30 December 2020

Thailand Pick Up Sales : 2015-19





















The pick-up market is huge in Thailand. They are almost exclusively locally made and despite seemingly no longer needing it, still heavily protected. I guess it keeps cheap Chinese models at bay. The Foton Tunland is trying its luck.

The Hilux and D-Max are slugging it out at the top, well above the rest. GM has given up on the Colorado, with few right hand drive markets taking the model and selling in small numbers in Thailand - where it was made - meant the business case for a new model didn't stack up. 

Mazda has a switched from a Ranger sourced model to an Isuzu one. Ford will now supply VW so it seems any chance GM had of securing an outsourced vehicle were squashed. Mind, you, they were losing money in Australia so GM has quit RH drive altogether now. 









For more on pick-ups, try these if you wish.

2019: Australia/New Zealand/South Africa 

2015-19: Belgium Denmark France Iceland Italy Sweden United Kingdom

Argentina Brazil Indonesia Thailand

2015: World Top 50

Indonesia Pick Up Sales : 2015-19

She seems proud of her parking effort. I'm not sure why












Protection is strong for the local vehicle industry. To make it you have to assemble locally, which is the way it is done in this region. It makes for a limited choice until the market is big enough to support several operations. It all got too much for Ford, which pulled out a few years back. 

Two model mop up most of the sales, the rest feeding off crumbs that fall to the floor. The Triton does very well, usually selling at a lower price point than immediate competitors. Overall sales are not that high with many locals only dreaming of owning a car or pick-up truck. 












For more on pick-ups, try these if you wish.

2019: Australia/New Zealand/South Africa 

2015-19: Belgium Denmark France Iceland Italy Sweden United Kingdom

Argentina Brazil Thailand

2015: World Top 50

Brazil Pick Up Sales : 2015-19











The Brazil market for pick-up trucks favours small units. This is well catered for by European marques, with Fiat and VW especially benefitting. They are based on on small cars which helps to keep them cost effective. As examples the Fiat Strada was from the Palio model (now on a new, dedicated platform for 2021), the VW Saveiro on the Gol and the Chevrolet Montana from the Corsa. 

The small utes have been losing out to their larger counterparts of late, with afore mentioned Strada, Saveiro and Montana all down the past five years. 

The Fiat Toro Hilux leads the mid-sized brigade, from the Hilux and the Chevrolet Colorado, which has losing a bit of ground over the past few years. 











For more on pick-ups, try these if you wish.

2019: Australia/New Zealand/South Africa 

2015-19: Belgium Denmark France Iceland Italy Sweden United Kingdom

Argentina Indonesia Thailand

2015: World Top 50

Argentina Pick Up Sales : 2015-19











These versatile vehicle sell well in Argentina. From some data I managed to find Japanese brands don't predominate. To sell in numbers here, there has to be a way to avoid steep import duty, either through local assembly or trade exemptions. 

The Toyota Hilux is comfortably the best selling, ahead of The VW Amarok and Ford Ranger. Further down, some small versions carve out a niche. Considering the volatility of the market generally, sales of this sort of vehicle are remarkably stable. 











For more on pick-ups, try these if you wish.

2019: Australia/New Zealand/South Africa 

2015-19: Belgium Denmark France Iceland Italy Sweden United Kingdom

Brazil Indonesia Thailand

2015: World Top 50

05 October 2020

Germany Pick Up Sales : 2015-19

Mercedes took on the pick-up class but
found it tougher than expected

While this category isn't big in Germany, it is growing. The list is as best as I can get but the way the data is presented by the KBA, it isn't possible to get it 100%. It's close though, or I wouldn't waste everyone's time publishing it. A few models are not here, but they would sell in small quantities anyway.

The Ford Ranger has been top for some time now and continues to pull away. No wonder the next Amarok will be Ford Ranger based, a deal VW will be pleased to have done. Mercedes came third but in its home market with a parochial buying public, being so far behind the Ranger was a sobering result.


Germany Pick-Up Sales

Make Model 2019 2018 2017 2016 2015

Ford Ranger 10,102 7,988 8,503 6,717 5,678

VW Amarok 4,559 3,943 4,130 3,584 4,501

Mercedes X-Class 3,257 3,056 538 - -

Nissan Navara 3,091 2,994 3,588 4,049 2,670

Mitsubishi Triton 2,093 1,820 2,128 1,691 1,869

Toyota Hilux 1,951 1,673 1,869 2,204 1,568

Isuzu D-Max 687 746 905 978 871

Fiat Fullback 326 811 921 438 -

Renault Alaskan 264 459 119 - -

SsangYong Musso 141 191 110 147 133

For more on pick-ups, try these if you wish.

2019: Australia/New Zealand/South Africa 

2015-19: Belgium Denmark France Iceland Italy Sweden United Kingdom

Argentina Brazil Indonesia Thailand

2015: World Top 50

02 October 2020

Snapshot : Italy 2000

The Fiat Punto impressed poeple. Not so much the dog though

We go back in time to the beginning of the century. Below are sales by all the main brands, the 60 best selling models and a bonus section of the 19 best selling premium models. The data is as accurate as I can get, but sources do vary.

