The chart below is coded by colour into Europe, Asia and the US in terms where brand names are associated with, not who owns them. The 2021 figure is for nine months and two full previous years are included as a reference only.
The VW Golf has been the darling of the European car scene for so many years but it is in decline, no doubt due to the pressure exerted by the SUV revolution. The Toyota Yaris is less affected and closing the gap with some haste.
The Ford Puma has been a success for the company and although much has been made of the Tesla 3 being the top selling model in September, it is still yet to crack the top 20 in 2021. Sustained sales count, not the yo-yo variety. By the end of the year, we will see if last month has more substance to it.
Data source: JATO.