|The popular Punto|
2000-04. Back in the 1960's EEC the Fiat Punto was by far the biggest selling brand. It hasn't commanded such a dominance for many a decade. Europe has also changed much since then and the EU that replaced it encompasses a vastly larger number of nations. By the year 2000, Fiat sold over 1.1 million cars and secured 7.5% of the total sales for the region. That left it in 6th place.
The Punto Mark II came out in 1999 and sold really well initially but faded as the years passed while the second generation Panda caused a sales spike in 2004. The very Italian Bravo/Brava models were replaced by the more Germanic Stilo in 2002. It wasn't hugely successful and sales quickly went south.
By 2004, total Fiat registrations were at 900,000. That was better than 2003 by 100 grand but still only 5.6% of the market. It was outsold by Citroën in 2003 and was now the 7th most popular brand.
|Model / Year||2004||2003||2002||2001||2000|
|The not so popular Stilo|
2005-09. This period started badly, with both the Punto and Stilo being major culprits. A face lift for the Punto got things back on track in 2006 and the Bravo replaced the disappointing Stilo in 2007. In addition, the Panda received revisions that kept it selling well. By 2009, sales went close to the million mark and 7% share. Fiat was 5th overall, passing both Peugeot and Citroën in the process. Things were looking much better. See Part 2 here.
|Model / Year||2009||2008||2007||2006||2005|
For others in the series, please click on the brand name below.
Alfa Romeo - DR Motors - Fiat Part 2 - Honda - Infiniti - Lancia - Land Rover -
Mazda - Nissan - Opel/Vauxhall - Peugeot Part 1 - Renault Part 1 - SEAT -