Porsche Global Deliveries : 2025-26 (Q1-Q3)

Deliveries were down 15% in Q1 and down 16% by H1. That's been maintained in Q3. Porsche clarified why this is the case. "Key reasons include the end of production of the combustion-engined 718 model, the strong ramp‑up phase of the all‑electric Macan in the same period of the year before, and the discontinuation of tax incentives for electric and hybrid vehicles in the United States."

All these factors were foreseeable so in line with expectations. The China sales drop is accelerating and it seems to have been expected too. "The main reasons remain the challenging market environment and Porsche’s continued focus on value-oriented sales." I take the latter part to mean protecting margins by not eroding them to maintain volume.

The 911 is selling strongly, up 12%. The Cayenne is also holding up but as for the others, some serious reductions. The Macan is probably the most disappointing. Transitioning to electric has hurt as well as the reliability issues and repair costs of  ICE cars. 

 Data & photo source: Porsche. (911 & Macan).

Regions: All have suffered setbacks so it does seem to be a policy of winding back volumes. China is down to just 18% of total deliveries. Germany decreased the least with a 7% fall YTD. North America is the region has contracted the least, at -13%. Europe (excluding Germany) is down 11% and China is becoming somewhat irrelevant, now the smallest region apart from Germany. 

The car industry is a challenging place to be and many legacy marques are having to reposition themselves. Profit margins are being squeezed and the days of profligate spending are over.

Hyundai Wholesale Deliveries : 2024-26 (Q1-Q3)

Hyundai plant sales have been around just over a million units a quarter. The numbers were down 3% in 2024, down 1% in 2025 and so half way through 2026 down 7%. 

Those numbers are fairly even, but the trend is clear. The key point is why? I suspect that Hyundai wants to go more upmarket. Not hugely, but enough to improve margins and position it slightly above Kia.

The fact is that the next few years are going to be a challenge as Chinese brands up the ante. The 12% fall in Q3 2026 was the largest fall since Q4 2021, when the economy was still getting itself sorted after COVID.

Data source: Hyundai.
Above the Sonata and below the Tucson (with not very subtle stalker tendencies).

VW Group Vehicle Deliveries: 2025-26 (Q1-Q3)

The VW Group's Q1-Q3 is broken down into four parts. The first covers passenger car and light commercial deliveries by brand. 

Deliveries are down 9% YTD (H1 was -7%). Just over half (52%) are for VW PC, which is down 14%. Audi is down 11% and Porsche -16%. Škoda is up 6% and VW light commercial division +3%.

The truck division is known as Traton. Man is up 6% (H1 up 8%), Scania +1% (H1 +1%) but the International is up 3% after a slow start. That puts the division up 3% lower than 2025 (H1 -1%). When added to the above, it brings VW Group to 6,011,000 units. 

The regions involve adding the two above for a complete VW Group. Western Europe leads the way with 42% of the total and a 1% increase. China continues its trajectory down, now just under a quarter of the total and -30% (H1 -26%). Take China out of the equation and the result is quite good. 

Finally, we look at how electric vehicles are faring. Virtually all of them are sold in Europe (86%) and it was the only region that increased. Frankly, everywhere else is very poor. The USA and China experienced a collapse in volume but as the numbers involved aren't large, it mitigated the impact to just -5% collectively (H1 -6%).

KG Mobility Deliveries : 2025-26 (Q1-Q3)

KGM deliveries were down 2% YTD for Q1-Q3. After a bright start, Q3 was down 17%. Formerly SsangYong, it battles along with a pick up truck (Musso) and a range of SUVs. A series of owners have been unable to lift the brand to another level in terms of size. 

In 2023, KGM made its first profit in 16 years. In 2026, the net profit was $US40 million or an 2.4% margin. The domestic sales vs export sales are 36% / 64%. CKD are kit set assembled cars, the model not stated by KGM. but possibly mainly Rexton but also Musso. Indonesia and Vietnam are the destinations. 

KGM provided the data and the photos. They are of the Musso and Torres. 

2026 will see greater emphasis placed on EVs and hybrids. KGM has also added a few more export markets.  

