30 August 2020

Iceland Pick Up Sales : 2015-19


Obviously Iceland doesn't have a large vehicle market numerically but pick-ups prove popular. Sales generally have been falling and this segment isn't immune to such vagaries. It has overall gained share. I've gathered all the sales together to see which do best in the light vehicle range.

Japanese brands make up the top four places as is often the case. The Isuzu D-Max was the best selling pick-up in 2010 but since then it has always been the Hilux at the top. The Ford Ranger is late to the party for whatever reason, the F-Series has a longer relationship with the island nation.

It's no secret that the German marques effort into cracking the pick-up market has been less than successful. Mercedes is leaving the festivities after a brief stay and VW is only going to continue due to taking the Ford Ranger as a donor vehicle. It wasn't as easy an area to enter and succeed in as perhaps thought.


Iceland Pick-Up Sales

Make Model 2019 2018 2017 2016 2015

Toyota Hilux 140 292 321 187 142

Nissan Navara 81 87 123 53 -

Mitsubishi Triton 36 62 62 16 -

Isuzu D-Max 21 27 28 39 45

Ford Ranger 13 - 49 - -

VW Amarok 12 9 14 47 10

Mercedes X-Class 7 11 - - -

Ford F-Series 4 12 4 17 -

RAM 1500 - 3 5 2 2

GMC Canyon - - - 1 -

For more on pick-ups, try these if you wish.

2019: Belgium Denmark France Germany Italy
Australia/New Zealand/South Africa Sweden United Kingdom
2017: Australia/New Zealand/South Africa
2015: World Top 50

23 August 2020

San Marino Car Sales : Jan-Jun 2020


Registrations are -34% YTD but were up 56% in June. The numbers aren't huge for this small principality but still interesting to me nevertheless. The list below has a '+/- Diff' column that compares market share, six months of 2020 with a complete 2019. Suzuki is leading the way which is a surprise result but it has been building for a few years now. Things can change quickly in a small market so what happens for the rest of the year is open.

Year 2020 Share +/-
17 18 19 20 Brand Sales 2020 2019 Diff
4 3 2 1 Suzuki 59 16.0% 11.6% 38%
1 1 1 2 VW 51 13.9% 15.6% -11%
3 4 3 3 Audi 44 12.0% 11.2% 6%
5 5 4 4 Renault 26 7.1% 6.2% 13%
6 6 6 5 Toyota/Lex 18 4.9% 4.5% 9%
2 2 4 6 Fiat 17 4.6% 6.2% -26%
10 10 9 7 BMW 16 4.3% 3.5% 26%
9 8 8 8 Mercedes 14 3.8% 3.5% 7%
8 11 10 9 Opel 12 3.3% 3.2% 2%
11 17 15 10 Dacia 11 3.0% 2.0% 50%
19 13 13 11 Peugeot 9 2.4% 2.4% 1%
12 12 11 12 Ford 8 2.2% 2.9% -26%
20 15 12 12 Citroën 8 2.2% 2.8% -21%
16 18 17 12 Porsche 8 2.2% 1.9% 14%
- 9 7 15 Škoda 7 1.9% 3.9% -51%
14 15 19 16 Land Rover 6 1.6% 1.6% 5%
7 30 29 16 SEAT 6 1.6% 0.3% 371%
13 7 15 18 Chrysler 5 1.4% 2.0% -32%
23 19 18 18 Mazda 5 1.4% 1.8% -25%
14 14 20 18 Kia 5 1.4% 1.3% 5%
18 23 22 21 Lancia 4 1.1% 1.0% 5%
21 23 26 21 Nissan 4 1.1% 0.6% 80%
17 21 24 23 Alfa Romeo 3 0.8% 0.8% 5%
25 31 28 23 Subaru 3 0.8% 0.4% 88%
27 21 21 25 Volvo 2 0.5% 1.2% -55%
23 26 24 25 Jaguar 2 0.5% 0.8% -30%
31 28 26 25 MINI 2 0.5% 0.6% -10%
21 20 14 28 Hyundai 1 0.3% 2.1% -87%
29 32 30 28 smart 1 0.3% 0.2% 57%
- 32 33 28 Lamborghini 1 0.3% 0.1% 214%

Data source: Statistica San Marino.

22 August 2020

Serbia Car/LCV Sales : Jan-July 2020

Renault is climbing in Serbia

Sales for July were -10% and YTD -30%, so we can appreciate a shift in the right direction was achieved in July. Oc ourse, that 30% drop for the year so far has knocked most into negative sales territory so the list below has a '+/- Diff' column that compares market share, six months of 2020 with a complete 2019. That way we see who's making the most of a bad situation.

By colouring the chart, it becomes apparent that brands at the top and bottom of the list generally didn't do so well but those in the middle did better. The top five only had one shining light and that was Renault. Škoda and long time leader Fiat (formerly FAS) took hits as did Ford further down the list. Apart from Renault, Kia, SEAT, Vovol and Chrysler (Jeep) did exceptionally well.

Year 2020 Share +/-
17 18 19 20 Brand Sales 2020 2019 Diff
2 2 1 1 Škoda 2,271 15.0% 17.2% -13%
1 1 2 2 Fiat 1,676 11.0% 16.0% -31%
4 4 4 3 Renault 1,570 10.3% 6.5% 59%
3 3 3 4 VW 1,004 6.6% 6.6% 0%
7 5 5 5 Dacia 876 5.8% 6.3% -9%
8 8 7 6 Toyota 826 5.4% 4.8% 13%
6 6 6 7 Opel 797 5.3% 5.1% 3%
9 9 8 8 Hyundai 710 4.7% 4.6% 1%
12 11 10 9 Citroën 543 3.6% 3.4% 4%
10 10 11 10 Mercedes 541 3.6% 3.2% 10%
14 15 16 11 Kia 536 3.5% 2.1% 69%
5 7 9 12 Ford 453 3.0% 3.8% -22%
11 12 12 13 Audi 430 2.8% 2.7% 4%
15 16 15 14 BMW 430 2.8% 2.2% 31%
16 14 14 15 Nissan 385 2.5% 2.5% 3%
13 13 13 16 Peugeot 372 2.5% 2.5% -3%
25 25 24 17 Seat 331 2.2% 0.6% 237%
18 17 17 18 Mazda 228 1.5% 1.4% 6%
17 19 19 19 Suzuki 209 1.4% 1.4% 2%
24 24 20 20 Volvo 182 1.2% 0.8% 55%
23 22 21 21 Chrysler 176 1.2% 0.8% 54%
21 18 18 22 Lada 135 0.9% 1.4% -35%
19 20 23 23 Land Rover 85 0.6% 0.7% -17%
27 26 29 24 Porsche 74 0.5% 0.3% 60%
22 23 25 25 Honda 52 0.3% 0.5% -24%