Daihatsu Historical Sales : 2007-2025

The brand is ideal as reliable city transport. Daihatsu has historically been sold around the world but now is in Asia only.  

The chart shows the past 19 years of sales. Their retreat back to Asia can be seen in how the total has dropped. A recent scandal didn't help either.

In 2025, exports accounted for just 20.5% of the total. In Malaysia, the Perodua models are basically Daihatsu cars and in 2025, 360,000 were sold in that country. They are obviously not included here.    

Daihatsu specialises in small vehicles which have tighter profit margins. I can see why shipping them too far would test margins even more. It's a shame as they are good vehicles.

Data source: Toyota. 

Here I am singing the brand's praises but it was rocked by a scadal in 2024. It led to the suspension of all domestic shipments and production after it was revealed it rigged safety tests. 

Leadership resignations followed, with Toyota taking over the certification process. Sales slumped in 2024 but are returning.  

Summary: A company that has three quarters of its deliveries in the domestic market. Most are Kei cars and they at least have a solid sales base domestically. 

Pics: Move, Taft & Hijet models.

Lexus Regional Sales : 2024-25

I last did Lexus' regional sales for 2021-23 and it can be viewed by clicking here. I thought it time to update for the most recent two years.

The cars are designed with North America in mind and it is the largest region for the marque. If Asia was combined, it would be 36.9% compared to the 46.3% of NA. The gap between the two widened in 2025.

Europe continues to be a work in progress for Lexus, with limited penetration for what is a large premium market. For its size, the Middle East is a successful region. 

Summary: A 4% increase is a strong result with increased competition and a segment that was overall up just 2%. 

Data source: Lexus. Pics: RX (above) & LBX (below).

Toyota Group Global Sales : 2024-25

With all the pressures on car manufacturers - especially with increasing competition - Toyota still managed a +3.7% result. We can break it down regionally.

Asia: 45.4% of the company's sales come from here. It had a 2.8% increase after a 6.7% drop in 2024. 37.2% of the sales in Asia are in China and Japan 31.4%. India is increasingly becoming an important market, with sales up 17%.

North America: 27.8% of Toyota's global deliveries were here in 2025. It was also up 7.3%. 86% of the region's total went to the USA.

Europe: It lost ground to most other regions with an almost flat 1.4% upturn. Spain did well, but the largest market (Germany) continued to underachieve for Toyota.

Oc / ME / Af: The region's deliveries were up 4.2%, the Gulf States accounting for 41.4% of that total. South Africa (RSA) was up 15.5%.

Latin America: Just 4.5% of the company's total was here.It was also the only region that was down in sales (-3.2%). Brazil's -13.7% was the reason for the poorer showing.

Summary: A good result, all things considered.

Data source: Toyota. 

Pics: Toyota Fortuner above & Lexus TX (a North American only model) below.

Toyota Model Europe Region Sales : 2024-25

Toyota brand deliveries were up 1.3% in 2025. In many of the smaller markets they are the top selling brand. Reliability, resale value and leading hybrid technology all count in Toyota's favour. 

They also want to promote a sporty image and the arrival of the GR Corolla in Europe for 2026 should help that cause. They already have a strong rally racing reputation.

Toyota included both passenger cars and light commercial vehicles in their data. 

The ProAce name denotes vans from Stellantis. Some have seats and are classified as passenger vehicles. 

The small Yaris and Yaris Cross are very popular in Europe. Add the city Aygo crossover and small is big for the brand in this region. 

The Corolla Hatch and Tourer (wagon) are not combined with the sedan. The former is designed to be sporty while the latter is more conservative. 

Data source: Toyota Europe.

Photos: Corolla GR (above) & Aygo (below).

Lexus Model Euro Sales : 2024-25

The marque is synonymous with outstanding reliability and durability, leading to sound resale value. Is that enough to win over the European premium car buyer?

Of the 882,231 global sales Lexus made in 2025, Europe comprised 85,075 of them.Put another way, just under 10%. 

With Europe accounting for something like 15% of world passenger car sales, Lexus could do better in the region.

The X in the model name represents crossover or SUV and they dominate sales figures (plus the RZ SUV for zero emission). 

The LBX and the NX are the main models, taking 62% of the sales for the marque between them. 

Globally, Lexus sales were up about 3.5% but in Europe down by the same amount. Germany has much to do with that, being the largest market and not one lexus does at all well in.

Established loyalty to European premium marques works against Lexus, lesser brand recogition and not always meeting the needs of the Euro premium buyer.

Lexus ticks many boxes for me. The problem I have is that I have never driven one or even sat in one. Maybe many premium buyers in the region are like me in that regard.

Data source: Toyota. Photo source: Lexus (RZ top & LX below). 

