28 June 2022
26 June 2022
Hyundai started selling cars here in 1998 so got in relatively early. They almost immediately went past the 10% mark of total sales and reached 16% by 2009. So how did they go from there?
2012/13: The Elantra's turning up did little, being the small selling model it became. A new model i10 in 2013 helped in pushing market share back up again after declining.
25 June 2022
While car sales data from India always has that slight uncertainty about it, it's a bit more with Mahindra, perhaps because their diverse range can be tabulated in differing ways. For whatever reason, the historical data for Mahindra is too uncertain to be used. Therefore, we take it up from 2020.
The XUV700 medium sized SUV (picture above) replaced the 500 but otherwise it was business as usual. What was noticeable was the increase in share, from 5.6 to 8.1% so far in 2022. The XUV700 is leading the charge but generally the big guns are firing. The biggest selling model is the Bolero large SUV (picture below), surprisingly popular in a country where small vehicles dominate.
Toyota had about a 6% share in 2013 so the challenge was to at least maintain that. Was that objective achieved? Nothing much changed and keeping things the same slowly eroded market share. The Yaris arrived in 2018, replacing the Etios saloon but didn't exactly set the place alight.
2020: A second Suzuki model was added in the form of the Urban Cruiser (right), sold by Suzuki as the Vitara Brezza.
Both of the above models added useful volume but despite that, Toyota couldn't avoid a drop in market share. The Yaris proved to be a belly flop and was soon withdrawn. Toyota's share is currently below 4% (January-May 2022). So even the Big T has had to admit its current situation in India isn't where it wants to be.
To do the first installment, please click here.
24 June 2022
We have seen from previous posts about the Indian car market that it's a difficult market to exist in despite many who entered that it was going to be some sort of El Dorado. Few, if any, have found it so. But surely Toyota would make a big splash here, it's the strongest brand in Asia by far. Let's see.
Toyota hit the ground in 2000 and within four to five years was around the 4.5% mark which was a very positive result. It did start to slip back from there and by 2009, help just 3% share. What could be done to arrest the slide?
2011: The Fortuner medium-large SUV (just above) was the start of the brand's hoped for renaissance. Mind you, that's too big to have the impact Toyota needed.
23 June 2022
|The Amaze interior|
22 June 2022
Honda started manufacturing cars here in 1997 so the brand is fairly well established here. In 2004 it hit its straps and reached 3.4% share after taking time to establish itself. Percentage penetration reached a new high of 4.3% in 2006 when the Civic was introduced. It drifted back to 3.4% in 2009.
2012: This was a big year when the Jazz and Civic models were retired and the Brio took off. The Brio was a compact 5-door hatchback that slotted below the Jazz in size.
21 June 2022
18 June 2022
Ford was doing what so many other manufacturers have been doing, trying to make a business case for manufacturing and selling in India. Hovering just below the 3% mark wasn't good enough but little was changing despite little in the way of new models.
2018: One newby was the Freestyle (picture above), a crossover variant of the Figo. I would assume it was a cost effective model and sales were OK for the year but not the next.
2021: It's operation ran up losses in excess of $2 billion dollars in the previous decade! Ford has therefore decided to end sales in the country but for now still exports. There is worker unrest over Ford's decision to end production by the end of 2022. It it still has two plants there, one of these will probably be sold to Tata, which will make the exit slightly more palatable.
17 June 2022
In recent times, Ford started selling cars in India in 1997. From there it rarely reached even a 2% share. Could they ever make a real go of penetrating this market? Let's have a look.
Market share jumped from 1.6% in 2010 to 3.5% in 2011 with the arrival of the compact Figo hatchback. It looked similar to but was small than the Fiesta Classic that was sold alongside it. A good start.
2011: Now sales were close to 4% of the total although so many eggs in the Figo basket wasn't ideal. 2012 held up pretty well with nothing new released.
2015: The Fiesta Classic finished its run in 2015 and a new generation Figo was released, the Aspire being the 4-door version. It was based on the Ka but sales show it didn't go that well. A new model should lift volume. Things weren't looking so rosy for Ford in India. Would they continue or leave?
16 June 2022
2012: The Aveo said its goodbyes but market share fell and a new model was needed. 93,000 registrations were achieved.
2013: The slow selling Captiva was discontinued, but a hatch variant was added to the Sail and the Enjoy medium MPV was added to the range. Despite that, it had little effect on market share. Sales were down to 87,000.
2014: Sales fell further (%5,500) with no new models to spur things along and existing ones in decline.