24 May 2020

Sweden Pick Up Sales : 2015-19

This is a typical pick-up line in Sweden

Just when I thought pick-up sales around Europe followed a pattern, along comes Sweden. VW usually follows in the wake of Ford and Japanese brands but here it has a clear lead. The Ranger is generally top in this region but is fourth. What is the same is the three at the bottom.

If the three derived from the Nissan Navara are combined, collectively they do very well. The Fullback added to the Triton also lifted it out of the also-ran category briefly. What it does show is that brands using the same basic model didn't canabalise sales off each other.


Sweden Pick-Up Sales

Make Model 2019 2018 2017 2016 2015

VW Amarok 2,234 2,213 2,612 1,764 1,794

Nissan Navara 1,533 1,658 1,453 1,609 1,118

Toyota Hilux 1,475 1,430 1,390 1,338 1,154

Ford Ranger 1,242 1,582 1,470 1,350 1,158

Isuzu D-Max 670 679 563 591 458

Mitsubishi Triton 622 794 910 934 902

Mercedes X-Class 600 857 129 - -

Renault Alaskan 161 317 98 - -

Fiat Fullback 95 322 308 130 -

Data source: Bilsweden.

For more on pick-ups, try these if you wish.

2019: Australia/New Zealand/South Africa 

2015-19: Belgium Denmark France Iceland Italy Sweden United Kingdom

Argentina Brazil Indonesia Thailand

2015: World Top 50

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