Lexus Deliveries : 2017-23

Toyota started releasing delivery figures for Lexus in 2017. That year was 9,100 short of 2016, a 1% reduction. The fifth generation LS was released, with a 3.5 litre turbo V6 replacing the V8 from previous iterations. It also came with a new platform and hybrid system.

In 2018, the small UX crossover arrived. In addition, the seventh generation ES hit the road late that year. deliveries were up 4% to just under 700,000 units.

2019 had to be good after the platform laid the year before and it was. 765,300 sales and a 10% gain. The 10 millionth Lexus vehicle was sold. The RX was updated as well. 

The LM premium MPV joined the model range, but COVID hit and by the end of June,  deliveries were down 16%. They recovered to -6% by the end of the year. Lexus' first EV was released, the UX300e to selected markets. The GS sedan was discontinued.

For 2021, 760,000 vehicles found new homes to call their own. The second generation NX came late in the year. It was also released with a hybrid variant, the marque's first ever. The return of a V8 in the IS 500 seemed out of touch with the trend to downsize motors but it proved popular. 

2022 was a tough year for Lexus. A semiconductor shortage caused waiting lists as the company couldn't supply the vehicles required. Lexus' released the top selling fifth generation RX and the marques first dededicated EV, the RZ. The timing meant that the full benefit was lost. Deliveries slumped 18% to 625,400.

In 2023, supply got back to normal and sales leapt to a new record of 824,300. An increase of 32%! Japan was up 129%, Europe 46%. 

How did the following year go? That can be seen by clicking here.

Data source: Toyota Group. 
Photo source: Netcarshow (RX above, RZ below).

Toyota Brand Sales : 2024-26 (Q1-Q3)

The Toyota brand delivers nearly ten million vehicles a year. That's a staggering amount. Toyota's reputation for reliability is the main reason. 

Deliveries were down 2% in 2024 but up 4% in 2025. So far in 2026, the nine month comparision is down 3%. The regional chart below will clarify. 

With the pressure from China having an impact in many countries, how much that is affecting Toyota is hard to quantify. It seems less than some other brands. 

Data source: Toyota Group.
Photos: Toyota NZ.

Regions: This includes Lexus, Daihatsu and Hino (Jan-Mar). Hino is now part of a merger with Fuso, Toyota holding a 25% share of that. 

Here we see some interesting insights emerging. Toyota has suffered in China, like everyone else. Deliveries are -19% to just over 1,056,000. That took Asia down to -9.3%. The turmoil in the Middle East is also a problem, with deliveries there off 27.2%. Oceania is down 12.7%, supply issues my be a factor there. 

Africa is going well (+8.6%), as is the home market (+5.5%). Europe and North America are stable. So all up, a good result. 

Lexus Sales : 2024-26 (Q1-Q3)

Lexus is well respected premium brand, especially in North America. Sales tick along without setting the world on fire but makes steady progress. 

In 2024, deliveries were up 3% and 2025 followed that up with a 4% uptick. Would the momentum continue into 2025? It's a third down with Q4 to go and while Q4 is usually the best quarter of the year, it's seems unlikely 2025 will be matched. Year on year, Lexus is down 9%. 

The reduction is due to several smaller issues revolving around, supply issues, production and discontinuations. All up, a good result for 2026. 

Data source: Toyota Group. 
Photo source: Lexus NZ (LX & LBX).

Regions: North America has 49% of global sales. Asia (without Japan) accounts for 24%. Japan is just over 10%, so Asia is slightly better than a third of all deliveries. 

I presume the Middle East's poor performance has something to do with the conflict there. Latin America and Africa are not strong for Lexus but improving. 

Toyota/Lexus Regional Sales/Production : 2026 (H1)

Toyota/Lexus sales for 2026 reached 5 million in H1. I also do Lexus separately but it's included here. North America and Asia (less Japan) both around the 1.45 million mark. Add Japan to them and Toyota is very much a North America and Asia marque, with over three quarters of deliveries. 

Production is slightly lower at 4.86 million units. Things change here. Japan makes over twice as many cars in Japan as it sells there. With most Asian markets tariff protected, sales and production closely align. The rest of the world are net importers. 

Data & photos: Toyota (RAV4 & Prius). 

