25 May 2020

Peugeot Europe Sales (By Model) : 2000-2019 (Part 2)

In part two, we see how Peugeot sales went in the second decade of the century. Could it arrest the slide in sales?

2010-14. After a continent share gain in 2010, registrations were soon on the way down and leveled off at 6%. The 207 replacement came out in 2012, but sales of the 208 didn't show up with any note. The 206 was finally put to bed and the new 308 did pick up a bit in 2014.

Was was of note was the compact 3008 crossover was introduced with limited volume but a move in the right direction. The the smaller 2008 arrived in 2013 and propped up sales. There were still too many models doing very little.

Model / Year 2014 2013 2012 2011 2010
208 / 207 230,624 287,022 268,077 242,632 304,818
308 162,108 99,624 118,370 152,493 176,639
2008 136,162 60,351


3008 78,851 81,328 95,217 113,983 115,396
108 / 107 54,472 55,082 69,109 85,595 106,271
508 /407 41,834 56,188 81,144 86,796 29,222
5008 34,713 41,962 52,193 68,649 70,143
Partner 22,882 26,699 31,799 35,500 40,030
RCZ 5,815 7,402 9,546 15,331 11,580
Expert 4,342 4,239 5,023 5,284 4,334
4008 / 4007 2,542 3,718 5,164 3,561 5,380
301 2,533 3,971 360

Bipper 2,024 3,364 4,781 7,678 10,827
807 1,806 2,946 4,607 6,207 5,562
Boxer 715 844 1,244 1,246 897
iON 571 460 3,092 1,926
206
2,251 41,283 80,962 115,310
607



1,228
Others 249 357 305 200 681
Total 782,243 737,808 791,314 908,043 998,318
% Europe 6.0 6.0 6.3 6.7 7.3

The crossover type vehicle saved the day, as usual

2015-19. The 208 was still the best selling model, but fairly static. The 5008 morphing from MPV to SUV in 2018 meant that now the SUV style of car had three of the top five places. The new Rifter LAV (Leisure Activity Vehicle) was soon flushed with success too. 

Market share loss was arrested and sales climbed back during this period. Buyer tastes were changing and the traditional car isn't so popular. Peugeot was moving with that trend, essential for survival and profitability. Some of the dead wood was being culled too. All moves in the right direction, including moving up into 4th place.

Model / Year 2019 2018 2017 2016 2015
208 / 207 224,024 229,141 244,830 249,066 230,971
3008 194,927 204,467 169,314 75,542 67,459
2008 166,357 179,770 180,830 177,735 154,959
308 143,067 155,330 158,645 196,059 214,419
5008 76,791 80,031 46,867 28,728 31,591
108 55,055 57,727 55,867 63,581 68,927
Rifter 53,619 9,089


508 40,846 12,620 22,762 37,747 43,410
Traveller 11,296 12,836 9,921 1,890
Boxer 3,700 3,031 2,446 1,839 951
301 1,269 2,121 2,409 2,307 2,175
Partner 997 20,105 27,077 28,199 24,066
iON 888 1,642 1,505 1,900 1,462
Expert 256 118 203 1,805 4,501
4008

836 2,037 2,442
Bipper

465 886 1,564
RCZ


468 4,210
Others 79 162 113 147 237
Total 973,171 968,190 924,090 869,936 853,344
% Europe 6.1 6.2 5.9 5.7 6.0

For others in the series, please click on the brand name below.

Alfa Romeo - DR Motors - Fiat Part 1 - Honda - Infiniti - Jaguar - Lancia -
Land Rover - MazdaNissan - Opel/Vauxhall - Peugeot Part 1 -
Renault Part 1 - SEAT - Subaru.

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