KGM (SsangYong) is a small fish and needs to grow to survive. It cannot sustain itself with current volume and that is understood. The KG Group took ownership in 2022 and has ambitions to succeed when numerous previous owners have failed. It has formed a strategic partnership with Chery Automobile to assist in achieving its aim.
The Torres mid sized SUV is the leading model, with the similarly sized but slightly smaller Korando SUV next. The Rexton Sport pick up (picture above) is the third most sought after, the compact Tivoli SUV followed by the large Rexton SUV (which is based on the Rexton Sport).
Finally the slightly more premium Acyton mid sized SUV (picture below the chart) which the same length as the Torres. So as you see, the range is basically SUVs which are not that far spaced apart in terms of length.
Selling cars in Korea is currently not that successful. Less than 2,500 units per month at home this year isn't great. I've looked back to 2010 and the 30% of sales on the domestic market is the lowest over that time. At least exports are doing better and maybe that is the priority.
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