Brands: Europe contributed sixteen brands, with Fiat well out in front. Back in those times, Opel was a well respected brand so was comfortably ahead of VW. Japan's ten brands were mostly toward the bottom of the list, with Toyota highest at ninth. GM's Daewoo was just outside the top ten.

Models: Half of the Top 60 models (31 to be precise) were from what I categorised as Europe. Germany added another fifteen to the haul. Models from Aaia were at the lower reaches of the list.

Premium: It's all Europe here. The first three were Italian models and five in total.

Brand Model
1 Fiat 626,016 Europe 1 Fiat Punto 273,626
2 Opel 205,580 Brands 2 Fiat Seiciento 103,186
3 VW 183,526 16 3 Lancia Ypsilon 96,853
4 Ford 181,111 Models 4 Fiat Panda 89,306
5 Renault 168,508 31 5 Ford Focus/Escort 86,740
6 Lancia 139,791
6 VW Golf/Jetta 80,389
7 Peugeot 108,365 Japan 7 Peugeot 206 79,401
8 Alfa Romeo 90,704 Brands 8 Renault Clio 69,520
9 Toyota 88,009 10 9 Opel Corsa 69,292
10 Citroën 74,821 Models 10 Opel Astra 64,867
11 GM Korea 68,166 7 11 Toyota Yaris 63,783
12 Mercedes 66,188
12 Renault Mégane 59,463
13 Nissan 51,394 Germany 13 Fiat Bravo/Brava 58,251
14 BMW 43,935 Brands 14 VW Polo 53,953
15 Audi 40,963 6 15 Ford Fiesta 51,574
16 Hyundai 40,779 Models 16 GM Korea Matiz 49,587
17 SEAT 39,990 15 17 Alfa Romeo 156 42,753
18 smart 28,304
18 Alfa Romeo 147/GT 35,393
19 Mitsubishi 27,848 Asia 19 Lancia Lybra 34,677
20 Å koda 21,155 Brands 20 Opel Zafira 33,953
21 MG Rover 20,697 4 21 Citroën Xsara 33,290
22 Honda 18,399 Models 22 Fiat Palio 33,198
23 Volvo 18,051 3 23 Citroën Saxo 32,119
24 Suzuki 17,220
24 Fiat Marea 31,763
25 Land Rover 14,271 USA 25 BMW 3-Series 30,830
26 Kia 12,602 Brands 26 Fiat Multipla 29,046
27 Chrysler 12,493 3 27 Ford Ka 28,878
28 Mazda 6,577 Models 28 smart ForFour 28,304
29 Daihatsu 3,880 3 29 SEAT Ibiza/Córdoba 27,193
30 Jaguar 3,716
30 Nissan Micra 23,599
31 Saab 3,049 31 Renault Twingo 22,157
32 Subaru 2,623 32 VW Passat 21,235
33 Porsche 2,116 33 Hyundai Atos 21,182
34 Isuzu 1,036 34 Mercedes A-Class 20,366
35 Lexus 1,000 35 Opel Vectra 15,952
36 Tata 886 36 Mercedes C-Class 15,441
37 SsangYong 834 37 VW Lupo 14,895
38 Lada 653 38 Mercedes E-Class 13,471
39 Ferrari 400 39 Audi A3 12,928
40 GM US 369 40 Opel Agila 11,353
Premium 41 Audi A4 11,168
1 Alfa Romeo 156 42,753 42 Alfa Romeo 166 10,848
2 Alfa Romeo 147/GT 35,393 43 GM Korea Kalos / Lanos 10,800
3 Lancia Lybra 34,677 44 Peugeot 306 10,688
4 BMW 3-Series 30,830 45 Audi A6 10,571
5 Mercedes A-Class 20,366 46 Renault Kangoo 10,367
6 Mercedes C-Class 15,441 47 Å koda Fabia 10,306
7 Mercedes E-Class 13,471 48 BMW 5-Series 10,269
8 Audi A3 12,928 49 Land Rover Freelander 10,218
9 Audi A4 11,168 50 MG Rover 200 Series 9,848
10 Alfa Romeo 166 10,848 51 Peugeot 106 9,795
11 Audi A6 10,571 52 Volvo 80/70 Series 8,989
12 BMW 5-Series 10,269 53 Volvo 40/50 Series 8,767
13 Land Rover Freelander 10,218 54 Nissan Almera 8,597
14 Volvo 80/70 8,989 55 Mitsubishi L-200 8,467
15 Volvo 40/50 8,767 56 Toyota Corolla 8,183
16 Mercedes CLK 6,639 57 Å koda Octavia 7,730
17 Lancia Thesis 6,490 58 Toyota Avensis 7,638
18 MG Rover 75 4,792 59 Nissan Primera 7,135
19 Audi TT 3,546 60 SEAT León/Toledo 6,916