|The BRZ sports car - jointly developed with Toyota|
Subaru is an everyday brand that isn't big enough to go it alone. Therefore in 1968, Nissan acquired a 20% share of Subaru at the direction of the Japanese government. Then in 1999, when Renault and Nissan got together, the Nissan stake was sold to GM. In 2005, Toyota bought into Fuji Heavy Industries (who own Subaru) and GM sold its share of the car maker. Currently Toyota own close to a fifth of FHI.
If that wasn't all to confusing, it says much about how things are done in Japan, competition and cooperation finely balanced. Subaru only makes cars in two plants in Japan and one in the USA. Japanese production rose 36% and the US was up 14%, for a combined increase of 30%. Subaru's not manufacturing in China will surely change in the not too distant future.
Subaru appeal to some is its being different. The boxer engine configuration and 4wd give the brand uniqueness, something smaller brands need to be to survive. It is 22nd on the worldwide ranking of car/LCV makers.
Data source: Thanks to OICA.
|The Forester model|