Fiat Euro Sales (By Model) : 2000-2019 (Part 1)

The data for Fiat sales in Europe varies from source to source. It's sufficiently accurate so as to paint a fair picture of how the brand has negotiated this period. If you would like to add anything, just let me know.

The popular Punto

2000-04. Back in the 1960's EEC the Fiat Punto was by far the biggest selling brand. It hasn't commanded such a dominance for many a decade. Europe has also changed much since then and the EU that replaced it encompasses a vastly larger number of nations. By the year 2000, Fiat sold over 1.1 million cars and secured 7.5% of the total sales for the region. That left it in 6th place.

The Punto Mark II came out in 1999 and sold really well initially but faded as the years passed while the second generation Panda caused a sales spike in 2004. The very Italian Bravo/Brava models were replaced by the more Germanic Stilo in 2002. It wasn't hugely successful and sales quickly went south.

By 2004, total Fiat registrations were at 900,000. That was better than 2003 by 100 grand but still only 5.6% of the market. It was outsold by Citroën in 2003 and was now the 7th most popular brand.

	Model / Year	2004	2003	2002	2001	2000
	Punto/Uno	328,603	368,519	418,118	541,380	550,786
	Panda	217,981	108,688	103,881	92,490	94,667
	Stilo/Bravo/a	121,122	156,378	175,626	127,557	134,450
	Seicento	71,546	96,252	103,327	147,158	161,579
	Idea	61,293	1,761
	Doblò	22,631	21,006	25,807	25,510	100
	Multipla	21,278	22,389	31,639	49,841	48,784
	Albea	19,341	1,340
	Ulysse	13,409	14,794	7,431	6,997	9,739
	Palio	12,943	2,315	9,769	22,466	49,053
	Ducato	4,875	3,361	3,340	2,956	3,941
	Marea	4,661	1,535	16,294	43,454	62,140
	Scudo	2,356	1,729	2,244	2,369	3,576
	Barchetta	847	698	1,780	3,420	5,404
	Coupé				315	3,863
	Fiorino				53	376
	Others	294	312	3,426	1,889	280
	Total	903,180	801,077	902,682	1,067,855	1,128,738
	% Europe	5.6	5.5	6.1	7.1	7.5

The not so popular Stilo

2005-09. This period started badly, with both the Punto and Stilo being major culprits. A face lift for the Punto got things back on track in 2006 and the Bravo replaced the disappointing Stilo in 2007. In addition, the Panda received revisions that kept it selling well. By 2009, sales went close to the million mark and 7% share. Fiat was 5th overall, passing both Peugeot and Citroën in the process. Things were looking much better. See Part 2 here.

	Model / Year	2009	2008	2007	2006	2005
	Punto	324,186	279,134	377,634	401,625	265,438
	Panda	299,078	223,447	249,045	232,052	217,886
	500	186,909	177,680	42,881
	Bravo/Stilo	68,269	97,701	99,087	50,838	74,089
	Sedici	19,701	23,943	31,527	16,070	170
	Seicento	16,580	19,012	36,413	42,904	51,667
	Doblò	14,631	20,828	25,470	27,696	18,563
	Croma	14,486	28,070	24,396	36,765	18,061
	Ducato	11,608	14,176	14,676	15,178	16,802
	Multipla	10,302	17,995	21,619	27,287	30,735
	Idea	9,586	15,982	26,401	35,003	44,336
	Linea/Albea	4,243	8,363	6,208	1,828	2,218
	Scudo	3,893	5,303	4,667	1,335	1,239
	Ulysse	1,958	3,328	4,461	5,967	9,213
	Barchetta					649
	Others	2,100	2,512	665	475	401
	Total	987,530	937,474	965,150	895,023	751,467
	% Europe	7.0	6.5	6.1	5.7	4.9

Pictures: Netcarshow.

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 2 - Honda - Hyundai Part 1 - Infiniti - Kia-
Lancia - Land Rover - Mazda - Mitsubishi - Nissan - Opel/Vauxhall -
Peugeot Part 1 - Renault Part 1 - Saab - SEAT - Subaru.