28 January 2022

NZ Model Sales : 2021 (the 1,000 club)

I created a list of model sales, the qualifying standard being 1,000 sales. It covers most if not all sales but as such data is closely guarded, we are privileged to even this. Thirty seven made the cut. I colour coded the list to show where brands historically originated. The US get a few, Europe one courtesy of MG and that a tenuous connection. The rest is all Asian.  

With sales up 38%, there are plenty of  increased sales below. Ford takes the top spot with the Ranger pickup truck. As it sold 17,250 vehicles, Ford has many eggs in one basket, 73% to be precise. Toyota can only stand in awe at how its Hilux has to play second fiddle in this instance.  

Mitsubishi had a great year with registrations +95%. The Outlander was the top selling passenger car for the first time ever with a 169% gain. The Toyota Corolla was the best selling pc up until a couple of years ago but has now fallen to 4th place (7th here with pickup trucks added). 

South Africa Sales: 2021

Of all the countries in Africa, the most southerly one has been the best for gaining car sales data. That recently changed to the point that Naamsa offers only the most basic of information. 

That is understandable as it surely makes a living on selling this resource but disappointing for anyone wanting to know what's going on there. I have put it together from various sources and it's as close as I can get but is not quite 100%. 

The '+/-' column below is comparing market share variance for 2021 against 2020. Registrations were just above zero in December and +23% YTD. VW remains at the top, 4,500 sales ahead of Toyota, despite the latter closing the gap. In turn, Toyota has a clear advantage over Hyundai and Suzuki.

Points of note: 1) For the most part, premium marques are not doing as well as mainstream brands. 2) If light commercials were added, suddenly Toyota would be well ahead. It has sold 53,000 more light commercial vehicles than VW has so that puts Toyota nearly 50,000 sales ahead of its nearest competitor. 

Basic data source: Naamsa. 

Slovakia Sales: 2021

Registrations for cars were -22% for December and down -1% for the year. The '+/-' column below is comparing market share variance for 2021 with 2020. Škoda is a brand from the neighbouring Czech Republic but they were once a united entity so it seems that history has kept the brand in the hearts of the local populous. It is down a little but still commands over 1 in 5 sales. For an open market that's high. 

Below that there are some contrasting fortunes. Both Hyundai and Kia are both on the up, while Dacia and Renault are quite the opposite. Supply is sometimes at the root of variances but not always. It must be a challenge for manufacturers to prioritise what's the best in a fast changing market.

27 January 2022

Liechtenstein Sales : 2021

Registrations for December were +4% and +8% for the full year. That isn't enough to reach recent annual numbers but it is a solid result nonetheless. The '+/-' column below is comparing market share variance for 2021 with 2020. So which brands were able to improve their share? 

VW was bumped out of the top spot last year after years of leadership. I guess you could say the empire struck back in '21 and emphatically so. Premium brands which took control last year didn't fare so well this year, opening the way for VW. Toyota is moving up and will perhaps break up the German monopoly of the top four places in the future. 

Data source: Liechtensteinische Landesverwaltung

Bosnia-Herzegovina Brand Sales : 2021

Registrations for December were +20 and +12% for the 12 months. That isn't enough to reach recent annual numbers but an improvement of some merit. The '+/-' column below is comparing market hare variance for 2021 with 2020. 

Škoda leads the way but not quite as convincingly. Toyota in particular has been doing well although jumping three places, is some way off the next rung on the ladder. Kia has been making the most of stock shortages to press hard and here it is no exception. It can push exports knowing that a heavily protected domestic market is safe in the meantime.

Greece Top 50 Sales By Model : 2021

I colour coded the list to show where brands historically originated. Asian brands do well at the top but European brands overall the more popular as expected. The US isn't that prominent with the Puma (above) a notable success. 

Data source: SEAA.

26 January 2022

Greece Sales : 2021

Registrations for December were -12% and +25% in total. 2021 have been healthy but stock issues appear to be biting. Registrations exceeded the 21st century average without difficulty but in context that is still well short of figures prior to that. The '+/-' column below is comparing market share variance for 2021 with 2020. Many with a minus differential are in fact up but they lost share.