Lexus UK Sales : 2024-25

The registration figures for 2025  were 16,457. Overall a solid 2025, down 1%. The LBX (photo above) has excelled itself, now accounting for 42% of the total. The LM MPV also did well too, in its second full year. 

Lexus isn't a strong marque in Europe but it does better in the UK than other major European markets. 

Data & photo source: Lexus UK. Below is the ES model.

Toyota UK Car/LCV Sales : 2024-25

Toyota is the only company in the UK that provides up to date sales by model. It isn't hard to do. They deserve credit for their openness. 

Passenger cars: The 2025 sales came to 90,134, down 11%. The Yaris/Yaris GR (see above) leads the way from the Yaris Cross. Add the Aygo X and small cars are very popular for Toyota in the UK. 

The C-HR (see picture below) does well compared to the RAV4 and the Corolla keeps on delivering. The ProAce and ProAce City passenger vans are building sales nicely. 

Data & photo source: Toyota UK.

Light commercial vehicles: The Hilux is well up on 2024 with 9,400 sales. The ProAce van range is sourced from Stellantis, with the large Max model a new addition to the range. Overall, 2025 was a good year for LCV division, with 20,400 registrations which were up 35%.

I have a liking for a car wagon being converted to a commercial van. It's not as common as it was but nice to see Toyota UK do that with the Corolla. It provides car quality driving in a commercial vehicle. 

Lexus Europe Deliveries : 2024-25

Lexus may be big in North America, but cracking Europe has been a challenge. The region does have popular premium marques and they are what people usually buy. 

In Europe's largest car market a mere 4,661 cars were sold in Germany during 2025. That's 0.16% or not much over one tenth of 1%. The next largest market is the UK and a more respectable 16,454 deliveries were made there. That was 0.81% of total UK sales. 

Overall, 85,000 sales isn't an epic result by any standard. The good news is that there is ample scope for improvement.

Data source: Toyota Europe. Photos LBX (above) & ES (below).

Toyota Europe Deliveries : 2024-25

Toyota Europe includes Central Asia and Israel. When combined with Lexus, deliveries reached 1,229,038, an all time record (up 1%). Here we look at just the Toyota brand.  

Toyota was the second best selling car brand in Europe for the five consecutive time. Electrified vehicles reached 77% of the total. 158,270 deliveries were light commericals (up 19%).

The only new model was the urban cruiser, which has just arrived. It's sourced from Suzuki and is an eVitara with Toyota styling cues. 

Data source: Toyota Europe.

Toyota Corolla GR Production Expansion

Toyota has for the majority of its UK production history assembled two models. That hasn't been the case since 2018 when the last Avensis rolled out of the plant. The Burnaston, Derby facility has been under utilised for some time now but that is going to be addressed to some degree. Cue the Toyota Corolla GR.

For the article about Toyota UK reaching 5 million cars produced, please click here.

Toyota has been producing Corolla GR for a few selected markets, the reason being the Japanese assembly line is limited in terms of volume. Now the UK plant will also take on manufacturing the model from mid 2026. Initially, it will complement Japanese assembly but may in the future become the sole producer.

As the Corolla is already made at the UK plant. I thought it would be simply a case of running it down the same production line. However, a new production line is being set up especially for the model. There will still be a cost benefit from already making the Corolla there, so a logical move by Toyota.

I can see the model being popular in the UK and Europe, a region that has always appreciated driver focused cars. Nothing much has been given away regarding which markets will be getting it but Europe is surely going to figure large in the plan. We will have to wait and see what transpires.

Lexus UK Model Sales : 2021-24

Lexus isn't a big player in the premium segment in Europe although it does quite well in the UK. The new LBX (picture above) is the new big thing for the marque and has quickly become the best selling model. The RZ (picture below) is in its first full year and currently 4th. The new LM people mover is not going to be anything more than a low volume model.   

Total sales in the UK for 2024 was 16,652 which eclipsed 2023's 15,963. It should grow again in 2025 but that depends on how the market as a whole will go which could be down in 2024.

Data and pictures: Toyota UK.

Toyota UK Passenger Car Sales : 2021-24

The Toyota brand has been gaining steadily in the UK, its hybrid technology winning over customers. The Yaris (GR version pictured below) and Yaris Cross are the most popular models with the electric bZ4X doing well too despite its odd name. In between them is the C-HR (picture above).

Total sales in the UK for 2024 were 101,465 which is close to the complete 2023 number of 109,415. The ProAce Verso and City Verso are vans with seating so people movers or MPVs. They have previously been included in commercial vehicle data provided by Toyota but this year moved to the passenger car category. 

Data and pictures: Toyota UK.

