21 July 2024

VW / Audi US Model Sales : 2023/24 (Q2)





















VW and its premium marque Audi come together here to see how they are going in 2024. Mainstrean Euro brands are thin on the ground in the US, Fiat being the only other example and they are rarer than hen's teeth. However, it's a different story in the premium segment where Euro marques are as popular as lederhosen at an Oktoberfest.  

VW: The Atlas large SUV leads the way, up 33% and 30% of the total. The Tiguan also did well, up 10%. The Jetta is up, now the only sedan left as the Arteon appears to be on the way out. 

Overall a 26% increase is impressive with most models contributing to that. The range is more limited than in other markets but in this market all that is needed. 

Audi: In contrast, sales are down 14% so far, with the Q5 leading the way with a 30% drop and 11,000 fewer registrations. The Q3 is up 60% but unable to negative the volume loss of its larger sibling. 

The ID.4 is currently the sole electric model and has slipped back. The headlong rush to get into that arena hasn't proved to be the eldorado it was expected to become by now. 

The range is wider but now half the unit sales of VW but Audi is a more premium product. Audi gives the impression that it's pulling back on chasing volume and if that is the case, not a bad move. 


Data and picture source: VW Group.

Austria Passenger Car Sales : 2024 (Jan-Jun)













Registrations were up 25% in June and 7% YTD so a strong result. VW not only matched the increase but added 10% on top of that. The three below that couldn't go with that as the gap widened. Suzuki is going well and Mitsubishi may have talked a while back about leaving Europe but seems to have been reneged on. 

Data source: Statistik Austria.

20 July 2024

Mazda / Mitsubishi US Model Sales : 2023/24 (Q2)

                                            Two M brands from Japan share this page together. That's about the only connection they have, with Mazda partly owned by Toyota and Nissan has a major shareholding in Mitsubishi. 


Both Mazda and Mitsubishi are smaller companies in the mainstream car world so they benefit greatly from the above mentioned acquistions. 

Mazda: Sales in the US are up a decent 10% so far this year. The leading model (CX-5) is down 12% but that is more than compensated by other models. The CX-30 is up 33% and the CX-50 by 64%. The CX-90 is replacing the CX-9. 

On the car side, the Mazda3 is the only passenger car, sold as a sedan and hatchback. Both sell in similar numbers. The MX-5 is the only other car left in the range and it was down 27%. 

Mitsubishi: A small range of models and modest volume characterise the brand in the US as is the case in many other markets. The Mirage is the sole passenger car and it had a strong 86% increase in sales. It has few competitors in the US.

However, it's the Outlander that is the backbone of the range with 54% of all sales. The Outlander Sport is known as the ASX in other markets such as here in New Zealand. It and the Eclipse Cross are small for US tastes so sell in subdued numbers. 

Data and pictures: Mazda and Mitsubishi. 

Hyundai / Kia US Model Sales : 2023/24 (Q2)










Two brands from the same stable but carefully managed to be sufficiently distinct from each other. Could the differentiation between them be greater? I guess it's working as it is.

Hyundai: Sales are up slightly (by 1.25%)  despite the top three all being down. 

The Tucson SUV is the clear best selling model for Hyundai. The Elantra, Sonata and Ioniq 6 show that US buyers still quite like their sedans but not as much as they used to. 

They took 25.1% of sales in 2024 so far (26.7% in 2023). The Elantra is down 16.7% and the three sedans combined are -3.7% so the shift in tastes continues. 

Kia: Sales are down slightly (by 2%)  despite the top two being up 13% and 11.5%. The K5 on run out and that has affected the total. The EV9 has arrived this year and has already nearly chalked up 10,000 sales. 

The Stinger has already left without a replacement but a K4 model is coming which seems to be replacing both the Forte and K5, slotting in between them in terms of size. 

Data and pictures: Hyundai and Kia.

19 July 2024

Mexico Car/LCV Sales : 2024 (Jan-Jun)








Registrations were up 12% YTD and also up 8% in June. Nissan lead the way as usual with a slight loss of market share but with a sales volume gain. The half a dozen brands immediately below it all increased their share. 

A group of new Chinese brands have arrived on the scene, some late last year and others this year. Great Wall Motors covers most of them. It will be interesting to see how they fare as the year progresses. 

Data source: AMDA.



USA Car/LCV Sales : 2024 (Jan-Jun)









There is a reluctance to publish US figures as many are estimates and each definite figure has to be accessed one by one. The difference is rounded figures are estimates and they are usually smaller selling ones. Still, it would be nice to have a reliable agency supplying the info. 

