|The 488 doing what it does best|
The marque known for its prancing horse logo is doing just fine. 2015 production was close to 8,000 cars, which would be a record. There has been a policy of not chasing too many sales to retain exclusivity but at what point a luxury car takes volume too far is open to debate.
458/488: Currently the 488 mid-engine sports car is replacing the 458 model. Between them they account for 48% of total Ferrari production. An exceptional supercar.
California: The 2-door, 2+2 coupé cabriolet is a popular addition to the range with the updated T model released in 2014 adding to that. A 43% increase in production was registered. Great long distance cruiser.
F12: It's a grand tourer model that's a smaller than the FF. more focused and less practical as a result. Powerful, yet usable.
FF: This 4-seater, 4wd model is a grand tourer model with shooting brake versatility. Production has fallen to 300 from a high of 1,000 in 2012. A supercar for the family (a well heeled one).
LaFerrari: Lastly the 2-door hybrid sports car which can be also had as a soft top too. Very quick and very expensive.
Summary: How far can and should Ferrari go with production volume? Not diluting exclusivity would be a good place to start. This is a limited market so it's a fine line to walk. Plus there is some quality competition out there too but Ferrari does have unique attributes and a very loyal patronage.
Data source: ANFIA.