|The N-Box hit a sweet spot as far as the Japanese car buying public were concerned. Obviously not designed for open road driving|
The Kei car market gained its share of the market, going from 32% in 2010 to 42% in 2014. Suzuki and Daihatsu still dominated. Suzuki had four models exceeding 100,000 sales and Daihatsu three. However, honda made a big move due to the introduction of the N-Box model. Nissan had the Dayz while the eK model was very important to Mitsubishi, accounting for over half of the brand's registrations in the country.
To explain how Toyota are so strong in Japan without resorting to kei cars is as follows. Four dealership chains handle Toyota's domestic sales. Those named "Toyota" dealers sell premium vehicles, "Toyopet" dealers champion medium-priced cars, "Corolla" dealers purvey mainstream models, and "Netz" dealers aim to woo younger drivers. Each of the afore mentioned chains has exclusive vehicles.
|Brand / Year||2014||2013||2012||2011||2010|