Croatia Passenger Car Sales: 2026 (Jan-Apr)

Registrations were down 6% in April but up 5% YTD. Škoda is in its fourth year at the top, having dethroned VW. Renault was at the top in 2003 and while it's along way form regaining that position, at least it's having success in 2026. 

So too are Chinese brands, somewhat late to the party but starting to arrive in numbers. With poor sales at home, targeting exports is a way to keep factories gainfully employed. 

Photo; Renault.

Argentina Car/LCV Sales: 2026 (Jan-Apr)

Registrations were down 5% in April and down 6% YTD. The top two swapped places, VW reclaiming the top ranking it lost to Toyota in 2021. They both have taken a hit in their market share as has Renault and Jeep. 

Import duty on fully built up vehicle has given local manufacturers protection. It's complicated. Vehicles imported from MERCOSUR  nations (Brazil, Paraguay, Uruguay, and Bolivia) are tariff free. Mexico (quota-based) and Ecuador have reduced or zero tariffs on light vehicles. 

Up to 50,000 units of electric and hybrid vehicles can be imported tariff free annually. This especially benefits vehicles from China but how the 50k limit is applied if reached I'm unsure. It could explain why the top brands have reduced market share. 

Data source: ACARA. Photo: VW (Amarok).

Philippines Car/LCV Sales: 2026 (Jan-Apr)

The data from here is variable, to put it politely. It depends on importers reporting and that is inconsistent. So while registrations are down, too much volume isn't available to make a call on that.

BYD reported registrations in 2025 but not so far this year. The same applies to GAC. Vinfast's figure below is for March only. Many smaller imported brands have never been included but their numbers will be tiny. 

2026 market share figures are improved by the omission of some from 2025. The 2025 share is for the complete year. Despite that, Toyota is the dominant brand anyway. 

Data: Campi. Photos: Toyota (Wigo & Innova).

Maserati 2012-2025

2019 Maserati Ghibli (Netcarshow)

I had detailed production figures (blue background) for Maserati from way back until 2020 when the source dried up. Since then, delivery figures (pink background) are used.  I pick up the story from 2012, when things took off.

In 2012, Maserati had just the Quattroporte and Gran Turismo/Cabrio models. The sixth Quattroporte arrived in 2013 along with the Ghibli executive car with production now taking place at the Fiat Mirafiori factory. These two new models gave the marque a huge spike in production numbers.

2016 had another lift in volume with the introduction of the Levante SUV.  Things then tapered off into the pandemic of 2020. There was a  rebound in 2021 which lasted three years. 

With the recent withdrawal of the Levante and Ghibli models, delivery numbers slumped. The small Grecale SUV was introduced along with the reintroduced Gran Turismo. 

The Grecale was supposed to offset the above departures but it has fallen well short of what it was supposed to achieve. So where to next?

The marque is apparently being repositioned as a luxury, bespoke build to order manufacture. Electric will also be the direction taken. I see similarities with Jaguar. 

The Maserati brothers founded the company in 1914, but they didn't make cars. Car manufacturing only starting in 1947. The four subsequent owners have had varied results. It will be interesting to see if it can make a go of the top end luxury market. 

2023 Maserati Grecale (Netcarshow)

Proton Global Deliveries : 2024-2026 (Q1)

Proton has always relied on its protected domestic market. Things got tough when local rival Perodua took much of that away from them. Proton is fighting back with Geely taking a 49.9% stake in the brand in 2017.

Using Geely technology and starting to take an interest in exports, Proton is looking up. Q1 2026 is up 40% despite the Malaysian market being down 3%. It took 26% of the total market, the highest since 2011. 

Picture source: Proton.

Panamá Car/LCV Sales: 2026 (Jan-Apr)

Panamá has many brands, a trend that is happening in many countries. The arrival of Chinese ones is the reason. Toyota is still the choice for nearly one in five buyers, Hyundai and Kia one in eight. Yet there must be some loss of sales, perhaps spread evenly across all the legacy brands. 

The 212 is a rugged off road jeep style vehicle made by BAW. As the picture shows, it's ideal in jungle and that covers a large part of the country. Rox is another Chinese brand, which makes premium electric SUV's. As seen below, not so much for conquering jungle as glamping. 

Japan Passenger Car Sales : 2026 (Jan-Apr)

Registrations were up 10% in April but down 2% YTD. Toyota continues its dominance, despite not competing in the large Kei class. Japanese brands generally did well, while imports mostly lost market share. Imports are down 7% YTD. 

Tesla's figure is an estimate, based on extras less what is likely. It certainly is having a good year so far. Chrysler, GM and Ford aren't doing well. Jaguar says sayonara until the super luxury reincarnation arrives. 

Data source: JAMA, JAIA. Photos: Toyota bZ4X & Nissan Serena. 

Korea Car/LCV Sales: 2026 (Jan-Apr)

Hyundai/Kia/Genesis has 73.3% of the market between them. That's what protectionism gives you. Boring for car buyers maybe, but good for the economy. The imports that can afford to import are of the premium variety. 

Kia got passed Hyundai in an 'exciting' race at the top. Tesla is doing well this year as is new arrival BYD, the latter only in its second year here. Smaller US brands Jeep, Ford, Cadillac and Lincoln all declined. GMC was the exception. 

Some lower volume marques choose not to release sales figures, but this list gives a good overall coverage of the market. 

Data source: KAMA, KAIDA. Photo: Tesla Y.

