Subaru Sales : 2024-26 (Q1-Q3)

Subaru manages to sell close to a million cars per year. It was selling in excess of seven digit numbers up until 2019, but hasn't got back to that since. 

2026 is down 4% up to Q3 YOY. That's not a bad result, considering the slow start to the year. Down 17%, it has rebounded in the next two quarters. Maintain that a positive territory beckons. 

A factor in Subaru's favour is that it is a brand selling most of its vehicles in two markets largely protected from the export blitz from China. Nearly 71% of total sales are in the USA and almost 12% in Japan, two markets unaffected by that.

Data source: Subaru.
Photo source: Subaru NZ
(Outback & Uncharted models).