Volvo cars arrived in 1927, the company ticking along nicely and in due course enjoyed considerable popularity in North America. It acquired the Dutch car brand DAF in the early 1970s and that was intergrated into the company with success.
It then lost ground and the Volvo Group decided to sell the automobile business and Ford took control in the year 2000, which is where our more detail coverage commences. I must say that I find the way Volvo classifies some of its cars muddled, as if to make the company appear it has more models than is the case.
2000-04. I guess what could be said for this period is registrations are consistent. The arrival of the XC90 SUV gave sales a modest upturn but apart from that, uneventful. Its share was at 1.5% and Sweden accounted for 50,000 sales per annum.
|Model / Year||2004||2003||2002||2001||2000|
|Model / Year||2009||2008||2007||2006||2005|
2010-14. In 2010, Ford sold the company to Chinese firm Geely. Registrations were fairly stable and the only change of note was the end of the C90. Market share touched 2% in 2014 and sales in Sweden were just over 60,000 units.
|Model / Year||2014||2013||2012||2011||2010|
2015-19. The new XC90 came in 2015, likewise the second generation XC60 in 2017 and the new compact XC40 in 2018. This propelled sales to near 350,000 in 2019 and its share of Europe to 2.2%. This was achieved despite the fact that sales in Sweden peaked at 75,000 and dropped to 65,000 in 2019. After years of not going anywhere in particular was turned around in the last few years.
|Model / Year||2019||2018||2017||2016||2015|
Picture source: Netcarshow.
For others in the series, please click on the brand name below.
Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Hyundai Part 1 -
Infiniti - Jaguar - Kia - Lancia - Land Rover - Mazda -
Mitsubishi - Nissan - Opel/Vauxhall - Peugeot Part 1 -
Renault Part 1 - Saab - SEAT - Škoda - Subaru
|The XC40, the model that helped Volvo come in from the cold|