The top brands generally did well, with a poor patch in the middle and the lower end is a mixed bag. Toyota continued on its merry way as the top selling brand, although Peugeot is well placed just behind it. VW and Nissan dropped in terms of share, as did Škoda and Renault. Both Hyundai and Kia are making hay which makes one wonder in what way the chip affects each brand. Mazda has been in and out of the market and another attempt at reestablishing itself is now underway.  

Rechargeable passenger cars made up 7% of the market with just under 7,000 units sold. That compares with 2,100 and 2.6% a year earlier. 

Data source: SEEA.

Uruguay Top 50 Sales By Model : 2021

With registrations up 34%, the market is robust. Some models grew in volume substantially such as the Hyundai HB20 is made in Brazil specifically for the region. I colour coded the list below to show where brands historically originated. It has a very even mix to it. 

Argentina Top 50 Sales By Model : 2021

With registrations for cars and light commercials up a useful 10% for the year, many models increased their sales. Fiat was at the top with the Cronos model, bumping off the Toyota Hilux which in itself did well with a 42% sales upturn. 

I colour coded the list to show where brands historically originated. Europe is strong and so is the US. Asian models haven't done well here but Toyota is changing that in now having four of the top 10 placings. A few Nissans are there too but that's all folks. 

Data source: ACARA.

25 January 2022

Colombia Sales: 2021

The data below is for cars, light utilities and taxis. In a market with import duty, local assembly is required to have much success. Registrations for December were -11% but +28% for the full year. The strong sales for the year don't quite get the volume back to pre-Covid levels but go a long way toward that. 

The '+/-' column below is comparing market share variance for 2021 with 2020. The two top brands both went backwards so that created a proliferation of green (increase in share). An increase in sales may register as a minus in share if it wasn't large enough. Renault took the lead in 2017 and has retained it ever since, now with a comfortable buffer back to Chevrolet. Mazda and Toyota are making up ground on Chevrolet with haste.

Data source: Andemos.

Korea Top 50 Sales By Model : 2021

I colour coded the list to show where brands historically originated. It paints a clear picture of total local dominance. When buying a mainstream car, in most places when looking for a new car the punter is spoiled for choice. Not so in Korea. 

Korea Sales : 2021

Like other Asian countries, when it comes to registrations Korea keeps import brands separate from domestic ones. Sales for all the market in December were -6% and for the year -8%. Imports were -24% and +1% for the corresponding periods. The +/- column below compares market share in 2021 to 2020. 

Domestic: Kia and Hyundai have the mainstream market pretty much to themselves. Samsung, Ssangyong and Chevrolet all compete in that arena but can't do anything to blunt their dominance. In fact, in 2021 they lost ground to them.

Now Hyundai has brought out the Genesis brand to take on imports in the premium segment. The latter previously had that area to themselves but not anymore. Higher priced cars can absorb duty yet still sell well but the locals have taken to Genesis in a positive way. 

Imports: The number of brands available was reduced by two in 2021 with the loss of Nissan and Infiniti. JLR has gone from 1.0% market share to 0.2% in just four years. Strange. Others have done really well over the same timeframe. It seems brands fall in and out of favour and maybe not just with the buying public. No one talks about it though, so it's hard to be certain.

Data source: KAMA, KAIDA.

24 January 2022

Slovenia Top 50 Sales By Model : 2021

I colour coded the list to show where brands historically originated. Europe (blue) is dominant, with some resistance in the middle of the chart below. A mix of brands is not uncommon in a market without a local brand to support although Renault's manufacturing here does seem to help. 

Electric models do not feature below and the picture above says it all really. The picture is designed to promote them but for me it says the opposite and what concerns many, waiting. The convenience of fossil fuels is something that people such as myself will have to forego in order to embrace the new way forward.

Data source: ADS.

Slovenia Sales : 2021

Registrations for December were +8% and +0% for 2021 in full. The result was some way short of the record 73,000 registration of 2019. VW and Renault remained at the top, although the latter won't be second much longer if sales continue to fall. 

