30 August 2014

Belgium Top 4 Brands : 2000-2013

The Renault Captur. The brand was 2nd in 2013

By now, it was European brands dominating. Then once GM Opel went, VW and three French marques battled it out. The year with the most sales was 2011 with 572,200 and the lowest was 2003 with 458,800.
2013 finished with 486,100 so that was 86,000 units down in two years. 2014 should see things improving economically and car sales up.

The extreme right column is the percentage the top 4 got and that ended up a low 35%. That shows how well spread car sales are here. No brand is far ahead of the others.

Yr 1st Sales % 2nd Sales % 3rd Sales % 4th Sales % %
2000 VW 63.6 12 Ren 56.5 11 Opel 53.9 10 Peug 53.2 10 44
2001 Ren 61.3 13 VW 58.6 12 Peug 52.1 11 Opel 50.7 10 46
2002 Peug 53.1 11 Ren 51.3 11 Citr 48.8 10 Opel 48.0 10 43
2003 Peug 54.2 12 Ren 52.7 11 Citr 50.3 11 Opel 47.1 10 45
2004 Ren 55.8 12 Peug 53.4 11 Opel 50.1 11 VW 50.1 10 43
2005 Peug 52.9 11 Ren 51.8 11 VW 50.1 10 Opel 48.8 10 42
2006 VW 56.5 11 Citr 55.4 11 Peug 52.4 10 Opel 52.1 10 41
2007 VW 55.7 11 Peug 51.8 10 Citr 50.1 10 Opel 49.3 9 39
2008 VW 53.2 10 Peug 52.9 10 Citr 53.2 9 Ren 49.0 9 38
2009 Ren 46.8 10 Peug 44.7 9 Citr 42.5 9 VW 42.5 9 37
2010 Ren 58.3 11 VW 53.5 10 Peug 52.6 9 Citr 48.6 9 39
2011 VW 61.9 11 Ren 61.5 11 Peug 48.7 9 Citr 45.6 8 38
2012 VW 52.1 11 Ren 46.0 9 Peug 39.9 8 Citr 37.2 8 36
2013 VW 50.1 10 Ren 45.7 9 Peug 38.8 8 Citr 33.9 7 35

Data source: Febiac.
For other decades click on the years: 1980-89, and 1990-99.

The Peugeot 208 helped that marque to 3rd for '13

29 August 2014

Peugeot Worldwide Car Sales By Model : 1998-2013

Looking through statistics like this gives a feel for a brand. It's recent history is an important part where it is today. So let's look at the chart below by model. I had to knock a zero off the model numbers to fit the chart in. The model sales figures are in hundreds, the total figure thousands.

200: This super-mini series was made up of the 205 and 206 models in 1998. The 207 arrived in 2006 and the 208 in 2012. The 301, a model made for emerging markets is based on the 200 series and it was added in 2013. Clearly this has been the volume model for Peugeot since 1999 when the 206 hit its stride.

The Peugeot 208. 334,400 were sold in 2013

300: The 306 small car was a top seller back in 1998, the 307 made its debut in 2001 and the 308 in 2007. The 408, another model made for developing markets is based on the 308.

3000: Peugeot uses an extra zero to denote a crossover model. The small sized 3008 was launched in 2009 and has proved a success for the company.

500/600: The 500 range was superseded by both the 400 and 600 ranges, but I have put them with the latter as that seems the better fit for this executive model. Back in 1998, the 504 and 505 were still trickling out even while the 605 was coming to a close. Often French car makers keep older versions going. Then in the early 2000s, a few 504 cars supported the main selling 607. Then in 2011, the 508 arrived to take over.

2000: The 2008 mini crossover has only just arrived and has taken the place of the 208 wagon.

100: These tiny city cars were named the 106 in 1998, and after a year's gap, the 107 appeared. The 107 is a badge engineered car along with Citroen and Toyota models to save costs.

5000: This compact MPV was introduced in 2009 with modest sales.

4000: The 4007 compact SUV was the same as the Outlander model made for Peugeot by Mitsubishi. It was replaced by the 4008 in 2012, again made for them and the same vehicle as the Mitsubishi ASX. I think it's a good idea. Not a big seller however.

RCZ: A small sports car made by Magna Steyr in Austria in limited numbers. It could be defined as a halo model, drawing attention to the brand in a sporty and fun way.

800: Back in 1998 the large MPV was known as the 806, and was made at the same plant as the re-badged Citroen, Fiat and Lancia models. Since 2002 the 807 replacement along with the Citroen were not so identical as the Fiat and Lancia equivalents.

iOn: Another Mitsubishi made model, identical to the i-MiEV. A very small seller.

