Aston Martin continues to deliver exceptional cars to discerning motorists, those who are stirred but never shaken. The model above is the Vanquish,
US tariffs for the UK are capped at 10% up to 100,000 units per annum, an amount Land Rover achieves on its own. How marques like Aston Martin are supposed to get any relief is something that doesn't appear to have been considered.
Added to that, well established and extremely stiff tariffs China applies to luxury cars are something they have to contend with. One definition of trade is the commercial exchange of goods and services to achieve mutually beneficial purposes and economic growth.
Regions: For the first half of 2025, deliveries were down 4% which was a good result all things considered as exports to the US were held back for a period. Assuming stock on hand helped the Americas region, its sales were actually up 2%. Maybe the next quarter will be negative.
The Europe (excluding the UK), Middle East and Africa (EMEA) region was down 20% and Asia, Pacific -9%. The UK managed a healthy 28% increase for 20% of the total or put another way 1 in 5 deliveries.
Models: It would be nice to have more detail but I appreciate what they do provide, which is much more than what most of their competitors do.
Sports cars were up 2%, the DBX SUV (picture to the right) flat at 0% and what Aston Martin calls 'Specials' (which I have labeled Valkyrie) were down 85%. The Valhalla is coming in Q4 so Specials should get a lift.
AM is using what they refer to as a "disciplined approach to production and stock optimisation". This is important to achieving profitability in any business and luxury car making is no different. So delivery numbers are not the focus of AM.
Data & picture source: Aston Martin.
The Valhalla is pictured below. If you are thinking of securing one, only 999 will be made so don't dilly-dally.
