31 October 2017

Germany Renault vs Peugeot Model Comparison: 2002-09 (Part 1)

In the German market there is a glass ceiling...if you are foreign. You can only go so far. That's what it seems from afar anyway. The two main French brands have a reasonable presence here but how have they gone over the last decade and a half?

The Clio was Renault's best

Renault: The highest position it got to was 7th in the period below. It has been as high as 5th for brief spells in earlier times but that won't happen again. This period witnessed sales falling and market share shrinking quickly, from 6.3 to 3.8%. The Scénic model was hit badly but the Laguna even worse.

RENAULT
Model/Year 2009 2008 2007 2006 2005 2004 2003 2002
Clio 37,502 26,299 29,506 38,237 24,921 24,847 36,546 39,746
Twingo 33,232 22,152 13,595 8,945 18,304 21,341 33,459 38,745
Mégane 29,285 15,625 22,460 30,395 35,139 40,228 39,673 24,847
Scénic 14,184 14,847 21,329 27,139 30,444 31,854 36,280 38,563
Kangoo 8,751 10,715 8,247 10,806 10,992 13,427 17,892 18,661
Modus 8,103 9,531 9,825 14,587 26,681 8,160 - -
Laguna 4,746 12,453 6,765 7,886 8,875 10,952 23,567 32,821
Koleos 2,914 2,353 - - - - - -
Trafic 2,038 3,403 3,563 2,976 3,778 3,379 3,210 1,553
Espace 1,528 3,106 5,114 5,716 6,543 9,041 11,039 7,009
Master 833 1,613 2,331 2,362 1,349 521 690 971
Vel Saits - - 124 314 533 699 1,570 2,088
Other 188 168 119 153 159 157 418 941
Total 145,313 124,273 124,985 151,522 169,723 166,610 206,347 207,947
% Share 3.8% 4.0% 3.9% 4.3% 5.0% 5.0% 6.3% 6.3%


The Peugeot 107 out shopping

Peugeot: It started about half the size as Renault but in a short time was almost even. It only held its share thanks to a rally in 2009. The smaller 107 an 207 models were up the above that no. It looked like Peugeot was closing in on its nemesis. Whether it succeeded is revealed in Part 2 (simply click here s'il vous plaît).

PEUGEOT
Model/Year 2009 2008 2007 2006 2005 2004 2003 2002
207/206 78,299 49,153 51,877 49,635 48,806 57,882 63,426 55,177
308/307 19,508 21,397 15,661 22,574 34,167 45,062 40,586 35,949
107/106 14,832 9,707 8,946 12,179 2,933 139 4,110 5,823
Partner 6,504 3,363 2,272 2,763 3,215 3,850 5,071 2,001
3008 3,020 - - - - - - -
407/607/406 2,866 5,499 8,546 14,099 20,134 10,693 4,936 7,383
4007 1,419 1,525 618 - - - - -
5008 1,117 - - - - - - -
1007 715 1,132 2,281 6,084 4,731 - - -
807 696 1,399 1,775 3,083 3,067 3,506 4,894 1,403
Expert 576 981 880 253 267 255 228 321
Boxer 362 483 441 415 640 442 429 357
Other 293 37 97 66 78 85 111 146
Total 132,216 96,684 95,401 113,157 120,043 123,918 125,794 110,562
% Share 3.4% 3.1% 3.0% 3.2% 3.5% 3.7% 3.8% 3.3%

Data source: KBA.
Picture source: Netcarshow.

28 October 2017

Renault Mexico Production History : 2001-2009

This Nissan was part of the assembly arrangement with Renault

Did you know that Renault produced cars in Mexico during this 2001-09 period? I would think not many did. How did it come about and was it successful?

Renault wanted to enter the Mexican market and used its alliance partner Nissan to help it do so. Two models were planned to be built in a Nissan plant to supply only the local market. The compact MPV model known as the Scénic kicked things off, quickly followed by the Clio small hatch. Nissan then introduced the booted Clio (US trunk) called the Symbol (or Thalia) to the assembly plant but it was sold under its brand as the Platina model. I presume it was cost effective to have two related cars on the assembly line.

The goal: Renault hoped to produce 6,000 Scénic models per annum and be selling 30,000 vehicles in total by 2003. 80,000 units was a longer term goal for the brand, or 8% market share.

Reality: Like all goals, there is no guarantee and this didn't materialise. The Scénic was soon withdrawn and a peak of just 2.2% market share was achieved by Renault in 2004. Things then slipped back to 1.5% by the time the Clio was no longer assembled in Mexico. 24,000 sales was as good as it got during this period. Understandably, the Nissan Platina did much better, with that brand's much larger presence.

Life after assembly: Interestingly, sales improved from 2010, with nearly 30,000 sold by 2016. That despite new brands entering the market, increasing competition. So Renault did get the leap into the market it wanted, although not with quite the splash it hoped for, currently holding around the 2% of total sales.


Year Passenger Cars Annual Total Mkt

Model Clio Scénic Prod Sales Share

2001 100 1,600 1,700 3,200 0.3%

2002 9,600 2,200 11,800 15,400 1.6%

2003 13,300 2,200 15,500 18,400 1.9%

2004 11,000 700 11,700 24,100 2.2%

2005 12,900 - 12,900 24,100 2.1%

2006 9,900 - 9,900 20,300 1.8%

2007 9,000 - 9,000 18,600 1.7%

2008 9,000 - 9,000 16,100 1.6%

2009 2,400 - 2,400 11,500 1.5%

Total 77,200 6,700 83,900 151,700

Average 9,650 2,233 10,488 16,856 1.6%