The Musso has 36.8% of the total deliveries, up from 27.4% for the full 2025 calendar year. The Torres is up to 31.2%. Not surprisingly, all other models have lost some share to varying degrees. 

GWM Ora Global Sales: 2023-26 (Q1-Q3)

The first installment of ORA covers from its inception to 2022.

2023 and there was a slight recovery of 4% to 108,500. More exports and realigned pricing enabled an improved outcome. 

2024 looked like a disaster on paper with just 63,300 sales (-42%). What was happening was GWM was rebuilding the ORA brand identity. 

For one thing, the 'Cat' was dropped from the names for export and mainly locally too. They became numerals instead, such as 03. Another was ORA became GWM ORA, which is called the  Branded House way. That saved on marketing cost. Yet another was closing its European HQ in Munich.

Again, in 2025 things looked a mess. 48,300 sales (-24%) say it all, doesn't it? It was moving from a compact hatchback brand to the EV SUV segment and the arrival of the ORA 5 at the end of 2025 was the result. 

2026 started to show the fruits of a major switch in emphasis to SUVs and crossovers. In nine months, sales exceeded a completed 2025 by 23%. It's up 100% YOY! So things are looking up for GWM ORA. We'll keep an eye on its progress. 

Data Source: GWM. Photos: ORA 5 (above) & Lightning Cat or 07 (below).

GWM ORA Global Sales: 2018-2022

GWM created the ORA brand in 2018. Why? It is an electric brand to appeal to a youngwer cra buyer. The brand’s exclamation mark logo was designed to signify GWM’s determination to continuously deliver extraordinary products that "surprise and delight" consumers.

ORA stands for "Open, Reliable, and Alternative". That would mean the lettering should all be capital letters, something I haven't been doing. 

Things started slowly with a few thousand sold in the first partial year of the iQ model. Nothing to read into that. 2019 sales reached 38,900, so a solid start for a pure EV. The Black Cat model was the main model.

In 2020, the iQ was phased out. The White Cat and Good Cat models were introduced, those models had a moderate impact but a full sales year would determine their success. 56,300 sales (+45%) for ORA was a good year.

It got even better in 2021 with the three pronged 'Cat Attack'. 135,000 sales (+140%) and the claws were out. Things could only get better, surely.

But they didn't. In 2022, they axed their two best selling models as they were losing money on them. Shifting to a more premium positioning of the brand didn't work. It was for younger buyers after all.

They had been putting a lower grade chip into the Good Cat than advertised and that caused a backlash. Exports had commenced and were disappointing. 104,000 sales (-23%) was the result. 

Could GWM's ORA brand recover or fall by the wayside? The story continues here.

Data source: GWM. Photos: Good Cat (Above) & White Cat (Below).

GWM Tank Global Sales: 2021-2026 (Q1-Q3)

GWM's Tank brand had an unusual start. The Wey Tank 300 went on sale right at the end of 2020 but by early 2021, it was spun off as a stand alone brand. Decisions are made quickly in China.

As Wey is more upmarket than Tank, perhaps it should have started as a brand in its own right. Perhaps GWM was unsure that Tank could generate enough in sales to justify starting alone.

Sales were strong and the decision was swiftly made. In 2021, 84,600 were sold. This was achieved with one model! Clearly, the brand had a future. 

2022 went better, with 123,900 deliveries and up 46%. The 500 model joined the brand in March, which gave Tank some impetus. Exports started mid year, Saudi Arabia the first overseas market.

2023 had sales up 31% to 162,500. It was already claiming 13% of global GWM sales. The Middle East was keen on the brand, with rugged SUVs always strongly embraced.

The news just kept getting better, with 231,000 sales (+42%) in 2024. Cumulative sales passed 700,000, and it was proving profitable as well. 28,600 found homes in Russia alone. 

Tank braked hard in 2025, with just a 1% increase. The local market was cooling but exports helped Tank keep an even keel. Was this a one year situation or would 2026 follow the same path?

2026 sales are down 14% YOY so a very successful Q4 is required to avoid Tank's first year of decline. Disruptions in the Middle East may not be helpful. Tank currently contributed 15.5% of all GWM sales. It's certainly not gone far enough to say sales are tanking. 