400: The 405 model was in run-out mode back in 1998, with the replacement 406 in full swing. The the 407 came in 2004, yet the 405 continued in developing markets. The 405 then outlived the 407, only to be beaten by sanctions against Iran forcing its demise for 2013. The 400 range has been replaced by the 508, which I grouped with the 600 range.

1000: The 1007 was a quirky mini MPV, the first to use the extra zero. It didn't last long and wasn't successful.

Yr 20 30 300 50/60 200 10 500 400 RCZ 80 iOn 40 100 Tot
98 198.2 375.9 - 21.9 - 274.9 - - - 19.8 - 264.1 - 1253
99 573.2 316.2 - 12.1 - 136.2 - - - 22.3 - 265.4 - 1424
00 737.4 278.8 - 29.3 - 137.5 - - - 22.4 - 316.9 - 1522
01 820.1 433.1 - 42.7 - 112.4 - - - 20.0 - 272.1 - 1700
02 843.9 550.0 - 30.3 - 69.5 - - - 14.8 - 249.5 - 1758
03 816.5 574.5 - 24.7 - 35.9 - - - 35.1 - 227.1 - 1714
04 798.8 581.2 - 18.8 - - - - - 32.1 - 371.9 1.0 1803
05 677.3 520.4 - 19.1 - 31.7 - - - 27.5 - 442.1 53.8 1718
06 775.6 447.0 - 10.5 - 98.7 - - - 24.2 - 343.0 34.1 1699
07 828.4 451.6 - 7.5 - 104.4 - 6.3 - 21.1 - 270.3 18.6 1690
08 760.6 432.4 0.4 3.9 - 106.5 - 13.7 - 13.5 - 294.2 11.0 1625
09 781.9 345.7 59.5 1.9 - 118.6 14.0 9.4 0.1 7.1 - 274.2 5.2 1612
10 825.9 317.3 129.6 2.4 - 111.9 73.4 8.4 16.6 5.7 - 330.7 0.1 1822
11 742.3 350.1 135.0 124.2 - 92.1 72.3 7.4 18.8 6.3 2.4 273.2 - 1824
12 573.5 367.4 108.3 121.7 - 76.4 52.5 12.0 11.1 4.5 2.9 110.7 - 1441
13 538.5 339.7 140.6 89.5 74.4 57.7 44.4 9.9 9.2 2.8 0.5 - - 1307

Data source: Thanks to PSA. 

Going from 1998 to 2013, sales didn't vary much. The recent loss of 405 sales had an impact as did the lack of presence in many parts of the world, especially only modest sales in China. They are working hard to redress that. Overall, you can see that Peugeot has not progressed as it could have in the time shown above.   

The classic lines of the 405. A fine looking car

28 August 2014

Belgium Top 4 Brands : 1990-99

The 1999 VW Polo 

The 1990's were very settled for the major car brands, with only four logos sharing the top 4 places, with the exception of 1999. The decade started strongly with sales well over 450,000 per annum, but then hit a bump mid-decade and fell away to as low as 358,900 in 1995. Belguim went through it's worst recession since WWII. Things then improved and by 1989 489,600 cars were sold, the best ever up until that time.

Yr 1st Sales % 2nd Sales % 3rd Sales % 4th Sales % %
1990 Opel 58.6 12 VW 57.6 12 Ren 49.2 10 Ford 41.6 9 44
1991 Opel 51.9 11 VW 48.5 11 Ford 43.4 9 Ren 41.9 9 40
1992 VW 52.2 11 Opel 47.5 10 Ren 45.7 10 Ford 43.5 9 41
1993 VW 46.2 12 Ren 43.0 11 Opel 39.3 10 Ford 35.5 9 43
1994 VW 46.5 12 Ren 46.2 12 Opel 39.7 10 Ford 37.3 10 44
1995 VW 48.9 14 Ren 39.6 11 Opel 37.5 10 Ford 35.0 10 45
1996 VW 54.5 14 Ren 43.7 11 Ford 39.5 10 Opel 39.1 10 44
1997 VW 54.8 14 Opel 45.2 11 Ren 38.4 10 Ford 36.9 9 44
1998 VW 56.3 12 Ren 48.1 11 Opel 43.3 10 Ford 38.7 9 41
1999 VW 64.1 13 Ren 51.7 11 Opel 51.4 11 Peug 46.9 10 44

Data source: Febiac.
For other decades click on the years: 1980-89, and 2000-13.

The 1998 Renault Clio.