Toyota LCV UK Model Sales : 2021-24

Toyota light commercials are an important part of the range in Europe, an area that was somewhat neglected. The Hilux is the best selling although 2024 doesn't look like it will match 2023. In 2024 registrations reached 5,520, compared to a full 2023 figure of 10,887. 

The Corolla Sportsvan commercial (picture below) is doing better albeit at a lower sales level, the 2,015 sales are well up on 2023. Taking a passenger car wagon and converting it into a van makes sense. Stylish, carlike handling and comfort yet also cost effective.

The ProAce range is sourced from Stellantis and which are already popular within that Group. An example is the ProAce City pictured above. The large Max van is about to join the range to add impetus to sales volume.  

The ProAce Verso and City Verso are vans with seating so people movers or MPVs. They have previously been included in commercial vehicle data provided by Toyota but this year moved to the passenger car category. However, in the case of the ProAce Verso (included below under the ProAce), it seems that they are being double counted in 2024, but as only 142 sales are involved I presented the data as provided. 

Total sales in the UK for 2024 are 15,136 which is down on the complete 2023 number of 19,764. The Hilux is the main reason so we shall have to see if that model will fare better in 2025 because a new generation is due sometime soon. 

Data and pictures: Toyota UK.

Toyota Global Sales : 2022-24

Toyota's global sales were down slightly, 1.4% to be precise. The two reasons for the reduction are China and Japan. The former has been the case for foreign makes as they are out under pressure from local manufacturers. The second was self inflicted. Otherwise, the total was in positive territory. 

Asia went from 48.7% to 45.8% of sales which is a large fall. North America is up to 26.9% of total global sales for the Toyota Group with the USA contributing 85% of that for the region. Europe is up to 11.5% with France now the largest market. 

What is the rest accounted for 11%, the Gulf States (GCC) made up 40.5% of that total. Finally Latin America at 4.8%, with Brazil and Argentina being the two main countries. 

Data & picture source: Toyota Group.

Toyota Global Production : 2022-24

Global production was down just over 500,000 in 2024 or 5%. Japan down half of that and the rest of the world the other half. A scandal at home had much to do with the Japan figure. As for elsewhere, China was down 244,500 units South Africa (RSA) down 44,000 units as their economy weakens. That in itself covers all the decrease and a bit more so the rest was overall up slightly. Toyota always finds a way and this will be no more than a blip on the radar. 

Asia made 64.7% of all Toyota's, North America 21.5%, Europe 8.7%, Latin America 3.9% and Africa 1.2%. Japan accounted for 50.8% of Asian assembly and China 24.5%. Cambodia has joined the Toyota family of assemblers. 

The USA makes 62% of North American Toyotas and Europe has four countries with plants after its Russian exit. Brazil and Argentina are both very active but Africa relies on South Africa and as stated already that country isn't doing well economically. 

Data & picture source: Toyota Group.

Toyota / Lexus US Model Sales : 2023/24

Toyota and Lexus are very popular in the US and it got better in 2024. Combined they sold over to 2.3 million. That's less than GM's 2.7 million but that puts it second for company sales. 

So what's selling?

Toyota Brand: Sales are up 3% or 59,000 units. That's not substantial but the total is which shows just how well the brand is viewed in the US. It's the biggest selling nameplate.

The RAV4 is the most popular model with 24% of the total sales for the brand. That's no mean feat considering the large range offered by Toyota. It's also up 9% for the year. 

The Camry is in a segment that many other brands have abandoned and it's enjoying success with less competition in a shrinking area of the market. 

The Corolla kept an even keel while its jacked up namesake had a 31% increase to 93,000 sales. 

The Tacoma pick up is down 18% while its bigger brother the Tundra is up 27% but when combined sales are down. Maybe they'll pick up next year. 

The Mirai hydrogen fuel cell model had a quiet 2024 but its hard to read anything into that, seeing that it's a technology that's yet to take off. 

I've combined the Highlander with the Grand Highlander, the latter closing in numerically on its smaller sibling as expected for the newer Grand model.

The Crown Signia SUV is supposed to be replacing the Venza but sales wouldn't give that impression so I've kept them apart. 

Data & picture source: Toyota & Lexus. Photo above the Toyota Venza and below the Lexus TX. 

Lexus: Sales are up here too, but only by 8%. That's over 25,000 more than 2023 so a good result. The US hasn't taken the LBX which is doing well elsewhere but small isn't what USA buyers go for so a fair call. 

The most popular model, the RX is up 4%, but the new TX is already proving popular. The GX is down 3% but may have been affected by the arrival of the slightly smaller but not too dissimilar sized TX. The bargelike LX did similar numbers to last year.

Those ladies below look shifty.