On to reality. Toyota continues its nameplate advantage. In fact, the top four haven't changed for some time now. US brands have generally been maintaining their volume or letting it slip. 

Data source: Manufacturers & estimates.




18 July 2024

VW Group Global Deliveries : 2024 Q2

Total deliveries were down 4% for the six months so far. Mainstream car/lcv were up 2%, Premium -8%, Sport/Lux -7% and Trucks -5%. No nothing out of the ordinary although one would expect any manufacturer wants to grow. Still, six months is too short to read much into it. So do regional deliveries add to the picture? I though you'd never ask.


Regional deliveries: The Americas did well but China and the Asia/Pacific region were the telling factor. China in particular is a large market for the company and that decrease alone more than offset gains elsewhere. Depending on where sales in China go for the rest of the year will determine whether deliveries climb or fall. Less dependence on China isn't a bad thing. 

17 July 2024

Global Premium Marque Sales : 2023


Total global sales of premium cars was up 14.6% for the ones listed below. It excludes luxury marques and brands. There are possibly some brands that would like to consider themselves premium and if you can think of worthy candidates missing, please drop a comment below. Numbers that are rounded are estimates based on information gathered. 

The BMW Group retains its leadership with over 2.5 million sales. Adding MINI puts a considerable distance between it and second placed Mercedes-Benz.  Audi's third place looks increasingly at risk with Tesla now breathing down its neck. 


Below then is a gap to Lexus and Volvo and then another to JLR and then it cascades down from there. JLR will do well to grow from here with Jaguar being turned into a boutique brand and Land Rover about where they want to be. 

Cadillac is facing headwinds in China but is hoping to enter new markets but retaining the same volume will be a challenge. Acura looks good but came off an unusually poor 2022. Polestar has hit a very low ceiling which isn't what they expected. They will be trying to rectify that. Fisker will disappear as quickly as it arrived.

China wants to enter the premium arena and already has a few in that field. Brand equity is very important at the premium level so nurturing that is what new entrants need to cultivate with care. 


16 July 2024

China Top 50 : 2022-24 (2024 Q2)











Sales figures for China only state those made there with imported models ignored. Individual manufacturers often release data with imported cars included but official figures eschew such information. This plus high import duty on imports to 'protect' local manufacturing indicates to me that imported goods are not really welcome. 

So the list below doesn't include imported vehicles which will lower some imported brands figures, premium ones mainly, as they are less affected by the obstructive tariffs applied to imports. It's also a Top 50 list so any brands below that threshold are not shown. That keeps the list more manageable as there are a plethora of local brands vying with each other. 

As for colour coding, yellow is local brands, green is other Asian brands and blue represents Europe and the US. The +/- column shows 100% as equal to the previous year so BYD was actually up 55% in 2023. The 2024 figure is comparing half of 2024 with a complete 2023 so 50% would be on target to equal 2023. BYD is slightly up at 53% and VW is some way short of 2023 with 41%. 












Chinese brands so far are definitely faring better in 2024 than foreign ones. Lack of quality used to mean local cars were not so sought after but there has been a real effort to improve in that area. Price could also be swinging buyers that way too. 

Things aren't so rosy for importers. As an example, GM's share of the market in China has fallen to its lowest level since 2003. It usually makes a profit here but for the first quarter of 2024, it lost just over $100 million. Buick has fallen to 20th place and Chevrolet isn't in the top 50. Is GM thinking of exiting the market? They may not be alone in contemplating that. 

15 July 2024

Luxembourg Passenger Car Sales : 2024 (Jan-Jun)










Registrations were down 9% in June and also down 5% YTD. It's a market that VW has led for so long but BMW is pressing for change. It's obviously an affluent place with so many premium marques figuring prominently although Mercedes-Benz and Audi aren't having a great year so far. The Hyundai and Kia siblings are both up but the Stellantis trio Peugeot, Citroën and Opel are not. 

Smaller markets are more volatile so things can change rather quickly. A trend I've noticed in 2024 for Europe is SEAT improving but its spinoff brand Cupra not so.

Data source: Statistiques Luxembourg.

14 July 2024

Lucid Deliveries/Production : Q1 2023-24

Lucid's deliveries were up 55% for the Q2 period of 2024 to 4,361 units. This was in sharp contrast to production which was down 14%. My take is the discrepancy was due to expansion into Saudi Arabia with light car assembly which increased stock levels until the units could be converted into deliveries.  

The fact is that a 55% increase in sales is a very strong result although what should be expected with modest volume. The proof of the pudding will be in how things transpire for the rest of the year to see if the progress continues. 

Data source: Lucid. 





