Subaru Sales : 2018-23

In 2018, Subaru delivered 1,063,000 cars. With the 2017 total not absolute, the totals were very close to each other. 

In 2019, Toyota increased its stake in Subaru from 16.5% to 20%. That's got to be a big positive in terms of technological sharing but also adds investor confidence in Subaru.

Volume dropped 2% for the year. Early in the year, a power steering defect briefly halted production. Later, a typhoon hit some parts suppliers. For a company that has low inventory stock, it affects sales. The chance for a record year was missed.

2020 was COVID year and a 16% fall was recorded. Despite that, there was a trend in reduced sales. 

In 2021, the Semiconductor Shortage hit, but so did the policy of light stock. Any disruption hits dealers and customers are lost. In stable times, lean stock holding is financially advantageous, in disruptive times, it's problematic.  

For 2022, sales fell further to 801,800 (-7%). Just two factories and a few truly different models seems to have been a problem too. 

Whatever the reasons for the sliding sales, 2023 was much better with 912,450 deliveries (+14%). With the two plants running at capacity, things turned out much better. 

What about 2024? Click in the Label 'Brand - Asia' or go directly there by clicking here.

Data source: Subaru.

Below are deliveries by region or country in thousands from 2015 to 2023. For example,  the USA went from 582,000 to 632,000. China went from 47,000 to 8,000.

The chart below turns figures into percentages. Nearly 70% of deliveries go to the USA. China is now under 1%.