23 April 2020

Porsche Sales : Jan-Mar 2020


Sales were down a slight 5%, which was a strong result. This is a brand I feel overcharge for their cars, yet sales are good. If a company gets the product right, then people will pay over the odds for the privilege of ownership. What's not so well sorted is the data, where some sales are released and others not. The Cayenne and Macan feature at least.




Model 2020 2019 +/-



Cayenne 18,417 18310 1%



Macan 15,547 19795 -21%



911 8,482 ?



Taycan 1,391 0 n/a



Other 9,288 17595



Total 53,125 55,700 -5%

A 20% increase was squeezed out of Europe, which was no mean feat. The term America (I assume that means North America) was down 19% and China -17%. 




Region 2020 2019 +/-



Europe 16,787 14,004 20%



America 14,307 17,707 -19%



China 14,098 16,890 -17%



Rest 7,933 7,099 12%



Total 53,125 55,700 -5%

22 April 2020

Mercedes Group Sales : Jan-Mar 2020


I have always found Mercedes-Benz less than forthcoming when it comes to sales data. That's why I rarely mention the subject here. However, I'll make an exception here but as you will see with the data below, this isn't M-B's strong suit.

First up the divisions, M-B cars, smart and M-B vans. Mercedes cars were down 14.9% in the first quarter, smart -78% as the transition to full electric cars takes place. That took total cars to -17.9%. Vans were -14.9%. The total is nearly 548,000 but I cannot provide a percentage decrease for that as M-B can't give that due to a change in how the data is processed. Really?


Division Q1 2020 +/-

Mercedes-Benz 477,378 -14.9%

smart 5,863 -78.3%

Total Cars 483,241 -17.8%

M-B Vans 64,588 -14.9%

Total Cars/Vans 547,829



On to the regions, where you can see below how they fared. China accounted for 70% of the Asia-Pacific total and Germany a third of the European figure. Eagle-eyed readers will notice the totals in the two charts are different. A reason was given for that and it made no sense to me, but does reinforce the casual way M-B present data. It may be the last time I do a piece about this company on sales.


Regions Q1 2020 +/-

Asia-Pacific 198,849 -17.1%

Europe 188,963 -15.9%

North America 78,501 -6.7%

Total listed 466,313


06 April 2020

Ukraine Passenger Car Sales : 2019


The total market was up 8% for 2019, although 31% lower compared to the previous decade's average. Sales were very high at the beginning of the decade, crashed during the civil unrest and is now on the mend.

I don't have any information on registrations by model, but Renault is selling Dacia models as well. Whatever they are doing worked because the brand leapt into top spot with an impressive 67% increase. The 2019 top four all had a good year.

In the chart, yellow is decrease, salmon increase but less market share and green an increase exceeding the 8% average.



18 19 Brand 2019 % +/-


2 1 Renault 14,603 16.5% 67%


1 2 Toyota 12,570 14.2% 25%


7 3 Kia 7,586 8.6% 55%


5 4 Škoda 6,231 7.0% 15%


4 5 Nissan 5,333 6.0% -4%


6 6 Hyundai 5,099 5.8% 2%


3 7 VW 4,675 5.3% -24%


12 8 Suzuki 2,614 3.0% 0%


9 9 Mazda 2,483 2.8% -21%


13 10 Peugeot 2,366 2.7% 8%


15 11 BMW 2,342 2.6% 9%


14 12 Mitsubishi 2,288 2.6% 4%


11 13 Mercedes 2,165 2.4% -18%


8 14 Ford 1,727 2.0% -45%


16 15 Lexus 1,677 1.9% 7%


17 16 Citroën 1,676 1.9% 17%


19 17 Chery 1,672 1.9% 39%


10 18 Audi 1,594 1.8% -45%


21 19 Fiat 1,249 1.4% 37%


23 20 Land Rover 1,090 1.2% 40%


24 20 Volvo 1,090 1.2% 44%


30 22 Seat 790 0.9% 123%


26 23 Lada 730 0.8% 27%


22 24 Subaru 710 0.8% -20%


27 25 Porsche 573 0.6% 1%


20 26 Honda 525 0.6% -46%


39 27 Haval 434 0.5% 768%


35 28 Opel 374 0.4% 79%


36 29 Jaguar 338 0.4% 63%


29 30 Infiniti 324 0.4% -27%


33 31 JAC 278 0.3% 18%


25 32 Chevrolet 254 0.3% -60%


18 33 Ravon 208 0.2% -84%


37 34 Chrysler 182 0.2% 3%


32 35 Great Wall 108 0.1% -65%


38 36 MINI 106 0.1% -29%


34 37 Tesla 102 0.1% -52%



Other 271 0.3%


Total 88,437
8%

05 April 2020

VW Brand Profit (By Make) : 2017-19

Bentley charging out of the wilderness into profitability

VW allow us to see how each division fares when it comes to profit various brands make within the group. I believe the figures exclude vehicles made by joint venture operations in China. Lamborghini is combined with Audi. The first column is sales (Bentley the only one with a decimal place due to small numbers). Then millions of euros profit/loss and finally euros of profit per vehicle made.

Porsche is very profitable, at over €15,000 per vehicle. Bentley had a horror 2018 but bounced back strongly in 2019. I think VW would like to see the €5,600 per car improved on though. Audi/Lamborghini gained a bit, to €3,750 each and Škoda pushed its margin up to €1,560.

VW LCVs were down to €1,100, the tie up with Ford LCVs in Europe a good move. VW cars is trying to lift its modest €1,000 per unit figure, with a little success. Lastly SEAT was a constant loss maker that tested VW HQ's patience. However, it is now in the black and gaining, now at €670. Is it a coincidence the profit came along at the same time as it invested in an SUV range? I think not.

Year 2019 2018 2017
Brand Sales Mill € € Per Car Sales Mill € € Per Car Sales Mill € € Per Car
Porsche 277 4,210 15,199 253 4,110 16,245 248 4,003 16,141
Bentley 11.6 65 5,603 9.6 -288 -30,000 10.5 55 5,238
Audi 1,200 4,509 3,758 1,467 4,705 3,207 1,530 5,058 3,306
Škoda 1,062 1,660 1,563 957 1,377 1,439 937 1,611 1,719
VW LCV 456 510 1,118 469 780 1,663 498 853 1,713
VW Car 3,677 3,787 1,030 3,715 3,239 872 3,573 3,301 924
SEAT 667 445 667 608 254 418 595 191 321


Data source: VW.