Jaguar Production By Model: 1996-2015

The F-Type models are very stylish

Production back in the 1990's was based around a big saloon and a sports car. Numbers were low but to be expected with just two models. Ford took over the brand in 1990 and by 1999, it became part of the Premier Automotive Group. The S-Type and X-Type were introduced to give the marque a much needed push to smaller cars and greater volume. It was rather handled poorly and profitability didn't eventuate.

Tata Motors of India took over in 2008 and set about freeing up the creative talent within Jaguar. It did this by taking less of a micro managing style that Ford had preferred. The benefit of letting people who know the premium market 'do their thing' has become apparent.

Looking at the chart below, we can see that with the advent of the S-Type, then X-Type, volume climbed steeply. When they ceased production, volume slipped back. Jaguar needed another S and X-Type but with real Jaguar DNA throughout. The rationalising commenced.

The XJ has presence and beautiful lines for a large car

The XF replaced the S-Type with similar sales numbers in a slowly contracting segment. Its execution was spot on and it is a success. The F-Type was released, which has now replaced the larger XK. It too is on the money. In the twenty years shown below, just over 1.5 million Jaguar cars were made in the UK.

Just arrived on the chart - for a partial year - is the XE, which has replaced the X-Type and is already a smash hit. The F-Pace will be taking Jaguar into a new segment too long neglected. I went on about this glaring omission for years and they finally saw the light (not that my opinion had anything to do with that).

Jaguar is on the move and the marque is now a real alternative to the traditional premium purchase.

Yr	XF	XE	XJ	F-Type	XK	X-Type	S-Type	Total
96	-	-	29,825	-	8,775	-	-	38,600
97	-	-	28,625	-	14,925	-	-	43,550
98	-	-	36,800	-	13,225	-	-	50,025
99	-	-	21,900	-	11,425	-	53,000	86,325
00	-	-	23,100	-	12,250	-	53,500	88,850
01	-	-	17,800	-	10,750	55,600	38,325	122,475
02	-	-	10,875	-	6,850	69,050	36,150	122,925
03	-	-	26,950	-	5,650	61,600	31,900	126,100
04	-	-	15,000	-	4,400	60,000	26,125	105,525
05	-	-	13,200	-	4,025	42,975	23,825	84,025
06	-	-	9,975	-	13,800	29,400	16,675	69,850
07	1,450	-	10,150	-	11,250	20,150	11,050	54,050
08	43,975	-	6,000	-	6,950	15,950	-	72,875
09	27,250	-	4,525	-	1,950	8,050	-	41,775
10	34,400	-	16,400	-	5,550	-	-	56,350
11	31,300	-	14,025	-	4,600	-	-	49,925
12	36,850	-	15,075	-	3,975	-	-	55,900
13	47,350	-	18,925	9,450	2,850	-	-	78,575
14	45,125	-	16,700	11,050	2,275	-	-	75,150
15	38,900	37,700	13,325	12,725	-	-	-	102,650
Tot	306,600	37,700	349,175	33,225	145,475	362,775	290,550	1,525,500

Please note: In 1996, about 1,650 of the XK figure were in fact the last of the XJS.

Updated 13.06.16 NZT.

For the 2011-16 article, simply click here.

The XF has true Jaguar DNA