18 March 2020

Nissan Euro Sales (By Model) : 2000-2019

The highly successful Qashqai

Nissan has a long and reasonably successful history in Europe. Even back in the 1990's they were selling over 400,000 cars per annum. We take up the story in the year 2000, looking at sales by model.

2000-2004:

Things were not quite as rosy as the new century dawned. Market share had slipped from over 3% to the mid twos. There was nothing startling except that some models were not quite selling in the numbers they had been.

Model / Year 2004 2003 2002 2001 2000
Micra 164,295 174,811 106,476 114,472 129,400
Almera 70,273 76,799 86,387 110,956 117,030
X-Trail 57,770 45,841 30,811 9,019
Primera 46,537 58,858 77,405 63,083 92,991
Almera Tino 35,252 31,013 38,525 44,037 16,366
Terrano 18,167 19,723 21,611 27,537 32,950
350Z 6,959 2,415


Patrol 5,148 5,251 5,548 8,342 13,405
Primastar 1,338 765


Maxima 912 892 1,853 2924 5034
Pathfinder 83 158 294 581 657
Serena


1,636 8,337
Vanette


173 460
200 SX


103 864
Others 670 156 581 168 443
Total 407,404 416,682 369,491 383,031 417,937
% Europe 2.5 2.8 2.5 2.6 2.8

2005-2009:

The falling away continued until 2007, when the brand dropped below 2%. It wasn't looking good but something dramatic was about to happen. The Qashqai arrived, designed in Europe for Europe. Built locally too, it took off beyond expectation. By 2009, it accounted for half of Nissan's European sales and lifted Nissan's penetration back to 2.5%.

Model / Year 2009 2008 2007 2006 2005
Qashqai/Terano 182,432 144,879 91,054 4,577 9,274
Micra 82,319 78,827 82,209 124,003 150,069
Note/Almera Tino 51,047 59,339 65,860 76,876 29,592
Pixo 23,646



X-Trail 12,039 24,401 29,470 40,543 51,897
Tiida/Almera 6,245 14,896 11,175 29,308 62,010
Pathfinder 3,451 7,166 14,702 18,406 15,701
GT-R 1,987



Murano 1,708 1,969 2,549 5,355 8,176
350/370Z 1,455 1,414 2,495 3,955 5,572
Primastar 654 1,068 1,228 1,189 1,198
Patrol 369 663 1,238 2,024 3,698
Primera
739 7,220 21,606 37,231
Others 1,080 315 235 667 365
Total 368,432 335,676 309,435 328,509 374,783
% Europe 2.5 2.3 1.9 2.0 2.3

2010-2014:

Considering Nissan's size in Europe, the Qashqai was boxing massively above its weight. Then another European model arrived, the Juke. It too sold well and by 2014, Nissan was closing in on a 4% share. Things were looking good, although moving to the next level of sales volume would be a challenge.

Model / Year 2014 2013 2012 2011 2010
Qashqai 204,520 201,325 206,793 207,101 206,004
Juke 97,498 106,140 100,490 100,937 20,978
Note 65,896 33,680 31,295 34,906 44,556
Micra 60,375 48,307 57,745 72,533 69,446
X-Trail 16,284 5,692 8,120 8,820 6,831
Leaf 15,186 11,035 5,209 1,729
Pulsar / Tiida 8,128

1,114 2,764
NV200 6,265 5,693 6,368 4,702 2,266
Pathfinder 1,855 1,811 3,101 4,262 2,756
Primastar 1,090 1,061 885 755 698
370Z 689 782 1,028 1,458 2,208
Murano 621 1,145 1,720 3,087 1,922
GT-R 512 478 739 889 1,080
Pixo
3,268 8,768 14,987 35,080
Cube


1,259 4,298
Others 301 218 582 121 767
Total 479,220 420,635 432,843 458,660 401,654
% Europe 3.7 3.4 3.5 3.4 2.9

2015-19:

This five year period started well with another increase in share...but then things didn't pan out as expected. The Qashqai continued to succeed but Juke got longer in the tooth and the second generation was nowhere in sight. The X-Trail wasn't doing that well and the dull Pulsar fell well short of expectations. Market share was back to where it was a decade ago.

A new Juke is now on sale, soon to be followed by the next generation Qashqai (which will also be a hybrid). Much will be hanging on these two models although Nissan will shy away from chasing share as it tended to do a few years back. On that basis, the current market share should be roughly where the company will want to sit in Europe. 


Model / Year 2019 2018 2017 2016 2015

Qashqai 218,560 232,966 248,685 238,002 232,444

Micra 63,930 75,736 87,955 60,448 66,543

Juke 46,552 67,883 91,903 99,356 102,673

Leaf 32,473 39,998 16,925 18,446 15,326

X-Trail 23,670 48,335 69,931 61,464 40,377

Evalia / NV200 2,976 4,919 7,033 7,236 6,975

NV300 1,085 1,615 1,695 139

Pulsar 657 16,823 25,172 32,513 43,673

370Z 580 698 901 857 763

GT-R 389 525 816 626 483

Note
147 11,616 36,628 46,314

Murano


64 590

Pathfinder



388

Others 75 116 526 423 496

Total 390,947 489,761 563,158 556,202 557,045

% Europe 2.5 3.2 3.6 3.6 3.9

The new Juke

For others in the series, click on the brand name below.

Alfa Romeo - Honda - Infiniti - Jaguar - Lancia - Land Rover - Mazda -
Opel/Vauxhall - Peugeot Part 1 - Renault Part 1 - SEAT

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