Registrations were down 11% in December and minus 7% for the complete year. Volvo's market share of 17.4% is the best since 2020 which is an amazing number considering they are a premium brand with a somewhat limited range of cars. Local support at its best.
Sweden's a place where things move around fluidly so change is very much the norm. A few years back, I thought that VW would eventually overtake Volvo as it closed the gap between them but that's an unlikely outcome as the gap now substantially widens.
Tesla is up to third and Toyota has passed Kia for fourth spot. Mercedes-Benz has come back after slipping for a few years. Chinese brands have arrived and their electric cars are proving to be quite popular. All these new brand are making it a long list.Data source: Mobility Sweden.
Thanks to you I just got a crash course in recent market developments. Thanks for it, I love your blog!
ReplyDeleteI appreciate the feedback and glad it was of help.
Delete" Local support at its best"
ReplyDeleteThis actually takes too, Volvo's pricing at its domestic market outcompetes import brands.
Local support has to be backed by the local industry. People will not pay top price out of loyalty.
DeleteWhat I meant by the comment is if the price is reasonable, they get behind their local product.
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