07 July 2022

Japan Sales : 2022 (Jan-Jun)

A charging unit on the roadside is interesting











Registrations for all the market in June were -10% (-23% for import brands) and the first six months of 2022 were -16% (imports -15%) compared to the corresponding period of 2021. The 'Diff' figure below compares six months of this year with the total 2021 share. 

Toyota, Daihatsu, Subaru and Lexus slipped slightly while Honda, Suzuki, Nissan, Mazda and Mitsubishi enjoyed an upward shift. Mercedes remains the strongest selling import brand, even outdoing local premium Lexus. The Tesla figure is an educated estimate. 

Data source: JAIA, JAMA.


Spain Sales : 2022 (Jan-Jun)










Registrations for June was a modest -8% and for the first six months of 2022 sales were only -10% on the corresponding period of 2021. The 'Diff' figure below compares six months of this year with the total 2021 share. 

Local brand SEAT was the best selling for the past two years but for now, at least, it has fallen back to sixth, with Toyota being comfortably ensconced at the top of the leaderboard. With no brand managing to get to double figure market share, the top places do tend to change often.  

Data source: ANFAC.

Belgium Sales : 2022 (Jan-Mar)










Registrations for June were -16% and for the first six months of 2022 were -15% on the corresponding period of 2021. The 'Diff' figure below compares three months of this year with the total 2021 share. 

BMW showed that 2021 was no fluke by continuing at number one for the 2022 YTD. After that it's tight with VW, Peugeot, Mercedes and Audi in close proximity. Toyota is looking as a potential disrupter as it presses toward the top placings.

Data source: FEBIAC.

Spain Top 50 Sales By Model : 2022 (Jan-Jun)












No one brand dominates the Spanish market and likewise no one brand dominates the top model list. Hyundai heads the list with the Tucson, the SEAST Arona just behind it. Toyota has two models in the top five and is currently the best selling brand in Spain. The Corolla is handily placed in third spot. 

Data source: ANFAC.

06 July 2022

Ireland Top 50 Sales By Model : 2022 (Jan-Jun)








Asian brands are prolific at the top of the sales chart in Ireland, as evidenced by the yellow colour. Europe comes in in force later (pale blue) but is clearly playing second fiddle here. 

Hyundai is not the best selling brand overall but it does have the distinction of being the leading model and comfortably. Toyota has five of the top seven selling models. The Yaris Cross (bottom picture) is already another winner for the brand.

Data source: SIMI.


Tesla Deliveries 2022 (Jan-Jun)



Tesla got a jump on the car industry with its electric cars. Being an exclusive electric car makers is an advantage productionwise as is having an owner with deep pockets. In addition, a faithful following of 'believers' is more than useful. Government incentives have aided the electric manufacturers in general. 

The issue is staying ahead and winning over more to the brand. Each year sales have grown and for 2022 that is still the case. Q2 deliveries were up 27% in the same time a year earlier but supply is a problem for the industry generally. 

As the chart to the right shows, Q1 deliveries increased 68% so a slowing is taking place. 2022 first half deliveries are +46% but more was hoped for with two new factories now up and running.

So we will revisit Tesla deliveries later in the year to see how the next quarters pan out. There are many factors at play and not all of them the manufacturer has any control over. 

Switzerland Top 50 Sales By Model : 2022 (Jan-Jun)



















Tesla managed to secure the top two spots on the model sales chart. It sits seventh as a brand but with few models in the range the ones they have do well numerically. Blue highlights brands of European origin and that is the main colour by far. 

Data source: Auto Schweiz.


05 July 2022

Ireland Sales : 2022 (Jan-Jun)










Registrations for June were down 22% and for the first six months of 2022 were -9% compared to the corresponding period of 2021. A stronger than usual March was most welcome but that wasn't enough keep sales in positive territory. The 'Diff' figure below compares six months of this year with the total 2021 share. 

Toyota is top with Hyundai pushing hard but making no progress in terms of catching up VW is lagging behind with Kia fourth. Then comes a swathe of yellow as those brands lose market share in tandem. 