Lexus Regional Sales : 2025-26 (H1)

Lexus deliveries are down 9% YOY, to 394,000. The USA is closing in on half of the total. China was reported separately but now is combined with Asia. Japan is reported separately but if added to Asia, would pass 35% share. The Middle East is well down but could be due to the destablised situation in that region. 

Data & photo: Toyota/Lexus (ES).

Daihatsu Historical Sales : 2007-2025

The brand is ideal as reliable city transport. Daihatsu has historically been sold around the world but now is in Asia only.  

The chart shows the past 19 years of sales. Their retreat back to Asia can be seen in how the total has dropped. A recent scandal didn't help either.

In 2025, exports accounted for just 20.5% of the total. In Malaysia, the Perodua models are basically Daihatsu cars and in 2025, 360,000 were sold in that country. They are obviously not included here.    

Daihatsu specialises in small vehicles which have tighter profit margins. I can see why shipping them too far would test margins even more. It's a shame as they are good vehicles.

Data source: Toyota. 

Here I am singing the brand's praises but it was rocked by a scadal in 2024. It led to the suspension of all domestic shipments and production after it was revealed it rigged safety tests. 

Leadership resignations followed, with Toyota taking over the certification process. Sales slumped in 2024 but are returning.  

Summary: A company that has three quarters of its deliveries in the domestic market. Most are Kei cars and they at least have a solid sales base domestically. 

Pics: Move, Taft & Hijet models.

Lexus Regional Sales : 2024-25

I last did Lexus' regional sales for 2021-23 and it can be viewed by clicking here. I thought it time to update for the most recent two years.

The cars are designed with North America in mind and it is the largest region for the marque. If Asia was combined, it would be 36.9% compared to the 46.3% of NA. The gap between the two widened in 2025.

Europe continues to be a work in progress for Lexus, with limited penetration for what is a large premium market. For its size, the Middle East is a successful region. 

Summary: A 4% increase is a strong result with increased competition and a segment that was overall up just 2%. 

Data source: Lexus. Pics: RX (above) & LBX (below).

Toyota Group Global Sales : 2024-25

With all the pressures on car manufacturers - especially with increasing competition - Toyota still managed a +3.7% result. We can break it down regionally.

Asia: 45.4% of the company's sales come from here. It had a 2.8% increase after a 6.7% drop in 2024. 37.2% of the sales in Asia are in China and Japan 31.4%. India is increasingly becoming an important market, with sales up 17%.

North America: 27.8% of Toyota's global deliveries were here in 2025. It was also up 7.3%. 86% of the region's total went to the USA.

Europe: It lost ground to most other regions with an almost flat 1.4% upturn. Spain did well, but the largest market (Germany) continued to underachieve for Toyota.

Oc / ME / Af: The region's deliveries were up 4.2%, the Gulf States accounting for 41.4% of that total. South Africa (RSA) was up 15.5%.

Latin America: Just 4.5% of the company's total was here.It was also the only region that was down in sales (-3.2%). Brazil's -13.7% was the reason for the poorer showing.

Summary: A good result, all things considered.

Data source: Toyota. 

Pics: Toyota Fortuner above & Lexus TX (a North American only model) below.

Toyota Model Europe Region Sales : 2024-25

Toyota brand deliveries were up 1.3% in 2025. In many of the smaller markets they are the top selling brand. Reliability, resale value and leading hybrid technology all count in Toyota's favour. 

They also want to promote a sporty image and the arrival of the GR Corolla in Europe for 2026 should help that cause. They already have a strong rally racing reputation.

Toyota included both passenger cars and light commercial vehicles in their data. 

The ProAce name denotes vans from Stellantis. Some have seats and are classified as passenger vehicles. 

The small Yaris and Yaris Cross are very popular in Europe. Add the city Aygo crossover and small is big for the brand in this region. 

The Corolla Hatch and Tourer (wagon) are not combined with the sedan. The former is designed to be sporty while the latter is more conservative. 

Data source: Toyota Europe.

Photos: Corolla GR (above) & Aygo (below).

Lexus Model Euro Sales : 2024-25

The marque is synonymous with outstanding reliability and durability, leading to sound resale value. Is that enough to win over the European premium car buyer?

Of the 882,231 global sales Lexus made in 2025, Europe comprised 85,075 of them.Put another way, just under 10%. 

