01 July 2019

Lancia Euro Sales (By Model) : 2000-2018


Lancia is a name historically associated with rallying, sporty and stylish cars. Despite that, they didn't sell that well outside of Italy and were taken over by Fiat in 1969. To reduce costs, Fiat based future cars on models of its own which is a common practice in the industry. Reliability and rust issues damaged their reputation and the brand has been in gradual retreat for decades.

Almost exclusively a European brand, sales there are a true reflection of the marque. In the early 2000's the main model was (and remains) the Ypsilon, formerly known as the Y. It was replaced by the second generation edition and in 2004 sales rose as a result. The compact executive Lybra had just replaced the Dedra but after a few years, sales were minimal. 2000 to 2004 had sales dropping from 174,000 to under 116,000.


Model / Year 2004 2003 2002 2001 2000

Ypsilon 88,015 69,353 79,758 102,087 109,266

Lybra/Dedra 9,525 16,886 22,830 41,598 53,311

Phedra 7,978 9,788 3,447


Musa 7,643




Thesis/Kappa 3,132 5,093 3,143 1,864 8,056

Zeta

509 1,764 2,568

Delta


30 533

Others 333 34 209 15 24

Total 116,626 101,154 109,896 147,358 173,758

In 2005, the mini MPV Musa was keeping sales steady without being outstanding. The Delta name was revived for a compact 5-door hatchback model. This kept sales steady from 2004 to 2009 at around the 120,000 mark.  


Model / Year 2009 2008 2007 2006 2005

Ypsilon 55,451 61,570 79,945 74,219 73,484

Musa 33,526 33,858 36,936 35,473 32,665

Delta 29,658 13,934 3


Phedra 2,624 4,076 4,165 4,889 6,012

Thesis
583 1,005 1,082 1,582

Lybra


874 5,029

Others 199 14 23 17 24

Total 121,458 114,035 122,077 116,554 118,796

In 2010, sales fell as models aged and replacements were not always forthcoming. The Ypsilon was new in 2011, going to a 5-door hatch configuration. The Phedra became a Chrysler Voyager and the Thema a Chrysler 300 in mainland Europe. These US models had limited success and sales dropped to the 70,000 point. 


Model / Year 2014 2013 2012 2011 2010

Ypsilon 61,517 55,815 53,840 61,424 49,385

Delta 4,225 8,727 13,240 18,496 23,112

Voyager/Phed 3,622 3,441 5,026 1,219 1,781

Thema 399 2,233 1,721 699

Flavia 124 467 534

Musa 12 1,269 15,516 16,440 25,041

Others 16 12 12 169 23

Total 69,915 71,964 89,889 98,447 99,342

The retreat was now in full swing as models were reduced to one and only sold in Italy. It's sad but an inevitable conclusion to a once proud brand. Style will only get you so far and once reputation is tarnished, that is what will decide a marques future. (The 2019 year was added after the article was written). 


Model / Year 2019 2018 2017 2016 2015

Ypsilon 58,773 48,571 60,660 67,067 59,118

Musa 2 2 8 9 4

Delta 1 2 5 11 284

Thema 1

19 28

Voyager


74 1,977

Flavia



4

Others 2 0 0 0 5

Total 58,779 48,575 60,673 67,180 61,420

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Hyundai Part 1 - Infiniti - Jaguar -
Kia - Land Rover - Mazda - Mitsubishi - Nissan - Opel/Vauxhall -
Peugeot Part 1 - Renault Part 1 - Saab - SEAT - ┼ákoda - Subaru - Volvo

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