Registrations were up 3% in February and up 10% YTD. The 2025 share figure below is for a full year. I did a double take when I saw the data. Did Toyota really increase its market share by 180%! It seems so. The bZ4X was the driving force behind it, with some help from the new Urban Cruiser.
There were a few losers. Volkswagen took the brunt of Toyota's upsurge. Mercedes and Audi also found themselves falling back. Xpeng is the leading Chinese brand, not the usual situation. BYD is often the most popular Sini brand, yet in Denmark it lost 22% of its market share.
With incentives, electric cars here do very well. Eldrevet means electric and we can see they have all but taken over sales.
Data & pie chart source: Mobility Denmark.
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