With Europe accounting for something like 15% of world passenger car sales, Lexus could do better in the region.

The X in the model name represents crossover or SUV and they dominate sales figures (plus the RZ SUV for zero emission). 

The LBX and the NX are the main models, taking 62% of the sales for the marque between them. 

Globally, Lexus sales were up about 3.5% but in Europe down by the same amount. Germany has much to do with that, being the largest market and not one lexus does at all well in.

Established loyalty to European premium marques works against Lexus, lesser brand recogition and not always meeting the needs of the Euro premium buyer.

Lexus ticks many boxes for me. The problem I have is that I have never driven one or even sat in one. Maybe many premium buyers in the region are like me in that regard.

Data source: Toyota. Photo source: Lexus (RZ top & LX below). 

Lexus UK Sales : 2024-25

The registration figures for 2025  were 16,457. Overall a solid 2025, down 1%. The LBX (photo above) has excelled itself, now accounting for 42% of the total. The LM MPV also did well too, in its second full year. 

Lexus isn't a strong marque in Europe but it does better in the UK than other major European markets. 

Data & photo source: Lexus UK. Below is the ES model.

Toyota UK Car/LCV Sales : 2024-25

Toyota is the only company in the UK that provides up to date sales by model. It isn't hard to do. They deserve credit for their openness. 

Passenger cars: The 2025 sales came to 90,134, down 11%. The Yaris/Yaris GR (see above) leads the way from the Yaris Cross. Add the Aygo X and small cars are very popular for Toyota in the UK. 

The C-HR (see picture below) does well compared to the RAV4 and the Corolla keeps on delivering. The ProAce and ProAce City passenger vans are building sales nicely. 

Data & photo source: Toyota UK.

Light commercial vehicles: The Hilux is well up on 2024 with 9,400 sales. The ProAce van range is sourced from Stellantis, with the large Max model a new addition to the range. Overall, 2025 was a good year for LCV division, with 20,400 registrations which were up 35%.

I have a liking for a car wagon being converted to a commercial van. It's not as common as it was but nice to see Toyota UK do that with the Corolla. It provides car quality driving in a commercial vehicle. 

Lexus Europe Deliveries : 2024-25

Lexus may be big in North America, but cracking Europe has been a challenge. The region does have popular premium marques and they are what people usually buy. 

In Europe's largest car market a mere 4,661 cars were sold in Germany during 2025. That's 0.16% or not much over one tenth of 1%. The next largest market is the UK and a more respectable 16,454 deliveries were made there. That was 0.81% of total UK sales. 

Overall, 85,000 sales isn't an epic result by any standard. The good news is that there is ample scope for improvement.

Data source: Toyota Europe. Photos LBX (above) & ES (below).

Toyota Europe Deliveries : 2024-25

Toyota Europe includes Central Asia and Israel. When combined with Lexus, deliveries reached 1,229,038, an all time record (up 1%). Here we look at just the Toyota brand.  

Toyota was the second best selling car brand in Europe for the five consecutive time. Electrified vehicles reached 77% of the total. 158,270 deliveries were light commericals (up 19%).

The only new model was the urban cruiser, which has just arrived. It's sourced from Suzuki and is an eVitara with Toyota styling cues. 

Data source: Toyota Europe.

Toyota Corolla GR Production Expansion

Toyota has for the majority of its UK production history assembled two models. That hasn't been the case since 2018 when the last Avensis rolled out of the plant. The Burnaston, Derby facility has been under utilised for some time now but that is going to be addressed to some degree. Cue the Toyota Corolla GR.

For the article about Toyota UK reaching 5 million cars produced, please click here.

Toyota has been producing Corolla GR for a few selected markets, the reason being the Japanese assembly line is limited in terms of volume. Now the UK plant will also take on manufacturing the model from mid 2026. Initially, it will complement Japanese assembly but may in the future become the sole producer.

As the Corolla is already made at the UK plant. I thought it would be simply a case of running it down the same production line. However, a new production line is being set up especially for the model. There will still be a cost benefit from already making the Corolla there, so a logical move by Toyota.

I can see the model being popular in the UK and Europe, a region that has always appreciated driver focused cars. Nothing much has been given away regarding which markets will be getting it but Europe is surely going to figure large in the plan. We will have to wait and see what transpires.