
Sales in South Africa were about the same as the previous year. One notable difference is that premium marques didn't do so well. Another point of interest is Chinese brands moving in with two of them looking settled in the top ten.
Toyota achieved its highest market share since 2003 and has been the best passenger car brand for the last three years. Adding light commercial vehicles would paint a very different picture, with Toyota well on top.
VW has been the leading passenger or second best car brand going back into last century. This is the lowest market share I can find for the brand. The arrival of more brands has upped the competition so maintaining one's share of the pie is a challenge. Suzuki is also on a roll.
The fact that Toyota has thus far been able to succeed is in its model range. VW relies heavily on the Polo Vivo, an previous generation model as a value proposition. Toyota has worked with Suzuki in securing fresh metal and it's working (see above the Urban Cruiser).
To clarify regarding the Great Wall listing below, the two brands under it are Tank and Ora. The Haval brand that is also from GWM is listed separately.
Picture source: Toyota SA & Suzuki SA.
No comments:
Post a Comment