Hyundai/Kia/Genesis has 73.3% of the market between them. That's what protectionism gives you. Boring for car buyers maybe, but good for the economy. The imports that can afford to import are of the premium variety.
Kia got passed Hyundai in an 'exciting' race at the top. Tesla is doing well this year as is new arrival BYD, the latter only in its second year here. Smaller US brands Jeep, Ford, Cadillac and Lincoln all declined. GMC was the exception.
Some lower volume marques choose not to release sales figures, but this list gives a good overall coverage of the market.
Data source: KAMA, KAIDA. Photo: Tesla Y.
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