all about cars: Nissan Euro Sales (By Model) : 2000-2019

The highly successful Qashqai

Nissan has a long and reasonably successful history in Europe. Even back in the 1990's they were selling over 400,000 cars per annum. We take up the story in the year 2000, looking at sales by model.

2000-2004: Things were not quite as rosy as the new century dawned. Market share had slipped from over 3% to the mid twos. There was nothing startling except that some models were not quite selling in the numbers they had been.

Model / Year	2004	2003	2002	2001	2000
Micra	164,295	174,811	106,476	114,472	129,400
Almera	70,273	76,799	86,387	110,956	117,030
X-Trail	57,770	45,841	30,811	9,019
Primera	46,537	58,858	77,405	63,083	92,991
Almera Tino	35,252	31,013	38,525	44,037	16,366
Terrano	18,167	19,723	21,611	27,537	32,950
350Z	6,959	2,415
Patrol	5,148	5,251	5,548	8,342	13,405
Primastar	1,338	765
Maxima	912	892	1,853	2924	5034
Pathfinder	83	158	294	581	657
Serena				1,636	8,337
Vanette				173	460
200 SX				103	864
Others	670	156	581	168	443
Total	407,404	416,682	369,491	383,031	417,937
% Europe	2.5	2.8	2.5	2.6	2.8

2005-2009: The falling away continued until 2007, when the brand dropped below 2%. It wasn't looking good but something dramatic was about to happen. The Qashqai arrived, designed in Europe for Europe. Built locally too, it took off beyond expectation. By 2009, it accounted for half of Nissan's European sales and lifted Nissan's penetration back to 2.5%.

Model / Year	2009	2008	2007	2006	2005
Qashqai/Terano	182,432	144,879	91,054	4,577	9,274
Micra	82,319	78,827	82,209	124,003	150,069
Note/Almera Tino	51,047	59,339	65,860	76,876	29,592
Pixo	23,646
X-Trail	12,039	24,401	29,470	40,543	51,897
Tiida/Almera	6,245	14,896	11,175	29,308	62,010
Pathfinder	3,451	7,166	14,702	18,406	15,701
GT-R	1,987
Murano	1,708	1,969	2,549	5,355	8,176
350/370Z	1,455	1,414	2,495	3,955	5,572
Primastar	654	1,068	1,228	1,189	1,198
Patrol	369	663	1,238	2,024	3,698
Primera		739	7,220	21,606	37,231
Others	1,080	315	235	667	365
Total	368,432	335,676	309,435	328,509	374,783
% Europe	2.5	2.3	1.9	2.0	2.3

2010-2014: Considering Nissan's size in Europe, the Qashqai was boxing massively above its weight. Then another European model arrived, the Juke. It too sold well and by 2014, Nissan was closing in on a 4% share. Things were looking good, although moving to the next level of sales volume would be a challenge.

Model / Year	2014	2013	2012	2011	2010
Qashqai	204,520	201,325	206,793	207,101	206,004
Juke	97,498	106,140	100,490	100,937	20,978
Note	65,896	33,680	31,295	34,906	44,556
Micra	60,375	48,307	57,745	72,533	69,446
X-Trail	16,284	5,692	8,120	8,820	6,831
Leaf	15,186	11,035	5,209	1,729
Pulsar / Tiida	8,128			1,114	2,764
NV200	6,265	5,693	6,368	4,702	2,266
Pathfinder	1,855	1,811	3,101	4,262	2,756
Primastar	1,090	1,061	885	755	698
370Z	689	782	1,028	1,458	2,208
Murano	621	1,145	1,720	3,087	1,922
GT-R	512	478	739	889	1,080
Pixo		3,268	8,768	14,987	35,080
Cube				1,259	4,298
Others	301	218	582	121	767
Total	479,220	420,635	432,843	458,660	401,654
% Europe	3.7	3.4	3.5	3.4	2.9

2015-19: This five year period started well with another increase in share...but then things didn't pan out as expected. The Qashqai continued to succeed but Juke got longer in the tooth and the second generation was nowhere in sight. The X-Trail wasn't doing that well and the dull Pulsar fell well short of expectations. Market share was back to where it was a decade ago.

A new Juke is now on sale, soon to be followed by the next generation Qashqai (which will also be a hybrid). Much will be hanging on these two models although Nissan will shy away from chasing share as it tended to do a few years back. On that basis, the current market share should be roughly where the company will want to sit in Europe.

Model / Year	2019	2018	2017	2016	2015
Qashqai	218,560	232,966	248,685	238,002	232,444
Micra	63,930	75,736	87,955	60,448	66,543
Juke	46,552	67,883	91,903	99,356	102,673
Leaf	32,473	39,998	16,925	18,446	15,326
X-Trail	23,670	48,335	69,931	61,464	40,377
Evalia / NV200	2,976	4,919	7,033	7,236	6,975
NV300	1,085	1,615	1,695	139
Pulsar	657	16,823	25,172	32,513	43,673
370Z	580	698	901	857	763
GT-R	389	525	816	626	483
Note		147	11,616	36,628	46,314
Murano				64	590
Pathfinder					388
Others	75	116	526	423	496
Total	390,947	489,761	563,158	556,202	557,045
% Europe	2.5	3.2	3.6	3.6	3.9