Rolls Royce Global Deliveries : 2025-2026 (Q1)

It's hard to read too much into luxury car deliveries. it's a unique market. True, volume has dropped 8% in Q1 but even in this rarified air, there are going to be ebbs and flows. 

In China for example, the internal economy is not too robust, which has led to decrease in demand there. 

Despite such things, customers are increasingly using bespoke services, which boosts margins. Suffice to say business is doing well. 

Like MINI, no regional or model breakdown are available for the marque. 

Data & photos: BMW Group. (Ghost Ext & Phantom).

MINI Brand Global Deliveries : 2025-2026 (Q1)

BMW's MINI was up 18% in 2025 and up 6% 2026 YTD. That now means the last five quarters have been increases, something not easily achieved. . 

After a few years of reduced volume, some colour is returning the MINI's cheeks so to speak. In other words, looking more healthy. 

There is no breakdown by region provided by the BMW Group, nor by model, meaning and deep dive to know more  is not possible. 

Data & photos: BMW Group. 

BMW Brand Global Deliveries : 2025-2026 (Q1)

After mananging a very smsall 1% decrease last year, Q1 2026 is down 6%. BMW is expecting 2026 deliveries to match last years and that is quite possible. China remains challenging and I would assume the most difficult region to predict. 

Data & photo source: BMW Group.

Regions: This data includes MINI, so that reduces the decrease to -3.5%. Europe is holding up well but elsewhere is consistently down. China is still an important market but is steadily shrinking.

Mercedes-Benz Vans Global Deliveries : 2025-2026 (Q1)

Mercedes-Benz Vans is a very important part of the company. It's unusual for a premium marque to also have a commercial vehicle (CV) wing but it works.

CV's sold the same number as they did in Q1 last year, but PC vans were down 19%. 

That equates to a 3% drop overall. Europe has 71% of total sales and is stable in terms of volume. North America and particularly Asia have fallen quite dramatically. 

Electric van deliveries came to 6,132, up 29%. So onw would assume this is an area M-B would prioritise. 

Data & photos source: Mercedes-Benz (Sprinter & Vito).

Mercedes-Benz Cars Global Deliveries : 2025-2026 (Q1)

After a 9% fall in 2025, 2026 kicks off with a 6% downturn. Not unexpected as it seems to be the norm for the industry, even at the premium end. 

Mercedes-Benz divides it's sales into three categories, Core, Entry and Top End, all of which lost ground evenly.

Data & photo source: Mercedes-Benz

Regions: Traditionally strong regions of Europe and North Amercia are doing well. The fly in the ointment is Asia, China is still an important market, but is less so with each passing year. The Rest was also down (11%) but accounts for just 4% of global deliveries.

Electric: Counting full electric and hybrid cars, 81,337 deliveries were made in Q1. That is just shy of 20%, which is lower than I expected. 

They matched the overall marque's 6% reduction in units delivered. Incentives being pared back in various places is affecting their success.

Audi Brand Global Deliveries : 2025-26 (Q1)

After a 2025 where deliveries were down 3%, 2025 has started with a 6% reduction in numbers. It's a trend for legacy brands, so not surprising. 

But still, there is always a story behind shifts in volume. You can't always rely on press releases to get the true story as they are designed to portray things in a positive light. 

Regions: What may surprise is North America. As we see below, the US is down 30%! US tariffs must have had an effect and with no manufacturing there, has been left exposed. To a some extent, the end of electric car subsidies would simply add to the reduction in units sold.

China simply isn't a market foreign brands can rely on and continued reductions of deliveries is hardly surprising. Europe was a bright light, currently closing in on being responsible for half of total deliveries. 

Segments: This odd data breakdown from Audi does at least show that the larger models are the ones pulling down sales. 

Data & photo source: Audi (A5 & Q5).

Mexico Passenger Car Sales: 2026 (Jan-Apr)

It's difficult to say whether the market is growing as some larger players are not reporting. BYD and GAC haven't been, while Chery, Jaecoo and Omoda pulled out after reporting last year. In 2026, imported Chinese cars had tariffs increased from 20 to 50%. China called the move protectionist and seeing as they have various duties to limit imports, they should know.  

Nissan maintains its long standing leadership here. Chevrolet likewise is a popular brand with 12.4% share. Five of the top six lost some market share.

Data source: AMDA. Photos: Nissan Sentra & Chevrolet Tracker. 

Hong Kong P Car Sales : 2026 (Jan-Apr)

Registrations were up 218% in April and +143% in the first four months of the year. That is based on a poor start to 2025 (down 44%), so it accentuates the positive in a way that could be a little exaggerated. The 2025 share below is for a full year. The sort of increase in 2026 makes the share +/- column look worse than it is. 

Toyota was the best selling brand here for some time, with 2019 being the last year it was ranked #1. With electric cars now being so popular and Chinese brands aggressively active in this, a special administrative region of China, a comeback seems unlikely.  

Looking at the top brands in more detail.

Tesla: Y (2,460) and 3 (1,972) are the two models sold here. 
BYD: Atto 2 (1,911) and Sealion 7 (1,451) make up 90% of the total. 
GAC Aion: UT (1,169), ES (885) and Y (586) lead the way.
Zeekr: 7X (1,882) and 009 (553) account for 98% of sales. 
Toyota: bZ3X (1,342) does 80% of the registrations on its own.

Data source: HK Transport Department. 

Picture source: Zeekr (X) and GAC Aion (ES) Hong Kong.