13 July 2024

Denmark Passenger Car Sales : 2024 (Jan-Jun)












Registrations were up 2% YTD For June 51% of sales were for electric cars, fossil fueled ones 46% and plug in hybrids 3%. I found the high electric compared to low hybrid strange but assume government incentives encourage one and discourage the other. 

VW was the leading brand from 2011 to 2002 but it was unceremoniously bumped off its perch by Tesla which increased massively in 2023 to easily take the top spot. 

While it has retained its lead so far this year, there was a definite reduction in terms of volume. Chinese electric cars were probably at least partly the reason. Recent moves in the EU  to nullify subsidised cars from China gaining an unfair advantage should see an effect to a degree. That will be dependent of course on how pricing is affected as some may absorb the increased cost. 

The top selling models were the Tesla Y (4,949), Tesla 3 (3,538), Audi Q4 e-Tron (2,800), VW ID.4 ((2,565), Peugeot 208 (2,429) and the Citroën C3 (2,240). 

Data source: Bilimp.

Uruguay Passenger Car Sales : 2024 (Jan-Jun)










Registrations were up 21% for June and 3% YTD. Chevrolet has a long history of being the top brand but not for several years until 2022 when it returned to lead again. In it's third year as numero uno, it doesn't like relinquishing that sport this year at least. Hyundai has got past a slipping Suzuki and into second place. BYD is flying up the list like a bird (seagull?) but will it continue soaring? 

The top selling models were the Chevrolet Onyx (2,518), Hyundai HB20 (1,812), Renault Kwid (903), BYD Seagull (770), Peugeot 208 (737), Suzuki Swift (694) and the Citroën C3 (677). 

Data source: ACAU.



12 July 2024

Brazil Passenger Car Sales : 2024 (Jan-Jun)













Registrations were up 15% in June and 16% YTD so consistent. The top selling brands all had falls in share which is unusual. I think the arrival of Chinese brands and their recent success has been a contributor to that although with the market up 16%, a case of increasing but not strongly enough to maintain their share. 

BYD (+268%), Chery (+70%) and Haval (+144%) lead the charge for China. Ford ceased production here which saw sales plummet but are now on a rebound if not enough to return to former glory. Import duty will see to that. 

Best selling models are the VW Polo (57,862 -  pic above), GM Onyx (43,603 - pic below), Hyundai HB20 (42,696), Fiat Argo (39.624) and the Fiat Mobi (32,240). Not covered below as it's a commercial model is the popular Fiat Strada pick up (56,597). 

Anfavea, Abeifa, Fenebrave. 




NZ Passenger Car Sales : Q1 2024











Registrations in 2024 for new cars were down 65% in June and also down 34% YTD. This is due at least in part to an economic slowdown. It may also reflect the reality that constant price increases have now pushed new cars out of reach of many who would have otherwise bought one. 

Total sales thus far are 40,000 units. Added to that were 52,000 used cars, almost exclusively sourced from Japan. They were down 9% YTD as best I could judge but more telling down 53% in June. So faring better than new, for now at least. A useful alternative to overpriced new cars. 

What a difference a year can make, especially when government policy changes. Out went rebates and fees favouring or punishing purchases based on emissions and that caused a dramatic shift in models purchased. From April of this year, electric and hybrid cars which previously did not contribute to roading costs will be paying a road user charge. 







So things have been stirred up. The data below is for passenger cars only so light commercials and pickup trucks are not included. The Diff column below shows market share change, Q2 of 2024 versus a full 2023. What does an overview of the data show us? 

For brands strongly favouring electric models, MG (-39%), Tesla (-65%), BYD (-77%) and Polestar (-76%) all suffering market share collapse in a market already on a downward slide. It shows how much subsidies prop up low emissions cars. I didn't call them environmentally friendly as I wonder about that.  

Premium marques are going better than mainstream brands which is normal when a market contracts. Chinese brands are still arriving, the Tank coming under GWM but I can't ascertain how many. Omoda has been going three months and Jaecoo one. 

It's still early days and as the year progresses, we will see if what has happened so far will continue to the same degree. And in case you were wondering what the three 'Other' are below, it was two Morgans and an Xpeng. 

Best selling passenger car models are: Toyota RAV4 (4,203) which is way out in front, Mitsubishi Outlander (1,688), Mitsubishi ASX (1,680), Suzuki Swift (1,393), Kia Seltos (1,356) and the Ford Everest (1,080).

The Ford Ranger is classed a commercial vehicle in NZ so isn't included below but it is truly the best selling model with 6,224 units sold so far, ahead of the Toyota Hilux (3,770) and Mitsubishi Triton (2,729).

Data source: MIA.