Data source: SIMI.

Switzerland Sales : 2022 (Jan-Jun)










Registrations for June were down 18% and for the first six months of 2022 were -12% on the corresponding period of 2021. The 'Diff' figure below compares six months of this year with the total 2021 share. VW as always is top but will that remain so indefinitely?  BMW and Mercedes battle it out for second placing with Audi not too far removed from the action.  

Data source: Auto Schweiz.




New Zealand Sales : 2022 (Jan-Jun)










Registrations for June were down 7% and for the first six months of 2022 were -2% on the corresponding period of 2021. The 'Diff' figure below compares six months of this year with the total 2021 share. Figures are distorted by supply issues but also in this case a tax on larger vehicles that use fossil fuels that came into effect on the 1st of April. It didn't affect passenger cars as much as light commercials, which include the very popular pick-up truck. Still, it did distort things to some degree for cars.  

Mitsubishi leads and Toyota seems to be hurting from a lack of stock but also what appears to me as a not too successful switch to fixed pricing. Mitsi sold 1,824 cars in June but Toyota just 1,284 units. Kia managed 1,408 sales but is still behind Toyota in third.

Land Rover achieved 249 registrations in June, outselling Ford for the month which had just 204 units to its name. Ford has become the Ranger pick-up brand here. LR also did better than any of Audi, BMW and Mercedes too for the month. Of course that could change next month, depending on shipments and stock availability. 

Data source: MIA.


04 July 2022

Iceland Top 50 Sales By Model : 2022 (Jan-Jun)











Iceland does have a unique market. How many can say the have two Jeep models in the top 20 or two Land Rovers in the top 40. In Iceland, then can say já to both. Having the Mitsubishi Elipse Cross (picture at the bottom of the page) as the most popular car isn't replicated anywhere else I can think of either. I'm sure there are more anomalies as well.


Netherlands Top 50 Sales By Model : 2022 (Jan-Jun)

Things tend to move around quite a bit in the Netherlands and these uncertain times only add to that. As for this year so far, the two left columns below compare the ranking of models for a complete 2021 with half of 2022. The colours show which region or country a brand is associated with.

For now Peugeot has the best selling model with nearly 5,000 examples registered so far. The Kia Niro has been bumped into second place. 

Data source: Rai Bovag.

Sweden Top 50 Sales By Model : 2022 (Jan-Jun)

Below are the top selling models in Sweden. The 2021 column is for rankings for the full 2021. Volvo and Kia are the two best selling brands so no surprises that they hold the top four places. I wonder how long before a Kia sits at the top. 

The colour coding below shows the region where a brand is associated, not where the model is made or from which country the owner of that brand is situated. 

03 July 2022

France Sales : 2022 (Jan-Jun)










Registrations for June was down 14% the first six months of 2022 were less 16% on the corresponding period of 2021. That's a restrained drop in the context of current events. The 'Diff' figure in the chart below compares six months of this year with the total 2021 share. Figures are distorted by supply issues so read what you will into the data below. 

Peugeot continues to lead Renault despite the latter being the leading brand going back into the mists of time. However, the gap is narrowing as the empire strikes back. Additionally, if light commercial vehicles are added, the Renault is comfortably ahead. 

Data source: AAA Data.

Italy Sales : 2022 (Jan-Jun)











Registrations for June were down 'just' 15% and for the first six months of 2022 were down 23% on the corresponding period of 2021. The 'Diff' figure in the chart below compares six months of this year with the total 2021 share. Figures are distorted by supply issues. Fiat leads but with the lowest market share I can find going back to the beginning of post WW II Italy. 

Dacia is establishing itself as a major brand in the country. DR Motors is also doing well, blending Italian and Chinese technology as I understand it. The DR3 is pictured below the chart. Chinese brand Lincoln, I mean Lynk & Co is quickly establishing itself. 

Data source: UNRAE.


