|Bentley charging out of the wilderness into profitability|
VW allow us to see how each division fares when it comes to profit various brands make within the group. I believe the figures exclude vehicles made by joint venture operations in China. Lamborghini is combined with Audi. The first column is sales (Bentley the only one with a decimal place due to small numbers). Then millions of euros profit/loss and finally euros of profit per vehicle made.
Porsche is very profitable, at over €15,000 per vehicle. Bentley had a horror 2018 but bounced back strongly in 2019. I think VW would like to see the €5,600 per car improved on though. Audi/Lamborghini gained a bit, to €3,750 each and Škoda pushed its margin up to €1,560.
VW LCVs were down to €1,100, the tie up with Ford LCVs in Europe a good move. VW cars is trying to lift its modest €1,000 per unit figure, with a little success. Lastly SEAT was a constant loss maker that tested VW HQ's patience. However, it is now in the black and gaining, now at €670. Is it a coincidence the profit came along at the same time as it invested in an SUV range? I think not.
|Brand||Sales||Mill €||€ Per Car||Sales||Mill €||€ Per Car||Sales||Mill €||€ Per Car|
Data source: VW.