Electric car sales went from 1,634 to 1,689 (just over 2% of the total) so not much happening there. Hybrids increased from 1,650 (3%) to 5,650 (10.5%) so they did much better. Fully electric cars do not fit well for most people. Unless big strides are made to mitigate or eliminate altogether the negatives, the rush that manufacturers are engaged in to switch fully to electric cars is premature. 

Data source: ADS.

Land Rover Global Sales : 2021

Global registrations for the year were 334,600. The better selling models are not that far apart within the range. Most brands have a couple of strong models only. The Evoque was the biggest selling of the range last year but this was challenged in 2021. The new contender is the Defender. It contributed 19% of all registrations, which was 264 units short of the Evoque. 

Supply is the main problem for the company at the moment. Prioritising the more profitable models will surely be the focus until normality returns, whatever that will be and whenever that will occur. 

Regions: North America remains the strongest for Land Rover. There is not much between them mind you. Land Rover is popular across the globe as seen by the solid rest of the world figure. Considering the upheavals of late, Land Rover seems to have allocated stock carefully to maintain the status quo. 

JLR Regions: Adding Jaguar to the mix puts China narrowly ahead as the largest market in 2021. Less than a thousands units behind was North America. Europe passed the UK as you would expect considering the size difference. 

23 January 2022

Jaguar Global Sales : 2021

For the year, Jaguar sold 86,270 cars. If you count the i-Pace as an SUV, then they accounted for 65% of sales, saloon cars 29% and the solitary sports car 6%. The F-Pace sets the pace with 32% of sales, or a third of the total and well up on the 27% of last year. The E-Pace is at 21% of sales, down 2.5 percentage points from 2020. The i-Pace is down to 11.6% of the total, the F-Type up to 6.3%. 

With the semiconductor shortage, there wasn't a strong end to the year. The more profitable models would have presumably prioritised as the best way to handle the situation. 

In the regions, China is the leader and contributed close to 30% of the total. There isn't thaT much between the four main regions although the spread has widened in 2021. Jaguar's global reach beyond those main regions / countries has fallen to just 8%. The UK is particularly disappointing but not unexpected.

Austria Sales : 2021

Registrations for December were -26% and -4% for the 12 months combined. The '+/-' column below is comparing market share variance for 2021 with 2020. So let's see who was able to not only cash in on the increase but also steal some share off others.

VW reinforced its lead over its Mladá Boleslav based sibling (marginally I guess) but the ones from Barcelona and Ingolstadt drew a bit closer. Sales for Jaguar have been very strong while the two new brands Cupra and MG are establishing themselves with healthy registration figures. In the luxury class, Ferrari, Aston Martin and Mclaren are on the up. 

Points of interest: The number of new passenger cars registered was the lowest in 37 years. Electric cars made up 14% of total sales but 85% of those were purchased by companies. Private buyers are put off with issues around public recharging while companies buy them to avoid penalties due to excess emissions. Whatever the reasons, that's an unusual balance that needs addressing. 

Data source: Statistik Austria.

Canada Sales : 2021

Registrations were +7% for the year so a better than average result. The '+/-' column below is comparing market share variance for 2021 against 2020. Ford didn't have a great year, possibly due to supply being an issue. At least it is still at the top, unlike it's southern neighbour. US brand generally didn't do well though. 

Toyota is closing in on the #1 position and the way Ford is pulling back on passenger car sales, it's probably only a matter of when rather than if. Toyota was top in 2008 but that's the only time it has ever been in that position. Dodge seems to be a brand needing some help. I thought models within the Stelantis Group could be added or used as suitable replacements but for now, at least that possibly has been dismissed. 

There are some smaller luxury brands that also sell here but the data is usually estimated because it is not readily available. A few others are impossible to even estimate.  

22 January 2022

Brazil Top 50 Sales By Model : 2021

I colour coded the list to show where brands historically originated. It shows a broad mix without a clear leading region. Some of the models are broken down into sedan and hatch which is not a general practice. Ford has left off selling cars here and the Ka model freefell out of the list. At least Chevrolet and Jeep are keeping a US presence.

