Indonesia Vehicle Sales : 2026 (Jan-Mar)

Registrations in Indonesia were down 13% in March and up half a percent YTD. Toyota and subsidiary Daihatsu are not far off commanding half of the market. Chinese brands have arrived in a feeding frenzy but seem to be unable to have much impact on the better selling Japanese brands. At present, they seem to be canabalising sales off each other. 

It never ceases to amaze me how in Asia, car pictures on company websites are so bland or downright cheesy. Do people actually like them? We have here the Toyota Innova (above) and Daihatsu Sirion (below). 

Data source: Gaikindo. 

Renault/Dacia Global Model Sales: 2025

Renault used to separate Renault and Dacia sales. Then they moved to having all the models combined, regardless of whether they were sold as Renault or a Dacia. Because some Dacia models are sold under the Renault brand, it became impossible to separate them.

Below are the combined sales by model. The Sandero passed the Clio in 2021 and was the largest selling model four years in a row until 2025 when the Clio took back the #1 ranking. Light commercial vehicles are also included. 

Data source: Renault Group. Photos: Renault 5 & Dacia models. 

Chile Passenger Car Sales : 2026 (Jan-Mar)

Registrations were up 19% in March and 9% YTD. Suzuki's 10.8% market share is the best since 2008. It was also enough to secure the top spot. Hyundai and Kia are about tied, with only three sales separating them. Toyota is next, just 14 behind Kia, so it is really tight among those three. 

Data source: ANAC. Photos Suzuki Fronx & Kia Soluto. 

Portugal Passenger Car Sales : 2026 (Jan-Mar)

Registrations were up 9% both for the month and YTD. Peugeot crept back over the 10% share mark with a 12% market share gain over a complete 2025. It's unusual to have no manufacturer exceeding 10%.

A plethora of Chinese brands have arrived and they are enjoying the largest increases. The question is can that be sustained? In 2026, there seems to be plenty of room for them to expand. 

Data source: ACAP. Photos: Citroën C3 Aircross & MG S9.

Nissan Deliveries/Production 2018-2023

Datsun once rivaled Toyota in size and reputation. It became Nissan from 1981 to 1984. The company lost its way, so in 1999 Renault intervened and took control of Nissan. Carlos Ghosn became the CEO of Nissan and quickly turned it into a profitable company again. Then in 2005, took over leadership of Renault-Nissan as a whole. 

Nissan executives were unhappy with Carlos Ghosn and had him arrested in late 2018. They then took a very different direction, cutting back on volume yet Nissan's financial situation deteriorated drastically. Recent discussions with collaboration with Honda came to nothing. 

Looking at the 2018 to 2020 deliveries and production chart shows the move away from volume for the latter two years. Pulling back on less profitable sales should improve the bottom line but in this case it got worse. 

I also wonder how the deliveries were consistently higher than production over consecutive years. I've tried to find out why and have yet to clarify that. For example btween 2017 and 2021, the disparity was over 1.3 million favouring deliveries.

Things seemed to settle down in 2021, then a slump in 2022 and a slight increase in 2023. Still, a drop of nearly 2.3 million deliveries from 2018 to 2023 was seismic. Yet at the end of it all, losses had mounted. Cutting back on lower margin sales should have helped. Maybe Carlos was on to something. 

Data source: Nissan. Pics: NetCarShow (2019 Maxima & 2022 Qashqai).

Honda Vehicle Production 2020 - 2025 (Quarterly)

The data here is production, not deliveries. I would have preferred the latter but Honda only provides this level of detail for the former. 

Honda set out to be a top motorcycle manufacturer and  became the world's largest in 1959, having started in 1949. Having consolidated that position, it turned to passenger cars in 1963.

I believed that Honda also wanted to become the world's largest car manufacturer too. The company admitted some years back that would never be the case. 

I tried to find confirmation of that but can't, so either my memory is letting me down or AI isn't all it's cracked up to be. If anyone can confirm either way, please leave a comment. 

Anyway, in 2020 4.4 million vehicles were made, 37% of which were made in China. China's contribution to the total has nearly halved in that time to just 20% and that trend will presumably continue. 

From 2020 to 2025, production numbers have fallen by 1 million units, nearly all of that in China (-963,000). With the exception of 2023, it's been a case of reducing volume since. 

Honda forecast for a ¥550b profit for the year to ‌March 2026 but now anticipates losing up to ¥570 billion. It will be Honda's first annual loss since it listing on the stock market in 1957.  

In early 2025, talks exploring a merger / takeover between Honda and Nissan were abandoned. Honda wanted Nissan to be a subsidiary rather than a partner. I wonder if a partnership between them would be mutually beneficial? It now seems highly unlikely in any event. 

Data & photo source: Honda (Accord & Vezel/HR-V).

Mazda Deliveries 2019 - 2024 (Quarterly)

Mazda isn't a big player in Japan. It relies on export markets to be viable. In 2025, only 11.9% of deliveries were in Japan. 

In 2019, deliveries were at 1.498 million. They dropped 17% in the year 2000 and thereafter were around the 1.2 million mark. 

From 2019 to 2024, all regions have regressed except North America. Over this time, NA volume has increased by 52%! A third of all Mazda cars sold globally were in North America in 2024. 

Over this time period, deliveries to China has fallen 64% from 15.2% to just 6.4% of total Mazda sales. The contrast in changing fortunes compared to North America is dramatic.

Volume being supplied to Europe has fallen 40% in this time. All the gains in NA have been negated by all other regions of the world. 

So it can't be overemphasised how important North America has become to Mazda. It's not an ideal reliance as recent tariff threats show. I think the tariff rate at the time of writing is 15%,

Mazda has a working relationship with Toyota that is beneficial. They are called 'cooperative associations' or Kyoryoku Kai. There should be more of them in the car industry. 