02 July 2022

Sweden Sales : 2022 (Jan-Jun)











Registrations for June were -28% the first six months of 2022 were -17% on the corresponding period of 2021. The 'Diff' figure below compares six months of this year with the total 2021 share. Figures are distorted by supply issues. Volvo remains top but is now being challenged by Kia rather than VW. 

Data source: Bilsweden.

Finland Sales : 2022 (Jan-Jun)











Registrations for June were -25% the first six months of 2022 were -23% on the corresponding period of 2021. The 'Diff' figure in the chart below compares six months of this year with the total 2021 share. Figures are distorted by supply issues. Toyota is top and by a huge margin. Kis is now second, with VW yielding its spot.

Data source: Autolan Tiedotuskeskus.

Netherlands Sales : 2022 (Jan-Jun)











Registrations for June were -9% and for the first six months of 2022 -6% on the corresponding period of 2021. The 'Diff' figure in the chart compares six months of this year with the total 2021 share. Figures are distorted by supply issues. Kia is top and by a decent margin but Peugeot is closing the gap. 

VW has fallen from the top spot to fourth. It held that position from 2005 to 2021, displacing Opel all those seventeen years ago.  

Data source: Rai Bovag.

Iceland Sales : 2022 (Jan-Jun)













Registrations for June '22 were up 23% so a useful increase, although still some way short of being a record. The first six months of 2022 were +51% on the corresponding period in 2021. The 'Diff' figure below compares six months of this year with the total 2021 share of that brand. Figures are distorted by supply issues as we all know. 

Toyota is top and pulling away with a strong tailwind, it's market share over 20%. Kia was the best selling brand in '21 but that looks a lost cause this year. Both Dacia and Land Rover are doing well so far this year. 

Data source: Samgongustofa.

Suzuki India Model Sales : 2020-2022 (Jan-May)
















In the early 1980's, the Indian government formed a partnership with Suzuki to import and shortly later to start assembling cars. By 2003, what is now known as Maruti Suzuki India Ltd became majority owned by Suzuki. To say the company was a success would be a gross understatement. In the later 90's Suzuki had as much as 70% of total sales in India. 

Market share has fallen from that high with competition but has remained above 40% apart from a couple of years just ducking below that figure in 2011 and 2012. There is a huge range of cars, most of them strong selling as well. 

To keep the price down, something has to be sacrificed and crash safety is a major one. Suzuki reply has been that to lift the safety the price would go up, sending more back to two wheeled vehicles which are not as safe as their cars. A moot point but still a difficult one to rationalise.

The brand remains the darling of the car buying public, making motoring affordable for millions of locals. No one gets near them for volume and it would be pointless to try. There isn't room for two Suzukis and profit as well. 

01 July 2022

Tata India Model Sales : 2020-2022 (Jan-May)

Tata Motors is a company that covers all segments of the car industry from small cars to heavy trucks and buses. It is part of the Tata Group which is a huge conglomerate in which cars are but a sideline business. It entered the passenger car business in 1991, making SUVs. Then in 1998, it released the Indica mini 5-door hatchback, then a few years later complemented by the Indigo, a 4-door version of the car. 

The Indica pushed the share of Tata in India from 1.2% in 1997 to 10% in 1999. In 2002, it passed 16% but then it slowly slip to 14% by 2009. The tiny Nano was introduced in 2008 and was supposed to bring car ownership to hundreds of thousands of Indians each year didn't achieve anything like that. 

By 2014, market share had crashed to 5% and new models were urgently required to meet the increasing competition. The Tiago and then the Nexon and Tigor models did a good job of steadying the ship and regaining some lost ground. 

The Harrier midsized crossover came out in 2019, the small Altroz 5-door hatchback in 2020 (picture below the sales data) and the Punch compact SUV in 2021 were a strong assault arsenal to get Tata Motors back to a respectable position. There's no show without Punch.

We can see the benefit those new models have brought Tata Motors over the past few years with market share up to 13.7% and climbing. The 2022 figures are for five months. If the current success can be maintained, Tata will pass Hyundai for second place. Some of its recent SUVs have a hint of Land Rover styling about them. I wonder why?