30 May 2020

Land Rover Euro Sales (By Model) : 2000-2019

Land Rover is a popular SUV manufacturer with an expanding range of models to satisfy the many niches that exist. The original range was for many years just one, initially as a stop gap measure until steel was readily available after the war. In 1970, the Range Rover was added and it expanded from there.

The Series One Freelander was success in Europe

2000-04. Sales were in the 80-90,000 area at this time. By now the Freelander was a huge selling model in Europe. It was first mooted in the late eighties but due to financial constraints it only saw the light of day a decade later.

The Discovery had been around since 1989 and was ticking along nicely as the second most popular model. The original LR became the Defender after the introduction of the Discovery. Some were sold as light commercial vehicles and possibly they are being included here in the data.


Model / Year 2004 2003 2002 2001 2000

Freelander 46,055 42,877 48,535 53,366 58,549

Discovery 16,485 16,941 17,906 19,776 18,899

Range Rover 11,436 12,906 12,426 6,743 8,006

Defender 9,006 8,374 7,446 5,326 7,350

Others 84 0 18 14 9

Total 83,066 81,098 86,331 85,225 92,813

2005-09. The Freelander was experincing ever increasing competition and volumes were affected. The second series came quite late in 2007 and although it gave sales a spike, they didn't return to the sort the series one enjoyed.

The new model Range Rover Sport arrived in 2005 and got a reasonable reception in Europe. The Series 3 Discovery barely lifted volume in 2005 but those two events helped create a peak in 2007 in excess of 100,000 sales. The GFC then hit in 2008, sending sales downward. 


Model / Year 2009 2008 2007 2006 2005

Freelander 22,835 28,461 40,894 25,642 35,334

RR Sport 13,928 17,632 25,044 25,025 14,290

Discovery 10,035 11,923 17,869 19,799 22,814

Defender 5,520 8,089 8,190 8,663 8,564

Range Rover 5,147 6,680 10,593 8,337 8,072

Others 27 119 0 330 90

Total 57,492 72,904 102,590 87,796 89,164

2010-14. This five year period was pivotal in lifting the company to another level. The Evoque arrived very much as it looked in concept stage. Few manufacturers are that brave but the decision was rewarded with success. It helped lift LR well past the 100,000 mark. The second generation RR Sport was well received in 2014 as had the new Range Rover a year earlier. 

The negatives were the Freelander was badly in need of a new direction and Defender sales seem to become only passenger car sales with commercial sale removed in 2011. That didn't stop the forward momentum and things looked rosy for the next five year period.


Model / Year 2014 2013 2012 2011 2010

RR Evoque 50,913 51,655 50,760 11,477

RR Sport 25,959 15,565 15,701 16,750 17,965

Freelander 17,059 21,135 18,323 23,642 28,333

Range Rover 12,123 11,373 6,064 7,462 6,065

Discovery 11,242 10,277 12,324 12,081 12,934

Defender 1,218 831 985 1,464 4,136

Others 21 35 3 0 0

Total 118,535 110,871 104,160 72,876 69,433

The Land Rover company was moving at pace by this time

2015-19. All models were humming except the Defender, which was finally retired. The Discovery Sport replaced the Freelander and did much better than the last series of the latter. The Velar was then added and sales were in the 168,000 area. 

The new Discovery for 2017 wasn't the success I expected despite being a fine vehicle. The Evoque had lasted well but was ending its life cycle until being replaced in 2019 and the next Discovery Sport was due in 2020. This lead to sales dipping below 150,000. Still a good result but the new Evoque and DS were needed to lift things again. The recent Covid situation has put a damper on that. 