Data & photo source: Mazda (CX-90 & MX-5). 

Romania Passenger Car Sales : 2026 (Jan-Mar)

Although March was up 5% YOY, for the three months it's down 19%. Share for 2025 is based on the complete year. Dacia recorded a huge 37% fall in market share, and when added to a market down 19%, that is quite a tumble in volume. It still does have 18% of the total sales. 

Škoda and Volkswagen have done well so far as have Chery, BYD and Nissan but Renault and Hyundai have suffered. It really is all rather topsy turvy. 

Data source: DGPCI. Photos Dacia (Sandero Stepway & Bigster).

KG Mobility Deliveries : 2025-26 Q1

KGM deliveries were up 4.1% YTD for Q1. Formerly SsangYong, it battles along with a pick up truck (Musso) and a range of SUVs. A series of owners have been unable to lift the brand to another level in terms of size. 

In 2023, KGM made its first profit in 16 years. In 2026, the profit was $US24 million or an 8.4% margin. There was also a high percentage of exports (63.6%) so are exports more profitable? 

KGM provided the data and the photos. They are of the Musso and Torres. 

2026 will see greater emphasis placed on EVs and hybrids. KGM has also added a few more export markets recently.  

The Musso has 40.3% of the total deliveries, up from 27.4% for the full 2025 calendar year. Not surprisingly, all other models have lost some share to varying degrees. 

Porsche Deliveries : 2025-26 Q1

Deliveries were down 15% in Q1. Porsche clarified why this is the case. "Key reasons include the end of production of the combustion-engined 718 model, the strong ramp‑up phase of the all‑electric Macan in the same period of the year before, and the discontinuation of tax incentives for electric and hybrid vehicles in the United States."

The 911 is selling strongly, up 22%. The Cayenne is also holding up but as for the others, some serious reductions. The Macan is probably the most disappointing. Transitioning to electric has hurt as well as the reliability issues and repair costs of  ICE cars. 

 Data & photo source: Porsche. (911 & Macan).

Regions: All have suffered setbacks so it does seem to be a policy of winding back volumes. China is down to just 12% of total deliveries. Although Porsche mentioned the US earlier, North America is the region that has contracted the least, at 11%. 

The car industry is a challenging place to be and many legacy marques are having to reposition themselves. Profit margins are being squeezed and the days of profligate spending are over.

Lotus Sales : 2023-25

Lotus Cars has always been a problem child. The issue hasn't been the product. Far from it. It's been about profitability or the lack of. 

Current owners are Geely (51%) and Etika Automotive (49%), a Chinese-Malaysian collaboration.

The current range consists of the Eletre and Emeya electric SUV/GT,  made in China. The petrol powered Emira and limited volume electric Evija sports cars, made in the UK. 

To the right we can see the last three years of sales. Things took off in 2023 and continued through 2024. By 2025, orders had been met and a return to relative normality.

A hybrid version of the Eletre SUV is planned for 2026 and that should noticeably lift sales. A hybrid Emira and a smaller SUV are planned for 2027. 

Now looking at models, or more precisely. the two segments they reside in. The Car/SUV grouping is up from 57% to 70%. Both are down in volume and combined that is -46%. 

The sports car side of the business basically revolves around one model and therefore is going to boom with a new model and then fall away to something more reflective of true demand.

As for regions, China has emerged as the largest for Lotus sales, with 45% of the total. It's also the only region that increased. It would be safe to assume that the Car/SUV models would be the main cars sold there, while the sports cars are the more popular elsewhere. 

Data and photo source: Lotus Cars. 

Photos (from the top). Eletre, Emira, Evija and Emeya.

Audi Global Deliveries : 2024-25

Audi has been cutting back on volume for a few years now. 1.895 million in 2023, 1.671 million in 2024 and 1.624 million by the end of 2025. 

As we can see to the right, there have been decreases for seven consecutive quarters. 2023 was all quarterly increases. 

Then in Q4 2025 a 3% gain. Deliveries were down 3% for the year. We will have to see if the volume reductions have finished or not. 

Regions: 'Others' are up 7% and Europe managed a 1% uplift but China was off 5% and and North America -16%. China did better than I expected and the USA worse.  

Models: For the 2025 calendar year, Audi has stopped reporting deliveries by model. Instead, they have gone for an almost useless three segment style. Often cut backs in detail come when things aren't going so well. 

Data & photo source: Audi.

Lamborghini Global Deliveries : 2024-25

Things are going well for Lamborghini. Up 10% in 2023, up 6% in 2024. Down in 2025 by 1% but in the current climate a good result. 

Looking to the chart to the right, we see the last two years in quarters. The only negative would be the trend downward over the middler two quarters. 

The light at the end of the tunnel was that Q4 2024 wasn't that strong and Q4 2025 beat that by 15%. That left the total up by 1%. 

Models: Urus deliveries were 7,808 (+38%), Revuelto was 2,096 (+48%) and the Huracán 843 (-77%). The Urus contributed 73% of the total. The Temerario is replacing the Huracán in 2026. 

Regions: Europe has moved up to 12% of total deliveries. The US and China are both down but with China not being a major market for the marque saved Lamborghini going into negative territory.

I've never really understood the popularity Lamborghini. Clearly, many see it differently. It certainly has a uniqueness of overstated styling although the new Temerario (photo below) looks more conservative. 

Data source: Audi. Photo source: Lamborghini.

Operating income dropped to €768 million from €835 million in 2024, representing a fall of 24% profitability. Lamborghini said it was impacted by US tariffs, negative exchange rate fluctuations, and EV strategy adjustments. Hopefully, 2026 will have less disruptions but already that looks unlikely.