27 June 2020

Subaru Euro Sales (By Model) : 2000-2019

When you are a smaller player in any field, you have to be something unique to stand out. Subaru found its niche by becoming a maker of all wheel drive cars with unusual boxer engines, especially for export markets. It endears itself to people who want that sense of adventure and off road ability to facilitate that.

Which brings us to its European adventure. The market is crowded and Subaru had that something different to establish a faithful following. Has it been enough to make a success of selling cars in this region? Time for a walk down memory lane.

2000-04. Sales and market share were modest, with the Forester, Legacy and Impreza the basis of the company's efforts in the region. By 2004, a third of 1% of total sales was reached or put another way 50,000 registrations. Nothing to write home about but not a bad effort either. The tiny Justy went from being a rebadged Suzuki Cultus to a Suzuki Ignis.


Model / Year 2004 2003 2002 2001 2000

Forester 15,349 15,183 11,654 9,666 12,941

Legacy 13,931 5,379 4,483 8,353 12,216

Impreza 11,034 13,951 13,136 14,022 15,933

G3X Justy 6,152 2,796



Outback 3,616 1,958 2,422 1,225

Justy 24 1,124 2,544 3,010 3,652

Vivio


113 453

Others 113 0 14 4 24

Total 50,219 40,391 34,253 36,393 45,219

% Europe 0.33 0.27 0.23 0.24 0.30

The Justy G3X based on the Suzuki Ignis

2005-09. An almost identical pattern was followed in the next five years, apart from a small sales dip. Registrations peaked at 55,000 in 2006 and then dropped to 45,000 by 2009. As expected, market share was falling gradually too in tandem with reduced sales. The Tribeca was tried but wasn't a success. The Justy now switched to being a Daihatsu Sirion based car.


Model / Year 2009 2008 2007 2006 2005

Forester 15,525 15,988 13,148 20,431 17,388

Legacy 11,855 14,296 7,143 9,985 13,333

Impreza 10,514 11,693 13,985 12,032 10,775

Justy 6,089 4,767 1,044


G3X Justy 759 2,878 4,020 5,355 6,170

Tribeca 420 1,279 2,200 1,486 11

Outback
c Legacy 5,228 5,825 4,509

Others 1 3 2 39 68

Total 45,163 50,904 46,770 55,153 52,254

% Europe 0.31 0.35 0.29 0.37 0.36

2010-14. Sales fell some more, 10,000 in this five year period and share was now down to just over a quarter of a percent.. The Justy nameplate finally departed and was replaced by the Toyota sourced Trezia in LHD markets only. While not a bad car, it certainly didn't sell in numbers. The Forester and Legacy were still going quite well and were reinforced by the XV, which took off as the Impreza went downward.


Model / Year 2014 2013 2012 2011 2010

Forester 13,856 14,528 12,660 14,254 15,669

XV 10,722 12,190 14,764 26

Legacy/Outback 6,318 7,761 9,196 11,591 15,367

Impreza 2,747 1,916 2,687 7,680 10,092

BRZ 608 865 392


Trezia 389 1,480 2,025 2,798

Justy


1,052 4,122

Others 20 60 104 44 225

Total 34,660 38,800 41,828 37,445 45,475

% Europe 0.27 0.31 0.34 0.28 0.33

Catering to those wanting a sense of adventure in the great outdoors

2015-2019. The volume of cars sold shed some more, this time by another 8,000 units and share ended up at 0.2% by 2019. There is still a solid core of supporters but they have dwindled over the past decade. It seems Subaru is happy for a minor presence in Europe, while the bulk of its sales are elsewhere.


Model / Year 2019 2018 2017 2016 2015

XV 10,510 16,314 10,636 10,635 9,005

Forester 10,299 10,271 13,272 13,343 14,685

Legacy/Outback 7,601 7,636 6,993 9,211 11,136

Impreza 1,453 2,225 2,115 2,101 2,137

Levorg 1,244 1,740 2,888 4,896 2,501

BRZ 543 473 541 362 420

Others 88 102 76 0 50

Total 31,738 38,761 36,521 40,548 39,934

% Europe 0.20 0.25 0.23 0.25 0.28

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Infiniti - Lancia - Land Rover -
Mazda - Nissan - Opel/Vauxhall - Peugeot Part 1 - Renault Part 1 - SEAT

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