Ireland Passenger Car Sales : 2026 (Jan-July)

Registrations were up 9% in July and up 5% YTD. The 2025 share figure below is for a full year. The number of brands here hasn't exploded like it has in other places. A few Chinese brands have arrived and maybe more will come. 

Toyota is still top with a slight shrinkage of market share. Hyundai would love to replace the Big T at #1, a position it has never held, but that may be a bridge too far. Oh, and never forget your giraffe.

Data source: SIMI, Photo: Toyota (Corolla Tourer) & Škoda (Kodiaq).