Data source: GWM. Models (GWM NZ): Tank 500 above & 300 below.

GWM Wey Global Sales: 2022-26 (Q1-Q3)

After a strong start in its first full year of 2018, things had been challenging for the brand. 

In 2022, the lowest point ever was achieved with just 36,400 sales (down 38%). The Wey Mocha model more than halved from 28,500 units to 13,300. The line up was overcrowded, the names confusing and prices were high. What could possibly go wrong?

2023 saw a revamped design, new flagship models and emphasis on new energy vehicles all helped to improve things. Sales were up 14% to 41,600 but a long way to go. 

2024 was again an improvement, with 54,700 sales (+32%). It wasn't anything dramatic, just doing a lot of things a little bit better. 

2025 was up hugely to 102,000 (+86%). Clearly, the brand is being run much better. 

In 2026, sales for nine months are 66,600, up 5% YOY despite being down 35% on a complete 2025. Q4 2025 was a big quarter so if that can be repeated, another increase is on the cards, albeit down on recent gains. 

Exports are going to be prioritised, something Wey hasn't been big on. That may explain some of the poorer results as the Chinese market remains sluggish. So a Wey may soon be coming your way.

Data source: GWM. 
Photos: Wey V8x & Gaoshan models. 

GWM Wey Global Sales: 2017-21

Great Wall Motors introduced Wey in 2017 as an upmarket alternative to Haval. Things stated out well with sales reached 86,400 units. The models were a medium crossover (VV7 - pic above) followed later in the year by a small crossover (VV5 - pic below). 

2018 was a successful year with 139,500 deliveries and a 61% increase. While that looked good, the latter part of the year was not so buoyant. A reputation for high fuel use in a tightening market didn't go down too well.

In 2019, sales dropped 28% to 100,000. Wey's original core models experienced a massive customer exodus. 

As an example, the VV7 model sales tumbled from over 54,000 in 2018 to under 20,000 units in 2019 due to online criticism over heavy bodies leading to high fuel consumption and sluggish dual-clutch transmission shifts. 

Moving on to 2020, another 22% was shed from sales. Now down to 78,500, about half of the volume just two years prior. 

The turmoils of the year didn't affect GWM as a whole but the Wey division was not coping well. Could there be a turnaround in fortunes? Was there no way out? (Pun alert).

In 2021 it got worse. 58,400 sales (-26%). Foundation models were being replaced by ones named after coffee! Haval was slowly moving more upmarket, making Wey less relevant. The semiconductor shortage also hurt.

Did the Wey brand still have any relevance within GWM?  Find out in part two, when it arrives.

GWM's Haval Brand: 2021-2026 (Q1-Q3)

This follows on from the Haval 2013-2020 blog article, seen by clicking here.

In 2021, sales reached 770,000, up 3%. The H6 reached about 360,000 units and the brand passed the cumulative mark of 7 million late in the year. 

In 2022, an ongoing semiconductor shortage with started during 2022 was still having an impact. In addition, competition was rising in China, including a shift toward EVs. Haval wasn't as quick as it could have been in this. 

For 2023, Haval came back with a surge, a 16% increase to 715,200 sales the result. How? China was flat but as legacy brands exited Russia, Haval set up a plant there, producing in the region of 100,000 vehicles. Exports were the future for growth.

On to 2024, with a -1% fall in volume. Parent company GWM had a hike in profit, based on a policy of promoting exports, which was proving more profitable than the local market. 

2025 and sales were up to 758,600 with a +7% gain. More emphasis on PHEVs helped with this. Haval was proving very consistent in volume over this period. 

Markets like South Africa and Australia were proving sucessful hunting grounds. 19,000 and 33,000 respectively. Russia was much higher though, in the region of 174,000 units. Sales in China were 402,000. 

So 2026 is here and the 515,000 sales is 32% down on a complete 2025. It's down 2.5% YOY so 2026 could end up about the same as 2025. 

Data source: GWM.  Photos: Haval (NZ) H6GT & H7. 

