06 August 2020

The T.50 Arrives


Gordon Murray has released the T.50 supercar. It comes with a super price of £2.8 million but as only 100 will be made, so exclusivity is guaranteed. I would assume resale value would be assured as well. The man who designed the Mclaren F1 has retained many of the fundamentals of that classic car.


Differences are that it is lighter, 150kg lighter than the F1. The rear of the car has a fan that takes air from underneath the vehicle, which creates more down force and reduce drag. No performance figures have been released, as that isn't the objective of the car. A pure driving experience is, which I think is a focus more manufacturers should prioritise.

I like the idea of no digital instruments. All driver aids can be deactivated too, but that could be a risky move for an overconfident owner. Overall, an interesting exercise and with the majority of the limited run already accounted for, a winner.

04 August 2020

Mitsubishi Euro Sales (By Model) : 2000-2019

The original Outlander

Mitsubishi has been in Europe since back in the mid 1970's but recently announced it will wind down its operations and at some point stop sales altogether in Europe. That's not a bad move, considering it needs to make money and it appears that isn't happening in this region.

In the decade prior to this century starting, the brand was consistently between 1.0% - 1.5% penetration. Not big but useful. Did it have ambitions to do more than that? I would have thought so but at what price in order to achieve that?

2000-04: The new millennium started off with a thinning of the range. It did have a wide range of vehicles for the sales it was achieving, so a sensible move. That sent its share of the market under the 1% mark. The Space Star was assembled in Europe but with very modest volume and that ended in 2005 .

A major problem was there wasn't a model that really captured the market, like say what the Qashqai did for Nissan. By 2004, all the vehicles were below 30,000 sales and the total had gone from 176,000 to 137,000.


Mitsubishi

Model / Year 2004 2003 2002 2001 2000

Space Star 29,183 37,147 42,074 40,923 36,591

Pajero/Montero 23,275 25,785 26,799 26,739 26,795

Colt 21,263 7,048 8,638 7,409 15,982

Lancer 15,431 5,089 547 3,464 10,129

Outlander 11,468 8,544



Carisma 11,282 19,410 21,866 21,911 34,078

Pajero Sport 10,153 8,341 8,841 5,632 10,160

Pajero Pinin 6,527 8,556 11,372 11,301 11,399

Grandis/Space W 5,887 2,765 3,869 4,446 8,581

Galant 498 3,514 5,673 7,493 13,636

Space Runner 8 173 105 1,788 3,443

Shogun Pinin


3,705 1,776

Shogun Sport


1,545 968

Space Gear


434 1,833

3000 GT


82 209

Eclipse


70 125

Others 2,066 17 303 42 324

Total 137,041 126,389 130,087 136,984 176,029

% Europe 0.8 0.9 0.9 1.0 1.3

2005-09: The Colt did become the big hitting model it was needing and registrations for that car peaked at 70,000 in 2006. Market share nearly returned to 1% as well. That proved somewhat of a false dawn as the Colt couldn't sustain the sales and the brand's numbers drifted down. They went under 100,000 units by 2009 and market share back to 0.7%.


Model / Year 2009 2008 2007 2006 2005

Colt 45,720 52,396 62,678 70,150 63,365

Lancer 22,788 19,878 10,958 14,770 15,044

Outlander 18,782 28,941 34,020 7,921 9,218

Pajero/Montero 5,740 8,151 18,523 14,028 17,316

Grandis 2,829 4,437 7,145 10,406 7,874

Pajero Sport

1,972 7,207 9,769

Space Star

32 1,923 13,761

Pajero Pinin


1,507 4,428

Carisma


72 426

Galant



216

Others 36 114 83 210 428

Total 95,895 113,917 135,411 128,194 141,845

% Europe 0.7 0.8 0.9 0.9 0.9

2010-14: Sales took on a stable look as the ASX and the Outlander became the two most popular within the range. The Space Star returned (Mirage elsewhere) and between the three of them maintained sales at around the 100,000 point. Was that enough?


Model / Year 2014 2013 2012 2011 2010

ASX 33,725 26,208 31,909 46,817 20,498

Outlander 34,984 25,760 14,497 17,642 21,567

Space Star 22,116 13,942



Pajero/Montero 4,819 3,437 4,432 6,904 6,762

Lancer 3,730 2,808 5,071 12,762 20,252

i-MiEV 675 885 1,634 2,608 97

Attrage/Colt
7,492 18,134 25,237 29,665

Grandis



1,848

Others 325 133 54 333 37

Total 100,374 80,665 75,731 112,303 100,726

% Europe 0.8 0.7 0.6 0.8 0.8

2015-19: The Eclipse Cross joined the team and sales started heading toward 150,000 and Euro market share was nudging 1%. Things were better and one could have assumed that the brand would be sticking around. The downside was the company wasn't in a great place financially, leading to Nissan taking a share to help it survive.

Rationalisation was needed and the company was at its best in the Asia/Pacific region. This was to be its new focus and Europe simply wasn't a justifiable expense. It was time to wind things down and forget the idea of it needing to be everywhere. Profit was the goal and Europe was a hindrance to achieving that.


Model / Year 2019 2018 2017 2016 2015

Outlander 47,402 39,529 36,453 41,223 46,589

Space Star 39,135 36,059 30,377 27,735 29,661

ASX 30,493 32,026 39,382 40,880 44,926

Eclipse Cross 27,004 26,751 573


Shogun Sport 551 359



Pajero/Montero 508 4,505 4,475 5,619 5,965

i-MiEV 166 333 450 487 713

Lancer 44 589 1,630 2,736 3,604

Attrage/Colt


168 356

Others 9 32 18 40 26

Total 145,312 140,183 113,358 118,888 131,840

% Europe 0.9 0.9 0.7 0.8 0.9

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Infiniti - Lancia -
Land Rover - Mazda - Nissan - Opel/Vauxhall - Peugeot Part 1 -
Renault Part 1 - SEAT

The current Space Star