13 June 2020

Fiat Euro Sales (By Model) : 2000-2019 (Part 1)

The data for Fiat sales in Europe varies from source to source. It's sufficiently accurate so as to paint a fair picture of how the brand has negotiated this period. If you would like to add anything, just let me know.

The popular Punto

2000-04. Back in the 1960's EEC the Fiat Punto was by far the biggest selling brand. It hasn't commanded such a dominance for many a decade. Europe has also changed much since then and the EU that replaced it encompasses a vastly larger number of nations. By the year 2000, Fiat sold over 1.1 million cars and secured 7.5% of the total sales for the region. That left it in 6th place.

The Punto Mark II came out in 1999 and sold really well initially but faded as the years passed while the second generation Panda caused a sales spike in 2004. The very Italian Bravo/Brava models were replaced by the more Germanic Stilo in 2002. It wasn't hugely successful and sales quickly went south.

By 2004, total Fiat registrations were at 900,000. That was better than 2003 by 100 grand but still only 5.6% of the market. It was outsold by Citroën in 2003 and was now the 7th most popular brand.


Model / Year 2004 2003 2002 2001 2000

Punto/Uno 328,603 368,519 418,118 541,380 550,786

Panda 217,981 108,688 103,881 92,490 94,667

Stilo/Bravo/a 121,122 156,378 175,626 127,557 134,450

Seicento 71,546 96,252 103,327 147,158 161,579

Idea 61,293 1,761



Doblò 22,631 21,006 25,807 25,510 100

Multipla 21,278 22,389 31,639 49,841 48,784

Albea 19,341 1,340



Ulysse 13,409 14,794 7,431 6,997 9,739

Palio 12,943 2,315 9,769 22,466 49,053

Ducato 4,875 3,361 3,340 2,956 3,941

Marea 4,661 1,535 16,294 43,454 62,140

Scudo 2,356 1,729 2,244 2,369 3,576

Barchetta 847 698 1,780 3,420 5,404

Coupé


315 3,863

Fiorino


53 376

Others 294 312 3,426 1,889 280

Total 903,180 801,077 902,682 1,067,855 1,128,738

% Europe 5.6 5.5 6.1 7.1 7.5


The not so popular Stilo

2005-09. This period started badly, with both the Punto and Stilo being major culprits. A face lift for the Punto got things back on track in 2006 and the Bravo replaced the disappointing Stilo in 2007. In addition, the Panda received revisions that kept it selling well. By 2009, sales went close to the million mark and 7% share. Fiat was 5th overall, passing both Peugeot and Citroën in the process. Things were looking much better. See Part 2 here.


Model / Year 2009 2008 2007 2006 2005

Punto 324,186 279,134 377,634 401,625 265,438

Panda 299,078 223,447 249,045 232,052 217,886

500 186,909 177,680 42,881


Bravo/Stilo 68,269 97,701 99,087 50,838 74,089

Sedici 19,701 23,943 31,527 16,070 170

Seicento 16,580 19,012 36,413 42,904 51,667

Doblò 14,631 20,828 25,470 27,696 18,563

Croma 14,486 28,070 24,396 36,765 18,061

Ducato 11,608 14,176 14,676 15,178 16,802

Multipla 10,302 17,995 21,619 27,287 30,735

Idea 9,586 15,982 26,401 35,003 44,336

Linea/Albea 4,243 8,363 6,208 1,828 2,218

Scudo 3,893 5,303 4,667 1,335 1,239

Ulysse 1,958 3,328 4,461 5,967 9,213

Barchetta



649

Others 2,100 2,512 665 475 401

Total 987,530 937,474 965,150 895,023 751,467

% Europe 7.0 6.5 6.1 5.7 4.9

Pictures: Netcarshow.

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 2Honda - Infiniti - Lancia - Land Rover -
Mazda - Nissan - Opel/Vauxhall - Peugeot Part 1 - Renault Part 1 - SEAT -
Subaru.

No comments:

Post a comment