GWM's Haval Brand: 2013-2020

Haval came out of the Hover brand. which went from 2005 to 2012. Haval started early 2013 and due to data only really kicking off in Q2, Q1 is a reasonably accurate figure during the transition,

2013 finished with just over 400,000 units sold, up 48%. The H6 model was a major part of that growth at 217,900 units and up 94% on 2012. 

2014 was up 24% to 519,400. The H6 now reached 315,900 sales. This was being achieved while its car range was now in freefall. SUVs were the way forward. 

In 2015, right hand drive vehicles were now being made. The total reached 699,000 and up 35%. The popular H6 was up to 373,300 sales. 

2016 was a massive year, with sales up 34% and reaching 938,000. And you guessed it, the H6 was in the thick of it. 580,700 sales at this point, including over 80,000 in December. Haval was on a roll!

2017 and things faltered. The introduction of the more upmarket GWM Wey took some sales from Haval's top tier models. Competiton from competitors also had an impact. The H6 slipped to 508,000 sales. 

2018 saw Haval's range being restructured but that didn't stop sales falling further to 766,000 with a 10% reduction. The H6 was barely over 450,000 sales.  

2019 and the slide was arrested. 769,500 in total and a few thousand above the previous year. The tenth consecutive year as the top SUV brand in China. The H6 was down to 386,400 deliveries while the new F7 exceeded 140,000. 

2020 was ravaged by the pandemic so I'm surprised 750,200 were sold (-2%). GWM introduced a new platform called LEMON. Hmm. The third generation H6 came during the year and achieved sales of 378,000. 

The series continues from 2021 and can be seen by clicking here.

Data source: GWM. 
Photos: 2013 H8 & 2020 H6.

Kia Deliveries : 2022-26 (Q1-Q3)

Kia is the smaller volume brand compared to Hyundai but it still sells in large numbers. An excessively protected home market helps. So how have recent years gone, when broken into quarters?

2022: It was up 5% to 2.9 million. The EV6 crossover arrived, the fifth generation Sportage SUV and Niro small SUV.  Plenty of activity there. 

2023: Volume was up 6% to nearly 3.1 million units. 

The EV9 debuted as an electric seven seat SUV. 

2024: Global sales were the same as last year. The EV5 electric medium sized SUV was introduced. The Seltos comapct SUV had a major mid life update.

2025: A modest 2% increase to 3.135 million deliveries. The new K4 passenger car arrived, the Tasman pick up truck and EV3 compact crossover likewise. 

2026: The PV5 passenger and commercial van was introduced. Sales so far are up 4% YOY. 

Summary: Kia is a very consistent performer. It seems to be riding the increased competition well. The question is, can it continue to do so? 

Data source: Kia. Photos: Sportage & K4.

Austria Passenger Car Sales : 2026 (Jan-Sep)

Registrations were up 12% for the first three quarters. VW, as always, is on top with 13.2% share. I've got data going back to 1984 and that is the lowest share for VW in all that time. It still isn't being threatened. noticed Dacia is reducing its volume and it is so consistent, it must be a policy. Is it shifting away from value pricing?

Chinese brands are arriving although only BYD has has had a major impact so far. Legacy brands will be feeling uneasy. 

Data source: Statistik Austria. 

GAC Trumpchi Deliveries 2026: Q1-Q3

GAC Trumpchi is up 3% on a Q1-Q3 direct comparison. The Trumpchi name is not used for export markets; it's apparently too close to the name Trump. I don't know how that confusion could happen.

There is quite a range of models, with MPV's are well represented. The above S7 has hints of Range Rover in the design and below, the M8 has similarities with a Toyota model. I guess it's hard to be original with so many models out there.

Data source: Guangzhou Automobile Group.

GAC Aoin/Hyptec Deliveries 2026: Q1-Q3

Things are going well for this division of GAC. In nine months of 2026, they have reached last years total. Comparing nine months, deliveries are up 56%.

Aion is the core mainstream electric vehicle brand while Hyptec is the upmarket, premium and performance EV sub-brand. There is no sales breakdown between the two, GAC combining them as you see to the right. Aoin is well ahead in volume as you would expect. 

Exports are a priority, so these names will become increasingly well known around the world.  

Data source: Guangzhou Automobile Group.
Photos: Aion V & Hyptec HT.