Model / Year 2019 2018 2017 2016 2015

RR Evoque 47,239 39,464 56,665 64,460 51,695

Disco Sport 27,906 33,786 43,967 48,226 32,525

RR Sport 26,752 25,171 26,324 28,607 28,329

Velar 22,693 26,596 10,281


Range Rover 11,765 12,412 13,739 13,700 14,550

Discovery 9,917 13,294 16,718 13,276 12,515

Defender


182 1,305

Others 117 122 134 234 28

Total 146,389 150,845 167,828 168,685 140,947

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Infiniti - JaguarLancia -
Mazda - Mitsubishi - Nissan - Opel/Vauxhall - Peugeot Part 1 - Renault Part 1 -
SEAT - Subaru.

29 May 2020

UK Regional Penetration 2019 : Lexus & Tesla

The two brands here are smaller in sales volume yet not too far apart in total sales. They also have surprisingly similar regional popularity. Tesla avoids releasing any detailed data so this is a rare glimpse into its sales in the UK. I hope the source maintains its policy of making such information available. If you sell cars in a country, you accept their rules.

Below is a chart that has the UK divided into regions (England) and countries that show how these two premium brands are doing. The chart also has a ratio number by which the chart is sorted (1:1000). The higher the ratio, the further up the chart. The three countries each have a different colour and the England divisions are green.


First up Lexus, with 15,700 sales and 0.68% of the UK market. That makes it a very small player, as it is generally in Europe. The region that it does best in is London, by a hefty margin as well. SE England too is quite a strong area relatively speaking. North East England and Wales - two areas not as well off - are well below the national average.


Lexus

Region Sales 1:1000

London 2,037 12.7

South East England 4,030 8.3

East Midlands 1,070 6.5

West Midlands 1,456 6.2

Scotland 1,059 6.0

East England 1,330 5.9

North West England 1,394 5.9

Northern Ireland 287 5.6

Yorkshire & Humber 1,021 5.4

South West England 1,403 5.2

North East England 304 4.4

Wales 347 4.3

Total 15,738 6.8


Tesla is even more popular in London, nearly double any other region. Again SE England comes in second. Likewise the NE England and Wales eschew Tesla and Northern Ireland drops well into bottom place. Overall a very similar pattern to Lexus with regard to regional preferences.


Tesla

Region Sales 1:1000

London 2,187 13.7

South East England 3,711 7.6

East England 1,412 6.3

West Midlands 1,496 6.3

Scotland 810 4.6

Yorkshire & Humber 774 4.1

East Midlands 648 3.9

South West England 949 3.5

North West England 753 3.2

Wales 233 2.9

North East England 131 1.9

Northern Ireland 69 1.3

Total 13,173 5.7

Data source: DTI.

28 May 2020

Korea Vehicle Production : 2019

Black is back! 

Despite global volumes retreating, somehow Korea managed to minimise the impact and dropped just 2%. Korean cars don't create a mouth-watering experience for me but clearly they do for others. So let's briefly peruse production data in more detail.

PCs. Nothing much changed for Hyundai-Kia while GM Korea hangs on gamely. I'm not sure what the future is there and the fact it's still operational is surprising. Samsung produces mainly for Renault and Nissan but they are both in a state of flux. SsangYong is at a point it needs to grow to get better economies of scale but as things stand it's going nowhere. A real problem child.

CVs. Hyundai-Kia are CV production in Korea, the rest bit players.


Passenger Car

16 17 18 19 Brand Units Share +/-

2 2 1 1 Hyundai 1,557,016 43.1% 4%

1 1 2 2 Kia 1,355,354 37.5% -1%

3 3 3 3 GM Korea 402,249 11.1% -8%

4 4 4 4 Samsung 164,974 4.6% -24%

5 5 5 5 SsangYong 132,994 3.7% -6%


Total 3,612,587 -1%



Commercial Vehicle

16 17 18 19 Brand Units Share +/-

1 1 2 2 Hyundai 229,115 67.8% -9%

2 2 3 3 Kia 94,748 28.0% -2%

3 3 4 4 GM Korea 7,581 2.2% -8%

4 4 5 5 Tata Daewoo 4,669 1.4% -30%

5 5 6 6 Daewoo Bus 1,914 0.6% -10%


Total 338,027
-8%




Grand Total 3,950,614
-2%