Data source: Fenebrave.

Brazil Sales : 2021

After five years of GM being the leading brand, that position has been taken over by VW in 2021. Fiat, Hyundai and Chrysler (Jeep) have all progressed well. GM's drop in volume is substantial due to various issues but has no plans to leave. Ford however ended production at the beginning of the year and registrations are reflecting that decision. 

Mercedes-Benz is ending car production but the effect on sales is yet to be fully felt. Will Audi follow suit? BMW continues with its local assembly and Land Rover is persisting with its low volume operation too. Its overall registrations grew but Jaguar not so (which fully imports). 

Registrations for December were -20% and -4% for 2021 in full. The '+/-' column below is comparing market share variance for 2021 with 2020. For the size of the market, the variety of brands isn't that wide but imports tariffs usually have that effect. 

Point of interest: Electric cars amounted to just under 2,900, up 250 units. Hybrids were just over 32,000, a much better result. Unless there are generous incentives, a satisfactory charging infrastructure and reasonably small distances to travel, then electric cars are a winner. 

Data sources: Anfavea, Abeiva.

Russia Car/LCV Sales : 2021

Registrations were down 20% in December but up 4% for the year in total. Quite a common situation with supplies being limited. The '+/-' column below is comparing market share variance for 2021 with 2020. One minor difference is the 2020 figure included some luxury marques but not for 2021. The numbers involved are extremely small. 

Variance from 2020 isn't noticeable at the top of the list, the top four all lost 2% market share. How unsual! Lada leads the market and did have its biggest share since 2010 for the first six months. Chinese brands are quite popular here and increasing their presence. It does have an import duty on cars not assembled locally which makes things challenging for brands not doing so. 

Chery has an upmarket brand, the Exceed. As it assembles JLR vehicles in China, I wonder if it's learning a few things about quality as its cars were not very good a few years back. Ford now only sells light commercial vehicles but luckily the data includes these vehicles. Its cars used to be very popular in years past. 

Point of interest: 1,000 electric cars were sold in Russia in 2021. That would have to be some sort of record for the lack of take up of said cars. The government is intending to introduce subsidies in 2022. Moscow buses are switching to electric so there is movement in that direction. 

Data source: AEB.


21 January 2022

Japan Sales : 2021

The passenger car market was up -11% for December and up -4% for 2021 in its entirety. Import brands were -15% and +2%. Mind you with only 7% of the total registrations imports deserve a break.

In the chart below, we are looking at market share, comparing 2021 with 2020. Green is more share and yellow less. The green is mostly concentrated in the lower end of the chart, the higher placed local brands favouring yellow. 

Toyota maintained its vicelike grip with a third of total sales as shown below or about half of all non-Kei cars sales if they were extracted from the figures. Lexus went so close to overtaking Mercedes-Benz but will have to wait in another year at least. Is the Lexus marque now coming of age on its own turf? 

As for import brands, there were some useful improvements in a market where their presence is minimal. The Tesla total is an estimate of reasonable accuracy (even if I do say so myself). Aston Martin has over doubled its 2020 registration and I assume that must be the DBX effect although I don't have a breakdown by model to prove it. 

Data sources: JAMA, JAIA. 

Singapore Sales : 2021

For a market that doesn't have a car industry to protect or get nationalistic over, it's surprising that a few brands have such a strong position. The COE system makes cars expensive and therefore favours higher ticket models, That still doesn't explain why a few privileged brands are taking so many sales. 

Whatever the reasons, registrations for December were -26% and +2% for 12 months. The '+/-' column below is comparing market share variance for 2021 with 2020. So which brands were able to improve their share?

Toyota/Lexus, BMW, Hyundai and Nissan have all gone well but Honda and Kia are both somewhat off last year. To think less than two years ago it was number one. Mercedes and BMW did OK but not Audi and VW so well. Tesla has come from nowhere but that is typical of the way it operates, that is to send cars in huge batches. Peugeot and Citroën were sound but Renault slumped. 

Data source: LTA Singapore.