish) car and UX crossover are the strongest selling models all sell around the 10,000 mark. The RX has a sibling in the form of the Toyota Harrier and for the LX SUV the Land Cruiser.
20 May 2022
Honda tends to keep to itself rather than pursue relationships with other companies. While other brands in Japan quite frequently cooperate with model sharing, Honda isn't involved in any that I am aware of.
18 May 2022
Daihatsu makes small and very reliable cars, an area where profit is not easily attained. It was a global brand but in the 2005-15 period it was gradually withdrawn from markets until it remained in just some selected Asian markets where the brand was strong. That's where it is positioned now. It was the fourth most popular brand in Japan in 2021.
The Tanto minivan (left) was the best selling model with 117,000 units, down 13,000 in rounded numbers. The Taft SUV styled vehicle (top picture) accounted for 62,000 sales, up nearly 20,000. The Move Canbus minivan (above) and Mira e:S hatchback car both got close to 60,000 registrations. Overall a very solid range, not too dependent on one or two for volume.